Archive for the 'Case Study' Category

Selecting A Business Name That ‘Sticks’

If you are a subscriber to this blog, you know that I have covered how to go from Bland To Brand by creating A Persona That Precedes You with ample real case studies and successful examples. I just recently published an extensive article on the Internet’s #1 registrar GoDaddy.com. GoDaddy is a great service I […]

Exponential Marketing 101

Today’s topic is the example of a good idea that could have been great. First, have a look at this IT workshop Money Back Guarantee proposition… Don’t get me wrong, it’s different and will probably resonate quite well with the target audience, but can you pick up the sub-optimal presupposition? It’s not obvious… Re-read it […]

Anatomy Of A Great Business Card – Infographic

Looking to design a business card, have a look at the infographic below of the anatomy of a great business card.

Retail Strategy: Book Blind Date

This is such a great concept I saw at Elizabeth’s Bookstore in Sydney!

Antimimeticisomorphism: Poo Pourri

Every once in a while, someone comes out with a really great product… but the only way it can sell is by being provocative. Here is one BOLD example –  enjoy!

Marketing Case Study: Value Proposition

This is a Kickstarter campaign for Strongbody apparel. A great example of presenting the product’s “value proposition” clearly and convincingly. Thank you Ray Keefe of Successful Endeavours for sending this through!

Great Marketing Tip: Show and Tell

As a reader or subscriber to this blog, you are aware that Exponential Marketing is an approach, a mindset as much as it is a collection of highly effective strategies. Today’s post is an example of how to leverage what you do for clients. Bree Robbins of Paddington Pups in Brisbane has relocated to a […]

Innovative business thinking – case study

Today’s blog post is one of those “who thought of this?” cases that I just had to share with you. It was sent to me by Rangaswami Balakumar of Finpacific Treasury Systems. I am sure you’ll agree this is innovative business thinking at its very best! Click on the image below to download the case […]

Late delivering Christmas orders?

If you are struggling to deliver your pre-Christmas orders, this is an approach you might want to consider… This was sent to me by Bree Robbins of Paddington Pups in Brisbane

How many awards are enough?

Ray Keefe and his team at Successful Endeavours in Melbourne have been on quite a winning streak these last few years, amassing a collection of 18 business and innovation awards, the 2 most recent ones a few weeks ago… Here’s the thing about winning awards: Awards create instant credibility (if you don’t have enough of […]

From Motivation To Momentum

I am a huge fan of inspirational quotes and motivation messages, especially those that make you stop, think and re-assess where you are, where you are going or who you are and who you want to become. Without getting into too much existentialist psycho-self-analysis, this simple quote can be a life-changer if you take the […]

How to leverage testimonials and case studies in a retail shop

This is a BRILLIANT example of a retail shop that knows the value of testimonials and “case studies”… It is so good, it’s self-explanatory!

My encounter with a (non) super model

I recently had an encounter on the sidewalk with a young lady who, as we chatted, revealed she was on her way to a modelling audition. I knew she was a model – not because of the way she looked, but because she was lost. I offered to help with a suggestion with the direction […]

Open 25 Hours

As you know, I am a proponent of Antimimeticisomorphism. This is an example of that kinf of out-of-the-ordinary thinking. This is a sign for a convenience store in Surfer’s Paradise on the Gold Coast in Queensland, Australia. If you come across across examples like this – people doing out-of-the-ordinary things to create extra-ordinary results, please […]

Running Room – Outstanding customer service

Every once in a while* someone does something so out-of-the-ordinary that you have to do something about it. In this instance, it started about 3 years ago when I walked into a Runner’s retail shop called Running Room. First of all, this was in Richmond, Vancouver, Canada.  Well Steveston if you want to be specific […]

Is Your Business Growing?

Sydney’s Private Jeweler, Sam Kritsotakis, recently opened his new Eskae Boutique in Mosman… The reason that’s newsworthy is because a lot of businesses are struggling, yet our clients are thriving and expanding. The reason is simple. They are applying antimimeticisomorphism principles of Exponential Mindset Thinking – having fun, doing out–of-the-ordinary things that create extra-ordinary results […]

Are you playing your instrument in the wrong place?

A man sat at a metro station in Washington DC and started to play the violin; it was a cold January morning. He played six Bach pieces for about 45 minutes. During that time, since it was rush hour, it was calculated that 1,100 people went through the station, most of them on their way […]

Commercial – Pushing The Envelope

Watch this video and ask yourself the question – would you sit down? When I explain Antimimeticisomorphism to my clients, I always specify being different for a deliberate purpose without being provocative. This commercial pushes the envelope and makes the point without being offensive or being too serious. Thank you to Andrew Powell of Montreal, […]

Benefits Versus Features

We all know how effective Apple’s commercials and advertising are, but why are they so persuasive? In this instance it’s the singular focus on benefits rather than features. In our Killer Kopywriting System, we explain this in full detail, but for today’s blog post ‘exercise’, just watch this video and see if you can do […]