Today’s post combines self-promotion with a Unique Selling Proposition. John Ghetto of www.Blightlights.com.au tells me this strategy gets people to ring him when they see it. It’s one of the most effective self-promotional strategies you can use…
Can you imagine how much you could save if you cut your lighting bill in half?!?
Apparently the NSW Government saved more than 1 million dollars…
Unique Selling Proposition - Example 1
Unique Selling Proposition Example 2
Unique Selling Proposition Example 3
This kind of self-promotion is very inexpensive yet VERY EFFECTIVE. If you have vehicles out on the road, you really do need to consider this Exponential Marketing Strategy.
The only thing I would suggest is to put the WEBSITE on the trucks and TEST different ways of saying the same thing – to SEE WHICH ONE gets the most calls/responses.
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