Archive for the '1% Improvement' Category

Exponential Marketing 101

Today’s topic is the example of a good idea that could have been great. First, have a look at this IT workshop Money Back Guarantee proposition… Don’t get me wrong, it’s different and will probably resonate quite well with the target audience, but can you pick up the sub-optimal presupposition?

Money Back Guarantee, Pricing For Value, Optional Pricing, Pay For Value

It’s not obvious… Re-read it again.

Continue reading ‘Exponential Marketing 101′

Top Blog Posts Of 2014

Here are my picks for my top 10 blog posts of 2014.

  1. Top-10-Blog-Posts-2014There is nothing more powerful than 20/20 Foresight to know what’s coming in 2015…
  2. This is my favourite YouTube video of the year – brilliant – Word Crimes are committed by too many people’s.
  3. Antimimeticisomorphism is easier said than done – this example is priceless – poo pourri.
  4. The privacy pirates are still at it in 2014, maybe this guy’s one step ahead of them with his amazing mind reading skills!
  5. We all love our iPads… Who knew they are this versatile and useful?
  6. A metaphor can be the difference life and death, success or failure. This is one of my all-time favourites.
  7. This cute video says a lot about teamwork – Together Everyone Achieves More.
  8. Looks do matter – even if you’re a shark.
  9. I hope your calendar doesn’t look this this! Notice the caribou? Another great metaphor!
  10. Somethings are better left unsaid.

Bonus Blog Posts:

An Oscar Award Winning Speech worthy of its own Oscar!

If Noah was alive today

Enjoy the best of 2014 and may 2015 bring you all the wealth, health and happiness you deserve!

Marketing Mistakes To Avoid – Hitler Billboard

What were they (not) thinking?!?
Hitler Billboard

Unfortunately most of the marketing mistakes people make are not this blatantly obvious.

I say unfortunately because if they are not obvious, then they are not recognised for the true blunders they are. These are silent killers that erode a company’s profits often to the complete ignorance of the business owner.

Ignorance is simply NOT KNOWING.

NOT KNOWING is no longer an excuse in this day and age of “Exponential Mindset Thinking” – It’s why MasterMind Groups were invented, work so well and are used by all super successful business people and the ultra wealthy.

You can’t be smarter than a group of your peers and you can’t outperform a group of your peers who are focused on your success…

It always baffles me when I hear and see people “going it alone” in business…

 

Digging yourself into a hole

I just came back from a trip to North America where I met some very smart and ambitious business people.

In contrast, upon my return to Australia, I came across a 19-year old squash player who wants to make it on to the professional tour who said “I don’t have a coach, I prefer to do things on my own, see what’s out there and do it my way.”

I was gobsmacked. His fate is sealed – he is already YEARS behind his peers. We have local players here in Sydney who at the national level are already YEARS ahead of him.

So what does this have to do with business?

Dig Yourself Into A Hole - The Exponential Growth Strategist

 

In as much as today’s example is squash related, the same is true in business. I see it all the time. Business people who have dug themselves into a hole and want to get out. In many cases, the hole is too deep and as a mentor, I simply walk away. The reason I do that is because as Einstein said “The thinking that created the problem is not the thinking that will solve it.”

As The Exponential Growth Strategist, I decided a long time ago to work with the elite in business, those who know what they want and are willing to invest in themselves to get it.

One of the key principles is the quote above. AVOIDING problems and MINIMISING mistakes is a necessary part of success.

One of the most valuable aspects of what I do for my clients is help them AVOID mistakes – prevent them from picking up that shovel in the first place.

A common and all-too-popular hole people are digging themselves into is with social media, another is poor quality copywriting.

The next time you get yourself into a hole – ask yourself this simple question: “How could I have avoided picking up the shovel in the first place?”

If you can do that, you will reduce the number of holes you dig for yourself moving forward.

The power of a story – video

There are many concepts, strategies, techniques and approaches that make Exponential Marketing so effective, efficient and economical. One of the foundational building blocks is what I call Killer Kopywriting. It’s more than just words that sell, it’s a system that teaches you how to establish Killer Konversations that Kreate Killer Kampaigns to Konvert more Klients.

OK, enough with the branding nomenclature, you get the point.

The video below is an example of the power of a story. In this instance the context is funny, but in business, the better you become at crafting corporate stories, the more effective you will become, not just to attract more clients, but also reduce your sales cycle and improve your conversions.

Easier said than done. Writing great copy is a science and an art that is beyond the reach of most business people. The point is not to turn you into a professional copywriter, but to develop within you, the skills to appreciate the value of great copy, manage contract copywriters and enhance your existing corporate communications.

It is without a doubt one of the most powerful skills and attributes you can develop that will propel your sales forward. Ignore its importance is not an option – especially when it comes to the Internet and Search Engine Optimisation that sorts and ranks how good or bad your copy is.

There is a direct relationship between the traffic to your website and the quality of your written content. The problem is that unless you know the ins and outs of how to write Killer Kopy, you will never fully optimise your traffic and web lead generation.

Great advice = awesome results

I recently read a few blog posts about successful entrepreneurs and the one piece of advice they got from their business coach or mentor that made a difference.

One of the best ones was “You can’t sit on two toilets at the same time.” I thought that was brilliant for those entrepreneurs who keep trying to do too many things at once.

That’s when I thought it would be a great idea to ask my own business mentoring clients what they thought was the #1 thing they’ve heard me say that has positively affected their business growth and/or improved their quality of life.

Here are some of their submissions – enjoy!

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Bree Robbins, owner of Paddington Pups, Queensland’s #1 Doggy Daycare and Grooming Centre says the quote that has stuck in her mind is – “The thinking that got you to where you are is not the thinking that will get you to where you want to be.”

Even though that is one of Albert Einstein’s most famous quotes, she had not heard it before, nor had she realised that as a result of this truth, as a business person who wants to grow her business, she needs to… change her thinking, change her thinking, change her thinking, change her thinking…

Easier said than done, but with our Exponential MasterMind Mentoring Methodology, we’re able to give her the challenging environment to do that.

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For Shane Young, CEO of Max Pak, his #1 quote is: “Perfection is the poison of profitability.” Doing ten things less than perfectly is much more valuable than waiting, waiting, waiting to finish that ONE thing PERFECTLY and usually not getting around to it.

You can always improve on stuff that you have done, but without a focus on perfection, it frees you actually get things done now rather than never!

MAXPAK is a family-owned Australian manufacturer, importer and distributor of quality packaging products that make your workplace more enjoyable, more profitable and more productive. Since 1979 MAXPAK has been supplying high quality, cost-effective and consistently reliable plastic bags, pallet wrap, food-grade carton liners and disposable packaging products. Our clients include many of Australia’s biggest retail chains, third party logistics providers, market-leading cleaning suppliers, food processors and meat exporters.

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Lena Yammine, of Inner Outer Health echoes the same philosophy with Just Do Stuff!

Inner outer health® is an award winning Health and Wellness Centre in Bellfield/Ivanhoe, specialising in Myotherapy and Floatation Therapy. We provide excellent results by recognising each person’s unique needs and creating individualised treatment plans based on a holistic approach to help you develop body awareness and appreciate your own body, so we can quickly identofy the cause of the problem and solve it.

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For Gavin Buckett, owner of Prime Skills, it wasn’t a quote or saying, but rather understanding the lifetime value of a client and not just the value of the initial sale. When you respect and nurture the relationship for the long term, it creates the win-win-win outcome that is truly exponential.

Prime Skills is a nationally recognised Registered Training Organisation (RTO) that was established in 1998 to provide specialised industry specific food safety training, development and quality services solely to the food industry. The training can be delivered in your workplace, in our training room or through our tried, tested and proven modern online delivery system, guaranteeing our clients rapid, fun and engaging learning outcomes that meet or exceed current legislative requirements. Trust Prime Skills to keep your customers safe and your had earned reputation intact!

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Successful Endeavours makes electronics and embedded software work the way they should, saving you up to 2 out of every 3 dollars you otherwise would have wasted, so you can manufacture your market leading product in Australia, at a profit.

For Ray Keefe of Successful Endeavours in Melbourne, what made a huge difference to him is the realization that you have to create value and you have to communicate the value so that your prospects understand it. This is the biggest problem technical professionals ‘like you” have. You feel the need to prove how clever you are but your customers don’t buy for the technical reasons you think or just because you are clever. They buy for their own, self-vested reasons. Speak to their reasons and watch your results soar. Of course, the best way to do that is with a blog!” 

So Ray decided to test this out and reworked their website and started to blog. Now, 2 out of every 3 clients are generated via the Internet with a sales cycle half as long as the cold-call prospecting alternative he used to use.

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“What needs to be said so a prospect becomes a client?”

Alex Pataky of Steelbond in Sydney knows that identifying a target market is the first step in any marketing and sales campaign. To remove the different reasons people might not want to buy means engaging in more than one conversation at a time. By doing that, each type of prospective client can progress through his/her logical process to make the purchase willingly and happily. Easier said than done, but impossible to do if you try to have all those discussions within one single conversation!

Steelbond has been providing Eclipse aluminium louvre roofs that open and close faster than the weather changes in Melbourne for the past 25 years. They are designed and installed to compliment and integrate into the architecture of your property so it doesn’t look like an add-on.

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The Cooinda Cat Resort is a small family run business. Like most small businesses, they spend most of their time working IN their business rather than ON their business, focused on caring for their feline friends.

One way to switch from working IN to ON your business is to ask: “What’s your outcome?” This innocuous question redirects their thought process, helping them pin point what and why they are doing to make sure it’s the right thing to be doing at the right time. Often, it’s a case of reconciling short term priorities (tactics) within the long term strategy.

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There was a time, not long ago that the Dogs Country Club & Kennel Resort didn’t think blogging was important. Sure they had a website, but a blog? Now, they couldn’t run their business without one!

Their big take away was that “you don’t have to do it all yourself”. That doesn’t just mean you can subcontract some of the research and writing, but more strategically it means you can involve your whole team AND clients in the process. By engaging your clients and the greater community in an interactive blogging experience means you will reach out beyond your immediate sphere of influence and the rewards will follow as you tap into your readers’ passions.

Message getting lost in the crowd?

Do you feel like no matter what you do, no one is getting your message?

Persona - Message- Exponential Programs dot com

Getting noticed is not about being provocative or sensationalistic, but without extreme measures these days, it IS harder than ever to get noticed and have your message reach your intended audience.

There is however a tried and tested way to do this, methodically, systematically and repeatedly whilst maintaining your sincerity, authenticity and integrity. It’s one of the foundational principles we teach our most elite, ambitious entrepreneurial clients in our Platinum Program.

For a limited time, if you contact us, we’ll send you an introductory video presentation that highlights all the key elements of the strategy so you can start to get your message across persuasively and effectively.

Sorry, it’s not a free giveaway. It’s much too valuable.

Just imagine if prospects sought you ought instead of you chasing them down… How different would your life be?

Think about it, because when you deploy this strategy to its fullest, that is exactly what will happen.

You will have people contacting you, calling you, emailing you wanting to do business with you – I know that sounds outrageous and unbelievable, but it’s true and it’s possible… for people and companies who create a professional persona that transcends the noise that is in the marketplace…

Otherwise you just get lost with everyone else in the rubble pile of broken dreams.

Attitude versus aptitude

“Success is not determined by attitude, but rather aptitude.” — Dr Marc Dussault
Attitude, Aptitude, Motivation, Quote, Inspiration

20/20 Foresight

Wouldn’t it be nice to be able to look into a crystal ball and see what the future holds?

20-20 Foresight. Exponential Programs20/20 Foresight might not be THAT precise and accurate, but there are tools, tips and techniques you can use to determine trends and tendencies forecasters and analysts use on a daily basis to predict what’s coming.

Small businesses are notorious for being reactionary rather than proactively aware and ready to face the future. This is partially because owner-managers work IN their business much more than ON their business as well as because they simply are not aware that these tools exist.

Next Saturday, in Melbourne, we are holding a 1-day workshop that will introduce you to the concept of 20/20 Foresight that is synonymous with Exponential Mindset Thinking, leveraging the MasterMind Principle in an interesting and creative way.

There is nothing worse in business than being caught completely unprepared. This workshop will enable you to start developing forecasting and preemptive strategies that will enhance your view of the future to improve the decisions you make today.

Imagine having a copy of a exam, weeks before you have to sit the final?

How differently would you study?
How much less stress would you have?
How would you go about your lectures and study habits?
What would happen to your grades?
Would you enjoy the process more or less?

The same can be true for your business – but only if you know the tools, tips and techniques to acquire 20/20 Foresight…

So if you want 20/20 Foresight, contact us and we’ll help you create the future you want.*

*Oops… Did I forget to mention that once you have an idea of what the future holds, you can actually start to change it?!?!?! Oh well… No use getting into how to do that unless you attend.

Hyperbolic Discounting: Why most people don’t succeed

I can tell you that without a doubt, hyperbolic discounting has to be one of the primary contributors to non-success. Given two similar rewards, humans show a preference for one that arrives sooner rather than later. Humans are said to discount the value of the later reward, by a factor that increases with the length of the delay. In simple terms, humans (even adults) want instant gratification more than long-term success.

hyperbolic-discounting

Research has shown there are two types of people – those that can and CHOOSE to delay gratification and those that can’t or CHOOSE not to.

I can tell you, with 20 years of business coaching and mentoring experience that I concur AND it is one of my key determinants in working closely with a client. UNLESS this is fully understood and adhered to, there is no point in expecting success to “happen”.

 

Success is a habit, a way of life, of being, of doing. It is making daily investments for a lifetime of rewards, many of which are days, weeks, months or years in the making. Take an academic degree – it takes months or years before you can “obtain” the designation or diploma and graduate. The same is true with playing a musical instrument or mastering a sport.

I have to admit that the SOURCE of this ability to NOT discount hyperbolically is unknown to me and if you do indulge in it, I am not sure what you can really do to counteract it other than to bring forward the benefits in a tangible, realistic fashion. Imagine the rewards or results RIGHT NOW… Feel it, think it, know it will happen and that one day will come when you will have this feeling… Just not today. Ask yourself if you think it’s worth waiting for and if it is, then stick to your plan and MAKE IT HAPPEN.

This is where willpower comes in or what I call Whypower – if the WHY is strong enough, the will will be there.

Create a big enough WHY…

Then, all you need are strategies to make your goal or outcome happen… Strategies that work. Strategies you can implement – NOW so you get a sense of instant relief that at least you are progressing towards your goal or outcome.

Contact us if you want to learn shortcuts to making things happen. There is always a better, easier way – the key is to have someone who can show you what they are, so you stop wasting valuable time, money and effort with a trial-by-error approach.

 

 

 

Practice does not make perfect…

I remember the first time I heard this, in my teens.

“Practice does not make perfect…
Perfect practices makes perfect!”

Once I understood that it’s only when we practice what we want to re-create can we claim to be practicing “perfectly”…

But it took me close to 10 years before I resolved the recursive (circular) reasoning this creates…

If you are practicing ‘something’ – then that means you can’t do it perfectly (yet) – so then how can you practice it perfectly?!?!?

The logical conundrum was finally resolved when I came across Dr Erickson’s concept of Deliberate Practice combined with the idea of Concentration Of Focus.  Together, these constitute the secret weapon that champions and iconic sports stars master to the detriment of their (unknowing) opponents.

First is the concept of Deliberate Practice – knowing the difference between what you know and don’t know how to do. Cognition (learning) requires you build from what you know, adding distinctions and understanding in layers, expanding what you know until you eventually achieve understanding of the previously unknown.

In sport, it is the same process to acquire a new skill or ability. You need to first determine what you are capable of doing, assess what your body (and mind) can accomplish with your physiological constraints and bridge the gap between that and the ultimate skill or ability to wish to achieve.

The challenge lies in HOW to undertake that process methodically and systematically. That’s where Deliberate Practice principles come in.

You can’t focus on more than 1, 2 or 3 things at any given time. Too often, coaches will point out dozens of problems thereby completely diffusing your concentration of focus.

It is only with the combination of Concentration Of Focus and through Deliberate Practice that you can create performance breakthroughs. This is true on the squash or tennis court, football field, gold course or office.

Even though this sounds simple enough – even in sport, it is only the most elite, dedicated athletes that engage in this behaviour.

In business, it is even more rare.

There are very few business coaches (mentors) who understand the mechanics and requirements that promote and enable entrepreneurs and business executives to flourish through Deliberate Practice and Concentration Of Focus.

Deliberate Practice BooksIn sport, a coach needs to have both  a specific and a holistic understanding of the sport either through competitive play him/herself or through specialised training. Believe it or not, this is rare. In fact, most coaches I’ve met haven’t read a single book on “mental toughness”…

In business, most coaches do not have the academic acumen let alone the diversity of experience for holistic understanding and furthermore they often lack any training in these elite strategies and methodologies.

This is well documented and researched, but still remains in the realm of the most elite and ambitious business people simply because of the breadth and depth of comprehension and practice required to master.

Other than speed reading which I still consider the #1 life-changing skill – the ability to “practice deliberately with a high concentration of focus” is the second-most valuable skill to master for anyone who wants to succeed – at anything.

So what does this have to do with growing your business?

Great question!

The simple answer lies in accepting that most people are in ‘the herd’ and by extension, they will produce ‘average results’.

If, however, you are seeking to grow your business, you can’t expect to achieve that goal by doing what everyone else is doing – you have to do something different AND DO IT DIFFERENTLY.

That is precisely my point.

Deliberate Practice with a high level of Concentration Of Focus takes a special environment and monitoring to ensure you establish, maintain and sustain ‘it’ consistently and for long enough to produce the stellar results you seek.

Our Platinum Program is designed specifically to incorporate these and other cutting edge coaching and mentoring methodologies.

If you are interested to take your business to the next level and create more than 25% annual growth in sales and/or profits, contact us.

If you read Malcolm Gladwell’s bestseller Outliers, you know what the pop psychology thinking is – that you need 10,000 hours to achieve expert status or mastery of a skill, sport or musical instrument.

10000-hours-time-graph

What Mr Gladwell did not reveal in his book is what other authors have identified – short cuts that can reduce that time significantly. Those well-kept secrets are what makes our Platinum Program priceless and timeless.

  • Priceless because it means that once armed with this new understanding and corresponding new abilities, you can and will out-perform your competitors and they will not be able to respond because MASTERY means you have the skill to adapt and overcome to whatever they try to do.
  • Timeless because these strategies have worked for decades and will continue to work for decades – future proofing your business and career, once again BECAUSE this is not a cookie-cutter template approach. What you learn in the Platinum Program is how to re-program yourself into a peak performer. That means you can deal with anything that comes your way.

Like Roger Federer or Rafael Nadal can handle any ball that comes across the net, you could have the same level of mastery in business.

If… you acquire the skills of a master…

 

 

 

 

 

 

 

Why Smart Business People Fail

In a previous blog post, I touched on several foundational concepts that can help you to go from establishing motivation to creating momentum. Today, I want to focus on the catalyst, the initial trigger(s) that can help you start the process. First and foremost, to get moving, you need to overcome inertia. Inertia is defined as “the predisposition for a body to remain in the state that’s it’s in.” That means if you are NOT moving, you want to remain still. If, however, you ARE moving, then you want to remain IN MOTION. Therein lies the first reward for taking action.

Once you GET moving, it’s easier to STAY moving.

 I know, I know… “Easier said than done”. Especially in the morning when you are lying in a warm, comfortable bed and the last thing you want to do is get up and go for a run, do exercise or get a head start on your day.

You have seen it first hand at the playground with a merry-go-round. The first pull is really hard, and then it’s effortless to keep it spinning. Success is just like that – it gets easier as you become (more) successful.

merry-go-round- first pullInertia is one simplistic answer that pop psychology likes to hone in on. I prefer to look a little deeper than the superficial factors that don’t provide much insight nor contribute to providing practical solutions.

One of the primary reasons people don’t do what they KNOW they should do is because of prior (negative) experiences. Yes, the psychological literature addresses a person’s predisposition towards positive affect (seeing the glass half full), self-efficacy (you think you can complete a task successfully) and self esteem, but those are all quite superficial and of marginal practical value.

Dont Look Back QuotePast failures are the #1 contributor to most people’s inability to take action on projects and opportunities that are (blatantly) beneficial to them. One of the most valuable lessons champions learn is that the past does not equal the future and past performance is NOT a predictor of future success.

Once again, and I apologise for repeating myself – “easier said than done.”

We need to fail to learn the difference between what works and what doesn’t. The quicker we fail, the quicker we learn the lessons and the faster we are able to turn our REASONS for not achieving into the RESULTS that we seek.

Simply stated:

We are reasons or we are results.

When you face the harsh reality of life, and really think about it, you’ll agree that when you don’t achieve a RESULT, there are REASONS. The more REASONS there are, the better. That is because there are MORE sources to solve the problem so you can achieve the desired RESULT.

Negative MindBut and there usually is a but involved – most people don’t want to face the truth and therefore kid themselves ignoring the REAL REASONS that deny them from achieving the RESULTS they seek and desire.

This is where self awareness becomes a key ingredient of extra-ordinary success.

A true champion (a super successful person) addresses these issues, one by one, removing the REASONS so the RESULTS can emerge, as if by magic.

But most people get discouraged with failures and shortcomings, get down on themselves and lose faith. The reason that it is so pervasive is that without the proper coaching, mentoring or assistance, more (wrongly directed) effort is futile.

Here is a new twist to the glass half empty or full question that I thought would be appropriate to introduce to you.

 

How heavy is this glass?

At first glance, you might guess 200 to 500 grams and you’d probably be right – technically. But if the question is metaphorical, it depends… glass-half-full

  • If you hold the glass for a minute there is nothing to be concerned about.
  • If you hold it up for an hour, then your arm will be very sore.
  • If you hold it up for a whole day, then the pain will be excrutiating.

And yet the weight of the glass did not change, but its heaviness certainly did.

The metaphor is simple: if you carry your past (negative baggage) with you, the longer you hold on to it, the heavier it gets and the more pain it causes you…

Think about it…

Flat TireThis compounding effect is devastating to the person who just does not know any better. The great thing about living in a developed country is that the tools for success are within EVERYONE’S reach.

For example, I have published over 4,000 pages of FREE content on my blogs.

Anyone with an Internet connection can access business building, career advancement and personal development tips, tricks and techniques at NO COST.

Of course, the Internet is filled with priceless and timeless data and information. But without a framework, it remains impotent – neutral, often useless.

You need a framework, a strategic intent that first creates a catalyst or trigger to get things going and growing and then an approach to maintain and build the momentum.

But and there’s that much hated word again – but… without a DECISION, nothing happens.

There is a saying that it is in our moments of decision that our destiny is shaped, however I, without meaning to be cynical, think it’s more a case of:

 

“It is in our moments of indecision that are dreams are destroyed” – Dr Marc Dussault

 

I have seen too many people hesitate, procrastinate and essentially self-sabotage their careers and business outcomes due to fear of making a decision. Fear of taking a stand. Fear of raising the bar. Fear of taking a chance (on themselves). Fear of creating the potential outcome that is within their reach – their ultimate destiny.

Take-The-First-StepOne of the key reasons is a concept called “perfect information”. If you Google it, you’ll end up on Wikipedia with the Game Theory explanation “perfect information describes the situation when a player has available the same information to determine all of the possible games (all combinations of legal moves) as would be available at the end of the game.”

Real life never provides “perfect information” so expecting it is a recipe for certain disaster and disappointment. Perfectionists and procrastinators seek this “perfect information” and get caught in the analysis paralysis paradox, a self-fulfilling vortex with no way out.

So where does that leave most people?

STUCK.

Stuck in the predicament they are in. Stuck in their mindset. Stuck in their current reality.

STUCK.

Without the desire, drive and determination to get UNSTUCK, they repeat the patterns of the past, over and over and over again.

The ONLY solution is to BREAK THAT PATTERN.

Here are easy ways to get UNSTUCK:

  1. Accept that perfect information does not exist and start moving forward WITHOUT knowing what the second step is. The first step will reveal it to you, but only once you’ve taken it. Break the vicious circle by taking the first step.
  2. You do not need to know ALL the steps to a destination to get there. You just need to know you WANT to get there and take the first step.
  3. Get advice from people who have achieved what you want to accomplish. You wouldn’t ask your car mechanic to cut your hair, so be careful WHO YOU TAKE ADVICE FROM!
  4. Remain committed to your outcome, or change it (your outcome or goal) if you must. Nothing worth achieving will come easy. Accept that otherwise don’t waste your time.
  5. Recognise that momentum, once created, is easy to maintain and build upon. You have seen it first hand at the playground with the merry-go-round. The first pull is really hard, and then it’s effortless to keep it spinning. Success is just like that – it gets easier as you become (more) successful.

For all of this to ‘happen’ – you need a BIG REASON to do ‘it’. You need something bigger than yourself, more important than “just making money”. You need to pick something that means something to you, resonates within you. Pick something that once achieved, will change your life and/or the lives of others you care about. You need a purpose.

When you find that “purpose” you will have the fire in the belly to get started. With that initial motivation and enthusiasm you will create the catalyst for change and the momentum will build from there to help you achieve your dream(s).

Without that “purpose”, you are impotent, stagnant, inert, blasé, bland, indifferent, STUCK.

Create the catalyst and you will soar to greater heights than you ever previously imagined… and you will embrace pushing yourself…

I’ve already published an extensive post on Victims and Martyrs that you can refer to.

Without being too much of an idealist, I believe that (almost) everyone can achieve their ultimate destiny – but – the number one thing that prevents that from happening is their inability to resolve the REASONS that prevent them from achieving the RESULTS they desire.

It really is as simple as that.

Don't look backSuccess is really not complicated, it comes down to wanting it bad enough for a reason important enough and then doing whatever it takes to make it happen.

Of course there is a HARD way and an EASY (Exponential) way…

It’s your decision…

MAKE IT.

Lack of resources?

“Whenever you face a deficit
in resources, you need to
replenish your inventory of ideas.”

– Dr Marc Dussault

 

From Motivation To Momentum

Exponential Programs - The Life You Want To LiveI am a huge fan of inspirational quotes and motivation messages, especially those that make you stop, think and re-assess where you are, where you are going or who you are and who you want to become.

Without getting into too much existentialist psycho-self-analysis, this simple quote can be a life-changer if you take the time to think about what it really means.

To put it simply, whenever something happens that throws you off or frustrates you, it usually means it’s not something you want or should be doing.

So why then does it happen (so often)?

That is the million-dollar question.

Simply stated, if you lived your life and ran your business or career “on purpose”, in line with your passions, beliefs and values, you would be living the life that you want to be living.

Think about that for a second. I mean seriously consider what this means.

Easier said than done, I know.

That’s why one of my most popular programs “My Best Year Ever” is so powerful. It starts by helping people determine what they really want and then, by achieving more of what they want, they begin to reduce the regular intrusions and frustrations.

Bit by bit, they start to live a more fulfilling, enjoyable life that makes it easier to deal with the less frequent interruptions and obstacles that present themselves.

But this blog post is not about selling you “into that program”. If you want it, it’s available at the click of your mouse.

This blog post is a no-strings attached gift for you.
No opt-in, no commitment.
Just keep reading and you’ll benefit from
the priceless and timeless advice it contains.

Exponential Programs - Take The Leap

Back to my story….

Once you start to live “on purpose”, it’s as though your compass (internal GPS) points you in the right direction and you start to make one good decision after another – like magic.

I say “like magic” because that is how powerful and pervasive the Law Of Attraction can be – if and only if – you are congruent and crystal clear about what you want.

When you know exactly what you want,
everything changes.

One of the strongest forces that will come to your assistance is your Reticular Activation System (RAS) in your brain. The RAS has limitless potential to provide you with solutions to problems you didn’t even know you had, before they even occur.

But here’s the thing about the RAS that most people don’t know. Without a crystal clear picture of what you want, it can’t help you. It can’t focus on the reverse of an idea, in other words steer you away from what you don’t want. And it can’t see through an approximate or ambiguous description (I want to make more money). How much is more?

The RAS acts and proactively reacts to your clearly stated, and specific purpose, leveraging the brain and mind’s “positive intent”. This is one of the most powerful forces in personal psychology and yet if you Google it, you’ll have difficulty finding any references beyond the pop psychology quotes on positive thinking.

That is one of the many services I provide my clients – access to information and knowledge they would never find on their own. It’s partially because I have 5 university degrees (in a variety of disciplines from engineering to law, business, ecommerce, entrepreneurship, organizational behaviour and family business) as well as the 1,000+ business books I have read. (Yes, I am a speed reader.)

Positive Intent

Positive Intent is one of the most powerful forces in personal psychology. It’s the only way a non-psychotic individual can take his or her own life. The Positive Intent is that the brain calculates the PAIN of living “like this” as more than the PAIN of ending one’s life. This is an extreme example of Positive Intent.

In so much as this is the negative example of Positive Intent, once you understand its limitless force, only then can you accept it is both pervasive and permanent. Human beings cannot function without it.

A less traumatic example is how Positive Intent has to be overcome to become a sports champion.

Take tennis for example. A rally gets going and the ball gets hit back and forth. Within a few strokes, the brain’s Positive Intent wants to END the point – even at the cost of LOSING the point – because it is tired. The brain will work AGAINST the player’s positive expectation and desire to win and sabotage the point – UNLESS the player has sufficient Mental Toughness to overcome that irresistible and irrepressible desire to end the point at any cost.

The same is true in business, but to a less visible degree.

 

This is why so many business owners suffer in silence.

 

Business people routinely and repeatedly sabotage their own success and never understand the mechanics involved and thus remain powerless to overcome them.

Today’s email is a first step in enlightening you to the information and knowledge that exists – slightly out of reach of the layperson. The knowledge resides in a chasm between academia and every day life. It unfortunately falls in the crack and very few business people seek it out. Even fewer fully understand how to deploy and leverage it.

Those that do, become champions of business. They are the ones others look up to for guidance, inspiration and motivation.

Those champions are just like you – the ONLY difference is that they know things you don’t and have learned how to apply their knowledge strategically, tactically and exponentially.

“It” becomes their defensible, competitive advantage.

That’s what today’s email is about. Giving you a taste of what newfound knowledge can provide you and your business.

First, if you haven’t previously read my emails or had a look at my blogs, you need to know that I have a very unique approach to business coaching and mentoring. My philosophy and methodology is cutting edge and not for most people. It is intense, demanding and for those fully immersed in it – it is thrilling.

I’ve accepted that the top of the success pyramid is much narrower than the base. I have chosen to work with the best because I have tried the alternative and it doesn’t work.

The “average” person does not have the drive, determination and discipline to change his or her predicament. They would “like” their lives to change, but anytime there is a decision that needs to be made – they hesitate, second-guess and otherwise procrastinate. By the time they might be ready to make the decision, it’s usually too late.

I accept that you may not be ready, willing or interested to grow your business and/or improve or enhance your career. Not everyone is an achiever.

If you are an achiever and realise you have greater potential than your current results reflect, then keep reading…

 

Desire. Drive. Determination.

 

Working with high achievers, I could easily take for granted one of the key prerequisites for success – desire, drive and determination. But I don’t because I know that unless you really, really want it, “it’s” never going to happen for you.

Unless you believe “it’s” possible for you, you won’t get excited and motivated. So yes, it’s a vicious circle, the chicken and egg dilemma – which one comes first?!?!

For some (few) people, they just know what they want, for (most) others, they need to figure that out. The best way to figure out what you want is to start doing new things and gauging if the results are more of what you want or less of what you want.

Let me share with you a practical example…

About 3 years ago, I recognised we didn’t have enough women in my elite Platinum Program. So I set out as I explain in my Blogging For Business Webinar, to create online content that caters to women.

I created the following pages:

I started blogging about issues of interest and concern to women without being chauvinistic or sexist – but I did take a stand and position on some controversial issues.

That is one of the important messages I reinforce over and over again.

You have to take a stand, a position
on things that are important to you.

For example, two of the controversial concepts that I address in my blog are:

Erotic-Capital-Woman

  1. You can’t afford to be ugly. Pretty people make more money than less attractive people. It’s well documented and called Erotic Capital. There is substantial (legitimate) academic research to support it. When we’re honest with ourselves, we know this is true… And…
  2. Taller people earn more than shorter people. These are incontrovertible facts – fully researched as well as supported with countless anecdotal evidence.

The amazing thing about information like this is
that with the proper knowledge, you can even overcome
being short– IF you know what to do…

But if you don’t, then you remain a statistic with the odds stacked against you.

I know. It’s not fair. These are not my rules. These are universal laws. I teach my clients how to re-write the rules in harmony with their morals and ethics.

The point here is simple – with DOZENS of pages that are keyword rich and fully optimised for my intended audience – powerful, successful business women – I have been able to triple the percentage of women in my most exclusive mentoring program in less than 2 years.

If you want to learn the underlying strategies I teach, you can refer to my Business Blogging Webinar or my Internet Sales Lead Generation Webinar called Turning Website Browsers Into Buyers.

This was not done in a manipulative manner. I created value and a conversation that appealed to successful women and they chose to work with me. That is the true power of authentic marketing and positioning.

Let’s take another, more lighthearted example:

One of the most frequent questions I get asked is “We hear about delivering value and giving it to prospects to create reciprocity, but how do we do that without selling or giving products or services away for free?”

Here is are a few examples:

I love animals and want to have more clients who share my love of animals (even if this has absolutely nothing to do with my business mentoring services). One way to attract more animal lovers is to create gifts that appeal to them.

Case Study #1: Woofs Of Wisdom

Click here to download my “Woofs Of Wisdom” – a collection of canine jokes and funny quotes. It’s free and does not require an email opt-in.

This free giveaway is lighthearted fun that I, and my clients, give away for free, with no email opt-in requirement. We want to spread goodwill and fun because it is one of the foundational principles of Exponential Mindset Thinking –

Having FUN doing out-of-the-ordinary things
that create extra-ordinary results
with the least amount of effort and lowest cost.

You can access the Woofs Of Wisdom on a variety of websites, including Paddington Pups’s website. Just scroll down the page and look at the bottom of the right hand side column for the banner.

Case Study #2: Computational Words Of Wisdom

Once you get this concept, then you can adapt it to your particular industry, like Ray Keefe and I did when we co-created the Computational Words Of Wisdom.

Case Study #3: Steve Jobs’ Bytes Of Wisdom

Then of course there are the Steve Jobs Bytes Of Wisdom, which was submitted to me by one of my many loyal blog subscribers. It’s important to fully recognise that when you create a surplus of value to the “universe”, it will respond in kind to compensate you directly or indirectly. It’s called “paying it forward.”

 

More than 50% of my blog content is user generated.

 

Submitted from dozens of countries around the world, my blogs are a priceless collection of more than 4,000 pages of insights and information that you would otherwise never get your hands on.

I, on my own, could never assemble such a diverse collection of tips, tricks and techniques. But none of that happens without the first initial step…

Nothing happens without a catalyst, a trigger.

This is where I want to end this email – back where we started.

Unless you know what you want and have the fire in your belly burning RED HOT, there are too many distractions in the daily grind of every day life to achieve your wildest and most exciting dreams.

Just remember:

“If you don’t know where you’re going –
you will get there.” –
Dr Marc Dussault

 

If you do have dreams, goals and aspirations that you want to reach, you know how to reach us. It’s what we do. We enable, inspire and empower business people and entrepreneurs to discover and live their ultimate destinies.

It’s very rewarding, enjoyable and mutually satisfying. Imagine being in a room full of successful achievers who keep redefining their lives, raising the bar and winning the game of business AND having fun doing it?!?!

Onward and upward!

Dr Marc Dussault

The Exponential Growth Strategist

P.S. In a future blog post, I will address the question that should be on your mind right now…

“What makes someone exponential?”

For example, what makes someone think to download the various documents in this email and send them out to friends and family TODAY? Why do some people click on the hyperlinks and buy the products and get started NOW rather than later? Why do some people do this instinctively whereas others second guess and doubt (themselves)?

These are profound thoughts I will address in a future blog post. Along with the benefits and advantages of people who take action. The undeniable truth is that it is only with actions that we create results.

For example, by the time I publish my follow up blog post, I know without a doubt, someone will leverage what I have provided to either create value or make $1,000 in cash. It happens every time.

The question is why don’t most people do this even though they KNOW it works?!?!

Stay tuned for that discussion in a future blog post.

 

Victims and Martyrs

In my line of work, I come across a wide range of people in many different situations and circumstances. Today’s post is about a cry for help from someone who is in dire need of assistance.

But here’s the thing that I make clear to people, especially those in the healthcare and holistic therapy sectors – Don’t become a martyr to the mission.

What I mean by that is – know your boundaries of what you can and can’t do for people. Make sure you know where that line is, otherwise you’ll constantly be challenged and before you know it, the “line” is gone and you’ve become a martyr.

Before I continue, it’s imperative I make absolutely sure you know I am NOT advocating altruism and philanthropy are bad – quite the contrary.

Altruism AND philanthropy are NECESSARY and VITAL to our modern society and I am a HUGE supporter – WHEN they are delivered by the right organisations like the Bill and Melinda Gates Foundation and the Clinton Global Initiative (to name just two).

These organisations are NOT martyrs. They are well funded, well organised engines of change and forces for “good(will)”.

The challenge is when the every day person forgets his or her values and tries to help everyone and anyone they come across – that’s when a line can be crossed.

The purpose of this email is to teach several important principles.

As I’ve blogged previously, being a mentor or great teacher is not easy.

Below is an email I received today. It’s a genuine request and my heart goes out to “Anonymous” (name withheld for privacy reasons).

Dear Marc,

It would be a great pleasure to have you as a coach and mentor. So far I cannot afford it. The price of $ 20.13 for the “My Best Year Ever Program” is ridiculously low but I still can’t pay with a card.

So this is my offer:

If you coach someone who is completely broke (me) to become successful initially for free, I promise to pay triple the price at the end of the course.

Regards,

“Anonymous”

My view is quite simple: I have published 3,000+ pages of FREE content on the Internet via 7 different blogs. These are priceless tips, tools and techniques to help people in all 4 dimensions of their business, professional, personal lives as well as the Internet. In fact I also have a blog dedicated to accelerated learning and speed reading… This is all FREE content.

What more can someone ask of me?

This is where I draw the line. Anyone who really wants to make a change can read the blog posts – THEY ARE FREE. If they can send me an email, they can access the Internet and the blog posts.

They can read the posts and START the process – IMMEDIATELY.

First, they need to get rid of limiting beliefs – Here is an example of a few limiting beliefs and constricted thinking:

  1. You don’t have to pay with a credit card. You could pay by electronic funds transfer, check or cash. It’s only $20.13. There isn’t anyone who can’t come up with that amount. They can ASK a family friend or colleague to LEND it to them. The point is MONEY IS NOT THE PROBLEM.
  2. They could ask ME to ask you (yes you reading this if YOU would donate $20.13 to him/her)… That would be more empowering than asking me for a handout. It would show initiative and out-of-the-box thinking rather than a handout. It’s different and therefore appealing to me. (If you want to donate to Anonymous, contact me and I will gladly take care of it.)
  3. Offering a triple the price of the product means a $60.39 “reward”. That means the product and the results aren’t worth much to this person. This is one of the reasons why they are not motivated enough to REALLY make a change. If they committed to pay $1,000 after making $5,000 – NOW THAT’S BELIEF and commitment. I get that those numbers might be “too big”, but $60.39 is way too small. No one can get excited about $60.39 not even someone who claims not to have $20.13 in their pocket.

Look, I understand that Anonymous is in a bad place right now and that I should be more compassionate – but that’s the problem. Most people will BEND to this request and in so doing, perpetuate this LOSER MENTALITY.

  • LOSERS prey on pity.
  • WINNERS rely on their pride to overcome ALL obstacles.
  • LOSERS want things handed to them.
  • WINNERS don’t want any charity – they want to EARN what they have.
  • LOSERS expect others to help them.
  • WINNERS help themselves.
  • LOSERS want others to show them the way, hold their hands.
  • WINNERS are self-motivated and make things happen on their own.
  • LOSERS have things happen to them
  • WINNERS make things happen.
  • LOSERS want to GET before they GIVE.
  • WINNERS want to GIVE before they GET.
  • LOSERS have limiting beliefs.
  • WINNERS have empowering beliefs.
  • LOSERS blame the world for their shortcomings.
  • WINNERS realise only they can work on their shortcomings and fix them.
  • LOSERS focus on what they LACK.
  • WINNERS focus on what they HAVE and WANT.
  • LOSERS are fatalistic.
  • WINNERS are opportunistic.

 

By the way, being a LOSER is not an identity.
You aren’t a LOSER – you just THINK like one.

 So how do you go from a LOSER’S mindset to a WINNER’S mindset?

Simple: Make the decision to NOT think and act like a LOSER.

Think and act like a WINNER.

See what happens…

Then post a comment here and let us know how you went.

Thinking and acting like a WINNER takes ONE INSTANT – ONE DECISION.

If you don’t believe it – FAKE IT TILL YOU MAKE IT.

DECIDE NOW.

That’s all it takes.

You don’t need to know HOW you will succeed – you just need to decide that you WANT to succeed.

That’s why emails like this rub me the wrong way – I am already GIVING this advice for FREE to help ANYONE and EVERYONE who cares enough to make the investment in reading what I write.

I INVEST THE TIME – without compensation – for the greater good, out of the kindness and generosity of my heart. I do that because…

I care about people who want to change.

I want to help anyone who wants to improve.

I want to make what I offer accessible to EVERYONE.

I am committed to sharing my gifts and expertise openly, but not to the point of martyrdom.

All I ask is that if you want to change, that you make the MINIMUM investment – IN YOURSELF before you ever pay me one dollar.

If and when you do want to pay me, I will make sure I always over deliver.

One last point:

I could have ignored this email and/or responded privately. But I didn’t.

I thought that by sharing this with you and with Anonymous that I could have a greater influence and maybe change more than one person’s life in so doing.

It is my hope that Anonymous will take this PUBLIC forum to step up and make things happen. Unless he or she MAKES THAT DECISION – no one can help.

Not even me.

I can’t help someone who can’t help him/herself.

All the tools are available in my blogs and on my YouTube channel for FREE.

Here are 5 links that I think are the quickest way out of poverty thinking.

Take the First Step

The 1 Percent Improvement Doctrine Part 1 of 2

The 1 Percent Improvement Doctrine Part 2 of 2

Motivational Video To Get You Pumped Up

Inspirational Video To Get You Thinking Anything Is Possible

 

How to find windfall profits in your business – look at your shoe laces!

Many business people search for complicated (and expensive) ways to grow their businesses… Often, the simplest and easiest things create the biggest results. This TED TALK video is an example of the concept of finding hidden assets in your business BY CHALLENGING preconceived thoughts and ideas.

In this video, Terry Moore challenges you on how you tie your shoe laces… Chances are you are not doing it properly!

The moral of THIS STORY is… chances are you are making other mistakes in YOUR business or career that are just as easy to fix!

Killer Kopywriting

Whenever I teach Killer Kopywriting – using words that sell – I make sure to emphasise that there is always a balance between what is said and is meant.

Sometimes it’s subtle and sometimes it’s lost in translation… ;-)

Investing in people

I received this quote from Brian Matthews of Axis Planning in Brisbane.

Brian attended our Business Blogging Workshop and has applied the principles to start creating high-value SEO for his website/blog while at the same time, doing i for others with a win-win approach.

This quote rings true to me. When I had employees, I would send them to training events, workshops and even walk on fire seminars with Tony Robbins.

About half of them would make the decision to quit whereas the other half stayed and helped us out-perform our competitors by a factor of 2 to 1. You do the maths!

Training People, Professional Development Courses

Investing In People: Cost or Investment?

Are you playing your instrument in the wrong place?

A man sat at a metro station in Washington DC and started to play the violin; it was a cold January morning. He played six Bach pieces for about 45 minutes. During that time, since it was rush hour, it was calculated that 1,100 people went through the station, most of them on their way to work.

Three minutes went by and a middle aged man noticed there was musician playing. He slowed his pace, and stopped for a few seconds, and then hurried up to meet his schedule.

A minute later, the violinist received his first dollar tip: a woman threw the money in the till and without stopping continued to walk away.

A few minutes later, someone leaned against the wall to listen to him, but the man looked at his watch and started to walk again. Clearly he was late for work.

The one who paid the most attention was a 3 year old boy. His mother tagged him along, hurried, but the kid stopped to look at the violinist. Finally, the mother pushed hard, and the child continued to walk, turning his head all the time. This action was repeated by several other children. All the parents, without exception, forced them to move on.

In the 45 minutes the musician played, only 6 people stopped and stayed for a while. About 20 gave him money, but continued to walk their normal pace. He collected $32. When he finished playing and silence took over, no one noticed it. No one applauded, nor was there any recognition.

No one knew this, but the violinist was Joshua Bell, one of the most talented musicians in the world. He had just played one of the most intricate pieces ever written, on a violin worth $3.5 million dollars.

Two days before his playing in the subway, Joshua Bell sold out at a theater in Boston where the seats averaged $100.

This is a real story. Joshua Bell playing incognito in the metro station was organized by the Washington Post as part of a social experiment about perception, taste, and priorities of people. The outlines were: in a commonplace environment at an inappropriate hour: Do we perceive beauty? Do we stop to appreciate it? Do we recognize the talent in an unexpected context?

One of the possible conclusions from this experience could be:

If we do not have a moment to stop and listen to one of the best musicians in the world playing the best music ever written, how many other things are we missing?

Here is my Exponential Mindset Thinking Twist:

If you are Joshua Bell in your industry or marketplace, are you playing YOUR instrument in the wrong place at the wrong time?

Hmmm…. Something to think about the next time you spend time. money and effort on your next sales and marketing promotion.

Muddled Messages

Marketing Communications, Copywriting, Writing Copy, Marketing Message

Muddled Marketing Messages

I recently blogged and asked if your clients understand you. Today’s photo of the week is a great reminder of the need to avoid muddled messages.

In marketing and sales, the clarity of the message is a key component of success.

That being said, all too often, messages get muddled by the time they reach their audience.

Want to test it for yourself?

If you have staff, ask a handful of them what your USP (Unique Selling  Proposition), mission/vision statement or key competitive advantage is.

If you don’t have enough staff to make the test statistically significant, ask your existing clients.

See what happens.

Chances are you’ll get a muddled message, maybe even totally different and/or conflicting themes.

Give that some serious thought…

How much more (cost) effective and (time) efficient would your marketing be if you had a CLEAR MESSAGE?

Hmmm…

Contact us and we’ll help you get YOUR MESSAGE ACROSS, clearly and succinctly.

BTW, the photo was sent to us by Successful Endeavours in Melbourne – have a look at their website – you’ll see their message CLEARLY STATED on their home page:

“We make electronics and embedded software work the way they should,
saving you up to 2 out of every 3 dollars you otherwise would have wasted,
so you can manufacture your market leading product in Australia at a profit.”

“NOICE!”