A lot of people ask me what the difference is between institutional advertising and call to action marketing. Simply put, institutional advertising is brand building and is only recommended when you have MILLIONS or BILLIONS in your marketing budget. Call to action marketing I don’t even call it advertising because it’s unilaterally focused on getting suspects to convert into prospects (take an action to show their interest in your product/service/offer) or prospects into clients (give you their money).

A friend of mine, Andrew Powell of Montreal, Canada asked me this outstanding question with the added twist that his company, Bogdon & Gross Furniture has been building furniture for over 80 years, using the tagline “Handcrafting your dreams since 1927″ and the e-mail signature “Canadian manufacturer of solid, hardwood furniture and supplier of Koosh ® mattresses – the world’s first high resiliency, soy-based foam Mattress.”

So here is the short version of the answer – something I cover at our Exponential Business Building and Internet Marketing Bootcamps…

Read More »»

If you’re looking for advertising ideas, check out this website that has a growing collection of great advertising concepts. I promise you they are way out there – totally original and yes, absolutely positively EXPONENTIAL! Just click on the hyperlink and be amazed!

Watch this short video that reveals how retailers unknowingly throw away as much as 28% of their sales – that is one customer for every 4 walking out their shop door… This is one of those rare videos that hits you across the head like a two-by-four… As it should! WHAM!!!!

The 4 Ways Sound Affects Us

I recently competed in the 2009 Australian Masters Squash and World Masters Games Competitions reaching the top 12 and 18 National and International Rankings respectively. I tell you this so you know I am qualified to make the statement that squash players make terrible referees. But here’s the thing that boggles my mind. They don’t know they suck.

At the 2009 World Masters Games, I had a match that was horribly refereed – I mean it was absolutely horrendous – it wasn’t biased – the calls were bad for me AND my opponent. But the calls were just plain wrong. The referee and the marker BOTH had NO CLUE how to referee a match EVEN THOUGH they were 50 to 60 year olds with 30+ squash playing experience.

How can that be?

Then it hit me, like a beginner’s exaggerated follow-through on the back-hand swing across the head…

Read More »»

If you don’t already know, I am a competitive squash player, now ranked in the ‘top 20′ in the world in the Men’s 45-49 age category. I learned to play squash less than 10 years ago, have only played competitively for the past 5 years and have competed in less than 10 tournaments in my entire playing career. The reason I tell you this is because it’s an ‘easy’ analogy to use to explain what I call Management By Metrics.

Management By Metrics

Management By Metrics is about tracking and monitoring the things that change in your business that influence your results.

The squash analogy is that at the recent 2009 World Masters Games, where I achieved my personal best world ranking of 18, I filmed all my matches, analysing them and statistically assessing the winners and unforced errors I committed. In the 2009 Australian Masters Games where I reached a National Ranking of 12, I was playing too ’safe’ – not making errors, but not playing enough winning ‘kill shots’.

With that in mind, I spent the last couple of weeks making sure I improved my shots and guess what? The difference was astonishing – I went from a ‘Top 50′ world ranking last year to the ‘Top 20′… In all my matches, more than 25% of my points won were winners – in one match it was more than 50%, from less than 10% in the previous competition less than one month prior.

The business lesson of this squash analogy is that by KNOWING what METRICS you want to manage – your ultimate success will be easier and much faster than you ever imagined.

On my Mindset Of A Champion Blog, I publicly stated that my goal for the 2009 and 2010 World Masters Squash Championships were a top 32 and top 16 finish – I achieved a ranking of 18 in 2009 and now am aiming at a Top 10 for 2010 – well ahead of my own expectations.

Management By Metrics is what it’s all about – tracking and monitoring what’s working and what’s not. By so doing, you can determine your Next Best Step and optimise your Pathways To Profits much more quickly and easily.

Want to learn to become a champion of business? Click on the hyperlink to atten a 3-hour Boardroom Briefing session to learn how Management By Metrics can help you get more out of your business – by working less than you are right now so you too can get back to your favorite sport, pick up a new one, spend more leisure time with friends and family or whatever fuels your spirit.

If you are not a subscriber to my Internet Mastery Blog, shame on you. That means you missed out on this amazing YouTube video on the Social Media Revolution that I published a few weeks ago. Click on the hyperlink now and make sure you watch the video – it will shatter your preconceived notions that the Interweb is just a fad.

Ray Keefe of Successful Endeavours recently reminded me that the following industries were represented at our recent Exponential Business Building Bootcamp. In so doing, he triggered a to do list item that I had been meaning to get to – which is one of the ways the Reticular Activation System works to help you get better results with less effort…

Industries represented at the 2009 Exponential Business Building Bootcamp

2009 Exponential Business Building Bootcamp Participants

- low cost electronics manufacture
- research and development consultancy
- Gym
- online directory
- IT and web services
- search engine optimisation and website hosting
- exponential business growth strategist
- engineering education
- pet store and services
- plumber
- customer service training
- precious metals investments
- sewing classes
- flipping websites for profit
- copywriter
- accounting services
- dental supplies and equipment
- personal breakthrough coach
- custom jeweller
- food safety certification and audit
- butcher
- artist and cartoonist

Then it dawned on me that I had a comprehensive list of industries that Exponential Marketing strategies had been proven and tested to work in…

Exponential Marketing Strategies Tested And Proven In These Industries

So if you’re in any of these industries, contact us and we’ll show you how to grow your business exponentially!

Read More »»

As I explain to my clients – a recession is the best, easiest and least expensive time to start or grow a business. At our Advanced Business Mastery and Exponential Business Building Bootcamp, I explain exactly WHY this is the case and HOW to leverage it. That is a discussion well beyond the scope of a blog post, but if you’re keen to peak into a recent Bootcamp, check out this segment called How To Recession-Proof Your Business.

Let’s look at a few recession success stories:

The Walt Disney Company

In the summer of 1923, Walt Disney arrived in Los Angeles to find a distributor for one of his first animations. With America two months into a recession this seemed, at best, hopeful. But by October 1923 Walt Disney had signed a contract with a well-known film distributor. The deal marked the formal beginnings of a film studio which started in a garage, went on to survive the stock market crash of 1929 and today The Walt Disney Company is one of the world’s biggest entertainment businesses in the world.
The Walt Disney Company was not the first to launch in a recession. Of the 30 companies on the Dow Jones industrial index, 16 started in a downturn. Household names like General Electric, Kodak, Hewlett Packard, Microsoft and Burger King all launched in tough times. So did some of the most successful
products—the iPod, Sellotape and Monopoly.
There are some advantages to launching a company in a recession. Start-up costs are lower, with real estate, computer equipment and labour more abundant and cheaper. Also in a recession there is less competition so less advertising is needed to get people’s attention—all of which, undoubtedly, helps the
a company to grow in its early years or helps an existing company get a lead on its competitors.

Well it was bound to happen – we’d get caught on film having the time of our lives… at the 2009 Exponential Business Building Bootcamp. The few photos attached below are testimony to the great group we had – others had to leave to catch flights. (Note to self: take the photo midway when everyone is there!).

Anyway, here is the first photo – the STANDARD SHOT – very UNexponential, but quite professional – don’t YOU want to do business with this mob?

2009 Bootcamp Participants

Of course, being exponential enthusiasts, we couldn’t hold back or hide our enthusiasm very long…

2009 Bootcamp Graduates

But you’re wondering what the individual faces look like… Here are just a few ‘highlights’ – sure looks like fun – and this is a BUSINESS BUILDING EVENT!!!

2009 Bootcamp - Gerard Spriet "You Da Man! Pose"

2009 Bootcamp - David Conroy's "Yeah This Has Been Awesome! Pose"

2009 Bootcamp - Caylene Vincent's "If I could Jump Higher, I would! pose"

Yes, I mean that – GROW your business by NOT exhibiting at the next trade show. Save the $1,000 to $10,000 cost and ATTEND the show with a free pass or invitation and walk the halls of the trade show with a different approach. Meet and greet people who can help you grow your business. I call these Host-Beneficiary Partners and at our Exponential Business Building Bootcamps I teach how to setup up these relationships, but for now you just need to know where to FIND THEM!

Trade shows are excellent places to establish contact. After all, EVERYONE’S in ONE PLACE = no travel costs once you’re there!

Plus you’ll meet suppliers, clients and other non-competitors who already have all the prospects you need. THEIR clients are YOUR prospects…

Now you’re getting this aren’t you?

All it takes is a different mindset – to think differently and then to be able to act on it.

Take a look at our programs – I get into the details to ensure that you get the best business results with the least amount of effort.

We have a wide range from the Silver Momentum Membership at $97/month to our top of the line RESULTS-GUARANTEED Platinum Program!

This is the singlest biggest sale event we have ever staged – the SME Entrepreneur Business Building Toolkit is simply an irresistible offer you gotta get your hands on. As a subscriber to this blog, you know the importance of having the BEST TOOLS to build your business – especially in recessionary times when cut-throat low-ball pricing is at its all-time worst.

All the reasons you need are on the product page – go there now to check out the best deal I’ve ever offered.

Every once in a while I get carried away with ideas, thoughts and what I call distinctions (key tips and techniques that make all the difference in producing results)… Today is one of those days. This post covers what I call the basics of Exponential Marketing for both the NOVICE as well as the VETERAN of Exponential MasterMind Thinking.

Exponential Marketing 101: Mindset

It all started for me with Albert Einstein’s quote “The thinking that got us to where we are is not the thinking that will get us to where we want to be.” That hit me like a two-by-four across the head when I first hear that in my mid twenties…

If you are in your twenties or can remember what you were thinking back then, chances are you were like me – thinking you ‘knew it all’ or at least knew enough…

Boy were we wrong!

So if we have to change our thinking – HOW exactly do we do that? That’s a dilemma and conundrum wrapped up in a paradox!

I was able to make my first quantum leaps (to use some of Einstein’s terminology) listening to Anthony Robbins for Personal Peak Performance Development. It’s important to note that he is a PEAK PERFORMANCE coach, not just a ‘positive mental attitude’ motivator – in fact he hates being called a motivational guru – for a reason.

Motivation is empty – it just gets you fired up with nowhere to go.

Personal Peak Performance is all about knowing who you are and using THAT knowledge to propel you to an outcome, goal or even a life-long dream. In as much as Tony Robbins is great, don’t get me wrong – he is the world’s best at what he does – his teachings, programs, events and products are not enough.

That’s when I learned I needed to triangulate multiple frameworks from other world-leading minds such as marketing genius Jay Abraham, sales master Brian Tracy and spiritual and philosophical mentor Deepak Chopra.

Triangulation in simple terms is like what a Global Positioning Satellite (GPS) does to locate you on the earth – it takes each dimension (x, y and z) and determines where you are along the axis to pin point your exact location.

What I do for myself (and now my clients) is create a continuum of strategies, tactics and techniques along the 4 axes (peak performance, marketing, sales and philosophy) whereby the INTERSECTION of these 4 dimensions is the point where your Exponential Potential is released to give you a quantum breakthrough.

I know it sounds surreal and I guess it is for the uninitiated.

Once you adopt an Exponential  Mindset, it’s like learning a new language – you stop translating and start thinking in the new language – only then can you consider yourself fluent… In linguistics, fluency means you can communicate with a whole new group of people who speak that language. In business, that fluency means abundant wealth and success – because you now possess the language of profitable thinking.

I call this antimimeticisomorphism. I even have a website dedicated to having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort at the lowest cost.

I have a series of fun videos on the concept on my Personal Mastery Blog under the category antimimeticisomorphism.

I am about to publish a bestseller of the same name – via an interactive publishing model involving a small group of contributors that has already spawned a secret website.

As you can see for yourself – this is a VERY different way of doing things… That’s the whole point!

But you know what? It’s also great fun – producing new, exciting products like the Marc-Ka-Ching Kube™ and concepts like the 1 percent improvement doctrine outlined in the following two short YouTube videos.

The 1 Percent Improvement Doctrine 1/2

Read More »»

Today’s sales tip is a classic one that I recently had a client’s salesperson use to produce a $20,000 sale within one hour. It’s so simple that most people I advise to use this just don’t do it – to their detriment. It’s one of the most powerful sales techniques I ever used when I was ’selling’ on a full-time basis. It’s one of the ways I got to sell more with less effort… Intrigued?

#1 Sales Tip To Sell As Much As 50% More

Read More »»

As a reader or subscriber to this blog, you’ve been receiving hundreds of exponential business building tips and techniques to help you better position your business so that you can achieve better sales and profits at the least cost possible. I know the value that I give in these blogs are priceless, but there is something you can’t get from a blog – IMMERSION. An Exponential Mindset is a WAY OF THINKING.Reading blog posts is DOING, which is ‘good’, but not excellent and certainly not OUTSTANDING.

Just as in sports, in business there are different levels of participation:

1. Occasional Spectator. This is the type of person who watches life happen, never getting into the game, not aware of the dynamics of the season, the teams’ rankings, the players, etc. It’s all quite superficial and is a take it or leave it proposition. If the game is not at a convenient time, it won’t be watched.
2. Passionate Spectator. This is the type of person who has a schedule that revolves around the game schedule – rankings, stats and player injuries are memorised and repeated at any opportunity to prove his/her loyalty to the team.
3. Stadium Spectator: Face paint is not a must, but a strong recommendation! The enthusiasm for this person is beyond the norm. Chanting is a must as is male-bounding with other mates who are there for the same reason – have a great time
4. Player on the field, but not in starting line up or ‘first string player’. This person is ON the field, playing the game with THOUSANDS watching. he/she is there to play – FULL ON. Give it all he/she’s got. His/her name gets on the trophy just as much as the first stringers because he/she is ON the team, ON the field.
5. Superstar Player. This is someone who is committed beyond the basics to fully and totally immerse himself/herself into the craft, art, science, ethos and philosophy of the sport to BEcome a SUPERSTAR and role model. He/she has coaches and practices more than the ‘average player’ his/her devotion to the sport is well rarely seen because this person is driven from the inside to achieve greatness. He/she has the Mindset Of A Champion – not seeking to beat others, but to become the best he/she can be – often (usually) leading to a Championship ring or trophy.
6. Legend or Icon. This is not a player – this is someone who DEFINES the sport – Donald Bradman, Michael Jordan, Tiger Woods, Roger Federer, Wayne Gretzky in Ice Hockey, Pele and now Beckham in Football, Mark Spitz, The Thorpedo and now Michael Phelps in the pool.

So this is the question I have for you – at what level are you playing at in your business or career?

To really master any skill, you MUST immerse yourself to not just learn, but master your craft. In business, that means mastering your BUSINESS GROWTH, which has foundations in sales and marketing. An Exponential Mindset will not just put you on the field and win a few games, in time and with discipline, it will win you championships and with commitment can make you an iconic legend.

Without it, ultimate success is a roll of the dice, a luck of the draw or worse – the short end of the stick.

This year’s Exponential Business Building Bootcamp is going to be like no other – BECAUSE this is the middle of the worst recession we have seen in recent times – yet our clients are increasing sales 20%, 50% and quite a few more than 100%…

BECAUSE as elite entrepreneurs they know that a recession the EASIEST time to GROW a business.

Very FEW entrepreneurs know that the middle of a recession is the EASIEST time to grow a business. That’s why the ones who know get the biggest rewards, often to the bewilderment of their colleagues (and competitors) who are oblivious to how they do it and why it’s so EASY.

Curious?

You should be. The few who GROW their businesses in both good times and bad have what is called an Exponential Mindset – the ability and skill to see opportunities that others just never see, let alone consider.

This is never more the case than when the economy takes a downturn and times get tough.

Here’s something you wouldn’t expect — The tougher the times, the EASIER it is to GROW a business… if you know what to do.

Still a little sceptical? Cynical or at least a little apprehensive?

Hmmm…. That’s interesting BECAUSE that is precisely WHY a recession is the EASIEST time to GROW a business.

Intrigued?

Well that’s a start.

A first step toward unlocking this well-kept secret.

It’s a secret because ONCE YOU KNOW – you would NEVER, in a million years share it with a competitor. That’s why you haven’t heard about it before.

That’s also why I am inviting you to attend one of the rare FREE sessions I stage.

A 3-hour session where you will discover first-hand how YOU can leverage this secret and GROW your business in the middle of a recession.

Click here to register right now for the FREE 3-hour session.

Make sure you don’t miss out – after all it’s in the evening to make sure we don’t take you away from your business – what else could be more valuable to your business growth in this recession when times have never been tougher?

Let me assure you we won’t keep you hanging the secret will be revealed to you within the first 5 minutes of the presentation because once you realise why a recession is the BEST and EASIEST time to GROW a business, you’ll want to keep listening  even MORE to learn HOW to apply Exponential Marketing Strategies to YOUR business.

These strategies work regardless if you are a retailer, tradesperson, service provider, Internet-based company, manufacturer, wholesaler, professional, consultant, local, regional or national company, franchise or family business.

All that matters is that you are open-minded and that you show up. This secret is yours when you attend this event – my gift to you. I know, that once you learn the secret, you will guard it as well as hide it from your competitors, as you should.

That’s why I am inviting you to attend this event – I’m on your side. I am here to help you GROW your business.

This FREE event will give you an unfair advantage… when you need it most.

But you actually need to be there on the night to learn the secret that has companies doubling their sales while their competitors are going to the wall.

Click here to register right now for the FREE 3-hour session.

In a recent article in The Australian Financial Review, Hannah Tattersall highlighted that the casual Friday trend of showing up at work in jeans and a polo short has become another one of the casualties of the recession. Let me tell you why articles like this one is important for you to know as an Exponential Marketing Aficionado…

How To Get 20/20 Foresight

Everyone knows that hindsight is 20/20. But what if you could look INTO THE FUTURE and have 20/20 foresight?!?!

Read More »»

I know this sounds like a loaded question, but seriously – would you like to have a continuous stream of QUALIFIED PROSPECTS showing up at your front door with credit card in hand WANTING to buy from you? Would that change things for your business a little?

I know you’re cynical. We’re in the middle of a recession and it sounds like hype. But don’t take my word for it – listen to what Sydney Plumber David Conroy of The Lone Drainer And Pronto has to say…

Sydney Plumber Gets New Leads For Free

“I re-launched our website using Exponential Internet Marketing Strategies suggested by Marc during my “Hour Of Power Consultation” (Scroll down to Component #10) and on the FIRST DAY I got two new leads that turned into PAYING CLIENTS. Within the first month (April) – we had 58 new clients and in the first week of May a whopping 20 new clients! All for FREE. Business is booming so much I have to consider hiring more plumbers!”

I am presenting in Melbourne on Tuesday 12 May 6-9 PM and the following week in Sydney 19 May 6-9 PM the concept of Flipping Websites For Profit at an Investor Briefing… What many people don’t know is that the FREE traffic generation strategies produce are REAL CLIENT LEADS for brick and mortar businesses.

REAL LEADS we need to give to businesses…

Businesses just like yours. Retail Stores, Gyms, Jewellers, Plumbers, Chiropractors, Naturopaths, Pilates Studios, Accountants, Life and Business Coaches, Food Safety Specialists, you name it.

With hundreds of websites creating leads DAILY – we need to know…

Do YOU want any of these leads?

If you do – you need to become a client. If you want to understand how this is possible, watch this short 3-minute video that well “says it all”…

YouTube Video That Explains How We Can Give You FREE Leads For Your Business

What we do is create the boat and get the fish to jump. Once they are in our boat, we need to know – do you want these QUALIFIED LEADS?

Interesting concept isn’t it?

It’s Exponential and you can benefit – WHEN you get with the Program – The Exponential Program. Come to the Investor Briefing to find out what this is all about.

Attend The Wealth Without Worries Investor Briefing To Discover How You Can Get NEW LEADS Into Your Business For FREE!

I am about to raise the price of my 47 minute Recession Proofing Video Program from a bargain-basement $17 to $47 tomorrow… This is your last chance to get it for $17. $17 to recession proof your business, you have to admit that’s the steal of the year, which is why the price goes up tomorrow.

Attention Recession-Weary Business Owners:

“Learn These Never-Before-Released Techniques, Tips, Tactics, Skills And Strategies GUARANTEED To Help You Bullet-Proof Your Wealth, Armour-Plate Your Business AND THRIVE In The Midst Of A RECESSION…

…And be one of the few, fortunate survivors who will safeguard their online and/or offline sales WHILE they create EXPLOSIVE GROWTH in the worst economic conditions Australia has seen in the last decade.”

CLICK HERE NOW TO GET THIS PROGRAM FOR $17 – THE PRICE GOES UP TOMORROW.

If you’re a service business that is mandated to ‘do stuff’ for clients on an out-sourced basis and you get paid on an on-going retainer basis, you need to know the #1 reason people STOP buying from you or cancel their contracts…

Chances are it’s because you keep them in the dark – I’ve talked about this before when I posted “How you can stop losing sales in 5 minutes“.

But what I didn’t explain is that if you take this concept to the next ‘exponential’ level, you not only keep them informed, but you INVEST the time and EDUCATE them about what you’ve done.

For example:

• If you optimise Google Adwords, you can let them know the words that have become more profitable, that convert more and or produce more back-end sales. This helps the client create SEO optimised blog posts, sales page content and/or other more effective advertising.
• If you are a solicitor, lawyer or other legal professional and have come up with a solution to a problem that has been either overlooked or otherwise neglected by others, as part of your research or discovery process, when you explain it to your client, he/she will have a greater appreciation for your expertise and know-how and you will end up with a smarter client.

But most importantly, the EDUCATION is valued by the client and THAT is where the payoff is.

I was speaking with a colleague yesterday and she pointed to a pile of documents on her desk and said “I’ve wasted the past year taking care of refunds, claims and complaints… I hate that work, what a waste…” I then explained that what she LEARNT over the past 12 months was to do the triage of the cases that were worthy of attention and those that are not. By learning this craft, she can now use that in future roles with other clients she consults to – BUT it is a WASTE if she doesn’t use it and it is SUB-OPTIMISED if her clients don’t know she has this skill.

She could quickly and easily create a 1 to 2 page document that explains “How to quickly identify frivolous law suits” that she can then follow-up with “How to get rid of frivolous law suits quickly and effectively”.

So there you have it, a few ideas to think about…

Educate and inform your clients as much as you can and you will reap the rewards.

Whatever you do, don’t keep them in the dark.

If they are kept in the dark, you’ll be out of sight and out of mind PLUS if someone else comes around and turns the lights on, it’s ‘lights out’ for you!

I know some of this stuff is seemingly obvious, but in a recession, EVERYONE is keeping tabs on their expenses and SERVICES are the FIRST to be cut.

They are the first to be cut BECAUSE unless you QUANTIFY the value for your clients, they will never fully value what you are doing for them.

Sam Kritsotakis of Eskae Jewellers has done it again – created a simple exponential marketing strategy to boost his sales, better serve his customers and also increase his client list. I would guess he did all this in less than one hour…

The strategy is self-evident, but then again you have to ask yourself “Why doesn’t everyone do this?”

Read More »»

What would happen if your marketing worked? Answer the questions in the Business Marketing Autopsy and you’ll discover the profit cancers that may be killing your sales… Click on the banner below to access it for FREE.

Usually $297, it’s yours for FREE, until I change my mind… Which could happen at any time. Don’t wait, it’s not worth the risk to your business’ health.