Archive for the 'Business Management Tip' Category

Market Correction Or Crash?

As you have undoubtedly seen, the financial markets are in a correction and there is considerable concern about what’s coming next.

I have, over the past year, been preparing our Platinum Members to “weather the storm” and I felt I owed you at least one personal reminder (warning) about what’s coming.

I have blogged about this several times:

So I think I’ve done more than my fair share.

Today’s blog post is just one last friendly “warning” so you have a chance to consider preparing and protecting yourself, your family and your business.

As an optimist, I hope the “cliff” doesn’t happen,
but as a realist, I know it’s inevitable.

The cliff won’t be the end of the world – just very, very hard for those unprepared and unprotected. I hope you take this warning seriously and do what you can so you can continue to move…

Onward and upward!

Marc

P.S.
This is not a call for clients to come work with me. This is strictly an “absolution email”.

I want to be able to sleep at night knowing I did what you would expect me to have done… Tell you what’s coming.

Now I can sleep well at night knowing I have done what I needed to do and the rest, well that’s up to you. We all live with the consequences of our decisions and this will be no different, other than the level of hardship that many will face, which is why I have made this extra effort.

This is the last blog post I will publish regarding this. I am not a fear monger, nor a conspiracy theorist.

I have fully researched the basis of the prediction AND what to do about it, before, during and after the “crisis”. This phenomenon has been fully and thoroughly documented, explained and analysed by really smart people who have made millions (in some cases billions) from previous corrections and crashes.

All the guesswork in knowing what to do and not do has been completely removed. Amazingly, none of the protective prescriptions prohibit growth should it not occur, which is why I think it antimimeticisomorphically exponential!

Top Blog Posts Of 2014

Here are my picks for my top 10 blog posts of 2014.

  1. Top-10-Blog-Posts-2014There is nothing more powerful than 20/20 Foresight to know what’s coming in 2015…
  2. This is my favourite YouTube video of the year – brilliant – Word Crimes are committed by too many people’s.
  3. Antimimeticisomorphism is easier said than done – this example is priceless – poo pourri.
  4. The privacy pirates are still at it in 2014, maybe this guy’s one step ahead of them with his amazing mind reading skills!
  5. We all love our iPads… Who knew they are this versatile and useful?
  6. A metaphor can be the difference life and death, success or failure. This is one of my all-time favourites.
  7. This cute video says a lot about teamwork – Together Everyone Achieves More.
  8. Looks do matter – even if you’re a shark.
  9. I hope your calendar doesn’t look this this! Notice the caribou? Another great metaphor!
  10. Somethings are better left unsaid.

Bonus Blog Posts:

An Oscar Award Winning Speech worthy of its own Oscar!

If Noah was alive today

Enjoy the best of 2014 and may 2015 bring you all the wealth, health and happiness you deserve!

What’s Coming

I have a special vocabulary I have created to define Exponential Mindset Thinking principles and concepts. One of the most powerful is 20/20 Foresight – the ability to create the ultimate future (destiny) you desire.

Admittedly it’s easier said than done, but not because the future is hard to predict, but because of the inertia you have that PREVENTS you from adapting to that (new) future which is why smart business people fail.

Please re-read that last sentence again…

I have been teaching this principle for some time and even blogged about it. In one blog post I explained the 20/20 Foresight – Strategic Planning Framework and in another I revealed how our clients are adapting to the impending “future forces”. In my personal coaching and mentoring blog I was much more direct in my prediction for the future.

There is no secret about what I expect to happen – Harry Dent has been promoting his views for some time and even published them in a bestselling book – The Demographic Cliff. After reading several of his books, I attended one of his information workshops in Los Angeles in May 2014 and was convinced that (1) I have to take this seriously and (2) I need to prepare my clients accordingly.

Simply stated, what I am advocating to my clients is that they prepare themselves professionally and personally – this is a lot easier than you would think. If the crash happens, they will be the “last man standing”, if the crash does not happen, they won’t lose anything, they’ll end up with a stronger, more robust business and bullet-proof portfolio. It’s all upside.

To learn what to do, you need to become a client. Contact us and we’ll let you know what to do to protect yourself and your business. If you choose not to become a client, good luck and please let me know how it all works out for you.

_____________________________

Note for future reference: Please look at the date this was published… which can also be confirmed as published on Twitter, Facebook and Linked In.

I know, don’t you wish you had (1) read this before it happened? and (2) if you did read it, that you had taken it more seriously?

 

 

Project Pitfalls

Project Planning Pitfalls Doc ThumbnailWe all want to avoid mistakes, which is easier said than done.

That’s why this collection of Project Planning Pitfalls and Management Mistakes sponsored by Nebo Engineering is so funny and so true!

Click on the image to download the collection from Nebo Engineering‘s website.

This document is just another Exponential Marketing Strategy aimed at having fun as we help you grow your business or advance your career.

 

 

Marketing Mistakes To Avoid – Hitler Billboard

What were they (not) thinking?!?
Hitler Billboard

Unfortunately most of the marketing mistakes people make are not this blatantly obvious.

I say unfortunately because if they are not obvious, then they are not recognised for the true blunders they are. These are silent killers that erode a company’s profits often to the complete ignorance of the business owner.

Ignorance is simply NOT KNOWING.

NOT KNOWING is no longer an excuse in this day and age of “Exponential Mindset Thinking” – It’s why MasterMind Groups were invented, work so well and are used by all super successful business people and the ultra wealthy.

You can’t be smarter than a group of your peers and you can’t outperform a group of your peers who are focused on your success…

It always baffles me when I hear and see people “going it alone” in business…

 

Today’s business person

Every For NothingEveryone wants EVERYTHING for NOTHING.

AND they want all their problems solved YESTERDAY.

That is the problem with the world today…

It’s why it’s harder to do business.

It’s just too hard to be disciplined.

It’s too easy to be slack and hope something changes.

The world has changed, it has spoiled “us” and has robbed us of the tenacity we used to have – when life was a lot “harder”…

When we didn’t have 2 cars, we didn’t have mobile phones OR COMPUTERS.

We had to walk places, take buses, WORK PHYSICALLY to earn a wage…

Such is life – we are NOT going to change it – we just need to adapt. The challenge (for us) is to find the top 10% – because that’s all that’s left +/- 10 percent of the population who is willing to invest in themselves “the old fashioned way”…

If you want to grow your business exponentially – one step at a time, one day at a time, contact us.

 

Are you in BUSY-ness?

busy-business-manOne of the things I find absolutely amazing with owner-operator business owners is how many of them are in busy-ness. Busy, busy, busy, not getting anywhere.

Don’t get me wrong – running a business takes time, I get that.

But as a business coach and mentor, I can tell VERY QUICKLY the difference between successful versus much less successful business owners.

The busier the person is,
the less successful he or she is.

When I refer to being busy, I mean being preoccupied, distracted, putting out fires, chasing things down, playing telephone tag, going through emails several times in an inbox with hundreds or thousands of messages, preparing multiple proposals, bidding on every tender that crosses the desk… I could go on and on…

I mention this now because in the past 2 weeks, I’ve come across people who in their own words are “too busy”… Not with an overflow of jobs, contracts and orders to process, but too much “stuff to do”…

Success is actually not that hard, but people want and do make it hard…

One way they make it hard for themselves is trying to get it “all” done. That actually is not the point, goal or aim in business.

The goal is well, the goal.

If your goal is to grow your business (increase sales), then you should only be “busy” doing things that lead to that outcome.

If your goal is to be more profitable – this is a DIFFERENT goal than increasing sales, then you should only be “busy” doing that.

Here’s the thing —> most business owners don’t know what their goal is!

Most business owners THINK increasing sales and increasing profitability is the same thing – it’s not. Furthermore, one is NOT better than the other. IT DEPENDS on what you want and when you want it.

You could acquire 10, 20, or even 100 new clients at a very low cost (e.g. no profit) in the next month. By retaining those clients – with a full profit proposition – you can become more PROFITABLE within this financial/calendar year.

So the decision(s) you make depend on your GOAL and YOUR timeline.

I know this sounds easy, common sensical and even self-evident, but believe me… It’s not.

The busiest people are NOT beginners in business. These are people who have been in business for years or even decades — They should know better by now, but they don’t.

Why not?

Because they don’t have and don’t take the time to test the alternative.

How can they? They are too busy, busy, busy, busy…

Welcome to what I call the Vortex Of Mediocrity!

Once it has you in its grasp – there is no escaping it – without determination, perseverance and tenacity.

So there you go – another distinction for you.

Are you in BUSY-NESS …
too busy to grow your business?

 

The duality of English/French Canada and what it means to you as an Australian

I recently spent a week in my hometown of Montreal. It’s in the French province of Quebec in eastern Canada. Ignoring the separatist Quebec issues and constitutional legal wrangling involved, the linguistic and cultural duality of Canada was something I took for granted when I grew up and lived there.

This recent visit was the first time, since I emigrated to Australia 12 years ago, that I fully re-immersed myself into the French culture. As a result, I had a paradigm shift.

When I am thinking in French (I am fluently bilingual so I don’t translate when I speak either language), I actually have different thoughts, analytical patterns and even specific emotions for each language. It is largely due to syntax, vocabulary, linguistic structure, local expressions and vernacular that trigger different parts of the brain including memories and emotional anchors.

The reason this is relevant and important for you as a business person who isn’t Canadian, is because without total immersion or even exposure to a different ‘world view’ – you will remain restricted within your ‘world’ and will continue to have the same thoughts over and over again.

That doesn’t mean you need to become Canadian, learn French (or any other language, although that is a wonderful skill to have) but you do need, from time to time, to extract yourself from the day-to-day monotony of running your business to stimulate and encourage different thoughts and thinking patterns.

It’s one of the reasons I enjoy traveling – even domestic travel stimulates the senses. However, the more culturally diverse your exposure, the better.

This has been one of the most powerful insights I’ve had in quite some time. Often the greatest and most valuable epiphanies are within the realm of our own experiences, we just need something, someone to rattle them out of us!

If you’d like to join an environment that creates and encourages these kinds of enlightened revelations, contact us and we’ll guide you through the various programs we have available. We have options for a wide range of budgets as well as matched to your level of ambition and drive.

Investing in people

I received this quote from Brian Matthews of Axis Planning in Brisbane.

Brian attended our Business Blogging Workshop and has applied the principles to start creating high-value SEO for his website/blog while at the same time, doing i for others with a win-win approach.

This quote rings true to me. When I had employees, I would send them to training events, workshops and even walk on fire seminars with Tony Robbins.

About half of them would make the decision to quit whereas the other half stayed and helped us out-perform our competitors by a factor of 2 to 1. You do the maths!

Training People, Professional Development Courses

Investing In People: Cost or Investment?

Bacteria – Natural Mastermind Groups?!?!?

That weird-looking picture on the left is of bacteria – the organisms that play an essential role in our lives.  Bacteria help us digest food, eliminate toxins from our body, and provide us with vital nutrients.  And yet these tiny creatures, responsible for so much good stuff on the planet (and lots of bad stuff, too), have no ears, no sense of touch, and no form of intelligence.

Despite being deprived of these senses, bacteria can tell not only if their siblings are nearby, but also precisely how many of them are present.  They can coordinate their behaviours and determine if any other species are in the area.  They then form alliances to increase their chances of survival – all while being unable to hear or touch each other.

Bacteria are able to achieve this level of teamwork by something called quorum sensing.  Basically, they release a chemical that can be read only by members of the same species.  That’s it – a unique and reliable shared identity.

Remote employees are somewhat like bacteria.

They’re deprived of major senses that would otherwise keep them connected to their colleagues.  They don’t see each other, hear each other or stay in touch with each other as often as employees who share the same office.  This produces a level of distance, both physical and metaphorical, that makes it difficult to encourage teamwork and engagement.  The solution can be found in quorum sensing.

From a management perspective, quorum sensing is about releasing certain elements into a remote team that engender a sense of shared identity.

In particular:

  • The sense of vision: Generate an inspiring vision articulated well enough and frequently enough for all members of the team to remember.
  • The sense of observation: Ramp up face-to-face communication, such as webinars or video conferences, which create a more meaningful connection than teleconferences.
  • The sense of togetherness: At least once a year, but preferably once a quarter, organise an event where all remote workers can meet for a day or two in the same location.
  • The sense of informality: Open up informal lines of communication, because trust and relationships are more easily formed via casual and relaxed channels.
  • The sense of collaboration: Create opportunities for remote employees to work together on projects, especially ones that would necessitate a joint approach to problem solving.
  • The sense of intuition: It’s hard to tell if employees you rarely see are happy or sad.  So, check in with them regularly by asking questions such as ‘what are your challenges?’

As the author of the scientific study writes:  “Bacteria might be small but they communicate in more than one language, they strategise, they co-ordinate their efforts, they have thrived in places you wouldn’t even go for a dare.  It seems clear the bacteria still have a lesson or two for us big-headed folk.”

Thank you to Mark Mackenzie of The Graffiti Eaters for sending this to me. As The Exponential Growth Strategist, I use quorum as one of the foundational principles of the Exponential Mastermind Experience that we create in our Platinum Program.

Are you in the entrepreneurial jail?

One of the sad things I see in my line of work as The Exponential Growth Strategist is business owners who are slaves to their business and won’t admit to themselves.

They put up appearances and “posture” when I meet them, claiming they are decisive and “in charge”, but just a little probing reveals the truth.

They are working for their employees and not the other way around.

Now don’t get me wrong. Great employees are fantastic, but toxic employees are a life-threatening, profit killing cancer to a small business.

I put together a quick quiz you can take to determine if you’re in the entrepreneurial jail or not.

Are You Really In Charge? Problem Employees, Bad Employees

Yes = 1, No= 0, Not Sure = 0

Total your points and let’s see how you measure up:

If you scored 1, 2, or 3: You’re on death row
You know there’s very little hope for freedom unless you make dramatic changes.

If you scored 3, 4 or 5: You’re got a life sentence with a chance of parole
You have a job with tax benefits and poor working conditions.

If you scored 5, 6 or 7: You’re on parole.
Like most business owners, you like to think you’re the boss, but you realise your personal life and schedule revolves around your staff showing up physically and “mentally” to get the job done.

If you scored 8, 9 or 10: You’re Free!
Y
ou’re in control and happy to be master of your own destiny. You are the exception to the rule. Well done!

If you scored 0, you know you’re taking your last breath, time has run out and all the appeals have been used. It’s over.

Apple’s Cash Pooling

Cash Pooling, Apple Tax, Apple Tax PlanningAs you know, I am a huge fan(atic) of Apple‘s products – haven been for more than 20 years. Of course with great products and market-leading valuations means Apple gets a lot of news coverage. This week it’s about it’s overseas tax planning strategies and cash pooling.

Even though they are legitimate and legal, the popular press is all over it because of their recent declaration of a share buy back and establishing a dividend payment to shareholders.

Even though it makes for great headlines and sells newspapers and now online advertising, the reality is that these strategies are impossible if you can’t do what financial managers call Cash Pooling.

It’s quite sophisticated and all multi-billion corporations do it. Simply put, it’s knowing where your cash is so you can place and use it in the most effective place which usually involves tax considerations. As a business owner, it’s just another reminder that the practices of the “big boys” still applies to small business – especially those in high growth mode. Knowing where you cash is and having it where and when you need it can be the difference between growth and believe it or not – going bust.

Many high growth businesses (even profitable) ones run out of cash due to irregular cash flows and their timing. If you’re struggling with Excel spreadsheets to figure out where your cash is, you might want to consider an online cash management solution that goes well beyond your accounting and bookkeeping tasks.

Disclaimer: I am currently LONG on APPLE stock. I figure with $100 Billion in cash reserves, they have more than enough cash to deal with any competitors and technological challenges that will come up.

Why Accountants Kill Business Growth

Everyone’s heard of the the word Apprehensive. It’s an adjective often associated with accountants…*

Accountant, Doubtful, Timid, Scared

But the word prehensive is not so well known – the opposite of what accountants are…

So if you ever wondered why there is often a conflict between entrepreneurs and their accounts – look no further than the dictionary!

Decisive, Entrepreneur, Determined

Now you might thinks this is superfluous, but it’s not. We are all molded, trained and formed into a pre-defined ‘model’ by our education, training and experiences. To think otherwise is childishly immature.

However, as adults, we do have the power to determine our own destinies, but we can only exercise it by knowing where we ARE if we want to get to where we want to BE.

That’s a discussion well beyond today’s blog post, but I thought I would at the very least trigger the thought and enlighten you with a slightly expanded vocabulary!

* There are great accountants out there who are pro business growth and are not apprehensive about creating momentum. They are a minority, so you have to seek them out carefully. Of course be aware that if they don’t counter-balance your desire for ‘unlimited’ growth, you’ll need to get that balance elsewhere…!

Is Growing Your Business One Of Your New Year’s Resolutions?


There is no doubt about it, New Year’s Resolutions are a powerful tool to achieve goals, yet only a few follow up and follow through on their resolutions..*

Why is that?

One simple reason is that most people forget that decisions are made every minute of every day and they add up at the end of the week/month/year. Non-decisions are the same – the decision NOT made to put your runners on to go for a run. The decision NOT to turn down the (extra) piece of pie. The decision NOT to get up early.

“It is in the moments of INdecision
that dreams are destroyed.”

– Dr Marc Dussault

If you made a list of New Year’s Resolutions for 2012 – take them out right now and re-commit yourself to following through.

If you’re not motivated – the problem is you have impotent goals and dreams.

You need something that will MOTIVATE, INSPIRE and MOVE YOU TO ACTION.

Pick something exciting, but within the realm of possibility – something you can really get enthused about – something that would CHANGE you and your life.

I know too many “people who end up where they don’t want to be” simply through lack of planning and commitment.

No decision IS a decision – it’s the worst one of all – one made by someone else for all the wrong reasons.

There is no joy in living a life by default. To live a life by design, you need to know what YOU want and desire.

You decide.

By NOT deciding, all you’re doing is letting yourself down – no one cares that you don’t make a decision. That’s why it’s so easy.

One day leads to a week then to a month and before you know it, another year has passed.

If you get lulled into complacency, a whole decade can pass you buy.

That’s tragic.

Don’t just sit there – do something!

Anything! If you didn’t create a list of New Year’s Resolutions – do it now!

JanusNew Year’s Resolutions… they are aspirational, yet often vague and almost always corrective. People promise to spend more time with family, get fit, lose weight, quit smoking, reduce debt, consume less alcohol… yet just end up cataloguing the failings of the past year. As with most customs, New Year’s Resolutions are observed in gesture only, not followed up nor followed through. It’s a reflexive act rather than one of resolution or commitment.

People have been making New Year’s Resolutions since the time of ancient Rome, when the Julian Calendar was adopted in 45 BC. January 1 was introduced as the first day of the year after the Roman God, Janus (pictured left). Janus was the God of beginnings and endings, represented with two faces looking toward the future as well as the past.

Romans, believing that the gods witnessed the failures and shortcomings of the past year made promises to rectify the situation in the next year ahead.

Not surprisingly, 88 percent of New Year’s Resolutions fail.

One of the reasons is that people tend to make the same ones over and over and over again without conviction or belief they can really change. Statistically, it takes up to 10 attempts to change which is well beyond most people’s attention span let alone level of discipline to make the change a reality.

Alarmingly, research shows that 25% of 1 out of every 4 people give up in the first WEEK.

Most people, quizzed today would not even be able to list all of their New Year’s Resolutions… and we’re not even at the end of January!

So why is the prognosis so poor? One reason is that success is limited, yet most people (wrongly) believe it is achievable (when statistically it’s not – only 1 person can win a Gold Medal amongst hundreds of competitors).

Take quitting smoking as an example: It takes 6 to 12 attempts to stop smoking. One survey in 2008 reported that only 11%, 1 out of 9, people who set that as a New Year’s Resolution achieved their goal and stopped smoking.

There is hope – people who did achieve their New Year’s Resolutions did so, on average after 6 attempts.

To achieve your New Year’s Resolutions, you need a plan, simple as that. Ideally, you write a PLEDGE to yourself and you marshal help from others close to you who can help you.

For example, if you want to get fit, get a buddy to walk or run with you, play a sport… If you want to lose weight, have family members help by reducing fatty or high calorie foods in your meals.

Without a plan, nothing’s going to change.
The odds are stacked against you.

Of course as you’d expect, there is a way to stack the odds in your favour… CLICK HERE -> To Make Next Year Your Best Year Ever.

New Year’s Resolutions are one of the easiest ways to set the wheels of success in motion. They can be the catalyst to create your ultimate dream destiny…


“What if…”

What if… your childhood dreams actually came true…

What if… you could wave a magic wand and get anything you want…

What if… you could rub Aladdin’s Lamp and get any 3 wishes granted…

What if…

Those are two very powerful words.

Here’s the thing.

Some people get what they want while others don’t.

  • It’s infuriating to know someone dumber than you is out-performing you in business or school.
  • It’s aggravating to have someone less physically capable beat you at your favorite sport.
  • It’s perplexing to see someone who started with less money than you build a ‘fortune’ that allows them to have the luxurious, stress-free lifestyle you’d like to have.

What if… you could learn how to accomplish all your goals?

What if… it took less than 5 minutes a week to implement?

What if… the strategies were proven and tested?

What if… they cost LESS than going to McDonald’s?

Just let yourself imagine those words.

Let your thoughts wander.

New Year's Resolutions, Resolutions, Wish List, Dream List, Vision Board

Listen to what you would say in the privacy of your own mind.

Feel what it would be like to have those things most important to you.

What if… You believed it was possible.

What if… You learned the strategies, techniques and tips you need.

What if… You applied them, one day at a time.

What if… You achieved one goal, then another, then another.

How different would your life be?

How much more could you do and contribute to others?

What if… you had a system to make them all come true?

What if… I gave you the link – would you make 2012 your best year ever?

Why not give yourself this gift?

* This is why New Year’s Resolutions are so important to me…

At first, I didn’t buy into the whole New Year’s Resolution ‘propaganda’. Like most people, I was skeptical, cynical and thought it was all rubbish.

Then I met someone who explained that New Year’s Resolutions only work if you believe they do.

That changed everything.

I promised myself I would only pick the top 10 New Year’s Resolutions I believed I could accomplish and really wanted.

My life changed – literally from that moment on.

As I explain in My Best Year Ever Program page – the results speak for themselves, but something you need to know is that it’s a process, a system for me. It’s not just a to do list.

Nothing with me is superficial.

The process I share with you in the My Best Year Ever Program is what I use every single year – religiously WITHOUT EXCEPTION.

I look forward to it BECAUSE I know I can craft my new destiny, my new life.

One of my recent resolutions I can share with you was writing the lyrics for and ‘producing’ my rap album- Curve-A-Ceous.

It was one of the highlights of the year for me. I never dreamt of being a rockstar, but I was always curious about the creative aspect of song writing, producing and performing.

I perform every time I get on stage for my events and workshops, but this was a much more artistically creative endeavour.

Something totally outside my comfort zone.

Something totally different.

It was exhilarating to do.

The reason I share this with you is because life is to be lived to its fullest extent.

Steve Jobs was the epitome of this philosophy.

But so many people – too many people – don’t know where to start.

As per my 1 Percent Improvement Doctrine, I believe in small steps on the path to your ultimate destiny, keeping in mind that…

The journey IS the destination.

With New Year’s Resolutions it’s easy and with my program priced at $20.12 it’s a bargain.

It’s my gift to you because it’s one of the most powerful techniques I’ve used and continue to use to craft the life I have – “continuing to live my dream and empowering others to discover and live theirs”.

What’s the alternative?

You don’t do anything – you let things ‘happen’.

There are two kinds of people:
People who make things happen
and those that things happen to

Simple as that – you are either one or the other.

Sorry to be so blunt, but it’s true.

You know it, I know it.

Now it’s time for you to do something about it.

Psst! I want to share something else with you…

This is the end of January and you’d be amazed at how many people think they missed the opportunity to do their New Year’s Resolutions…

That’s typical of people’s limiting beliefs and why my Best year Ever Program is a rolling 52-week program that starts on DAY ONE.

This is the first day of the rest of your life…

I know MOST people don’t see things “this way”…

They are oblivious to the realisations and life-changing epiphanies that are there to be had.

As a PREMIUM CONTENT subscriber, I know you’re not one of these… “MOST PEOPLE”.

The reason MOST PEOPLE are this way is due to IGNORANCE and LACK OF FAITH/BELIEF/CONVICTION.

First is ignorance – they don’t know. They are not subscribed to the PREMIUM CONTENT and no one’s having this heart-to-heart with them.

Second, they don’t have the belief in themselves. They’ve been beaten down and have essentially given up.

It’s the saddest thing I see in ‘my line of work’ – to see someone give up on themselves.

It’s heartbreaking.

Years ago, I would champion the power of the human spirit.

Now, I don’t bother.

I focus on people who believe and WANT more – more joy, happiness, wealth, success and abundance.

Welcome to my world of Exponential Mindset Thinking!

If you come across anyone who is deserving and needs a nudge in the right direction, you could make the investment in THEM and subscribe them to the My Best Year Ever – Imagine how their lives could be transformed.

Now you’ll feel what I feel when I know someone’s engaged and involved in creating their ultimate destiny!

Pay it forward and reap the benefits for a lifetime!

Onward and upward!
Marc

Don’t Feed Rumours

As a recent Economist Magazine article explains, denial is useless. Spread happy truths instead.

“A lie gets halfway around the world
before the truth has a chance to get its pants on. ”

Winston Churchill‬

IF YOU Google the phrase “Middle East rumours”, the first link that pops up is not, as you might expect, a website propagating conspiracy theories. It is Coca-Cola’s website. For several years now the company has struggled to rebut ridiculous rumours about its products.

For example, some people believe that if you read Coke’s Arabic logo backwards, it says: “No Muhammad, No Mecca”. Others insist that the company is owned by Jews, or that it bankrolls Israel. These rumours are one reason why Coke does worse than Pepsi in Arab countries. Yet they are all false, as Coke’s website explains in painstaking detail.

Such rebuttals are unwise, argue Derek Rucker and David Dubois, of the Kellogg School of Management, and Zakary Tormala, of Stanford business school, three psychologists.

By restating the rumours, Coke helps to propagate them.

Its web page is a magnet for search engines. And people who read rebuttals tend to forget the denial and remember only the rumour, says Mr Rucker.

The reason is because as information is passed around, important qualifiers are lost.

A rumour may start as “I’m not sure if this is true, but I heard that…” Then it evolves into: “I heard that…” Finally it becomes: “Did you know that…?” Even when no one intends to spread falsehoods, they spread.

In several experiments, Mr Rucker and Mr Dubois planted rumours among undergraduates. They found that with each repetition, scepticism diminished. The rumours themselves did not change; only the likelihood that the students would believe them.

Instead of denying false rumours, a company should put out a stream of positive messages about itself, reckon Mr Rucker and Mr Dubois. This deprives myths of oxygen and also nudges people to doubt nasty things they may hear about the company in question.

Other companies could learn from this. McDonald’s hamburgers have been said to contain worm meat, Procter and Gamble is reputed to have Satanic links and Facebook is rumoured to be shutting down so that its founder, Mark Zuckerberg, can have his life back. All these rumours are utterly false, but the firms in question would be well advised not to bother denying them.

This problem is exacerbated with the Internet and it’s indexing methodology – giving weight to the number of referenced pages, not their quality, thus making a bad situation worse.

Act as the business you want to be

If you want the genesis of this concept, watch Steve Job’s Commencement Address To Stanford University Graduates in 2005 shown below.

Listen to one of our Platinum Program Members
who explains this philosophy in his own words:

When we started, we were aiming to assist smaller businesses, those with less
than 20 employees.  This is because 55% of all employment income in this
country is paid by those businesses.  The multinationals only provide 2%.

So wanting to help Australia be a more prosperous and competitive economy
meant helping those smaller businesses to really become successful,
particularly in export markets.

So we started as a small, lower cost base business able to serve smaller
clients cost effectively.  Since then I have grown less enamoured with this
position over time.  There is a reason companies remain small.  Sometimes it
is because that is what they want.  Less.  Less is easier and can involve
reduced risk, though not always.  But often it is because they don’t have
the mindset, skill or vision to be anything else.

It is clear that for us to grow, I have to have the resources to do more work
and the income to pay for those resources.  So our business model doesn’t
scale if we want to move up in size.  Particularly with the type of clients we
have generally been working with.

This year I’m thinking about how to take what we are doing and push it past
the $1,000,000 mark.  So what I’ve started doing is pricing our quotes as if
we already were that size.  Sometimes this means the price is double what it
might have previously been.  But I’m also looking at the delivery side and
making sure it also looks like it should for the size of business I want to
be.

And it is working!  We are changing.  We are looking at moving to commercial
premises before the end of the financial year.  A new class of clients are
being attracted to us (and us to them) because our value proposition makes
sense to them.  Some of these clients are larger than our previous target
companies.  Some are wanting to grow and know they need the right
partnerships to get there.  There is a long way to go yet but the progress
is encouraging.

So my distinction is a simple one.  Start acting like who and what you want
to be.  Don’t wait for the growth and then respond.  Change first.  Be the
catalyst yourself.  Make it happen first in you and then it will flow out to
the rest of the world.

Steve Jobs would be proud.

Antimimeticisomorphism

Antimimetic isomorphism, Anti mimetic iso morphism, mimetic isomorphismWhat the heck is antimimeticisomorphism?!?!

Simply stated, it’s the opposite of mimetic isomorphism – an academic term that explains what we all know to be true. “Monkey see, monkey do.”

As industries mature, competitors increasingly use the same strategies and techniques to market, sell and deliver their products – in effect commoditising them.

Antimimeticisomorphism means doing the opposite.

Not just to be different, but to be special, out-of-the-ordinary with a PURPOSE.

Because it’s a mindset, it takes time to adopt the ability to see and create boundless opportunities and uncover hidden assets within your business, career or life.

It’s what makes the super successful and ultra wealthy who they are.

EXTRA-ORDINARY.

Because the alternative is – well ORDINARY.

Want to learn more about antimimeticisomorphism?

You can Google it and you’ll find thousands of listings – all pointing to me.

I have two websites dedicated to antimimeticisomorphism, the first is the site that explains antimimeticisomorphism and the second are examples of antimimeticisomorphism.

On my Personal Coaching Blog, I have a whole category of antimimeticisomorphism examples.

As you can see, this is a foundational element of my Exponential Coaching Philosophy.

Have a look around and enjoy the discovery process – you’ll quickly realise that the more fun you have, the better your results will be!

Why People Fail In Business

Today’s post is one of those topics that I deal with on a regular basis but usually to myself… Until something pushes me to the edge and I have to get on my ‘soap box’ to relieve the built up frustration and annoyance I feel BECAUSE it’s preventable.

This week, I overheard someone at the dentist office say “A friend of mine has dentures and she says Continue reading ‘Why People Fail In Business’

Decision Making: Cognitive Biases

Decision making is one of those concepts that many people try to simplify when it fact it’s complex and must be treated in a multi-dimensional manner. There are many forces in play and today, I wanted to summarise a few cognitive biases that are involved. By knowing these exist, you can start to make better decisions.

  1. Sunk Cost Bias: Escalate the commitment of previous time, effort and money. Cutting your losses is harder than it appears. Trying to calculate marginal costs (forgetting about what’s already been spent) is a lot harder than it appears. Gamblers are notorious for abusing this bias when they are down on their luck. Sports teams will keep playing top salaried players even though they under perform lower paid players. Everest climbers have what’s called the turn around rule (when it gets too dangerous to continue) yet many who die ignored their own safety rule.
  2. Over confidence Bias: We are all systematically over-confident, hopeful and enthusiastic. When asked, 80% of people will answer that they are above average in something when statistically it’s impossible.
  3. Recency Effect Bias: An over reliance on recent events and activities will sway your decision making – much like a hot streak in sports or gambling.

There isn’t ONE thing that affect decision making, but a multiplicity of biases. On Mount Everest people die when they make a bad decision.

In business, the same is true. 80% of bankruptcies are due to management incompetence = poor decision making. The trouble is that unless you are aware of the REASONS for the mistakes, they will be repeated over and over and over again.

Today’s post is one of the many steps you need to make to improve your decision making. It’s always going to be a work-in-progress because there is NO silver bullet or perfect decision making process or ‘system’.

You have to find your optimal strategies to counteract biases and other obstacles.

Just remember you’re aiming for an optimal solution – not a perfect one.

That means the best solution “under the circumstances”…

What Watching Australian Open Tennis Can Teach You About Running Your Business

Last week, I had the pleasure and privilege to attend the 2011 Australian Open Tennis Championship. In one of the semi-final matches, Novak Djokovic was playing the legendary Roger Federer and at one point had “vision problems”… Due to dry contact lenses.

So you’d think he would have eye drops in his bag…. Nope!

Can you believe that?!?!?

A multi-millionaire tennis player who wears contact lenses doesn’t have eye drops in his bag.

DUHHHH!!!!

But it gets WORSE.

Continue reading ‘What Watching Australian Open Tennis Can Teach You About Running Your Business’