I was recently working with a client, Bree Robbins of Paddington Pups in Brisbane. As her business coach and mentor, we were discussing how she can differentiate herself within her existing product and service offering.
I’m not advocating this is the primary theme, but rather a secondary or additional Pathway to Profit™.
When a dog attends a doggy day care it’s not just about having someone else bear the burden of keeping it for you. There are many socialisation skills your dog will benefit from.
For Bree to become an expert, she needs to start documenting what she already knows about dog socialisation skills. For example:
- What are the steps to proper socialisation?
- How is each one of the steps approached and how do you know it’s been ‘passed’ to move on to the next one?
- What is necessary for each stage to occur?
- What are the variables to be played with?
- What are the most popular conditions to overcome?
- What are the % of the most common afflictions?
- What is the diagnosis and prognosis for each?
- Aggression and unruliness, what are the tell tale signs?
- Sources of the unwanted behaviour?
By documenting her expertise, Bree is able to demonstrate her level of skill and mastery across multiple media, including her blog, direct mail, classes and of course YouTube.
Great questions that are almost completely universal. I will be writing those down and logging them away for use in my next business venture. I love that you illustrated their broad use and the range of your expertise by showing it applies to a dog trainer- quite the rare and random business you might say.