Archive for the '1% Improvement' Category

Business Building Bootcamp Graduates show how it’s done

Every year, we stage the Exponential Business Building Bootcamp which is 3 full-on days where entrepreneurs and business people get together to learn the best strategies that are proven and tested to work. Each time it’s staged, there is new content, examples and case studies from real Australian businesses just like yours. Case studies that defy the odds and in some cases are so astonishing that unless you met the business owner face-to-face to ask him or him how she did it, you’d never believe it was possible let alone THAT EASY.

That being said, HUNDREDS of people have attended Bootcamps, but only DOZENS have attended more than once. Most people think once the box is ticked, that’s it. “They know it all.”

That’s like thinking one tennis lesson is enough to make you Roger Federer or Serena Williams.

Today’s post is two examples from multiple Bootcamp attendees…

Business Growth Strategy Case Study #1: Bree Robbins of Paddington Pups

At the Bootcamp, I use antimimeticisomorphism examples that show how thinking differently can trigger innovative and creative ideas. One of the images was appropriate for Bree since she owns a doggy day care in Brisbane. The day after the Bootcamp, I sent her the impossible dog photo along with some links and voila! We both optimised our search engine rankings.

On the last night of every Exponential Business Building Bootcamp there is a session on Internet Strategies where participants can ask any question to increase their online traffic, sales and/or conversions. The Internet Marketing Strategies we teach are proven and tested for real brick and mortar businesses – not the spam0like ‘link building’ and other affiliate marketing strategies associated with get rich quick schemes. The strategies we teach are based on leveraging my 1 Percent Improvement Doctrine.

Business Growth Strategy Case Study #2: Gavin Buckett – The Gourmet Guardian

Another Exponential Growth Strategy, among the HUNDREDS covered at the Exponential Business Building Bootcamp is the strategy of preeminence. We spend all morning of day one covering all the tips and techniques to make sure you become the ultimate source of information, knowledge and expertise in your industry or market. The reasons you want to do this are beyond today’s blog post, but what I wanted to show you is how a multi-award winner takes action.

As part of  the Exponential Business Building Bootcamp there is Pre Program Preparation™ and Post Program Planning™ that ensures participants get the maximum out of the event. Today, Gavin responded to message #9 with the following:

“The statistic I found WHILE AT THE BOOTCAMP is that out of 2070 members of the Australian Institute of Food Science and Technology (AIFST), only 25 (1%) have a cooking qualification/ experience. That means that 99% of my professional competitors have not worked in kitchens and food businesses.

Bare that in mind when you next go to the supermarket and try something new – 99% of food technologists have no practical cooking experience.”

Gavin Buckett is The Gourmet Guardian – an Australian Food Safety Specialist. You have to admit that with a quote like this (which he has started to use in his advertising and promotional material), you are positively predisposed to consider him more of an expert. That is one of the many reasons his business is growing by more than 200% per annum. He has attended the Exponential Business Building Bootcamp 4, maybe 5 times and each time gets additional distinctions to take his sales and profitability one level higher.

These two case studies show you first-hand how quick, easy and inexpensive these strategies are – that is the beauty and elegance of Exponential Marketing Strategies. You don’t need a multi-million dollar advertising budget – you just need to THINK and ACT EXPONENTIALLY. Contact us to find out how you can join the Platinum Program – it’s not just a great program, we guarantee that for every $1 you invest, you’ll make $3 – GUARANTEED!

Advertising Case Study: Barber Shop

This is a classic advertising story that is worthy of repetition. It’s not just funny, but exceptionally valuable when you extract from it lessons that you can leverage from it. Enjoy!

A barber had been noticing that his clients had been dropping off slowly over the last eighteen months or so. He blamed the economy and people moving on and such things and just kept plodding on as you would expect.

The last straw for him was when,  just two doors down from his barber shop, someone opened up another barber shop! His competitor put up signage all over the front of the store windows announcing “hair cuts $5” .

When they opened, there were people spilling out the door lining up for haircuts. This went on for days and as you can guess his clients dropped off dramatically to the point that he decided that he would rather sit at home watching Oprah than do hair cuts for five dollars. He even decided he would close down his shop at the end of the week.

That afternoon, a gentleman walked in and asked if he could get a hair cut. The barber warned him that he charged fifteen dollars. The gentleman said that’s fine as he did not have time to stand in line and wait two hours for the barber two doors down .

After he finished the gentleman stood up looked and thanked the barber for a really good haircut. He also said he would be back next time he needed a trim because he was very satisfied with his haircut. That’s when the barber advised him that he was going to close his shop because he couldn’t compete with $5 hair cuts.

The gentleman looked at him smiled and asked “If I can increase the number of clients, would you be willing to pay me two hundred dollars?” The barber said he would only have two days to do it since he was going to close the shop on the third day. The gentleman confidently said that would not be as issue. The barber could not help but like this cocky guy in a suit and since it was only two hundred dollars, he thought he really didn’t have much to lose.

The next day, when the barber showed up, there were people waiting for him to open his door! They continued to stream in all day his phone was ring hot taking bookings! He was so busy that by the end of the day, he was exhausted. He could not remember ever being that busy.

The next day the same thing happened and about lunch time the gentleman walked in smiling and asked how things were going. The barber told him about all the clients and bookings and asked him what he did to change things around so quickly -  hoping he hadn’t done anything illegal. The gentleman smiled and assured the barber that everything was OK and that after work there would be something out the front of the store for him.

That night, the barber walked out the front of his shop and saw an A frame – he could not stop laughing when he read what was written:

FIVE DOLLAR HAIRCUTS FIXED HERE

This is a totally exponential strategy – but here are a few questions I have for you.

  • How can you use this story to your advantage?
  • How can you leverage someone else’s efforts in a legal and morally acceptable way?
  • How can you make the most of your marketing budget to get the very best results?

A lot of people have either heard this story or others similar to it. They get a laugh and move on to something else.

Very few learn the lesson. Very few learn HOW to leverage something like this.

That’s what I teach my clients to do, as their business coach, adviser or mentor. I explain to them that this is not just a funny story. It’s a lesson to be learned and applied. I then usually explain via one of my case study examples or one from a client.  In this case, I heard this story and used it to close a $250,000 sale to a top 50 ASX company.

I know you’d love to know how I did that, but sorry – I keep that information for my Platinum Members!

The thing about having an Exponential Mindset is not just thinking differently, but making sure you walk the thought. That only happens when you’re taught how to translate a great story like this one INTO a practical system and process that you can use in your own business.

Otherwise, it’s just another fun story to tell mates over a cold beer at your local.

If you want someone to help you turn things around, like the barber – contact us and we’ll show you how to get people lining up at your shop front door, into your business or if you’re online – visiting your website.

Customer Service 101

I have to admit this is one of my pet peeves… People not answering their emails. Here’s the thing – I’ve done an informal analysis and I can make this claim with absolute anecdotal certainty. Your success in business is directly proportional to your responsiveness, follow-up and follow-through of your emails. I can without a doubt, pin-point a struggling business person or entrepreneur when it takes them DAYS to respond to an email. Of course notwithstanding annual leave or illness.

I mean it – Anyone that I know who is struggling financially or professionally (and I don’t know that many) EVERY SINGLE ONE has appalling email communication skills.

There, I said it.

Now I feel better. But y’know what? It doesn’t matter that you tell these people that in 2010 it’s unacceptable that they take 3, 4, 5 or more days to respond to a PERSONAL – non mass broadcast email.

They are DINOSAURS.

They are completely and totally obsolete – they just don’t know it yet.

Their suspects, prospects and clients know it – they are dealing with other more RESPONSIVE companies.

I know I am.

I have ‘left’ at least 3 unresponsive companies/suppliers since the beginning of this year alone. Not because they can’t offer the product or service, but because they can’t and won’t respond quickly enough.

These dinosaurs have no idea that EXTINCTION is around the corner…

Here’s the thing – let’s put them out of their misery more quickly — QUIT USING ANYONE WHO DOESN’T RESPOND QUICKLY ENOUGH AND REWARD THE GO GETTERS WITH MORE WORK!

I know that’s what I’m doing and that’s what I am suggesting my clients do – to get BETTER results, in today’s inter-connected world and economy, it’s a MUST.

If you don’t know how to get through all your emails – you need to join my Platinum Program. I have already revealed at least 10 email management tips on my various blogs over the past 2-3 years… If those haven’t worked – you need hands-on assistance!

Exponential Entrepreneur Of The Year Winner Shows How It’s Done: Leveraging Case Studies

Sam Kritsotakis of Eskae Jeweller recently won one of six prestigious Exponential Entrepreneur Of The Year Awards. After-the-fact people often look ‘back’ and realise how obvious it is… Which is why I wanted to share with you one of the many Exponential Marketing Strategies we’ve taught him – leveraging case studies. Click on the hyperlink to read the case study that Sam has created.

You’ll quickly get involved in the situation his clients were faced with, one that is often quite intimidating for people who are focused on getting married or celebrating an anniversary. Making the right decision when it comes to customised jewellery is not easy. Sam, with his private studio makes the process personal, intimate and stress-free.

Leveraging case studies is one of the many exponential strategies I teach my Business Mastery Platinum Program Members to help them grow their businesses leveraging the 1 Percent Improvement Doctrine that wins them awards, but more importantly wins their clients hearts.

What Does Exponential Actually Mean?

This is a question that is best answered by another question to illustrate it VIVIDLY. Would you rather have $100,000 today or 1 cent that doubles every day for 30 days? Click on the hyperlink to find out the answer to what exponential really means. At the upcoming Exponential Extravaganza, I’m going to cover the 4 dimensions of Exponential Mindset Thinking and Mastery that is all about having fun, doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost.

But here’s the thing…

This is the ONLY Free event I’m doing in 2010. It’s the ONLY chance to test drive the strategies you’ve been reading about on this and my other blogs.

The reason I’m doing this FREE event one last time is to make sure I give everyone in my database the chance to come see me LIVE at my cost ONE LAST TIME.

At this event, we’re going to launch our new Apple App, release a song as well as a few other prizes and surprises…

When all is said and done, if you’ve enjoyed reading this blog, why not head on down to one of the events and come say hello in person?

After all – you’ll be spending the day with other Exponential Mindset enthusiasts, a great way to invest a Saturday!

Go to http://www.exponentialprograms.com/extravaganza and book your FREE ticket while they remain available. In fact, you should book a Premium seat for $97 to ENSURE and GUARANTEE you have a seat. We actually expect the PREMIUM seats to FILL the room… Of course we’ll let you know when that happens, but I wouldn’t take the risk if I were you…

20 Tips To Boost Your Direct Mail Response Part 2 Of 2

Today’s post is the second of a two-part list of 20 Tips to Boost Your Direct Mail Response. Direct Mail is still a very effective way to market your products and services. To learn the art and science of Direct Marketing, you should consider our Killer Kopywriting System.

10 More Tips To Boost Your Direct Mail Response Part 2 Of 2

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20 Tips To Boost Direct Mail Response Part 1 of 2

Today’s post is the first of a two-part list of 20 Tips to Boost Your Direct Mail Response. Direct Mail is still a very effective way to market your products and services. To learn the art and science of Direct Marketing, you should consider our Killer Kopywriting System.

20 Tips To Boost Your Direct Mail Response Part 1 Of 2

Read More »»

From 0 Sales To SOLD OUT In 3 Weeks

Today’s post is yet another example of how the little things make a BIG difference. As you probably know, I love dogs even though I don’t have any because of my ‘jet set’ lifestyle… Recently, I visited the puppies and dogs at Paddington Pups Doggy Day Care in Brisbane (video below). While I was there, I made a few suggestions to Bree Robbins, Paddington Pups owner and Platinum Program graduate. Here’s how she went…

From ZERO Sales To Sold Out In 3 Weeks

Paddington Pups is a Doggy Day Care and Pet Supplies shop. Since we specialise in dogs, I got my hands on Cesar Millan’s the Dog Whisperer Series 1 and 2 DVD sets to sell at the shop. I was excited to be able to stock these for my clients since I know (first hand) that several of them have training and obedience issues with their dogs.

When I ordered in the first and second series I also ordered a “Display Stand”. I was expecting this to be big so it would stand out. However when it arrived, it was not only tiny, it didn’t say anything about the second series. I was quite disappointed to say the least.

After over two weeks, I hadn’t sold a single DVD series.  Now you might be thinking that’s fine but this was the end of November, early December which is the perfect time for people to purchase gifts like this for themselves and/or friends and family.

That’s when Marc came in for a visit and you know what that means – exponential ideas galore!

Marc suggested that I create a bigger, more obvious display to highlight this popular and much sought-after product.

As with anything Marc suggests, I thought about it and discussed it with my husband. Later that night, Ross was on Google looking for a good quality image we could use to create own display poster.

Next he went to our local print shop had the poster printed and laminated in A3 format all for under $50.

Within the next 3 weeks, I sold 4 copies of season one and 6 copies of season two at full price with no discounting. That’s what’s powerful about Marc’s advice. Most consultants would discount the price whereas Marc thinks one step ahead – the ONLY reason no one bought the DVDs was because they didn’t know I had stock. Marc knows The Dog Whisperer Series is a high-value item that is sought after and does not require discounting to sell.

Once I had my new poster up in full view of my clients, several confirmed they didn’t know I had The Dog Whisperer Series with Cesar Millan. In fact, most confirmed what I thought – that they hadn’t been able to find them anywhere.

So not only was I not selling any, I had clients WILLING AND LOOKING for the product I had in stock.

That hurts just writing it. I don’t know about you, but I want to sell as much inventory as I can, as quickly as I can. I consider myself a smart woman, but clearly I wasn’t being smart about this product promotion even though in hindsight it’s self-evident.

That’s what I appreciate about Marc’s advice – not only does he have a view from the ‘outside’, he understands people who buy. His Exponential Mindset is all about making it easy for people to buy from you.

Thanks Marc for your help once again – Come back again soon!

Bree Robbins
Business Entrepreneur

Heinz ketchup packet gets redesign

I don’t know about you, but every once in a while something like this comes around and you want to reach out and shake  Matt’s hand – for doing something that was so obvious, but took so much time and effort…

The ketchup packet has been around for more than 40 years, and complaints about it for nearly as long: too messy, too small, too hard to open.

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AntiMimeticIsoMorphism Example: Think Inside the box!

Ian Faulkner sent me this YouTube link – everyone says to think outside the box, but when you’re antimimeticisomorphic, you want to consider thinking INSIDE the box! This video is self-evident, but the lesson for YOU might not be. What can you do to turn the proverbial box inside-out? What can you do to attract attention to your product/service? What is your ‘box’?!?!

I call this Twisting The Kube™ and it’s one of the Exponential Mindset strategies that I teach my clients.

It’s easier said than done. I get that.

If if was ‘easy’ everyone would do it.

But here’s the thing – it can be learned.

The fastest, easiest way is to get your hands on my Marc-Ka-Ching Kube™. Within the first few days of Twisting The Kube™, you’ll start to recognise that your thinking is shifting – faster and more easily than you thought possible.

But I have to be honest with you… Read More »»

Increase Retail Sales 28%

Watch this short video that reveals how retailers unknowingly throw away as much as 28% of their sales – that is one customer for every 4 walking out their shop door… This is one of those rare videos that hits you across the head like a two-by-four… As it should! WHAM!!!!

The 4 Ways Sound Affects Us

Squash Videos A Case Study Of Management By Metrics

If you don’t already know, I am a competitive squash player, now ranked in the ‘top 20′ in the world in the Men’s 45-49 age category. I learned to play squash less than 10 years ago, have only played competitively for the past 5 years and have competed in less than 10 tournaments in my entire playing career. The reason I tell you this is because it’s an ‘easy’ analogy to use to explain what I call Management By Metrics.

Management By Metrics

Management By Metrics is about tracking and monitoring the things that change in your business that influence your results.

The squash analogy is that at the recent 2009 World Masters Games, where I achieved my personal best world ranking of 18, I filmed all my matches, analysing them and statistically assessing the winners and unforced errors I committed. In the 2009 Australian Masters Games where I reached a National Ranking of 12, I was playing too ’safe’ – not making errors, but not playing enough winning ‘kill shots’.

With that in mind, I spent the last couple of weeks making sure I improved my shots and guess what? The difference was astonishing – I went from a ‘Top 50′ world ranking last year to the ‘Top 20′… In all my matches, more than 25% of my points won were winners – in one match it was more than 50%, from less than 10% in the previous competition less than one month prior.

The business lesson of this squash analogy is that by KNOWING what METRICS you want to manage – your ultimate success will be easier and much faster than you ever imagined.

On my Mindset Of A Champion Blog, I publicly stated that my goal for the 2009 and 2010 World Masters Squash Championships were a top 32 and top 16 finish – I achieved a ranking of 18 in 2009 and now am aiming at a Top 10 for 2010 – well ahead of my own expectations.

Management By Metrics is what it’s all about – tracking and monitoring what’s working and what’s not. By so doing, you can determine your Next Best Step and optimise your Pathways To Profits much more quickly and easily.

Want to learn to become a champion of business? Click on the hyperlink to atten a 3-hour Boardroom Briefing session to learn how Management By Metrics can help you get more out of your business – by working less than you are right now so you too can get back to your favorite sport, pick up a new one, spend more leisure time with friends and family or whatever fuels your spirit.

Let your RAS do the heavy lifting for you

First of all, your RAS is your Reticular Activation System. The way I train my most elite clients – Platinum Members, is with my Daily Distinctions that are part of my Advanced Business Coaching System that include a DAILY e-mail, every day of the year – WITH NO DAYS OFF.

The e-mails are designed for you to CHERRY PICK THE BEST and stick to 1% improvement every day – JUST THINKING about them is enough…

The Reticular Activation System does the rest – for example, I watch squash videos EVERY NIGHT before I compete to direct my RAS for the next day’s match.

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Money Saving Tip – Promotional Signage

By now, you know about my 1 Percent Improvement Doctrine that simply states that it’s the small things that make the biggest difference. In fact, it’s why you are a subscriber to this and my other blogs. You know that I have countless ideas, tips and suggestions to make or save you money. Like today’s simple tip that can save you 500% to 1,000% on your promotional signage.

How To Save Money On Promotional Signage

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Grow Your Business By NOT Exhibiting At The Next Trade Show

Yes, I mean that – GROW your business by NOT exhibiting at the next trade show. Save the $1,000 to $10,000 cost and ATTEND the show with a free pass or invitation and walk the halls of the trade show with a different approach. Meet and greet people who can help you grow your business. I call these Host-Beneficiary Partners and at our Exponential Business Building Bootcamps I teach how to setup up these relationships, but for now you just need to know where to FIND THEM!

Trade shows are excellent places to establish contact. After all, EVERYONE’S in ONE PLACE = no travel costs once you’re there!

Plus you’ll meet suppliers, clients and other non-competitors who already have all the prospects you need. THEIR clients are YOUR prospects…

Now you’re getting this aren’t you?

All it takes is a different mindset – to think differently and then to be able to act on it.

Take a look at our programs – I get into the details to ensure that you get the best business results with the least amount of effort.

We have a wide range from the Silver Momentum Membership at $97/month to our top of the line RESULTS-GUARANTEED Platinum Program!

Exponential Marketing Principles Revealed

Every once in a while I get carried away with ideas, thoughts and what I call distinctions (key tips and techniques that make all the difference in producing results)… Today is one of those days. This post covers what I call the basics of Exponential Marketing for both the NOVICE as well as the VETERAN of Exponential MasterMind Thinking.

Exponential Marketing 101: Mindset

It all started for me with Albert Einstein’s quote “The thinking that got us to where we are is not the thinking that will get us to where we want to be.” That hit me like a two-by-four across the head when I first hear that in my mid twenties…

If you are in your twenties or can remember what you were thinking back then, chances are you were like me – thinking you ‘knew it all’ or at least knew enough…

Boy were we wrong!

So if we have to change our thinking – HOW exactly do we do that? That’s a dilemma and conundrum wrapped up in a paradox!

I was able to make my first quantum leaps (to use some of Einstein’s terminology) listening to Anthony Robbins for Personal Peak Performance Development. It’s important to note that he is a PEAK PERFORMANCE coach, not just a ‘positive mental attitude’ motivator – in fact he hates being called a motivational guru – for a reason.

Motivation is empty – it just gets you fired up with nowhere to go.

Personal Peak Performance is all about knowing who you are and using THAT knowledge to propel you to an outcome, goal or even a life-long dream. In as much as Tony Robbins is great, don’t get me wrong – he is the world’s best at what he does – his teachings, programs, events and products are not enough.

That’s when I learned I needed to triangulate multiple frameworks from other world-leading minds such as marketing genius Jay Abraham, sales master Brian Tracy and spiritual and philosophical mentor Deepak Chopra.

Triangulation in simple terms is like what a Global Positioning Satellite (GPS) does to locate you on the earth – it takes each dimension (x, y and z) and determines where you are along the axis to pin point your exact location.

What I do for myself (and now my clients) is create a continuum of strategies, tactics and techniques along the 4 axes (peak performance, marketing, sales and philosophy) whereby the INTERSECTION of these 4 dimensions is the point where your Exponential Potential is released to give you a quantum breakthrough.

I know it sounds surreal and I guess it is for the uninitiated.

Once you adopt an Exponential  Mindset, it’s like learning a new language – you stop translating and start thinking in the new language – only then can you consider yourself fluent… In linguistics, fluency means you can communicate with a whole new group of people who speak that language. In business, that fluency means abundant wealth and success – because you now possess the language of profitable thinking.

I call this antimimeticisomorphism. I even have a website dedicated to having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort at the lowest cost.

I have a series of fun videos on the concept on my Personal Mastery Blog under the category antimimeticisomorphism.

I am about to publish a bestseller of the same name – via an interactive publishing model involving a small group of contributors that has already spawned a secret website.

As you can see for yourself – this is a VERY different way of doing things… That’s the whole point!

But you know what? It’s also great fun – producing new, exciting products like the Marc-Ka-Ching Kube™ and concepts like the 1 percent improvement doctrine outlined in the following two short YouTube videos.

The 1 Percent Improvement Doctrine 1/2

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Increase Your Sales By As Much As 50%

Today’s sales tip is a classic one that I recently had a client’s salesperson use to produce a $20,000 sale within one hour. It’s so simple that most people I advise to use this just don’t do it – to their detriment. It’s one of the most powerful sales techniques I ever used when I was ’selling’ on a full-time basis. It’s one of the ways I got to sell more with less effort… Intrigued?

#1 Sales Tip To Sell As Much As 50% More

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Recession Trends

In a recent article in The Australian Financial Review, Hannah Tattersall highlighted that the casual Friday trend of showing up at work in jeans and a polo short has become another one of the casualties of the recession. Let me tell you why articles like this one is important for you to know as an Exponential Marketing Aficionado…

How To Get 20/20 Foresight

Everyone knows that hindsight is 20/20. But what if you could look INTO THE FUTURE and have 20/20 foresight?!?!

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1 Percent Improvement

By now, you should know all about my 1 percent improvement doctrine. With that in mind, today’s concept is how to leverage that into 2, 3 or more percent INSTANTLY and AUTOMATICALLY. If you have people working for you or with you on an on-going basis, get them to send you their daily distinctions… those lessons, ideas and thoughts that improve what they are doing for you. That way they’ll reinforce what they learn and might teach you and the other team members a thing or two.

Eventually, over time, you can collect these insights and use them to train new employees and/or contractors in a fraction of the time and get them to optimal productivity that much more easily.

I keep telling you – this is NOT rocket science. It just takes discipline and follow-through.

That’s it for today – SHORT AND SWEET!

Thank You Goes A Long Way

Exponential Marketing Strategies are so simple that often people discount them as not effective, influential or otherwise important to consider. “Mistake, BIG mistake” – Remember Julia Roberts in Pretty Wowan? Here is Belinda Cohen from Inspired Reality’s version of this principle.

How To Grow Your Business Exponentially

“I am forever preaching to my clients and those who I present to, the importance of continual marketing.  What I mean by this is continuing to demonstrate that you care for and value your clients after the sale has been done and the money received.  Interestingly enough, I recently had this reinforced in a very positive way in my own business.

Earlier in the year, I was contacted by a former workmate to see if I was interested in doing some consulting work for his company.  After the usual meetings the job was confirmed and I undertook approximately two weeks of work for his team to support them in a project that had deliverables at Board level.  The job was straightforward, I completed the work and was paid.

A couple of weeks after completing the job, I wrote an email to my former workmate thanking him for thinking of me and telling him how much I had enjoyed the work and assisting his team.  For me this was simply part of the process of completing the job and coming full circle.

What a wonderful surprise I got when he wrote back not only with positive feedback about the work I had done, but then asking what capacity I had to assist further as they had ‘plenty more’ of that type of work – so much so he enquired as to whether I would be interested in coming on board as a part-time employee!  Whilst the permanent role was not for me, we negotiated an outcome that worked well for both of us and I am now going to assist as a contractor 2 days a week until the work is completed.

They are a great client so I am already enjoying work with them, but more importantly it simply reinforced for me the power of ‘thank you’ in the context of marketing and positive client relationships.”

I know this seems simplistic and self-evident, but y’know what?

Most people don’t do it.

First, they have NO SYSTEMS to make this automatic. They don’t include them in what I call their Pathways To Profits™. Second, it’s rarely done AUTHENTICALLY.

When it is done with sincerity and genuine goodwill, the results are well… Exponential.

By that I mean someone’s business can double or triple in 12 to 24 months ‘easy’. The reason is that EXISTING CLIENTS are easier and LESS EXPENSIVE to sell to than as yet unknown prospects.

Yeah I know. You’ll get around to doing it. I hear that all the time.

If you want to really step up, consider one of our Business Mastery Momentum Memberships that will get you MOTIVATED to ACT and FOLLOW THROUGH on ideas, principles and strategies like this.

Imagine following through on a strategy like this every week… Imagine every day – what would that do to your sales?

Check out this short YouTube video to find out what Exponential REALLY means!