Archive for the 'Business Videos' Category

Weird Al Yancovic – Mission Statement

I am not into buzzwords and business jargon even though I have my own list of definitions for what I do…

This video shows how you can talk a lot without saying anything… Courtesy of Weird Al Yancovic – the master of this art of parody.

The power of a story – video

There are many concepts, strategies, techniques and approaches that make Exponential Marketing so effective, efficient and economical. One of the foundational building blocks is what I call Killer Kopywriting. It’s more than just words that sell, it’s a system that teaches you how to establish Killer Konversations that Kreate Killer Kampaigns to Konvert more Klients.

OK, enough with the branding nomenclature, you get the point.

The video below is an example of the power of a story. In this instance the context is funny, but in business, the better you become at crafting corporate stories, the more effective you will become, not just to attract more clients, but also reduce your sales cycle and improve your conversions.

Easier said than done. Writing great copy is a science and an art that is beyond the reach of most business people. The point is not to turn you into a professional copywriter, but to develop within you, the skills to appreciate the value of great copy, manage contract copywriters and enhance your existing corporate communications.

It is without a doubt one of the most powerful skills and attributes you can develop that will propel your sales forward. Ignore its importance is not an option – especially when it comes to the Internet and Search Engine Optimisation that sorts and ranks how good or bad your copy is.

There is a direct relationship between the traffic to your website and the quality of your written content. The problem is that unless you know the ins and outs of how to write Killer Kopy, you will never fully optimise your traffic and web lead generation.

Late delivering Christmas orders?

If you are struggling to deliver your pre-Christmas orders, this is an approach you might want to consider…

This was sent to me by Bree Robbins of Paddington Pups in Brisbane

How To Grow Your Business

We all remember playing around with a Rubik’s Cube, getting close to solving it only to scramble it even more… Those frustrations are not all that different from business owners who try to grow their businesses…

Now there’s a special tool to help you grow your business – it’s called a Marc-Ka-Ching Kube!

1 Percent Improvement

One of the foundational principles of Exponential Mindset Thinking™ is the 1 Percent Improvement Doctrine™. It seems simple enough as the videos below explain, but here’s the real challenge – most people, believe it or not don’t have the discipline to follow through. Even though it takes only minutes a day to essentially achieve their wildest dreams, they let themselves down – many within less than a week most within the first month.

I know how surprising that sounds, but that’s what I want to focus on for today – the fact that MOST don’t follow through means that when you do, you’ll get the lion’s share of the rewards.

That’s because no one else is doing it.

Continue reading ’1 Percent Improvement’

AntiMimeticIsoMorphism Example: Think Inside the box!

Ian Faulkner sent me this YouTube link – everyone says to think outside the box, but when you’re antimimeticisomorphic, you want to consider thinking INSIDE the box! This video is self-evident, but the lesson for YOU might not be. What can you do to turn the proverbial box inside-out? What can you do to attract attention to your product/service? What is your ‘box’?!?!

I call this Twisting The Kube™ and it’s one of the Exponential Mindset strategies that I teach my clients.

It’s easier said than done. I get that.

If if was ‘easy’ everyone would do it.

But here’s the thing – it can be learned.

The fastest, easiest way is to get your hands on my Marc-Ka-Ching Kube™. Within the first few days of Twisting The Kube™, you’ll start to recognise that your thinking is shifting – faster and more easily than you thought possible.

But I have to be honest with you… Continue reading ‘AntiMimeticIsoMorphism Example: Think Inside the box!’

Management By Metrics: Numbers They’re Everywhere!

I teach my clients a strategy called Management By Metrics which is one of the strategies to compress their Pathways To Profits and create multiple Rivers Of Revenue. The sophisticated clients can use these metrics to Reverse For Results, re-creating any success they want, on command. It’s pretty powerful stuff. This short YouTube video was sent to me by Ian Faulkner, it proves that numbers and therefore METRICS are everywhere! Be sure to watch it to the very end!

Number from Gwen Francois on Vimeo.

I love this blog because I can quickly share stuff like this with you. If you’re keen to take your Next Best Step and make this year, your best year ever. Consider joining one of our programs. They start at an economical $97/month to ensure we keep these powerful strategies accessible to anyone who wants to create success for themselves – whatever that may be. More money or more time “off”…

Go on and take a look at the various streams we’ve developed – JUST FOR YOU.

www.ExponentialPrograms.com

For this restaurant, it’s NOT about the food

Whenever I ask most people what business they’re in, I usually get an incoherent rambling about what they do (and they wonder why they’re struggling for new clients… but that’s a discussion for another day!) Then I ask then what’s important to their clients and 9 times out of 10 they have no clue. If only they understood it as well as this restaurant does -> it’s not about the food!

Go on and click on the hyperlink (they don’t allow it to be embedded) and then ask yourself, one simple, yet exponential question:

What’s MOST IMPORTANT to my clients?

If you can answer that question, then you know where your focus should be.

I know this sounds too simple , but watch the video again and just listen to what the clients are saying and the RESULTS it’s producing.

Case closed.

Increase Retail Sales 28%

Watch this short video that reveals how retailers unknowingly throw away as much as 28% of their sales – that is one customer for every 4 walking out their shop door… This is one of those rare videos that hits you across the head like a two-by-four… As it should! WHAM!!!!

The 4 Ways Sound Affects Us

Antimimeticisomorphism Example: Felony Franks

There are many instances when I get into a stream of consciousness ‘trance’ and really fun stuff happens. Sometimes I think people think it’s just fun and games, but it’s not – every single one has the opportunity to become a ‘business model or concept’ – here is one example that proves that when you run with something, you can make it into a viable business that really stands out above the crowd!

Antimimeticisomorphism Example: Felony Franks