Today’s post is yet another example of how the little things make a BIG difference. As you probably know, I love dogs even though I don’t have any because of my ‘jet set’ lifestyle… Recently, I visited the puppies and dogs at Paddington Pups Doggy Day Care in Brisbane (video below). While I was there, I made a few suggestions to Bree Robbins, Paddington Pups owner and Platinum Program graduate. Here’s how she went…

From ZERO Sales To Sold Out In 3 Weeks

Paddington Pups is a Doggy Day Care and Pet Supplies shop. Since we specialise in dogs, I got my hands on Cesar Millan’s the Dog Whisperer Series 1 and 2 DVD sets to sell at the shop. I was excited to be able to stock these for my clients since I know (first hand) that several of them have training and obedience issues with their dogs.

When I ordered in the first and second series I also ordered a “Display Stand”. I was expecting this to be big so it would stand out. However when it arrived, it was not only tiny, it didn’t say anything about the second series. I was quite disappointed to say the least.

After over two weeks, I hadn’t sold a single DVD series.  Now you might be thinking that’s fine but this was the end of November, early December which is the perfect time for people to purchase gifts like this for themselves and/or friends and family.

That’s when Marc came in for a visit and you know what that means – exponential ideas galore!

Marc suggested that I create a bigger, more obvious display to highlight this popular and much sought-after product.

As with anything Marc suggests, I thought about it and discussed it with my husband. Later that night, Ross was on Google looking for a good quality image we could use to create own display poster.

Next he went to our local print shop had the poster printed and laminated in A3 format all for under $50.

Within the next 3 weeks, I sold 4 copies of season one and 6 copies of season two at full price with no discounting. That’s what’s powerful about Marc’s advice. Most consultants would discount the price whereas Marc thinks one step ahead – the ONLY reason no one bought the DVDs was because they didn’t know I had stock. Marc knows The Dog Whisperer Series is a high-value item that is sought after and does not require discounting to sell.

Once I had my new poster up in full view of my clients, several confirmed they didn’t know I had The Dog Whisperer Series with Cesar Millan. In fact, most confirmed what I thought – that they hadn’t been able to find them anywhere.

So not only was I not selling any, I had clients WILLING AND LOOKING for the product I had in stock.

That hurts just writing it. I don’t know about you, but I want to sell as much inventory as I can, as quickly as I can. I consider myself a smart woman, but clearly I wasn’t being smart about this product promotion even though in hindsight it’s self-evident.

That’s what I appreciate about Marc’s advice – not only does he have a view from the ‘outside’, he understands people who buy. His Exponential Mindset is all about making it easy for people to buy from you.

Thanks Marc for your help once again – Come back again soon!

Bree Robbins
Business Entrepreneur
Paddington Pups

Marc Visits Paddington Pups

I don’t know about you, but every once in a while something like this comes around and you want to reach out and shake  Matt’s hand – for doing something that was so obvious, but took so much time and effort…

The ketchup packet has been around for more than 40 years, and complaints about it for nearly as long: too messy, too small, too hard to open.

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Ian Faulkner sent me this YouTube link – everyone says to think outside the box, but when you’re antimimeticisomorphic, you want to consider thinking INSIDE the box! This video is self-evident, but the lesson for YOU might not be. What can you do to turn the proverbial box inside-out? What can you do to attract attention to your product/service? What is your ‘box’?!?!

I call this Twisting The Kube™ and it’s one of the Exponential Mindset strategies that I teach my clients.

It’s easier said than done. I get that.

If if was ‘easy’ everyone would do it.

But here’s the thing – it can be learned.

The fastest, easiest way is to get your hands on my Marc-Ka-Ching Kube™. Within the first few days of Twisting The Kube™, you’ll start to recognise that your thinking is shifting – faster and more easily than you thought possible.

But I have to be honest with you… Read More »»

Watch this short video that reveals how retailers unknowingly throw away as much as 28% of their sales – that is one customer for every 4 walking out their shop door… This is one of those rare videos that hits you across the head like a two-by-four… As it should! WHAM!!!!

The 4 Ways Sound Affects Us

If you don’t already know, I am a competitive squash player, now ranked in the ‘top 20′ in the world in the Men’s 45-49 age category. I learned to play squash less than 10 years ago, have only played competitively for the past 5 years and have competed in less than 10 tournaments in my entire playing career. The reason I tell you this is because it’s an ‘easy’ analogy to use to explain what I call Management By Metrics.

Management By Metrics

Management By Metrics is about tracking and monitoring the things that change in your business that influence your results.

The squash analogy is that at the recent 2009 World Masters Games, where I achieved my personal best world ranking of 18, I filmed all my matches, analysing them and statistically assessing the winners and unforced errors I committed. In the 2009 Australian Masters Games where I reached a National Ranking of 12, I was playing too ’safe’ – not making errors, but not playing enough winning ‘kill shots’.

With that in mind, I spent the last couple of weeks making sure I improved my shots and guess what? The difference was astonishing – I went from a ‘Top 50′ world ranking last year to the ‘Top 20′… In all my matches, more than 25% of my points won were winners – in one match it was more than 50%, from less than 10% in the previous competition less than one month prior.

The business lesson of this squash analogy is that by KNOWING what METRICS you want to manage – your ultimate success will be easier and much faster than you ever imagined.

On my Mindset Of A Champion Blog, I publicly stated that my goal for the 2009 and 2010 World Masters Squash Championships were a top 32 and top 16 finish – I achieved a ranking of 18 in 2009 and now am aiming at a Top 10 for 2010 – well ahead of my own expectations.

Management By Metrics is what it’s all about – tracking and monitoring what’s working and what’s not. By so doing, you can determine your Next Best Step and optimise your Pathways To Profits much more quickly and easily.

Want to learn to become a champion of business? Click on the hyperlink to atten a 3-hour Boardroom Briefing session to learn how Management By Metrics can help you get more out of your business – by working less than you are right now so you too can get back to your favorite sport, pick up a new one, spend more leisure time with friends and family or whatever fuels your spirit.

First of all, your RAS is your Reticular Activation System. The way I train my most elite clients – Platinum Members, is with my Daily Distinctions that are part of my Advanced Business Coaching System that include a DAILY e-mail, every day of the year – WITH NO DAYS OFF.

The e-mails are designed for you to CHERRY PICK THE BEST and stick to 1% improvement every day – JUST THINKING about them is enough…

The Reticular Activation System does the rest – for example, I watch squash videos EVERY NIGHT before I compete to direct my RAS for the next day’s match.

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By now, you know about my 1 Percent Improvement Doctrine that simply states that it’s the small things that make the biggest difference. In fact, it’s why you are a subscriber to this and my other blogs. You know that I have countless ideas, tips and suggestions to make or save you money. Like today’s simple tip that can save you 500% to 1,000% on your promotional signage.

How To Save Money On Promotional Signage

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Yes, I mean that – GROW your business by NOT exhibiting at the next trade show. Save the $1,000 to $10,000 cost and ATTEND the show with a free pass or invitation and walk the halls of the trade show with a different approach. Meet and greet people who can help you grow your business. I call these Host-Beneficiary Partners and at our Exponential Business Building Bootcamps I teach how to setup up these relationships, but for now you just need to know where to FIND THEM!

Trade shows are excellent places to establish contact. After all, EVERYONE’S in ONE PLACE = no travel costs once you’re there!

Plus you’ll meet suppliers, clients and other non-competitors who already have all the prospects you need. THEIR clients are YOUR prospects…

Now you’re getting this aren’t you?

All it takes is a different mindset – to think differently and then to be able to act on it.

Take a look at our programs – I get into the details to ensure that you get the best business results with the least amount of effort.

We have a wide range from the Silver Momentum Membership at $97/month to our top of the line RESULTS-GUARANTEED Platinum Program!

Every once in a while I get carried away with ideas, thoughts and what I call distinctions (key tips and techniques that make all the difference in producing results)… Today is one of those days. This post covers what I call the basics of Exponential Marketing for both the NOVICE as well as the VETERAN of Exponential MasterMind Thinking.

Exponential Marketing 101: Mindset

It all started for me with Albert Einstein’s quote “The thinking that got us to where we are is not the thinking that will get us to where we want to be.” That hit me like a two-by-four across the head when I first hear that in my mid twenties…

If you are in your twenties or can remember what you were thinking back then, chances are you were like me – thinking you ‘knew it all’ or at least knew enough…

Boy were we wrong!

So if we have to change our thinking – HOW exactly do we do that? That’s a dilemma and conundrum wrapped up in a paradox!

I was able to make my first quantum leaps (to use some of Einstein’s terminology) listening to Anthony Robbins for Personal Peak Performance Development. It’s important to note that he is a PEAK PERFORMANCE coach, not just a ‘positive mental attitude’ motivator – in fact he hates being called a motivational guru – for a reason.

Motivation is empty – it just gets you fired up with nowhere to go.

Personal Peak Performance is all about knowing who you are and using THAT knowledge to propel you to an outcome, goal or even a life-long dream. In as much as Tony Robbins is great, don’t get me wrong – he is the world’s best at what he does – his teachings, programs, events and products are not enough.

That’s when I learned I needed to triangulate multiple frameworks from other world-leading minds such as marketing genius Jay Abraham, sales master Brian Tracy and spiritual and philosophical mentor Deepak Chopra.

Triangulation in simple terms is like what a Global Positioning Satellite (GPS) does to locate you on the earth – it takes each dimension (x, y and z) and determines where you are along the axis to pin point your exact location.

What I do for myself (and now my clients) is create a continuum of strategies, tactics and techniques along the 4 axes (peak performance, marketing, sales and philosophy) whereby the INTERSECTION of these 4 dimensions is the point where your Exponential Potential is released to give you a quantum breakthrough.

I know it sounds surreal and I guess it is for the uninitiated.

Once you adopt an Exponential  Mindset, it’s like learning a new language – you stop translating and start thinking in the new language – only then can you consider yourself fluent… In linguistics, fluency means you can communicate with a whole new group of people who speak that language. In business, that fluency means abundant wealth and success – because you now possess the language of profitable thinking.

I call this antimimeticisomorphism. I even have a website dedicated to having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort at the lowest cost.

I have a series of fun videos on the concept on my Personal Mastery Blog under the category antimimeticisomorphism.

I am about to publish a bestseller of the same name – via an interactive publishing model involving a small group of contributors that has already spawned a secret website.

As you can see for yourself – this is a VERY different way of doing things… That’s the whole point!

But you know what? It’s also great fun – producing new, exciting products like the Marc-Ka-Ching Kube™ and concepts like the 1 percent improvement doctrine outlined in the following two short YouTube videos.

The 1 Percent Improvement Doctrine 1/2

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Today’s sales tip is a classic one that I recently had a client’s salesperson use to produce a $20,000 sale within one hour. It’s so simple that most people I advise to use this just don’t do it – to their detriment. It’s one of the most powerful sales techniques I ever used when I was ’selling’ on a full-time basis. It’s one of the ways I got to sell more with less effort… Intrigued?

#1 Sales Tip To Sell As Much As 50% More

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In a recent article in The Australian Financial Review, Hannah Tattersall highlighted that the casual Friday trend of showing up at work in jeans and a polo short has become another one of the casualties of the recession. Let me tell you why articles like this one is important for you to know as an Exponential Marketing Aficionado…

How To Get 20/20 Foresight

Everyone knows that hindsight is 20/20. But what if you could look INTO THE FUTURE and have 20/20 foresight?!?!

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By now, you should know all about my 1 percent improvement doctrine. With that in mind, today’s concept is how to leverage that into 2, 3 or more percent INSTANTLY and AUTOMATICALLY. If you have people working for you or with you on an on-going basis, get them to send you their daily distinctions… those lessons, ideas and thoughts that improve what they are doing for you. That way they’ll reinforce what they learn and might teach you and the other team members a thing or two.

Eventually, over time, you can collect these insights and use them to train new employees and/or contractors in a fraction of the time and get them to optimal productivity that much more easily.

I keep telling you – this is NOT rocket science. It just takes discipline and follow-through.

That’s it for today – SHORT AND SWEET!

Exponential Marketing Strategies are so simple that often people discount them as not effective, influential or otherwise important to consider. “Mistake, BIG mistake” – Remember Julia Roberts in Pretty Wowan? Here is Belinda Cohen from Inspired Reality’s version of this principle.

How To Grow Your Business Exponentially

“I am forever preaching to my clients and those who I present to, the importance of continual marketing.  What I mean by this is continuing to demonstrate that you care for and value your clients after the sale has been done and the money received.  Interestingly enough, I recently had this reinforced in a very positive way in my own business.

Earlier in the year, I was contacted by a former workmate to see if I was interested in doing some consulting work for his company.  After the usual meetings the job was confirmed and I undertook approximately two weeks of work for his team to support them in a project that had deliverables at Board level.  The job was straightforward, I completed the work and was paid.

A couple of weeks after completing the job, I wrote an email to my former workmate thanking him for thinking of me and telling him how much I had enjoyed the work and assisting his team.  For me this was simply part of the process of completing the job and coming full circle.

What a wonderful surprise I got when he wrote back not only with positive feedback about the work I had done, but then asking what capacity I had to assist further as they had ‘plenty more’ of that type of work – so much so he enquired as to whether I would be interested in coming on board as a part-time employee!  Whilst the permanent role was not for me, we negotiated an outcome that worked well for both of us and I am now going to assist as a contractor 2 days a week until the work is completed.

They are a great client so I am already enjoying work with them, but more importantly it simply reinforced for me the power of ‘thank you’ in the context of marketing and positive client relationships.”

I know this seems simplistic and self-evident, but y’know what?

Most people don’t do it.

First, they have NO SYSTEMS to make this automatic. They don’t include them in what I call their Pathways To Profits™. Second, it’s rarely done AUTHENTICALLY.

When it is done with sincerity and genuine goodwill, the results are well… Exponential.

By that I mean someone’s business can double or triple in 12 to 24 months ‘easy’. The reason is that EXISTING CLIENTS are easier and LESS EXPENSIVE to sell to than as yet unknown prospects.

Yeah I know. You’ll get around to doing it. I hear that all the time.

If you want to really step up, consider one of our Business Mastery Momentum Memberships that will get you MOTIVATED to ACT and FOLLOW THROUGH on ideas, principles and strategies like this.

Imagine following through on a strategy like this every week… Imagine every day – what would that do to your sales?

Check out this short YouTube video to find out what Exponential REALLY means!

I know this sounds obvious, but it needs to be said. I can’t tell you how many times people get themselves into trouble because they don’t read their e-mails. These are the same people who are subscribed to everything and anything they come across. That is INSANE!

Stop it!

I mean it, Stop it!

You’ve seen the video, if you haven’t click on the hyperlink…

I have elite clients called Platinum Members and I recently spent 4 hours explaining to them the principle of Voluntary Simplicity – simply put, it’s SIMPLIFYING your life so you live it ON PURPOSE so it’s fulfilling, energising and rewarding. The workshop was called how to do 3 times as much in 1/2 the time.

That means GET OFF all those distracting e-mail lists and subscriptions that don’t add value.

DO IT NOW!

We’ve discussed it before – if YOU don’t value your time, no one else will.

Every MINUTE you WASTE or LOSE because of distraction takes you AWAY from your PRIMARY PURPOSE.

I know it sounds pedantic and IT IS – it’s also critically important.

If you are subscribed to 10, 20 or 30 e-mail, newsletter and other subscriptions that are NOT CONVERGENT on YOUR PRIMARY PURPOSE, you are diffusing your effort, focus and attention.

A master archer focuses on ONE BULLS EYE TARGET at a time.

You need to be doing the same.

Go on, unsubscribe from all the e-mail lists, newsletters, blogs and subscriptions that do NOT contribute to the attainment of your goals and purpose.

If they all contribute something, then cull from the least valuable at the bottom of the list to get MORE TIME BACK.

TIME TO READ THE E-MAILS THAT ARE IMPORTANT.

Not sure about this?

Here’s the million-dollar question:

If you have more than 10 to 20 e-mails in your e-mail inbox – you have too many = You’re overloaded.

How can you possibly have ‘CONCENTRATION OF FOCUS’ if you’re pushed and prodded in 10 different directions?

It doesn’t work.

Stop it!

If you forgot, I recently blogged about how you can double your sales… by working 120 hours/week. Once you’ve given that an honest go, you’ll want to give the reverse an equal effort – work LESS than 30 hours/week.

That’s right – Work ONLY 30 hours/week.

For most entrepreneurs that less than 50% of the time they spend working.

What do you think will happen?

First, you’ll have to pick WHAT to work on that is your HIGHEST AND BEST USE.

Second, you’ll have to PLAN AHEAD a lot more otherwise your business is going to go bust.

Third, you’ll have to delegate a HELLUVA lot more!

Fourth, you’ll have to find something to do for those 30+ hours/week you’re not working!

Try it for a week and see what happens. You’ll be shocked by the lessons learned!

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As an eternal optimist, I rarely focus on the negative, but today’s an exception worth sharing. Monica and I spent 2 days at a ’boutique hotel’ on the Southern New South Wales coast this weekend. The property was magnificent, Internet broadband was fast, the breakfast sublime. So what could be negative about that?

The owners and staff had an ‘edge’ to them that each time we requested something, their tonality was such that it was felt that we were putting them out, disturbing them or otherwise inconveniencing them.

Monica and I thought it was just our acute sensory perception, but this morning at breakfast, the waitress broke the camel’s back with another guest when she ‘forced us out’ of the breakfast ‘house’. She said we had and I quote “We need you to leave so we can close up here.” WITHOUT explanation or apology.

The guest was stunned – I was stunned. Monica was stunned. Read More »»

Every once in a while I come across a fantastic idea that I just have to share with you. I was recently on The Great Ocean Drive in Torquay at a restaurant called Growlers that has GREAT FOOD and ambience on The Esplanade…

But that’s not why I’m blogging about it today – they also had this Exponential Customer Service concept that blew my mind – a fantastic idea that every restaurant should consider…

Exponential Marketing Idea To Keep Kids Busy AND QUIET!

This is absolutely brilliant – kids get to be creative, have fun and are quiet – it’s a win-win-win-win for the restaurant, patrons, parents and kids!

If you were like me, you were transfixed by the 2-year long campaign for the US Presidency. It amazed me how the ‘daily hype’ machine was able to remain ‘on message’ and how the discipline to that single strategy shifted the ground to eventually give Obama the victory.

Being and staying ‘on message’ simply means to re-direct ANY and ALL inquiries, deflections, tangents, objections, rebuttals or questions back to YOUR MESSAGE.

This is nowhere more important than on your sales call or presentation.

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Want to know how to DOUBLE YOUR SALES THIS MONTH?

Work 120 hours/week ALL MONTH LONG. That’s right, you read correctly – work 120 hours/week ALL MONTH LONG and see what happens.

I speak from experience – that’s what I did (20+ years ago) and it was the SINGLE BEST INVESTMENT I EVER MADE.

Let me tell you what happens.

First, you’ll get though ALL your to do lists and will feel like a friggin’ hero.

Second, you’ll get to stuff that has been holding you back for weeks, months maybe even years.

Third, you’ll start to produce results you’ve never seen before BECAUSE you’re working 3 times more than anyone else or TWICE as much as someone putting in 60 hours/week.

Yeah, yeah I can hear you all the way over here…

“Life is to be lived – not to be worked.”

That is such a lame excuse and great REASON not to produce RESULTS.

BECAUSE what you don’t yet know (unless you’ve done it) is that at 120 hours/week, you get into a HYPER ZONE OF ACTIVITY THAT CAN’T BE EXPERIENCED ANY OTHER WAY.

I’ll give you a metaphor that will prove it to you – Have you ever driven 100 km/hr and then all of a sudden reduce your speed to 50 Km/hr and felt as though you could walk faster?

That is called perceptual contrast.

It’s the same thing with the 120 hours/week. 60 Hours/week is NOT ENOUGH CONTRAST – you have to go WELL BEYOND YOUR CURRENT LIMITS to LEARN the DISTINCTIONS OF SUCCESS.

Give it some thought – it’s NOT a lifestyle recommendation – it’s a TEMPORARY SUGGESTION.

Let me know if your ‘man or woman enough’ to give it a go.

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

What you are going to learn – IF YOU DO THIS, is where your time is wasted and how you can become MORE efficient and effective with your time. Your brain (and body) is going to get tired and will star to find EASIER, FASTER ways to get the SAME or MORE amount of work done WITHOUT compromising RESULTS.

The sports analogy is simple – I’ve been training/playing squash 2 hours/day for the last 2 weeks. Today, My partner had to leave ‘early’ and we only played for 1 hour. At the end of the hour, we both realised that it was the ‘easiest’ 1-hour of squash we have played in a long time.

Perceptual contrast – it’s massively powerful. Give it a go and post your comments on this blog – I’ll give you personal insights and suggestions offline if you do!

Today’s post is a long one, but well worth reading if you want to get more sales from BETTER prospects who VALUE who and what you are as a PERSON. This example is from Yvonne McIntosh, one of our Diamond Members who has graciously accepted to show the process involved.

The strategy of preeminence – A personal bio ‘Before, During and After’ Case Study

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