Exponential Marketing Autopsy Survey

Make or save $1,000 over the next few minutes filling in the Autopsy questions and you will receive your personalised report based on YOUR responses IMMEDIATELY upon submission. Take the time to answer accurately to make sure the recommendations given are the most relevant for you.
 

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Questions marked with an asterisk (*) are mandatory.
1
* How many different selling methods do you currently do/use?
1 2-4 5 or more
2
* How many new potential selling methods have you tested in the last 12 months?
None 1 2-4 5 or more
3
* Do you have a keen handle on all your marginal net worth factors for all three ways to grow clients and for each segment or separate product line you market?
No A few Most All
4
* How many formalized, referral generating systems do you have working right now that everyone in your enterprise with Buyer Contacts uses and follows?
None 1 2-5 6 or more
5
* Is your business being marketed tactically or strategically?
Tactically Strategically
6
* Do you have a powerful USP (Unique Selling Proposition) that comes across to the market you target as being the only viable solution to a problem they have that you alone verbalized for them or an opportunity you alone identified?
No Yes
7
* Do you know what your attrition rate is and why clients stop buying from you?
No Partially Yes, in both cases
8
* Do you have attrition reduction or client conservation programs in place to minimize inactive buyers?
No Yes
9
* Do you have comprehensive databases of your prospects and buyers that identify everything from names, contact numbers, type of buying, what they buy, what they didn't buy, where they originated from, quantities of past purchases, etc.
No Partial Yes on all issues
10
* Do you actively use all the data above to target different categories of prospects/buyers in different ways for different products or services?
No Yes
11
* Do you know exactly where all (or at least most) of your business is coming from and how to stimulate more people from those specific sources to purchase from you?
No Yes
12
* Do you know where your biggest source of untapped new business is and how to ultimately mine it?
No Yes
13
* Does at least 25% of your business currently come from referrals?
No Yes
14
* Is the average number of referrals you get every month going up or down? Growing or dropping?
Down/Dropping Up/Growing
15
* Do you have a reliable system of collecting and creating client testimonials and success stories?
No Yes
16
If "yes," how many client testimonials and success stories do you have?
1-5 6-10 11-20 21 & over
17
* Do you effectively and powerfully use your testimonials in all the marketing, advertising and sales efforts you do?
No Sometimes Yes, always
18
* Do you have respected people in your field, market, industry who unhedgingly endorse you and your company?
No Yes
19
* How many endorsements do you have?
None 1-3 4-9 10 or above
20
* Do you have a continuous system/approach program actively in place to continually secure more prominent endorsements?
No Yes
21
* Do you have any strategic alliances/host beneficiary relationships actively in place right now?
No Yes
22
* If "yes," how many strategic alliances/host beneficiary relationships are you currently doing promotions with right now?
1 2-5 6-10 10 or more
23
* Are you adding host beneficiary endorsements (i.e. complementary businesses, publications, associations) to your marketing mix every quarter?
No Yes
24
If "yes," how many (on average) are you adding to your marketing mix every quarter?
1 2-3 4-9 10 or more
25
* Do you repeatedly test headlines or their equivalent? (i.e. opening sentence of your presentations, phone-in sales calls, telemarketing scripts, greeting at trade shows, etc.)
No Yes
26
If "yes," how many different headlines or equivalent have you successfully tested in the last 12 months?
1 2-9 10-20 21 or more
27
* Do you have a systematic, ongoing follow-up system you follow and put into action for every prospect and first time buyer you acquire?
No Yes
28
* How often do you follow up to past buyers/clients by phone, mail, e-mail or in-person?
Never Once every six months Once a quarter More often
29
* Do you know your allowable cost of acquiring a new prospect and/or clients and if "yes," do you invest up to that amount in your marketing efforts to acquire new buyers?
No Yes
30
* Do you have a progressive backend; meaning, you keep logically either reselling clients ongoing quantities of your basic products/services or you keep adding new additional backend products or services to the sales cycle?
No Yes
31
If yes, how many different progressive, backend products do you offer?
1-2 3-9 10 or more
32
* How often do you spend a day or more of your time developing marketing for your business?
Never Once every six months Once a quarter More
33
* Do you believe Peter Drucker's quote that "Marketing and innovation are the two things that create customers and profits; everything else is an expense"?
No Yes
34
* Do you use risk reversal to close sales and differentiate your business from your competitors?
No Yes
35
If 'yes', how many different ways have you tested reversing the risk?
None 1 2-4 5 or more
36
* How many of these key, marketing factors do you regularly test?
Nothing Just headlines Headlines, Offers Headlines, Offers and Guarantees/Risk Reversals
37
* Do you offer bonuses (either tangible or intangible) as an incentive to purchase your product or service now?
No Yes
38
* How much of a difference have your tests made on either your results / response / profit?
Less than 10% improvement 11-30% 31-50% 51-99% 100% (double) or Higher
39
* Do you do PR/media relationships/radio/newspaper/magazine interviews?
No Yes
40
Do you use the results of these activities in excerpts or reproductions as part of your marketing?
No Yes
41
* Do you write articles, special reports or a book(s) you use for promotional positioning?
No Yes
42
* Do you have a prime prospect list or lists you market to by either direct mail, e-mail, telemarketing, catalog or sales personnel?
No Yes
43
* Do you know what your return on investment is for Lead/Prospect Generating, Lead Generating and Sales Conversion and/or Reselling Buyers?
No Yes
44
* Do you have a continuous way to build a growing prospect/client e-mail list?
No Yes
45
* How often do you send quality e-mails out that provide a benefit to your clients and/or prospects?
Never Infrequently Quarterly Monthly or more
46
* Are your e-mails, educational/contact-based and not merely self-serving?
No Yes
47
* Do you have a direct response-formatted website that is built around my marketing principles?
No Yes
48
* Do you do effective (meaning successful at both attracting and then converting) search engine optimization that builds more prospects, buyers, business?
No Yes
49
Do you have a Power Parthenon of different marketing activities in place where prospects/clients/revenue flow in from multiple profit pillars/streams? If yes, how many pillars in your Power Parthenon?
2 3-5 6-8 9 or more
50
* Do you have a target prospect list of strategic partners – i.e. companies that either already have a strong relationship with the same people you want to sell, or new competitive organizations that have more to gain than even you do by seeing you sell your product/service to more people/companies?
No Yes
51
If "yes," how many prospective, new "strategic partner" companies (with complete contact data) are there on that list?
1-5 6-10 11-20 21-50 51 and over
52
* Have you and all your people who have contact with your prospects/buyers had formalized strategic consultative/advisory sales training?
No Yes
53
If 'yes', how often do you retrain and advance their skills in this all-important revenue-generating factor?
Never again Yearly or longer Every six months Monthly
54
* How many competitive advantages have you created for your business?
None 1 2-5 6 or more
55
* Do you have successful ways to acquire new clients/buyers at a breakeven and that makes your real profit on the backend?
No Yes
56
If "yes," how many different approaches do you use?
1 2-3 4 or more
57
* Do you regularly educate and update your prospects and clients?
No Yes
58
* How many prospect lists have you located and use that better target your best defined prospects?
None 1 2-5 6-10 11 or more
59
* Do you really think your marketing makes irresistible offers to your prospects?
No Yes
60
If "no," how many ways can you come up with right now to strengthen the appeal, attractiveness, effectiveness of your sales, advertising, promotional offers and propositions?
1 2-5 6-10 More than 10
61
* How many more complementary (up-sell/cross-sell) products/services do you currently add to your sales proposition?
None 1 2-5 6 or more
62
* Do you offer buyers greater/larger units/quality product to increase the size of each sale?
No Yes
63
If "no," how many possibilities can you come up with right now for doing this?
None 1 2-5 6 or more
64
* Do you endorse or do joint ventures with other companies to sell THEIR products/service to YOUR buyers and prospects?
No Yes
65
* Do you hold, run, or do special events such as seminars, new product introductions, end of year promotions, close out promotion, private sales, meet the management events, meet the manufacturer events, meet the creator-type events, etc.?
No Yes
66
* Do you ethically (but effectively) prepare buyers from their very first purchasing experience with you to keep them coming back to purchase over and over again?
No Yes
67
* Do YOU personally talk to your buyers, prospects, and clients regularly to learn what they want and then build a relationship with them?
No Yes
68
* Do you regularly shop/buy from your competitors to see what they do differently or are doing that your company doesn't do?
No Yes
69
* There are between 15 and 30 key impact or leverage points that can positively increase your business' sales/profit performance. How many have you identified?
None 1-5 6-10 11-20 Over 20
70
* Do you have a written marketing strategy and tactical implementation plan you continuously apply and follow?
No Yes
71
If "yes," do you regularly monitor and measure results and performance of every element of that plan and adjust, replace, improve areas or activities whenever performance drops or does not exceed specific targeted benchmarks you've established?
No Sometimes Yes, always
72
* Do you have a complete e-mail marketing strategy you constantly adhere to, implement and follow?
No Yes
73
* Do you study the success approaches other companies use that can be adapted and adopted by you?
No Yes
74
If "yes," do you regularly (at least once a quarter or more) pick approaches you want to try out and then actually test them to see if they perform better than the approach(es) you are currently using?
No Yes
75
* Does your marketing, sales approaches and advertising activities focus on benefits or features?
Features Benefits
76
* Do you know the top five reasons why prospects don't buy from you?
No Yes
77
* Do you have a compelling and persuasive way to overcome each of those five objections or resistance points?
No Yes
78
* Do you really know what your business ideology is and can you explain it in a paragraph or less?
No Yes
79
* Do you know all of the marketing assets (both tangible and intangible) your business has available to it?
No Yes
80
* Have you identified all the different revenue-generating activities your business is engaged in doing so you can start improving and maximizing each one?
No Yes
81
* How often do you invest time, effort and committed focus to learn better ways to improve the sales, marketing, profit and/or competitive performance of your business?
Never Once a year Twice a year Constantly
82
* How much of my three ways to grow a business model and its 32 key revenue drivers are you currently applying?
None Very little About one-third Most
83
* Are you effectively applying the strategy of Pre-Eminence to all your sales, marketing, promotional and prospect/client communication?
No Sometimes Yes, always
84
* Do you really know and can you clearly verbalize what your business' biggest marketing problem is?
No Unsure Yes, absolutely
85
* Do you know what the biggest untapped sales or marketing opportunity your business has available to it and can you state it clearly?
No Yes
86
* Do you know what areas of your marketing your business is weak, poor or ineffectual at doing? (i.e. prospecting follow-up, converting, re-selling, referrals etc.)
No Yes
87
* Do you know where your business' biggest growth or profit opportunity lies?
No Yes
88
* Please complete your contact details so that we can provide recommendations based on your results.
First Name
Last Name
Company
State
Mobile
E-mail
The following is being collected for aggregate use only to determine demographic statistics of survey respondents as a group.
89
* What age group are you in?
Under 20 years
21 to 29 years
30 to 39 years
40 to 49 years
50 to 59 years
60+ years
Prefer not to answer
90
* What is your gender?
Female
Male
Prefer not to answer
91
* Is this a start-up business?
Yes   No
92
* How long have you been in (this) business?
Less than 1 year
1 to 2 years
3 to 5 years
5 to 9 years
10 to 14 years
15 to 19 years
20+ years
93
* How many employees other than yourself are employed in this business?
0, I am a sole trader
1 person in addition to myself
3 to 5
6 to 10
11 to 20
More than 20
94
* What are your current annual sales/turnover?
Less than $500,000
$500,000 to $1 million
$1 to $2 million
$2 to $3 million
$3 to $5 million
More than $5 million
More than $10 million
95
* What industry are you in?