Archive for the '1% Improvement' Category

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Why Accountants Kill Business Growth

Everyone’s heard of the the word Apprehensive. It’s an adjective often associated with accountants…*

Accountant, Doubtful, Timid, Scared

But the word prehensive is not so well known – the opposite of what accountants are…

So if you ever wondered why there is often a conflict between entrepreneurs and their accounts – look no further than the dictionary!

Decisive, Entrepreneur, Determined

Now you might thinks this is superfluous, but it’s not. We are all molded, trained and formed into a pre-defined ‘model’ by our education, training and experiences. To think otherwise is childishly immature.

However, as adults, we do have the power to determine our own destinies, but we can only exercise it by knowing where we ARE if we want to get to where we want to BE.

That’s a discussion well beyond today’s blog post, but I thought I would at the very least trigger the thought and enlighten you with a slightly expanded vocabulary!

* There are great accountants out there who are pro business growth and are not apprehensive about creating momentum. They are a minority, so you have to seek them out carefully. Of course be aware that if they don’t counter-balance your desire for ‘unlimited’ growth, you’ll need to get that balance elsewhere…!

How To Grow Your Business

We all remember playing around with a Rubik’s Cube, getting close to solving it only to scramble it even more… Those frustrations are not all that different from business owners who try to grow their businesses…

Now there’s a special tool to help you grow your business – it’s called a Marc-Ka-Ching Kube!

Do your clients really understand you?

Sometimes you might think you’re being understood when the exact opposite is true. In business, the art and science of clear communication is the key to success in sales and marketing.

Writing good copy is easier said than done, which is why we developed a system to teach you the most important elements of writing copy that sells – we call it Killer Kopywriting.

Even if you don’t end up writing all your sales copy, at least you’ll avoid the most damaging blunders that can cost you thousands of dollars in lost sales and new leads…

Copy Writing Copywriting, Writing That Sells, Copy That Sells, CopyWriting Tips

Is Growing Your Business One Of Your New Year’s Resolutions?


There is no doubt about it, New Year’s Resolutions are a powerful tool to achieve goals, yet only a few follow up and follow through on their resolutions..*

Why is that?

One simple reason is that most people forget that decisions are made every minute of every day and they add up at the end of the week/month/year. Non-decisions are the same – the decision NOT made to put your runners on to go for a run. The decision NOT to turn down the (extra) piece of pie. The decision NOT to get up early.

“It is in the moments of INdecision
that dreams are destroyed.”

– Dr Marc Dussault

If you made a list of New Year’s Resolutions for 2012 – take them out right now and re-commit yourself to following through.

If you’re not motivated – the problem is you have impotent goals and dreams.

You need something that will MOTIVATE, INSPIRE and MOVE YOU TO ACTION.

Pick something exciting, but within the realm of possibility – something you can really get enthused about – something that would CHANGE you and your life.

I know too many “people who end up where they don’t want to be” simply through lack of planning and commitment.

No decision IS a decision – it’s the worst one of all – one made by someone else for all the wrong reasons.

There is no joy in living a life by default. To live a life by design, you need to know what YOU want and desire.

You decide.

By NOT deciding, all you’re doing is letting yourself down – no one cares that you don’t make a decision. That’s why it’s so easy.

One day leads to a week then to a month and before you know it, another year has passed.

If you get lulled into complacency, a whole decade can pass you buy.

That’s tragic.

Don’t just sit there – do something!

Anything! If you didn’t create a list of New Year’s Resolutions – do it now!

JanusNew Year’s Resolutions… they are aspirational, yet often vague and almost always corrective. People promise to spend more time with family, get fit, lose weight, quit smoking, reduce debt, consume less alcohol… yet just end up cataloguing the failings of the past year. As with most customs, New Year’s Resolutions are observed in gesture only, not followed up nor followed through. It’s a reflexive act rather than one of resolution or commitment.

People have been making New Year’s Resolutions since the time of ancient Rome, when the Julian Calendar was adopted in 45 BC. January 1 was introduced as the first day of the year after the Roman God, Janus (pictured left). Janus was the God of beginnings and endings, represented with two faces looking toward the future as well as the past.

Romans, believing that the gods witnessed the failures and shortcomings of the past year made promises to rectify the situation in the next year ahead.

Not surprisingly, 88 percent of New Year’s Resolutions fail.

One of the reasons is that people tend to make the same ones over and over and over again without conviction or belief they can really change. Statistically, it takes up to 10 attempts to change which is well beyond most people’s attention span let alone level of discipline to make the change a reality.

Alarmingly, research shows that 25% of 1 out of every 4 people give up in the first WEEK.

Most people, quizzed today would not even be able to list all of their New Year’s Resolutions… and we’re not even at the end of January!

So why is the prognosis so poor? One reason is that success is limited, yet most people (wrongly) believe it is achievable (when statistically it’s not – only 1 person can win a Gold Medal amongst hundreds of competitors).

Take quitting smoking as an example: It takes 6 to 12 attempts to stop smoking. One survey in 2008 reported that only 11%, 1 out of 9, people who set that as a New Year’s Resolution achieved their goal and stopped smoking.

There is hope – people who did achieve their New Year’s Resolutions did so, on average after 6 attempts.

To achieve your New Year’s Resolutions, you need a plan, simple as that. Ideally, you write a PLEDGE to yourself and you marshal help from others close to you who can help you.

For example, if you want to get fit, get a buddy to walk or run with you, play a sport… If you want to lose weight, have family members help by reducing fatty or high calorie foods in your meals.

Without a plan, nothing’s going to change.
The odds are stacked against you.

Of course as you’d expect, there is a way to stack the odds in your favour… CLICK HERE -> To Make Next Year Your Best Year Ever.

New Year’s Resolutions are one of the easiest ways to set the wheels of success in motion. They can be the catalyst to create your ultimate dream destiny…


“What if…”

What if… your childhood dreams actually came true…

What if… you could wave a magic wand and get anything you want…

What if… you could rub Aladdin’s Lamp and get any 3 wishes granted…

What if…

Those are two very powerful words.

Here’s the thing.

Some people get what they want while others don’t.

  • It’s infuriating to know someone dumber than you is out-performing you in business or school.
  • It’s aggravating to have someone less physically capable beat you at your favorite sport.
  • It’s perplexing to see someone who started with less money than you build a ‘fortune’ that allows them to have the luxurious, stress-free lifestyle you’d like to have.

What if… you could learn how to accomplish all your goals?

What if… it took less than 5 minutes a week to implement?

What if… the strategies were proven and tested?

What if… they cost LESS than going to McDonald’s?

Just let yourself imagine those words.

Let your thoughts wander.

New Year's Resolutions, Resolutions, Wish List, Dream List, Vision Board

Listen to what you would say in the privacy of your own mind.

Feel what it would be like to have those things most important to you.

What if… You believed it was possible.

What if… You learned the strategies, techniques and tips you need.

What if… You applied them, one day at a time.

What if… You achieved one goal, then another, then another.

How different would your life be?

How much more could you do and contribute to others?

What if… you had a system to make them all come true?

What if… I gave you the link – would you make 2012 your best year ever?

Why not give yourself this gift?

* This is why New Year’s Resolutions are so important to me…

At first, I didn’t buy into the whole New Year’s Resolution ‘propaganda’. Like most people, I was skeptical, cynical and thought it was all rubbish.

Then I met someone who explained that New Year’s Resolutions only work if you believe they do.

That changed everything.

I promised myself I would only pick the top 10 New Year’s Resolutions I believed I could accomplish and really wanted.

My life changed – literally from that moment on.

As I explain in My Best Year Ever Program page – the results speak for themselves, but something you need to know is that it’s a process, a system for me. It’s not just a to do list.

Nothing with me is superficial.

The process I share with you in the My Best Year Ever Program is what I use every single year – religiously WITHOUT EXCEPTION.

I look forward to it BECAUSE I know I can craft my new destiny, my new life.

One of my recent resolutions I can share with you was writing the lyrics for and ‘producing’ my rap album- Curve-A-Ceous.

It was one of the highlights of the year for me. I never dreamt of being a rockstar, but I was always curious about the creative aspect of song writing, producing and performing.

I perform every time I get on stage for my events and workshops, but this was a much more artistically creative endeavour.

Something totally outside my comfort zone.

Something totally different.

It was exhilarating to do.

The reason I share this with you is because life is to be lived to its fullest extent.

Steve Jobs was the epitome of this philosophy.

But so many people – too many people – don’t know where to start.

As per my 1 Percent Improvement Doctrine, I believe in small steps on the path to your ultimate destiny, keeping in mind that…

The journey IS the destination.

With New Year’s Resolutions it’s easy and with my program priced at $20.12 it’s a bargain.

It’s my gift to you because it’s one of the most powerful techniques I’ve used and continue to use to craft the life I have – “continuing to live my dream and empowering others to discover and live theirs”.

What’s the alternative?

You don’t do anything – you let things ‘happen’.

There are two kinds of people:
People who make things happen
and those that things happen to

Simple as that – you are either one or the other.

Sorry to be so blunt, but it’s true.

You know it, I know it.

Now it’s time for you to do something about it.

Psst! I want to share something else with you…

This is the end of January and you’d be amazed at how many people think they missed the opportunity to do their New Year’s Resolutions…

That’s typical of people’s limiting beliefs and why my Best year Ever Program is a rolling 52-week program that starts on DAY ONE.

This is the first day of the rest of your life…

I know MOST people don’t see things “this way”…

They are oblivious to the realisations and life-changing epiphanies that are there to be had.

As a PREMIUM CONTENT subscriber, I know you’re not one of these… “MOST PEOPLE”.

The reason MOST PEOPLE are this way is due to IGNORANCE and LACK OF FAITH/BELIEF/CONVICTION.

First is ignorance – they don’t know. They are not subscribed to the PREMIUM CONTENT and no one’s having this heart-to-heart with them.

Second, they don’t have the belief in themselves. They’ve been beaten down and have essentially given up.

It’s the saddest thing I see in ‘my line of work’ – to see someone give up on themselves.

It’s heartbreaking.

Years ago, I would champion the power of the human spirit.

Now, I don’t bother.

I focus on people who believe and WANT more – more joy, happiness, wealth, success and abundance.

Welcome to my world of Exponential Mindset Thinking!

If you come across anyone who is deserving and needs a nudge in the right direction, you could make the investment in THEM and subscribe them to the My Best Year Ever – Imagine how their lives could be transformed.

Now you’ll feel what I feel when I know someone’s engaged and involved in creating their ultimate destiny!

Pay it forward and reap the benefits for a lifetime!

Onward and upward!
Marc

Business Growth Products

I recently created a short YouTube video (48 seconds) that highlights what you can do with the exponential power of the Internet.

In less than 1 minute, I am able to introduce myself as The Exponential Growth Strategist, promote my 1 Percent Improvement Doctrine to help you get more done with less effort, and make sure your business gets noticed by going from Bland To Brand.

And that’s just 20 seconds into the 48 second video!

Then I explain that you can increase conversions and sales with our Killer Kopywriting System as well as get news leads for a fraction of the cost with our brand new Internet Sales Lead Generation Toolkit so you can acquire the Mindset Of A Champion and win in business!

All of that in less than a minute!

The reason this video is on my Business Coaching And Mentoring blog is because all of our Internet Marketing Strategies are geared for REAL businesses who want to sell more of their products and/or services.

The Internet and its multimedia capabilities enable you to do that at a fraction of the cost, with minimum effort.

This entire campaign took me about 1 hour and cost less than $100 in total.

That’s hard to beat with ‘traditional advertising’.

Why You Lose Clients

This graph says it all…

As a regular reader or subscriber to this and my other blogs, you know about my holistic approach to business. One of the key components of what Exponential Marketing is all about is establishing authentic and genuine rapport with your suspects, prospects and clients via what I call “Killer Konversations“.

If you don’t engage interactively with your suspects, prospects and clients, they will simply gravitate towards suppliers and providers that give them the attention they seek.

The exponential question then becomes – what conversation / relationship do you want to have with them? And secondly, how are you going to manage them?

Client Attrition, Lost Clients, Losing Clients, Lose Sales, Lost Sales

Sources Of Client Attrition

Creating the various client conversations is one of the main features of what we do within the Platinum Program. Click on the hyperlink to learn more about how we could help you grow your business.

A picture is worth a thousand lost clients

We have all heard the saying “A picture is worth a thousand words”, but a TERRIBLE picture can lose you 1,000 clients. This photo was taken from a Facebook page for a restaurant. You be the judge – would you want to eat there?

It’s no surprise (to me) that this restaurant is struggling to attract customers. It counts on its Facebook page for referrals – can you see a problem here?!?!

Today’s lesson – check ALL the photos you have online and ask SOMEONE ELSE who will be honest with you if it helps you or hurts you/your brand to have it online.

If you can’t afford professional photos – then don’t put any up.

DON’T USE STOCK PHOTOS for your products, that’s transparent and you’ll lose credibility and trust.

Please comment below to reinforce how bad this image is!

4 Minutes To Explosive Growth

I love it when I learn my own lessons! I teach ambitious entrepreneurs and business executives how to find hidden opportunities in their businesses.

Opportunities that are sitting right there, under there noses…

That’s what happened to me today.

I figuratively tripped across a 4-minute audio that I completely forgot I had in my archives (I have more than 500 different electronic product components…)

It’s only 4 minutes, but it includes all of this!

Essential ingredients you NEED in your marketing to get
your PROFITS TO RISE FASTER than yeast in BREAD

  • These ideas will enable you to bring home up to quarter of a million dollars per year more instead of netting a profit that makes you feel you are working in a job (Just Over Broke)  (00:24)
  • Following these steps for improving your methods will bullet-proof your career and business so you will always lock in this much profit each year as a minimum (00:37)
  • Changing this one thing will minimize your risk so you will feel you’re working your way to the upper crust rather than picking up the crumbs of clientele from the bottom of the heap (00:47)
  • These vital ingredients enable you to look at things differently to get a bigger slice of the pie (00:54)
  • Making these small changes within your business each week for less than a hundred dollars can grow your profits by a factor of 157. (2:40)
  • Gaining new ideas on a daily basis provides the raw materials to get top-quality results within the first year (3:17)
  • Learning to think exponentially is like the air in your dough: it will help your brand, business and profits rise to peak levels (4:00)
  • The mindset you will gain from these distinctions will get people begging to give you their money so you will be rolling in dough (4:25) faster than you knead it!

Click here to access this 4-minute audio that reveals the 1 Percent Improvement Doctrine.

How To Add Value To Your Clients

Exponential Marketing has a cornerstone concept: Add value to your clients and they will come back and refer more clients to you. Easier said than done.

That’s why I’ve included a simple example: An Australia Post Postcard Fact Sheet that helps clients prepare their documents for direct mail.

The question for YOU is “What basic information, like this can you make available to your clients?”

The more information you make available, the easier it will be for them to do business with you = you’ll sell more.

When you’re exponential, you create Pathways To Profits™ that guide people through the path of least resistance preemptively, smoothly, creating a memorable and hopefully unique experience they will want to repeat themselves and advocate to others.

This is what we help our clients do – create a Business Building Blueprint™ that summarises these processes so everyone in the business knows what to do and ideally, automate them leveraging the Internet so the business transforms from an effort-based model to a value-based model.

Marketing Tip: Creating value for your clients – Part two

In a previous blog post, I explained how to use a promotional product to add value to your clients, prospects and suspects. I know this is an example of antimimeticisomorphism that takes a while to get a grasp of, which is why I wanted to show you an alternative, called Permacharts, shown below.

Permachart - Sample

The charts themselves are self-explanatory, but which ones can help your clients?

Continue reading ‘Marketing Tip: Creating value for your clients – Part two’

Belief Builders and Credibility Creators

There is a four step process everyone goes through as they make a purchase.

  1. Consider – Before anyone makes a decision, they must consider this opportunity. Most salespeople skip this step to their detriment.
  2. Decision – This is when the ‘sale’ takes place. However, most ineffective salespeople skip the consideration stage and try to force the decision that was never even considered.
  3. Commit – Without a commitment, a sale is not a sale. As many as 20 to 40% of sales are lost due to a lack of commitment requested of the purchaser.
  4. Resolve – Making sure the commitment is followed up and followed through to its conclusion to ensure the sales is completed. Up to 10% of sales are left unattended and therefore lost.

Consider – or lack thereof is the number one source of lost sales, by a long shot. Anecdotally, as many as 4 out 5 sales are lost because the prospects never considered the offer being presented in the first place. Without it, there is no decision to be made.

So how does one go about having people consider their offer or proposal? Continue reading ‘Belief Builders and Credibility Creators’

1 Percent Improvement

One of the foundational principles of Exponential Mindset Thinking™ is the 1 Percent Improvement Doctrine™. It seems simple enough as the videos below explain, but here’s the real challenge – most people, believe it or not don’t have the discipline to follow through. Even though it takes only minutes a day to essentially achieve their wildest dreams, they let themselves down – many within less than a week most within the first month.

I know how surprising that sounds, but that’s what I want to focus on for today – the fact that MOST don’t follow through means that when you do, you’ll get the lion’s share of the rewards.

That’s because no one else is doing it.

Continue reading ’1 Percent Improvement’

Can one idea be worth $50,000?

You be the judge if one idea can be worth $50,000.

Business Coaching Result - Dr Marc Dussault

How to increase direct mail response rates

Everyone involved in direct mail wants to increase response rates. I came across a blog post that explains how you can significantly increase direct mail response rates. I’ve used this strategy countless times. Of course you don’t want to overdo using post it notes as the video below confirms.

16 Ways to grow your business

Checkmark nice

If you could do just one of these things a day, imagine what would be possible:

  1. Write a new short blog post about something you saw through Google Alerts.
  2. Post a useful comment on a forum or blog that your perfect customers commonly frequent.
  3. Send a Top 10 list or helpful article to your clients and prospects.
  4. Make one phone call to a new buyer to thank them for their business. Continue reading ’16 Ways to grow your business’

Why spruikers will never go away

When I got into this industry, I have to admit I was “naive”. I actually believed there were enough people out there who wanted to learn respectable and legitimate strategies to become successful.

What I keep seeing however are deluded people who keep getting attracted to the “get rich quick schemes about how to make money in your underpants working from home so you can make money while you sleep”.

What has me disheartened this week is that I got emails from 3 different people and together the message came through to me loud and clear.

MOST people want the easy way out.

MOST people don’t want the responsibility that goes with success.

MOST people aren’t open to constructive criticism.

MOST people when all is said and done, are frankly lazy.

MOST people have no willpower.

MOST people will never truly succeed to a point where peace and serenity prevails. Continue reading ‘Why spruikers will never go away’

What Watching Australian Open Tennis Can Teach You About Running Your Business

Last week, I had the pleasure and privilege to attend the 2011 Australian Open Tennis Championship. In one of the semi-final matches, Novak Djokovic was playing the legendary Roger Federer and at one point had “vision problems”… Due to dry contact lenses.

So you’d think he would have eye drops in his bag…. Nope!

Can you believe that?!?!?

A multi-millionaire tennis player who wears contact lenses doesn’t have eye drops in his bag.

DUHHHH!!!!

But it gets WORSE.

Continue reading ‘What Watching Australian Open Tennis Can Teach You About Running Your Business’

Business Coaching Metaphor: Dominate The T Not Your Competitor

Today’s blog post is an extension of one of my most popular products called Squash Lessons For Marketing. As a business coach, I mentor business people who are very ambitious and think their #1 goal is to beat their competitors. Using the squash analogy of dominating the T instead of your competitor is the difference between a good player and a top grade “champion”. When you dominate the T in squash, you’ll win the game regardless of the competitor. It’s that simple.

In business it’s the same thing – by dominating the T, it doesn’t matter WHO you’re up against, you will win. That is much better than having tricks up your sleeve to beat ONE opponent because you know his/her weaknesses. That doesn’t help you one bit when you come up to the next competitor!

Think about it.

That’s what this blog is all about – getting you to THINK about what you’re doing and not doing. If you’d like me to become your business mentor, contact me at your convenience and we’ll see if you’re up to joining my team of Platinum Program members – we/they play like champions by focusing on IMPROVEMENT rather than just winning.

Business Coaching Case Study: How To Become An Expert

I was recently working with a client, Bree Robbins of Paddington Pups in Brisbane. As her business coach and mentor, we were discussing how she can differentiate herself within her existing product and service offering.

I’m not advocating this is the primary theme, but rather a secondary or additional Pathway to Profit™.

When a dog attends a doggy day care it’s not just about having someone else bear the burden of keeping it for you. There are many socialisation skills your dog will benefit from.

For Bree to become an expert, she needs to start documenting what she already knows about dog socialisation skills. For example:

  • What are the steps to proper socialisation?
  • How is each one of the steps approached and how do you know it’s been ‘passed’ to move on to the next one?
  • What is necessary for each stage to occur?
  • What are the variables to be played with?
  • What are the most popular conditions to overcome?
  • What are the % of the most common afflictions?
  • What is the diagnosis and prognosis for each?
  • Aggression and unruliness, what are the tell tale signs?
  • Sources of the unwanted behaviour?

By documenting her expertise, Bree is able to demonstrate her level of skill and mastery across multiple media, including her blog, direct mail, classes and of course YouTube.

Grow sales with clear communication

If you want to grow your sales, you need to improve and enhance the clarity of your communications. One quick and easy way is to define what you mean when you use terms and definitions. For example, I explain all my exponential syntax, vocabulary and business definitions on a special page on this blog. I am constantly updating and revising it. If anyone needs clarification, I can cut and paste the URL in an email and instantly everything makes sense.

http://www.exponentialprograms.com/business/blog/definitions/

If something is still unclear, I can revise and update that particular definition, quickly and easily. Of course this has substantial SEO value, but that is a topic for my Internet Mastery Blog!

By having this tool, I can choose to use it whenever there is doubt or the need to reinforce a point of distinction.