I recently came across this great list of articles. The reason they stood out is because they had great headlines.
Killer Kopywriting™ is a skill I teach my clients. One of the foundational principles of great copywriting is to assemble great examples, I call them Killer Kopywriting Kases™, many copywriters call them swipe files.
When you review this list, you’ll learn some of the tips, tricks and techniques of writing a great headline:
- Keep it short and to the point (even though a long headline can still work very well).
- Include the value proposition (why someone would want to keep reading).
- Create INSTANT/IMMEDIATE interest, intrigue and value.