Monica and I were in Perth recently for an event we staged for engineers, called Slide Rule Thinking In The Internet Age. We had difficult getting a taxi and walked over to a hotel lobby and asked the concierge to call us a taxi. That’s when limousine driver/owner Graeme Main showed up offering a free […]
Archive for the 'Branding' Category
Page 3 of 4
Google “transactional marketing” or “relationship marketing” and you’ll get thousands of hits with titles like “relationship marketing vs transaction marketing”. Basically, transactional marketing is thought of as a thing of the past, while relationship marketing is the bright future that businesses should be striving towards. Transactional Relationship Marketing: The Cost Effective and Environmentally Friendly Strategy […]
Today’s short YouTube Video shows you what an antimimeticisomorphic marketing person can come up with to promote women’s bras and undergarments. It’s tasteful, different and gets people’s attention by INVOLVING them in the process.
Today’s post is yet another example of how the little things make a BIG difference. As you probably know, I love dogs even though I don’t have any because of my ‘jet set’ lifestyle… Recently, I visited the puppies and dogs at Paddington Pups Doggy Day Care in Brisbane (video below). While I was there, […]
I don’t know about you, but every once in a while something like this comes around and you want to reach out and shake Matt’s hand – for doing something that was so obvious, but took so much time and effort… The ketchup packet has been around for more than 40 years, and complaints about […]
A lot of people ask me what the difference is between institutional advertising and call to action marketing. Simply put, institutional advertising is brand building and is only recommended when you have MILLIONS or BILLIONS in your marketing budget. Call to action marketing I don’t even call it advertising because it’s unilaterally focused on getting […]
Whenever I ask most people what business they’re in, I usually get an incoherent rambling about what they do (and they wonder why they’re struggling for new clients… but that’s a discussion for another day!) Then I ask then what’s important to their clients and 9 times out of 10 they have no clue. If […]
Regardless of what you thought of Michael Jackson’s ‘lifestyle’ and peculiarities, his passing leaves us all with the awe of his talent, expression and ability to entertain across boundaries of colour, race and generations. That brings up the question – what will your legacy be? What are you creating that will be left behind when […]
If you’re looking for advertising ideas, check out this website that has a growing collection of great advertising concepts. I promise you they are way out there – totally original and yes, absolutely positively EXPONENTIAL! Just click on the hyperlink and be amazed!
Watch this short video that reveals how retailers unknowingly throw away as much as 28% of their sales – that is one customer for every 4 walking out their shop door… This is one of those rare videos that hits you across the head like a two-by-four… As it should! WHAM!!!! The 4 Ways Sound […]
There are many instances when I get into a stream of consciousness ‘trance’ and really fun stuff happens. Sometimes I think people think it’s just fun and games, but it’s not – every single one has the opportunity to become a ‘business model or concept’ – here is one example that proves that when you […]
By now, you know about my 1 Percent Improvement Doctrine that simply states that it’s the small things that make the biggest difference. In fact, it’s why you are a subscriber to this and my other blogs. You know that I have countless ideas, tips and suggestions to make or save you money. Like today’s […]
By now, you know I own the word antimimeticisomorphism – which is having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort at the lowest cost. You can Google antimimeticisomorphism and all 400+ references are mine. That being said, you can also create an ACRONYM like Kellogg’s LCMs and leave […]
I know NOT branding sounds counter-intuitive. It is it’s antimimimeticisomorphic – having fun doing out-of-the-ordinary things to get extra-ordinary results with the least amount of effort at the lowest cost. there is a context to today’s post. Independent people who are consultants (or so called ‘life or business coaches today), or anyone who takes on […]
Whenever you do something within your business, you should take advantage of turning it into a FUN activity and then leveraging it as a marketing tool – like Geelong’s Gym did recently when they put up their new sign as part of their corporate facelift and branding makeover. They got their staff up on the […]
In a recent post, I showed you what www.BrightLights.com.au put on their service vehicles to enhance their self promotion. Not to be out-done, The Lone Drainer And Pronto sent me these photos… How many Exponential Marketing Strategies can you count across all the images? Self-Promotion Strategies Go ahead and count how many Exponential Marketing Strategies […]
Today’s post combines self-promotion with a Unique Selling Proposition. John Ghetto of www.Blightlights.com.au tells me this strategy gets people to ring him when they see it. It’s one of the most effective self-promotional strategies you can use… Can you imagine how much you could save if you cut your lighting bill in half?!? Apparently the […]
Today’s post is a long one, but well worth reading if you want to get more sales from BETTER prospects who VALUE who and what you are as a PERSON. This example is from Yvonne McIntosh, one of our Diamond Members who has graciously accepted to show the process involved. The strategy of preeminence – […]
This is how the government invested “$100,000” to get MILLIONS of dollars of free publicity… Check out the video below. Totally exponential!!! It’s been all over the International news for the past week… Ka-Ching! For more information – if you want to apply, click here for the dream job of the year!
I just had to share this one example of an Exponential Marketing Strategy that comes from the heart. The New Year is often when most people want to lose weight, get fit and healthy… Paulo Frietag and Annie Guillet are personal friends of mine – they have produced this amazing book called the Alkaline CookBook […]
