Archive for the 'Business Mentoring' Category

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Lack of resources?

“Whenever you face a deficit
in resources, you need to
replenish your inventory of ideas.”

– Dr Marc Dussault

 

From Motivation To Momentum

Exponential Programs - The Life You Want To LiveI am a huge fan of inspirational quotes and motivation messages, especially those that make you stop, think and re-assess where you are, where you are going or who you are and who you want to become.

Without getting into too much existentialist psycho-self-analysis, this simple quote can be a life-changer if you take the time to think about what it really means.

To put it simply, whenever something happens that throws you off or frustrates you, it usually means it’s not something you want or should be doing.

So why then does it happen (so often)?

That is the million-dollar question.

Simply stated, if you lived your life and ran your business or career “on purpose”, in line with your passions, beliefs and values, you would be living the life that you want to be living.

Think about that for a second. I mean seriously consider what this means.

Easier said than done, I know.

That’s why one of my most popular programs “My Best Year Ever” is so powerful. It starts by helping people determine what they really want and then, by achieving more of what they want, they begin to reduce the regular intrusions and frustrations.

Bit by bit, they start to live a more fulfilling, enjoyable life that makes it easier to deal with the less frequent interruptions and obstacles that present themselves.

But this blog post is not about selling you “into that program”. If you want it, it’s available at the click of your mouse.

This blog post is a no-strings attached gift for you.
No opt-in, no commitment.
Just keep reading and you’ll benefit from
the priceless and timeless advice it contains.

Exponential Programs - Take The Leap

Back to my story….

Once you start to live “on purpose”, it’s as though your compass (internal GPS) points you in the right direction and you start to make one good decision after another – like magic.

I say “like magic” because that is how powerful and pervasive the Law Of Attraction can be – if and only if – you are congruent and crystal clear about what you want.

When you know exactly what you want,
everything changes.

One of the strongest forces that will come to your assistance is your Reticular Activation System (RAS) in your brain. The RAS has limitless potential to provide you with solutions to problems you didn’t even know you had, before they even occur.

But here’s the thing about the RAS that most people don’t know. Without a crystal clear picture of what you want, it can’t help you. It can’t focus on the reverse of an idea, in other words steer you away from what you don’t want. And it can’t see through an approximate or ambiguous description (I want to make more money). How much is more?

The RAS acts and proactively reacts to your clearly stated, and specific purpose, leveraging the brain and mind’s “positive intent”. This is one of the most powerful forces in personal psychology and yet if you Google it, you’ll have difficulty finding any references beyond the pop psychology quotes on positive thinking.

That is one of the many services I provide my clients – access to information and knowledge they would never find on their own. It’s partially because I have 5 university degrees (in a variety of disciplines from engineering to law, business, ecommerce, entrepreneurship, organizational behaviour and family business) as well as the 1,000+ business books I have read. (Yes, I am a speed reader.)

Positive Intent

Positive Intent is one of the most powerful forces in personal psychology. It’s the only way a non-psychotic individual can take his or her own life. The Positive Intent is that the brain calculates the PAIN of living “like this” as more than the PAIN of ending one’s life. This is an extreme example of Positive Intent.

In so much as this is the negative example of Positive Intent, once you understand its limitless force, only then can you accept it is both pervasive and permanent. Human beings cannot function without it.

A less traumatic example is how Positive Intent has to be overcome to become a sports champion.

Take tennis for example. A rally gets going and the ball gets hit back and forth. Within a few strokes, the brain’s Positive Intent wants to END the point – even at the cost of LOSING the point – because it is tired. The brain will work AGAINST the player’s positive expectation and desire to win and sabotage the point – UNLESS the player has sufficient Mental Toughness to overcome that irresistible and irrepressible desire to end the point at any cost.

The same is true in business, but to a less visible degree.

 

This is why so many business owners suffer in silence.

 

Business people routinely and repeatedly sabotage their own success and never understand the mechanics involved and thus remain powerless to overcome them.

Today’s email is a first step in enlightening you to the information and knowledge that exists – slightly out of reach of the layperson. The knowledge resides in a chasm between academia and every day life. It unfortunately falls in the crack and very few business people seek it out. Even fewer fully understand how to deploy and leverage it.

Those that do, become champions of business. They are the ones others look up to for guidance, inspiration and motivation.

Those champions are just like you – the ONLY difference is that they know things you don’t and have learned how to apply their knowledge strategically, tactically and exponentially.

“It” becomes their defensible, competitive advantage.

That’s what today’s email is about. Giving you a taste of what newfound knowledge can provide you and your business.

First, if you haven’t previously read my emails or had a look at my blogs, you need to know that I have a very unique approach to business coaching and mentoring. My philosophy and methodology is cutting edge and not for most people. It is intense, demanding and for those fully immersed in it – it is thrilling.

I’ve accepted that the top of the success pyramid is much narrower than the base. I have chosen to work with the best because I have tried the alternative and it doesn’t work.

The “average” person does not have the drive, determination and discipline to change his or her predicament. They would “like” their lives to change, but anytime there is a decision that needs to be made – they hesitate, second-guess and otherwise procrastinate. By the time they might be ready to make the decision, it’s usually too late.

I accept that you may not be ready, willing or interested to grow your business and/or improve or enhance your career. Not everyone is an achiever.

If you are an achiever and realise you have greater potential than your current results reflect, then keep reading…

 

Desire. Drive. Determination.

 

Working with high achievers, I could easily take for granted one of the key prerequisites for success – desire, drive and determination. But I don’t because I know that unless you really, really want it, “it’s” never going to happen for you.

Unless you believe “it’s” possible for you, you won’t get excited and motivated. So yes, it’s a vicious circle, the chicken and egg dilemma – which one comes first?!?!

For some (few) people, they just know what they want, for (most) others, they need to figure that out. The best way to figure out what you want is to start doing new things and gauging if the results are more of what you want or less of what you want.

Let me share with you a practical example…

About 3 years ago, I recognised we didn’t have enough women in my elite Platinum Program. So I set out as I explain in my Blogging For Business Webinar, to create online content that caters to women.

I created the following pages:

I started blogging about issues of interest and concern to women without being chauvinistic or sexist – but I did take a stand and position on some controversial issues.

That is one of the important messages I reinforce over and over again.

You have to take a stand, a position
on things that are important to you.

For example, two of the controversial concepts that I address in my blog are:

Erotic-Capital-Woman

  1. You can’t afford to be ugly. Pretty people make more money than less attractive people. It’s well documented and called Erotic Capital. There is substantial (legitimate) academic research to support it. When we’re honest with ourselves, we know this is true… And…
  2. Taller people earn more than shorter people. These are incontrovertible facts – fully researched as well as supported with countless anecdotal evidence.

The amazing thing about information like this is
that with the proper knowledge, you can even overcome
being short– IF you know what to do…

But if you don’t, then you remain a statistic with the odds stacked against you.

I know. It’s not fair. These are not my rules. These are universal laws. I teach my clients how to re-write the rules in harmony with their morals and ethics.

The point here is simple – with DOZENS of pages that are keyword rich and fully optimised for my intended audience – powerful, successful business women – I have been able to triple the percentage of women in my most exclusive mentoring program in less than 2 years.

If you want to learn the underlying strategies I teach, you can refer to my Business Blogging Webinar or my Internet Sales Lead Generation Webinar called Turning Website Browsers Into Buyers.

This was not done in a manipulative manner. I created value and a conversation that appealed to successful women and they chose to work with me. That is the true power of authentic marketing and positioning.

Let’s take another, more lighthearted example:

One of the most frequent questions I get asked is “We hear about delivering value and giving it to prospects to create reciprocity, but how do we do that without selling or giving products or services away for free?”

Here is are a few examples:

I love animals and want to have more clients who share my love of animals (even if this has absolutely nothing to do with my business mentoring services). One way to attract more animal lovers is to create gifts that appeal to them.

Case Study #1: Woofs Of Wisdom

Click here to download my “Woofs Of Wisdom” – a collection of canine jokes and funny quotes. It’s free and does not require an email opt-in.

This free giveaway is lighthearted fun that I, and my clients, give away for free, with no email opt-in requirement. We want to spread goodwill and fun because it is one of the foundational principles of Exponential Mindset Thinking –

Having FUN doing out-of-the-ordinary things
that create extra-ordinary results
with the least amount of effort and lowest cost.

You can access the Woofs Of Wisdom on a variety of websites, including Paddington Pups’s website. Just scroll down the page and look at the bottom of the right hand side column for the banner.

Case Study #2: Computational Words Of Wisdom

Once you get this concept, then you can adapt it to your particular industry, like Ray Keefe and I did when we co-created the Computational Words Of Wisdom.

Case Study #3: Steve Jobs’ Bytes Of Wisdom

Then of course there are the Steve Jobs Bytes Of Wisdom, which was submitted to me by one of my many loyal blog subscribers. It’s important to fully recognise that when you create a surplus of value to the “universe”, it will respond in kind to compensate you directly or indirectly. It’s called “paying it forward.”

 

More than 50% of my blog content is user generated.

 

Submitted from dozens of countries around the world, my blogs are a priceless collection of more than 4,000 pages of insights and information that you would otherwise never get your hands on.

I, on my own, could never assemble such a diverse collection of tips, tricks and techniques. But none of that happens without the first initial step…

Nothing happens without a catalyst, a trigger.

This is where I want to end this email – back where we started.

Unless you know what you want and have the fire in your belly burning RED HOT, there are too many distractions in the daily grind of every day life to achieve your wildest and most exciting dreams.

Just remember:

“If you don’t know where you’re going –
you will get there.” –
Dr Marc Dussault

 

If you do have dreams, goals and aspirations that you want to reach, you know how to reach us. It’s what we do. We enable, inspire and empower business people and entrepreneurs to discover and live their ultimate destinies.

It’s very rewarding, enjoyable and mutually satisfying. Imagine being in a room full of successful achievers who keep redefining their lives, raising the bar and winning the game of business AND having fun doing it?!?!

Onward and upward!

Dr Marc Dussault

The Exponential Growth Strategist

P.S. In a future blog post, I will address the question that should be on your mind right now…

“What makes someone exponential?”

For example, what makes someone think to download the various documents in this email and send them out to friends and family TODAY? Why do some people click on the hyperlinks and buy the products and get started NOW rather than later? Why do some people do this instinctively whereas others second guess and doubt (themselves)?

These are profound thoughts I will address in a future blog post. Along with the benefits and advantages of people who take action. The undeniable truth is that it is only with actions that we create results.

For example, by the time I publish my follow up blog post, I know without a doubt, someone will leverage what I have provided to either create value or make $1,000 in cash. It happens every time.

The question is why don’t most people do this even though they KNOW it works?!?!

Stay tuned for that discussion in a future blog post.

 

How to leverage testimonials and case studies in a retail shop

This is a BRILLIANT example of a retail shop that knows the value of testimonials and “case studies”… It is so good, it’s self-explanatory!

Testimonials, Case Studies, Retail

Testimonials, Retail, Tackle Shop

Victims and Martyrs

In my line of work, I come across a wide range of people in many different situations and circumstances. Today’s post is about a cry for help from someone who is in dire need of assistance.

But here’s the thing that I make clear to people, especially those in the healthcare and holistic therapy sectors – Don’t become a martyr to the mission.

What I mean by that is – know your boundaries of what you can and can’t do for people. Make sure you know where that line is, otherwise you’ll constantly be challenged and before you know it, the “line” is gone and you’ve become a martyr.

Before I continue, it’s imperative I make absolutely sure you know I am NOT advocating altruism and philanthropy are bad – quite the contrary.

Altruism AND philanthropy are NECESSARY and VITAL to our modern society and I am a HUGE supporter – WHEN they are delivered by the right organisations like the Bill and Melinda Gates Foundation and the Clinton Global Initiative (to name just two).

These organisations are NOT martyrs. They are well funded, well organised engines of change and forces for “good(will)”.

The challenge is when the every day person forgets his or her values and tries to help everyone and anyone they come across – that’s when a line can be crossed.

The purpose of this email is to teach several important principles.

As I’ve blogged previously, being a mentor or great teacher is not easy.

Below is an email I received today. It’s a genuine request and my heart goes out to “Anonymous” (name withheld for privacy reasons).

Dear Marc,

It would be a great pleasure to have you as a coach and mentor. So far I cannot afford it. The price of $ 20.13 for the “My Best Year Ever Program” is ridiculously low but I still can’t pay with a card.

So this is my offer:

If you coach someone who is completely broke (me) to become successful initially for free, I promise to pay triple the price at the end of the course.

Regards,

“Anonymous”

My view is quite simple: I have published 3,000+ pages of FREE content on the Internet via 7 different blogs. These are priceless tips, tools and techniques to help people in all 4 dimensions of their business, professional, personal lives as well as the Internet. In fact I also have a blog dedicated to accelerated learning and speed reading… This is all FREE content.

What more can someone ask of me?

This is where I draw the line. Anyone who really wants to make a change can read the blog posts – THEY ARE FREE. If they can send me an email, they can access the Internet and the blog posts.

They can read the posts and START the process – IMMEDIATELY.

First, they need to get rid of limiting beliefs – Here is an example of a few limiting beliefs and constricted thinking:

  1. You don’t have to pay with a credit card. You could pay by electronic funds transfer, check or cash. It’s only $20.13. There isn’t anyone who can’t come up with that amount. They can ASK a family friend or colleague to LEND it to them. The point is MONEY IS NOT THE PROBLEM.
  2. They could ask ME to ask you (yes you reading this if YOU would donate $20.13 to him/her)… That would be more empowering than asking me for a handout. It would show initiative and out-of-the-box thinking rather than a handout. It’s different and therefore appealing to me. (If you want to donate to Anonymous, contact me and I will gladly take care of it.)
  3. Offering a triple the price of the product means a $60.39 “reward”. That means the product and the results aren’t worth much to this person. This is one of the reasons why they are not motivated enough to REALLY make a change. If they committed to pay $1,000 after making $5,000 – NOW THAT’S BELIEF and commitment. I get that those numbers might be “too big”, but $60.39 is way too small. No one can get excited about $60.39 not even someone who claims not to have $20.13 in their pocket.

Look, I understand that Anonymous is in a bad place right now and that I should be more compassionate – but that’s the problem. Most people will BEND to this request and in so doing, perpetuate this LOSER MENTALITY.

  • LOSERS prey on pity.
  • WINNERS rely on their pride to overcome ALL obstacles.
  • LOSERS want things handed to them.
  • WINNERS don’t want any charity – they want to EARN what they have.
  • LOSERS expect others to help them.
  • WINNERS help themselves.
  • LOSERS want others to show them the way, hold their hands.
  • WINNERS are self-motivated and make things happen on their own.
  • LOSERS have things happen to them
  • WINNERS make things happen.
  • LOSERS want to GET before they GIVE.
  • WINNERS want to GIVE before they GET.
  • LOSERS have limiting beliefs.
  • WINNERS have empowering beliefs.
  • LOSERS blame the world for their shortcomings.
  • WINNERS realise only they can work on their shortcomings and fix them.
  • LOSERS focus on what they LACK.
  • WINNERS focus on what they HAVE and WANT.
  • LOSERS are fatalistic.
  • WINNERS are opportunistic.

 

By the way, being a LOSER is not an identity.
You aren’t a LOSER – you just THINK like one.

 So how do you go from a LOSER’S mindset to a WINNER’S mindset?

Simple: Make the decision to NOT think and act like a LOSER.

Think and act like a WINNER.

See what happens…

Then post a comment here and let us know how you went.

Thinking and acting like a WINNER takes ONE INSTANT – ONE DECISION.

If you don’t believe it – FAKE IT TILL YOU MAKE IT.

DECIDE NOW.

That’s all it takes.

You don’t need to know HOW you will succeed – you just need to decide that you WANT to succeed.

That’s why emails like this rub me the wrong way – I am already GIVING this advice for FREE to help ANYONE and EVERYONE who cares enough to make the investment in reading what I write.

I INVEST THE TIME – without compensation – for the greater good, out of the kindness and generosity of my heart. I do that because…

I care about people who want to change.

I want to help anyone who wants to improve.

I want to make what I offer accessible to EVERYONE.

I am committed to sharing my gifts and expertise openly, but not to the point of martyrdom.

All I ask is that if you want to change, that you make the MINIMUM investment – IN YOURSELF before you ever pay me one dollar.

If and when you do want to pay me, I will make sure I always over deliver.

One last point:

I could have ignored this email and/or responded privately. But I didn’t.

I thought that by sharing this with you and with Anonymous that I could have a greater influence and maybe change more than one person’s life in so doing.

It is my hope that Anonymous will take this PUBLIC forum to step up and make things happen. Unless he or she MAKES THAT DECISION – no one can help.

Not even me.

I can’t help someone who can’t help him/herself.

All the tools are available in my blogs and on my YouTube channel for FREE.

Here are 5 links that I think are the quickest way out of poverty thinking.

Take the First Step

The 1 Percent Improvement Doctrine Part 1 of 2

The 1 Percent Improvement Doctrine Part 2 of 2

Motivational Video To Get You Pumped Up

Inspirational Video To Get You Thinking Anything Is Possible

 

How to find windfall profits in your business – look at your shoe laces!

Many business people search for complicated (and expensive) ways to grow their businesses… Often, the simplest and easiest things create the biggest results. This TED TALK video is an example of the concept of finding hidden assets in your business BY CHALLENGING preconceived thoughts and ideas.

In this video, Terry Moore challenges you on how you tie your shoe laces… Chances are you are not doing it properly!

The moral of THIS STORY is… chances are you are making other mistakes in YOUR business or career that are just as easy to fix!

My encounter with a (non) super model

I recently had an encounter on the sidewalk with a young lady who, as we chatted, revealed she was on her way to a modelling audition.

I knew she was a model – not because of the way she looked, but because she was lost. I offered to help with a suggestion with the direction I thought she should take to get to her appointment. I wasn’t familiar with that area and I didn’t know the street she was looking for and I didn’t have a directory on hand.

On my way to my appointment, she caught up to me and what do I notice under her arm? A street directory that I had not seen previously…

She hadn’t told me she had one, so when I saw it, I asked if I could use it and we found her street…

I really hope she gets the modelling gig because she really, really needs to make money with her beauty ’cause there ain’t much brains to work with!

Business Tools, Personal Development, Ladder

I know this is one of those extreme situations, but I see it often in business. People have all the gadgets and tools, but simply don’t know how to use them. Contact us if you want to make the most of the tools and resources you currently have available to you so that you can start to grow your business more effectively.

 

The duality of English/French Canada and what it means to you as an Australian

I recently spent a week in my hometown of Montreal. It’s in the French province of Quebec in eastern Canada. Ignoring the separatist Quebec issues and constitutional legal wrangling involved, the linguistic and cultural duality of Canada was something I took for granted when I grew up and lived there.

This recent visit was the first time, since I emigrated to Australia 12 years ago, that I fully re-immersed myself into the French culture. As a result, I had a paradigm shift.

When I am thinking in French (I am fluently bilingual so I don’t translate when I speak either language), I actually have different thoughts, analytical patterns and even specific emotions for each language. It is largely due to syntax, vocabulary, linguistic structure, local expressions and vernacular that trigger different parts of the brain including memories and emotional anchors.

The reason this is relevant and important for you as a business person who isn’t Canadian, is because without total immersion or even exposure to a different ‘world view’ – you will remain restricted within your ‘world’ and will continue to have the same thoughts over and over again.

That doesn’t mean you need to become Canadian, learn French (or any other language, although that is a wonderful skill to have) but you do need, from time to time, to extract yourself from the day-to-day monotony of running your business to stimulate and encourage different thoughts and thinking patterns.

It’s one of the reasons I enjoy traveling – even domestic travel stimulates the senses. However, the more culturally diverse your exposure, the better.

This has been one of the most powerful insights I’ve had in quite some time. Often the greatest and most valuable epiphanies are within the realm of our own experiences, we just need something, someone to rattle them out of us!

If you’d like to join an environment that creates and encourages these kinds of enlightened revelations, contact us and we’ll guide you through the various programs we have available. We have options for a wide range of budgets as well as matched to your level of ambition and drive.

Investing in people

I received this quote from Brian Matthews of Axis Planning in Brisbane.

Brian attended our Business Blogging Workshop and has applied the principles to start creating high-value SEO for his website/blog while at the same time, doing i for others with a win-win approach.

This quote rings true to me. When I had employees, I would send them to training events, workshops and even walk on fire seminars with Tony Robbins.

About half of them would make the decision to quit whereas the other half stayed and helped us out-perform our competitors by a factor of 2 to 1. You do the maths!

Training People, Professional Development Courses

Investing In People: Cost or Investment?

Bacteria – Natural Mastermind Groups?!?!?

That weird-looking picture on the left is of bacteria – the organisms that play an essential role in our lives.  Bacteria help us digest food, eliminate toxins from our body, and provide us with vital nutrients.  And yet these tiny creatures, responsible for so much good stuff on the planet (and lots of bad stuff, too), have no ears, no sense of touch, and no form of intelligence.

Despite being deprived of these senses, bacteria can tell not only if their siblings are nearby, but also precisely how many of them are present.  They can coordinate their behaviours and determine if any other species are in the area.  They then form alliances to increase their chances of survival – all while being unable to hear or touch each other.

Bacteria are able to achieve this level of teamwork by something called quorum sensing.  Basically, they release a chemical that can be read only by members of the same species.  That’s it – a unique and reliable shared identity.

Remote employees are somewhat like bacteria.

They’re deprived of major senses that would otherwise keep them connected to their colleagues.  They don’t see each other, hear each other or stay in touch with each other as often as employees who share the same office.  This produces a level of distance, both physical and metaphorical, that makes it difficult to encourage teamwork and engagement.  The solution can be found in quorum sensing.

From a management perspective, quorum sensing is about releasing certain elements into a remote team that engender a sense of shared identity.

In particular:

  • The sense of vision: Generate an inspiring vision articulated well enough and frequently enough for all members of the team to remember.
  • The sense of observation: Ramp up face-to-face communication, such as webinars or video conferences, which create a more meaningful connection than teleconferences.
  • The sense of togetherness: At least once a year, but preferably once a quarter, organise an event where all remote workers can meet for a day or two in the same location.
  • The sense of informality: Open up informal lines of communication, because trust and relationships are more easily formed via casual and relaxed channels.
  • The sense of collaboration: Create opportunities for remote employees to work together on projects, especially ones that would necessitate a joint approach to problem solving.
  • The sense of intuition: It’s hard to tell if employees you rarely see are happy or sad.  So, check in with them regularly by asking questions such as ‘what are your challenges?’

As the author of the scientific study writes:  “Bacteria might be small but they communicate in more than one language, they strategise, they co-ordinate their efforts, they have thrived in places you wouldn’t even go for a dare.  It seems clear the bacteria still have a lesson or two for us big-headed folk.”

Thank you to Mark Mackenzie of The Graffiti Eaters for sending this to me. As The Exponential Growth Strategist, I use quorum as one of the foundational principles of the Exponential Mastermind Experience that we create in our Platinum Program.

Are you playing your instrument in the wrong place?

A man sat at a metro station in Washington DC and started to play the violin; it was a cold January morning. He played six Bach pieces for about 45 minutes. During that time, since it was rush hour, it was calculated that 1,100 people went through the station, most of them on their way to work.

Three minutes went by and a middle aged man noticed there was musician playing. He slowed his pace, and stopped for a few seconds, and then hurried up to meet his schedule.

A minute later, the violinist received his first dollar tip: a woman threw the money in the till and without stopping continued to walk away.

A few minutes later, someone leaned against the wall to listen to him, but the man looked at his watch and started to walk again. Clearly he was late for work.

The one who paid the most attention was a 3 year old boy. His mother tagged him along, hurried, but the kid stopped to look at the violinist. Finally, the mother pushed hard, and the child continued to walk, turning his head all the time. This action was repeated by several other children. All the parents, without exception, forced them to move on.

In the 45 minutes the musician played, only 6 people stopped and stayed for a while. About 20 gave him money, but continued to walk their normal pace. He collected $32. When he finished playing and silence took over, no one noticed it. No one applauded, nor was there any recognition.

No one knew this, but the violinist was Joshua Bell, one of the most talented musicians in the world. He had just played one of the most intricate pieces ever written, on a violin worth $3.5 million dollars.

Two days before his playing in the subway, Joshua Bell sold out at a theater in Boston where the seats averaged $100.

This is a real story. Joshua Bell playing incognito in the metro station was organized by the Washington Post as part of a social experiment about perception, taste, and priorities of people. The outlines were: in a commonplace environment at an inappropriate hour: Do we perceive beauty? Do we stop to appreciate it? Do we recognize the talent in an unexpected context?

One of the possible conclusions from this experience could be:

If we do not have a moment to stop and listen to one of the best musicians in the world playing the best music ever written, how many other things are we missing?

Here is my Exponential Mindset Thinking Twist:

If you are Joshua Bell in your industry or marketplace, are you playing YOUR instrument in the wrong place at the wrong time?

Hmmm…. Something to think about the next time you spend time. money and effort on your next sales and marketing promotion.

Are you in the entrepreneurial jail?

One of the sad things I see in my line of work as The Exponential Growth Strategist is business owners who are slaves to their business and won’t admit to themselves.

They put up appearances and “posture” when I meet them, claiming they are decisive and “in charge”, but just a little probing reveals the truth.

They are working for their employees and not the other way around.

Now don’t get me wrong. Great employees are fantastic, but toxic employees are a life-threatening, profit killing cancer to a small business.

I put together a quick quiz you can take to determine if you’re in the entrepreneurial jail or not.

Are You Really In Charge? Problem Employees, Bad Employees

Yes = 1, No= 0, Not Sure = 0

Total your points and let’s see how you measure up:

If you scored 1, 2, or 3: You’re on death row
You know there’s very little hope for freedom unless you make dramatic changes.

If you scored 3, 4 or 5: You’re got a life sentence with a chance of parole
You have a job with tax benefits and poor working conditions.

If you scored 5, 6 or 7: You’re on parole.
Like most business owners, you like to think you’re the boss, but you realise your personal life and schedule revolves around your staff showing up physically and “mentally” to get the job done.

If you scored 8, 9 or 10: You’re Free!
Y
ou’re in control and happy to be master of your own destiny. You are the exception to the rule. Well done!

If you scored 0, you know you’re taking your last breath, time has run out and all the appeals have been used. It’s over.

Entrepreneur: Defined

Entrepreneur, EntrepreneurshipWhen I did my coursework for my Ph.D. in Business Administration, one of the things that initially surprised me was how academics couldn’t agree on seemingly simple definitions for terms such as Entrepreneur or Family Business.

I quickly realised that the definition of the word, theme or concept determines HOW you’re going to study or research it, so it becomes a circular argument that creates a lot of academic debate – most of it beneficial and some frankly wasteful and redundant.

That’s why, when I recently came across the definition of an entrepreneur by Howard Stevenson – one of the field’s most prominent researchers, I thought it worthy of sharing with you even though it was conceived almost 40 years ago.

It’s a timeless definition that might take some reflection to fully appreciate.

” Entrepreneurship is the pursuit of opportunity
without regard to resources currently controlled.”

Too many people associate entrepreneurs with risk taking. Entrepreneur don’t get  up in the morning saying “Where’s the most risk in today’s economy and how can I get some?”

With this definition that focused on entrepreneurship as a process, Stevenson’s definition opened the term to all kinds of people. Plus, it matched the one demographic fact Harvard Business School researchers already knew about entrepreneurs—they were more likely to start out poor than rich.

“They see an opportunity and don’t feel constrained from pursuing it because they lack resources,” explains Stevenson. “They’re used to making do without resources.”

The perception of opportunity in the absence of resources helps explain much of what differentiates entrepreneurial leadership from that of corporate administrators: the emphasis on team rather than hierarchy, fast decisions rather than deliberation, and equity rather than cash compensation.

What would you expect, asks Stevenson “When you don’t have the cash to boss people around, like in a corporation, you have to create a more horizontal organization. You hire people who want what you have and not what you don’t have.”

In other words, entrepreneurs offer their team members a larger share of a vision for a future payoff, rather than a smaller share of the meager resources at hand.

When you really think about it, opportunity is the only real resource small (startup) businesses have.

Give it some thought – after all the brightest and sharpest minds are still grappling with this and other definitions…

If you find others that are worth sharing, please share by placing a comment below!

Strategy Versus Tactics

Business Coaching, Business Mentor, Business Coach, Business MentoringWe have all heard the expression “you need to work ON your business instead of IN it…

Easier said than done.

In fact, for most owner operators, it’s a transition they can never make.

The reason is simple: The personality traits that got them to go INTO business are exactly the ones that will keep them chained to the business, day in, day out.

Those personality traits create behaviours and habits that unfortunately most entrepreneurs can’t break. Sorry to be so pessimistic. It’s just the way it is.

Are you wondering if you’re one of the FEW who can make the transition?

If you are, you need to be:

  • Open minded
  • Flexible
  • Self aware

Otherwise you’re kidding yourself and will waste a lot of time money and effort on trying to change something that’s not going to change – YOU.

If you’re stubborn, intractable and think you’ve got it all figured out – “goodonya mate”. You’re all set and have “no worries”. She’ll be right mate.

If you’re open minded, flexible and self aware and want to work ON your business to grow it with less effort, have a look at my coaching and mentoring philosophy page. If it resonates with you, then contact us.

Why Accountants Kill Business Growth

Everyone’s heard of the the word Apprehensive. It’s an adjective often associated with accountants…*

Accountant, Doubtful, Timid, Scared

But the word prehensive is not so well known – the opposite of what accountants are…

So if you ever wondered why there is often a conflict between entrepreneurs and their accounts – look no further than the dictionary!

Decisive, Entrepreneur, Determined

Now you might thinks this is superfluous, but it’s not. We are all molded, trained and formed into a pre-defined ‘model’ by our education, training and experiences. To think otherwise is childishly immature.

However, as adults, we do have the power to determine our own destinies, but we can only exercise it by knowing where we ARE if we want to get to where we want to BE.

That’s a discussion well beyond today’s blog post, but I thought I would at the very least trigger the thought and enlighten you with a slightly expanded vocabulary!

* There are great accountants out there who are pro business growth and are not apprehensive about creating momentum. They are a minority, so you have to seek them out carefully. Of course be aware that if they don’t counter-balance your desire for ‘unlimited’ growth, you’ll need to get that balance elsewhere…!

How To Grow Your Business

We all remember playing around with a Rubik’s Cube, getting close to solving it only to scramble it even more… Those frustrations are not all that different from business owners who try to grow their businesses…

Now there’s a special tool to help you grow your business – it’s called a Marc-Ka-Ching Kube!

Do your clients really understand you?

Sometimes you might think you’re being understood when the exact opposite is true. In business, the art and science of clear communication is the key to success in sales and marketing.

Writing good copy is easier said than done, which is why we developed a system to teach you the most important elements of writing copy that sells – we call it Killer Kopywriting.

Even if you don’t end up writing all your sales copy, at least you’ll avoid the most damaging blunders that can cost you thousands of dollars in lost sales and new leads…

Copy Writing Copywriting, Writing That Sells, Copy That Sells, CopyWriting Tips

Is Growing Your Business One Of Your New Year’s Resolutions?


There is no doubt about it, New Year’s Resolutions are a powerful tool to achieve goals, yet only a few follow up and follow through on their resolutions..*

Why is that?

One simple reason is that most people forget that decisions are made every minute of every day and they add up at the end of the week/month/year. Non-decisions are the same – the decision NOT made to put your runners on to go for a run. The decision NOT to turn down the (extra) piece of pie. The decision NOT to get up early.

“It is in the moments of INdecision
that dreams are destroyed.”

– Dr Marc Dussault

If you made a list of New Year’s Resolutions for 2012 – take them out right now and re-commit yourself to following through.

If you’re not motivated – the problem is you have impotent goals and dreams.

You need something that will MOTIVATE, INSPIRE and MOVE YOU TO ACTION.

Pick something exciting, but within the realm of possibility – something you can really get enthused about – something that would CHANGE you and your life.

I know too many “people who end up where they don’t want to be” simply through lack of planning and commitment.

No decision IS a decision – it’s the worst one of all – one made by someone else for all the wrong reasons.

There is no joy in living a life by default. To live a life by design, you need to know what YOU want and desire.

You decide.

By NOT deciding, all you’re doing is letting yourself down – no one cares that you don’t make a decision. That’s why it’s so easy.

One day leads to a week then to a month and before you know it, another year has passed.

If you get lulled into complacency, a whole decade can pass you buy.

That’s tragic.

Don’t just sit there – do something!

Anything! If you didn’t create a list of New Year’s Resolutions – do it now!

JanusNew Year’s Resolutions… they are aspirational, yet often vague and almost always corrective. People promise to spend more time with family, get fit, lose weight, quit smoking, reduce debt, consume less alcohol… yet just end up cataloguing the failings of the past year. As with most customs, New Year’s Resolutions are observed in gesture only, not followed up nor followed through. It’s a reflexive act rather than one of resolution or commitment.

People have been making New Year’s Resolutions since the time of ancient Rome, when the Julian Calendar was adopted in 45 BC. January 1 was introduced as the first day of the year after the Roman God, Janus (pictured left). Janus was the God of beginnings and endings, represented with two faces looking toward the future as well as the past.

Romans, believing that the gods witnessed the failures and shortcomings of the past year made promises to rectify the situation in the next year ahead.

Not surprisingly, 88 percent of New Year’s Resolutions fail.

One of the reasons is that people tend to make the same ones over and over and over again without conviction or belief they can really change. Statistically, it takes up to 10 attempts to change which is well beyond most people’s attention span let alone level of discipline to make the change a reality.

Alarmingly, research shows that 25% of 1 out of every 4 people give up in the first WEEK.

Most people, quizzed today would not even be able to list all of their New Year’s Resolutions… and we’re not even at the end of January!

So why is the prognosis so poor? One reason is that success is limited, yet most people (wrongly) believe it is achievable (when statistically it’s not – only 1 person can win a Gold Medal amongst hundreds of competitors).

Take quitting smoking as an example: It takes 6 to 12 attempts to stop smoking. One survey in 2008 reported that only 11%, 1 out of 9, people who set that as a New Year’s Resolution achieved their goal and stopped smoking.

There is hope – people who did achieve their New Year’s Resolutions did so, on average after 6 attempts.

To achieve your New Year’s Resolutions, you need a plan, simple as that. Ideally, you write a PLEDGE to yourself and you marshal help from others close to you who can help you.

For example, if you want to get fit, get a buddy to walk or run with you, play a sport… If you want to lose weight, have family members help by reducing fatty or high calorie foods in your meals.

Without a plan, nothing’s going to change.
The odds are stacked against you.

Of course as you’d expect, there is a way to stack the odds in your favour… CLICK HERE -> To Make Next Year Your Best Year Ever.

New Year’s Resolutions are one of the easiest ways to set the wheels of success in motion. They can be the catalyst to create your ultimate dream destiny…


“What if…”

What if… your childhood dreams actually came true…

What if… you could wave a magic wand and get anything you want…

What if… you could rub Aladdin’s Lamp and get any 3 wishes granted…

What if…

Those are two very powerful words.

Here’s the thing.

Some people get what they want while others don’t.

  • It’s infuriating to know someone dumber than you is out-performing you in business or school.
  • It’s aggravating to have someone less physically capable beat you at your favorite sport.
  • It’s perplexing to see someone who started with less money than you build a ‘fortune’ that allows them to have the luxurious, stress-free lifestyle you’d like to have.

What if… you could learn how to accomplish all your goals?

What if… it took less than 5 minutes a week to implement?

What if… the strategies were proven and tested?

What if… they cost LESS than going to McDonald’s?

Just let yourself imagine those words.

Let your thoughts wander.

New Year's Resolutions, Resolutions, Wish List, Dream List, Vision Board

Listen to what you would say in the privacy of your own mind.

Feel what it would be like to have those things most important to you.

What if… You believed it was possible.

What if… You learned the strategies, techniques and tips you need.

What if… You applied them, one day at a time.

What if… You achieved one goal, then another, then another.

How different would your life be?

How much more could you do and contribute to others?

What if… you had a system to make them all come true?

What if… I gave you the link – would you make 2012 your best year ever?

Why not give yourself this gift?

* This is why New Year’s Resolutions are so important to me…

At first, I didn’t buy into the whole New Year’s Resolution ‘propaganda’. Like most people, I was skeptical, cynical and thought it was all rubbish.

Then I met someone who explained that New Year’s Resolutions only work if you believe they do.

That changed everything.

I promised myself I would only pick the top 10 New Year’s Resolutions I believed I could accomplish and really wanted.

My life changed – literally from that moment on.

As I explain in My Best Year Ever Program page – the results speak for themselves, but something you need to know is that it’s a process, a system for me. It’s not just a to do list.

Nothing with me is superficial.

The process I share with you in the My Best Year Ever Program is what I use every single year – religiously WITHOUT EXCEPTION.

I look forward to it BECAUSE I know I can craft my new destiny, my new life.

One of my recent resolutions I can share with you was writing the lyrics for and ‘producing’ my rap album- Curve-A-Ceous.

It was one of the highlights of the year for me. I never dreamt of being a rockstar, but I was always curious about the creative aspect of song writing, producing and performing.

I perform every time I get on stage for my events and workshops, but this was a much more artistically creative endeavour.

Something totally outside my comfort zone.

Something totally different.

It was exhilarating to do.

The reason I share this with you is because life is to be lived to its fullest extent.

Steve Jobs was the epitome of this philosophy.

But so many people – too many people – don’t know where to start.

As per my 1 Percent Improvement Doctrine, I believe in small steps on the path to your ultimate destiny, keeping in mind that…

The journey IS the destination.

With New Year’s Resolutions it’s easy and with my program priced at $20.12 it’s a bargain.

It’s my gift to you because it’s one of the most powerful techniques I’ve used and continue to use to craft the life I have – “continuing to live my dream and empowering others to discover and live theirs”.

What’s the alternative?

You don’t do anything – you let things ‘happen’.

There are two kinds of people:
People who make things happen
and those that things happen to

Simple as that – you are either one or the other.

Sorry to be so blunt, but it’s true.

You know it, I know it.

Now it’s time for you to do something about it.

Psst! I want to share something else with you…

This is the end of January and you’d be amazed at how many people think they missed the opportunity to do their New Year’s Resolutions…

That’s typical of people’s limiting beliefs and why my Best year Ever Program is a rolling 52-week program that starts on DAY ONE.

This is the first day of the rest of your life…

I know MOST people don’t see things “this way”…

They are oblivious to the realisations and life-changing epiphanies that are there to be had.

As a PREMIUM CONTENT subscriber, I know you’re not one of these… “MOST PEOPLE”.

The reason MOST PEOPLE are this way is due to IGNORANCE and LACK OF FAITH/BELIEF/CONVICTION.

First is ignorance – they don’t know. They are not subscribed to the PREMIUM CONTENT and no one’s having this heart-to-heart with them.

Second, they don’t have the belief in themselves. They’ve been beaten down and have essentially given up.

It’s the saddest thing I see in ‘my line of work’ – to see someone give up on themselves.

It’s heartbreaking.

Years ago, I would champion the power of the human spirit.

Now, I don’t bother.

I focus on people who believe and WANT more – more joy, happiness, wealth, success and abundance.

Welcome to my world of Exponential Mindset Thinking!

If you come across anyone who is deserving and needs a nudge in the right direction, you could make the investment in THEM and subscribe them to the My Best Year Ever – Imagine how their lives could be transformed.

Now you’ll feel what I feel when I know someone’s engaged and involved in creating their ultimate destiny!

Pay it forward and reap the benefits for a lifetime!

Onward and upward!
Marc

Are You A Cost Or A Benefit?

Corporate Branding, Bland To Brand, Corporate PositioningClients see you in one of two ways, either as a COST or as a BENEFIT.

Examples of companies that are perceived as a ‘cost’

  • Lawyers
  • Dentists
  • Plumbers
  • Gym
  • Search consultants/headhunters

Examples of companies that are perceived as a ‘benefit’

  • Restaurants that you want to eat at (non fast food)
  • Jeweller
  • Concerts and events
  • Zoo and other attractions
  • Pubs, bars and other entertainment

Here’s the thing – UNLESS you transform yourself from a cost to a benefit, you’ll remain stuck in the vortex of price matching and discounting – BECAUSE the prospects SEE you as a cost and not as a benefit.

Continue reading ‘Are You A Cost Or A Benefit?’

Nepotism In Family Businesses Good Or Bad?

Family Business, Family Firm, NepotismNepotism is defined by Wikipedia as  favoritism granted to relatives or friends regardless of merit.

So what do you think?

Let me preface my answers by stating that I’ve worked in Family Businesses (not my family’s) AND Family Business dynamics was one of my Ph.D. research themes – so I have a lot of opinions on the subject, just not the ones you might think!

Let’s start the dialogue and I’ll voice my opinions in response to your points of view!

Add your comment below.

Why Success Gets Harder For “Most” Entrepreneurs

Have you ever wondered why success gets harder as you become more successful?

It’s because of your opportunity costs that keep rising as you get more and more successful mixed with a short term focus on “making deals” and taking care of emergencies instead of working “on” the business…

It’s quite a dilemma that paralyses many entrepreneurs. They know they could do better, but remain stuck in the Vortex Of Mediocrity™.

So how do you break out of this stranglehold?

Simple – MAKE time to get away from the business. It can be a long weekend or ideally a whole week. PLAN for it so you’re not stressed and you don’t cheat.

Remove yourself COMPLETELY from the day-to-day pressures and DISCONNECT completely.

Then ask yourself the following questions:

  • If I was to start over again, what would I do differently? What would I change?
  • If I was a competitor, how would I exploit me/us?
  • What are we really good at?
  • What could we be really good at (or better at)?
  • If I knew I could not fail, what would I try?
  • What is the #1 complaint of the industry/marketplace that I can solve?\
  • What am I not doing that I should be doing?

You can’t have the thoughts to start to answer these questions while you’re knee deep in the intellectual quicksand of day-to-day operations.

You need distance.

You need your personal journal (you might even give MindMapping a go!)

You need to do this otherwise you’ll stagnate.

I do this exercise every year at Christmas time which conveniently coincides with my New Year’s Resolutions.

If you have a business trip planned, consider extending it by a day or two and take those unfamiliar surroundings to start the process. Once your business is done – check out of THAT hotel and check into another one t0 completely shift your mindset. I mean it. Pick a hotel near the beach, mountains or go upscale or totally rough and tough.

Make sure there is CONTRAST so that your brain registers the new impulses.

It’s necessary to jolt your system into a new realm, to get a new perspective.

Give it a go and see what happens!