Archive for the 'Case Study' Category

Exponential Marketing 101

Today’s topic is the example of a good idea that could have been great. First, have a look at this IT workshop Money Back Guarantee proposition… Don’t get me wrong, it’s different and will probably resonate quite well with the target audience, but can you pick up the sub-optimal presupposition?

Money Back Guarantee, Pricing For Value, Optional Pricing, Pay For Value

It’s not obvious… Re-read it again.

Continue reading ‘Exponential Marketing 101′

Anatomy Of A Great Business Card – Infographic

Looking to design a business card, have a look at the infographic below of the anatomy of a great business card.
Anatomy of a Business Card Infographic

Retail Strategy: Book Blind Date

This is such a great concept I saw at Elizabeth’s Bookstore in Sydney!
Book Blind Date

Antimimeticisomorphism: Poo Pourri

Every once in a while, someone comes out with a really great product… but the only way it can sell is by being provocative. Here is one BOLD example -  enjoy!

Marketing Case Study: Value Proposition

This is a Kickstarter campaign for Strongbody apparel. A great example of presenting the product’s “value proposition” clearly and convincingly.

STRONGBODY_APPAREL_Kickstarter

Thank you Ray Keefe of Successful Endeavours for sending this through!

Great Marketing Tip: Show and Tell

As a reader or subscriber to this blog, you are aware that Exponential Marketing is an approach, a mindset as much as it is a collection of highly effective strategies. Today’s post is an example of how to leverage what you do for clients. Bree Robbins of Paddington Pups in Brisbane has relocated to a new, bigger, better facility for her doggy day care and dog grooming and pet supplies business.

The photos below show and tell how the new floors LOOK and FEEL. She shared this with here clients weeks before the final fitout was completed, to reinforce her commitment and dedication to her business and by extension her clients.

 

Paddington Pups - Floor Samples

Paddington Pups New Location Flooring 

 

Often we, as busy business people, as so preoccupied with what we’re doing that we forget to tell our clients what we do for them and lose that connection, that rapport that says “I care” and I am doing everything I can to serve you better.

  • What have you done recently for your clients that they might not be aware of?
  • What are you working on right now that will make a difference in the quality of the product or service you offer?

Share it with your clients and see what happens to your relationships… Loyalty… Referrals…

Innovative business thinking – case study

Today’s blog post is one of those “who thought of this?” cases that I just had to share with you. It was sent to me by Rangaswami Balakumar of Finpacific Treasury Systems. I am sure you’ll agree this is innovative business thinking at its very best! Click on the image below to download the case study!

Marketing Idea, Marketing Case Study

Click on the image to download the case study!

Late delivering Christmas orders?

If you are struggling to deliver your pre-Christmas orders, this is an approach you might want to consider…

This was sent to me by Bree Robbins of Paddington Pups in Brisbane

How many awards are enough?

Ray Keefe and his team at Successful Endeavours in Melbourne have been on quite a winning streak these last few years, amassing a collection of 18 business and innovation awards, the 2 most recent ones a few weeks ago…

Ray Keefe, Casey Business Awards

Ray Keefe and his winning team at Successful Endeavours

Here’s the thing about winning awards:

  • Awards create instant credibility (if you don’t have enough of it already)
  • Awards build belief once you have credibility
  • Awards are exponential because they attract instant media attention
  • Awards make you, your team and your clients feel good
  • Awards are the reward for a job well done

Most small businesses struggle with… credibility… Hmmm…

Something to think about the next next time you’re wondering where the next job, project or contract is going to come from. You can start with this list of Australian Business Awards.

Want to become an award-winning business, contact us today and we’ll show you how.

From Motivation To Momentum

Exponential Programs - The Life You Want To LiveI am a huge fan of inspirational quotes and motivation messages, especially those that make you stop, think and re-assess where you are, where you are going or who you are and who you want to become.

Without getting into too much existentialist psycho-self-analysis, this simple quote can be a life-changer if you take the time to think about what it really means.

To put it simply, whenever something happens that throws you off or frustrates you, it usually means it’s not something you want or should be doing.

So why then does it happen (so often)?

That is the million-dollar question.

Simply stated, if you lived your life and ran your business or career “on purpose”, in line with your passions, beliefs and values, you would be living the life that you want to be living.

Think about that for a second. I mean seriously consider what this means.

Easier said than done, I know.

That’s why one of my most popular programs “My Best Year Ever” is so powerful. It starts by helping people determine what they really want and then, by achieving more of what they want, they begin to reduce the regular intrusions and frustrations.

Bit by bit, they start to live a more fulfilling, enjoyable life that makes it easier to deal with the less frequent interruptions and obstacles that present themselves.

But this blog post is not about selling you “into that program”. If you want it, it’s available at the click of your mouse.

This blog post is a no-strings attached gift for you.
No opt-in, no commitment.
Just keep reading and you’ll benefit from
the priceless and timeless advice it contains.

Exponential Programs - Take The Leap

Back to my story….

Once you start to live “on purpose”, it’s as though your compass (internal GPS) points you in the right direction and you start to make one good decision after another – like magic.

I say “like magic” because that is how powerful and pervasive the Law Of Attraction can be – if and only if – you are congruent and crystal clear about what you want.

When you know exactly what you want,
everything changes.

One of the strongest forces that will come to your assistance is your Reticular Activation System (RAS) in your brain. The RAS has limitless potential to provide you with solutions to problems you didn’t even know you had, before they even occur.

But here’s the thing about the RAS that most people don’t know. Without a crystal clear picture of what you want, it can’t help you. It can’t focus on the reverse of an idea, in other words steer you away from what you don’t want. And it can’t see through an approximate or ambiguous description (I want to make more money). How much is more?

The RAS acts and proactively reacts to your clearly stated, and specific purpose, leveraging the brain and mind’s “positive intent”. This is one of the most powerful forces in personal psychology and yet if you Google it, you’ll have difficulty finding any references beyond the pop psychology quotes on positive thinking.

That is one of the many services I provide my clients – access to information and knowledge they would never find on their own. It’s partially because I have 5 university degrees (in a variety of disciplines from engineering to law, business, ecommerce, entrepreneurship, organizational behaviour and family business) as well as the 1,000+ business books I have read. (Yes, I am a speed reader.)

Positive Intent

Positive Intent is one of the most powerful forces in personal psychology. It’s the only way a non-psychotic individual can take his or her own life. The Positive Intent is that the brain calculates the PAIN of living “like this” as more than the PAIN of ending one’s life. This is an extreme example of Positive Intent.

In so much as this is the negative example of Positive Intent, once you understand its limitless force, only then can you accept it is both pervasive and permanent. Human beings cannot function without it.

A less traumatic example is how Positive Intent has to be overcome to become a sports champion.

Take tennis for example. A rally gets going and the ball gets hit back and forth. Within a few strokes, the brain’s Positive Intent wants to END the point – even at the cost of LOSING the point – because it is tired. The brain will work AGAINST the player’s positive expectation and desire to win and sabotage the point – UNLESS the player has sufficient Mental Toughness to overcome that irresistible and irrepressible desire to end the point at any cost.

The same is true in business, but to a less visible degree.

 

This is why so many business owners suffer in silence.

 

Business people routinely and repeatedly sabotage their own success and never understand the mechanics involved and thus remain powerless to overcome them.

Today’s email is a first step in enlightening you to the information and knowledge that exists – slightly out of reach of the layperson. The knowledge resides in a chasm between academia and every day life. It unfortunately falls in the crack and very few business people seek it out. Even fewer fully understand how to deploy and leverage it.

Those that do, become champions of business. They are the ones others look up to for guidance, inspiration and motivation.

Those champions are just like you – the ONLY difference is that they know things you don’t and have learned how to apply their knowledge strategically, tactically and exponentially.

“It” becomes their defensible, competitive advantage.

That’s what today’s email is about. Giving you a taste of what newfound knowledge can provide you and your business.

First, if you haven’t previously read my emails or had a look at my blogs, you need to know that I have a very unique approach to business coaching and mentoring. My philosophy and methodology is cutting edge and not for most people. It is intense, demanding and for those fully immersed in it – it is thrilling.

I’ve accepted that the top of the success pyramid is much narrower than the base. I have chosen to work with the best because I have tried the alternative and it doesn’t work.

The “average” person does not have the drive, determination and discipline to change his or her predicament. They would “like” their lives to change, but anytime there is a decision that needs to be made – they hesitate, second-guess and otherwise procrastinate. By the time they might be ready to make the decision, it’s usually too late.

I accept that you may not be ready, willing or interested to grow your business and/or improve or enhance your career. Not everyone is an achiever.

If you are an achiever and realise you have greater potential than your current results reflect, then keep reading…

 

Desire. Drive. Determination.

 

Working with high achievers, I could easily take for granted one of the key prerequisites for success – desire, drive and determination. But I don’t because I know that unless you really, really want it, “it’s” never going to happen for you.

Unless you believe “it’s” possible for you, you won’t get excited and motivated. So yes, it’s a vicious circle, the chicken and egg dilemma – which one comes first?!?!

For some (few) people, they just know what they want, for (most) others, they need to figure that out. The best way to figure out what you want is to start doing new things and gauging if the results are more of what you want or less of what you want.

Let me share with you a practical example…

About 3 years ago, I recognised we didn’t have enough women in my elite Platinum Program. So I set out as I explain in my Blogging For Business Webinar, to create online content that caters to women.

I created the following pages:

I started blogging about issues of interest and concern to women without being chauvinistic or sexist – but I did take a stand and position on some controversial issues.

That is one of the important messages I reinforce over and over again.

You have to take a stand, a position
on things that are important to you.

For example, two of the controversial concepts that I address in my blog are:

Erotic-Capital-Woman

  1. You can’t afford to be ugly. Pretty people make more money than less attractive people. It’s well documented and called Erotic Capital. There is substantial (legitimate) academic research to support it. When we’re honest with ourselves, we know this is true… And…
  2. Taller people earn more than shorter people. These are incontrovertible facts – fully researched as well as supported with countless anecdotal evidence.

The amazing thing about information like this is
that with the proper knowledge, you can even overcome
being short– IF you know what to do…

But if you don’t, then you remain a statistic with the odds stacked against you.

I know. It’s not fair. These are not my rules. These are universal laws. I teach my clients how to re-write the rules in harmony with their morals and ethics.

The point here is simple – with DOZENS of pages that are keyword rich and fully optimised for my intended audience – powerful, successful business women – I have been able to triple the percentage of women in my most exclusive mentoring program in less than 2 years.

If you want to learn the underlying strategies I teach, you can refer to my Business Blogging Webinar or my Internet Sales Lead Generation Webinar called Turning Website Browsers Into Buyers.

This was not done in a manipulative manner. I created value and a conversation that appealed to successful women and they chose to work with me. That is the true power of authentic marketing and positioning.

Let’s take another, more lighthearted example:

One of the most frequent questions I get asked is “We hear about delivering value and giving it to prospects to create reciprocity, but how do we do that without selling or giving products or services away for free?”

Here is are a few examples:

I love animals and want to have more clients who share my love of animals (even if this has absolutely nothing to do with my business mentoring services). One way to attract more animal lovers is to create gifts that appeal to them.

Case Study #1: Woofs Of Wisdom

Click here to download my “Woofs Of Wisdom” – a collection of canine jokes and funny quotes. It’s free and does not require an email opt-in.

This free giveaway is lighthearted fun that I, and my clients, give away for free, with no email opt-in requirement. We want to spread goodwill and fun because it is one of the foundational principles of Exponential Mindset Thinking –

Having FUN doing out-of-the-ordinary things
that create extra-ordinary results
with the least amount of effort and lowest cost.

You can access the Woofs Of Wisdom on a variety of websites, including Paddington Pups’s website. Just scroll down the page and look at the bottom of the right hand side column for the banner.

Case Study #2: Computational Words Of Wisdom

Once you get this concept, then you can adapt it to your particular industry, like Ray Keefe and I did when we co-created the Computational Words Of Wisdom.

Case Study #3: Steve Jobs’ Bytes Of Wisdom

Then of course there are the Steve Jobs Bytes Of Wisdom, which was submitted to me by one of my many loyal blog subscribers. It’s important to fully recognise that when you create a surplus of value to the “universe”, it will respond in kind to compensate you directly or indirectly. It’s called “paying it forward.”

 

More than 50% of my blog content is user generated.

 

Submitted from dozens of countries around the world, my blogs are a priceless collection of more than 4,000 pages of insights and information that you would otherwise never get your hands on.

I, on my own, could never assemble such a diverse collection of tips, tricks and techniques. But none of that happens without the first initial step…

Nothing happens without a catalyst, a trigger.

This is where I want to end this email – back where we started.

Unless you know what you want and have the fire in your belly burning RED HOT, there are too many distractions in the daily grind of every day life to achieve your wildest and most exciting dreams.

Just remember:

“If you don’t know where you’re going –
you will get there.” –
Dr Marc Dussault

 

If you do have dreams, goals and aspirations that you want to reach, you know how to reach us. It’s what we do. We enable, inspire and empower business people and entrepreneurs to discover and live their ultimate destinies.

It’s very rewarding, enjoyable and mutually satisfying. Imagine being in a room full of successful achievers who keep redefining their lives, raising the bar and winning the game of business AND having fun doing it?!?!

Onward and upward!

Dr Marc Dussault

The Exponential Growth Strategist

P.S. In a future blog post, I will address the question that should be on your mind right now…

“What makes someone exponential?”

For example, what makes someone think to download the various documents in this email and send them out to friends and family TODAY? Why do some people click on the hyperlinks and buy the products and get started NOW rather than later? Why do some people do this instinctively whereas others second guess and doubt (themselves)?

These are profound thoughts I will address in a future blog post. Along with the benefits and advantages of people who take action. The undeniable truth is that it is only with actions that we create results.

For example, by the time I publish my follow up blog post, I know without a doubt, someone will leverage what I have provided to either create value or make $1,000 in cash. It happens every time.

The question is why don’t most people do this even though they KNOW it works?!?!

Stay tuned for that discussion in a future blog post.

 

How to leverage testimonials and case studies in a retail shop

This is a BRILLIANT example of a retail shop that knows the value of testimonials and “case studies”… It is so good, it’s self-explanatory!

Testimonials, Case Studies, Retail

Testimonials, Retail, Tackle Shop

My encounter with a (non) super model

I recently had an encounter on the sidewalk with a young lady who, as we chatted, revealed she was on her way to a modelling audition.

I knew she was a model – not because of the way she looked, but because she was lost. I offered to help with a suggestion with the direction I thought she should take to get to her appointment. I wasn’t familiar with that area and I didn’t know the street she was looking for and I didn’t have a directory on hand.

On my way to my appointment, she caught up to me and what do I notice under her arm? A street directory that I had not seen previously…

She hadn’t told me she had one, so when I saw it, I asked if I could use it and we found her street…

I really hope she gets the modelling gig because she really, really needs to make money with her beauty ’cause there ain’t much brains to work with!

Business Tools, Personal Development, Ladder

I know this is one of those extreme situations, but I see it often in business. People have all the gadgets and tools, but simply don’t know how to use them. Contact us if you want to make the most of the tools and resources you currently have available to you so that you can start to grow your business more effectively.

 

Open 25 Hours

As you know, I am a proponent of Antimimeticisomorphism. This is an example of that kinf of out-of-the-ordinary thinking. This is a sign for a convenience store in Surfer’s Paradise on the Gold Coast in Queensland, Australia.

If you come across across examples like this – people doing out-of-the-ordinary things to create extra-ordinary results, please contact us and we’ll share them with our readers and subscribers. Of course we’ll hyperlink back to your website or blog so you get FULL SEO value for your contribution!

Running Room – Outstanding customer service

Running Gear, Running Shoes, Running ClothesEvery once in a while* someone does something so out-of-the-ordinary that you have to do something about it.

In this instance, it started about 3 years ago when I walked into a Runner’s retail shop called Running Room.

First of all, this was in Richmond, Vancouver, Canada.  Well Steveston if you want to be specific about it. The reason this is important is that I am not a runner, but I still walked in. I was struck by the fact that they could have a store “just for runners”… In fact they have a LOT of stores, but that’s not the point.

I walked in out of curiosity and walked out with a pair of microfibre training pants. They are absolutely awesome. I wear them about 8-9 months of the year when I am training for squash, doing drills and routines. They are NOT lined and cover my compression garments – SKINS. As great as they are, I have been unable to find any, anywhere.

That brings me to my most recent trip back to Vancouver – I went back into the Running Room store with my pants in hand to get an additional pair.

The salesperson (I forget his name!) knew exactly what I was talking about because he too had a pair and liked them as much as I did!

They were out of stock – discontinued!

But he searched online and found 2 pairs at a remote store. The challenge was that I was leaving in a few days to return to Sydney, Australia.

Lots of things transpired – multiple people were involved to make sure I got the 2 pairs for the liquidation price of $20 each…

I mean c’mon… Who goes out of their way to sell $40 worth of leftover stock?

The Running Room does!

Running, Run, Jog, Jogger, JoggingI figure they do it because they are not in this for SALES, but CUSTOMER SATISFACTION. I mean c’mon it’s a store ONLY for runners. If you’re not focused on customer satisfaction, how could you survive let alone thrive as they have?

With a niche of people who are dedicated to their sport, their hobby, their passion – running – you’d be a fool to focus on sales.

They totally get why they’re in business and even though I am not a runner – I am a HUGE FAN.

They made my day and now every time I put on my training pants I am left with a sense of gratitude for every one who went that extra step.

I can’t thank them enough, but I can make sure as many people know about them as possible.

Tell all your friends and family who run or are otherwise athletically inclined!

*
Isn’t it sad that I am celebrating something that should be normal, average, expected?

The great news is that for those like the Running Room, they get the benefit of being the EXCEPTION, the stand outs… The ones people want to go to. At least they get that benefit/advantage… Because they totally deserve it!

The next time YOU get outstanding service – make sure you tell as many people as you can!

Is Your Business Growing?

Sydney’s Private Jeweler, Sam Kritsotakis, recently opened his new Eskae Boutique in Mosman… The reason that’s newsworthy is because a lot of businesses are struggling, yet our clients are thriving and expanding.

The reason is simple. They are applying antimimeticisomorphism principles of Exponential Mindset Thinking – having fun, doing out–of-the-ordinary things that create extra-ordinary results with the least amount of effort and at the lowest cost.

If you’re not GROWING, you’re contracting.
There is no middle ground.

If you want to grow your business, isn’t it time you contacted us to get going and growing?

Are you playing your instrument in the wrong place?

A man sat at a metro station in Washington DC and started to play the violin; it was a cold January morning. He played six Bach pieces for about 45 minutes. During that time, since it was rush hour, it was calculated that 1,100 people went through the station, most of them on their way to work.

Three minutes went by and a middle aged man noticed there was musician playing. He slowed his pace, and stopped for a few seconds, and then hurried up to meet his schedule.

A minute later, the violinist received his first dollar tip: a woman threw the money in the till and without stopping continued to walk away.

A few minutes later, someone leaned against the wall to listen to him, but the man looked at his watch and started to walk again. Clearly he was late for work.

The one who paid the most attention was a 3 year old boy. His mother tagged him along, hurried, but the kid stopped to look at the violinist. Finally, the mother pushed hard, and the child continued to walk, turning his head all the time. This action was repeated by several other children. All the parents, without exception, forced them to move on.

In the 45 minutes the musician played, only 6 people stopped and stayed for a while. About 20 gave him money, but continued to walk their normal pace. He collected $32. When he finished playing and silence took over, no one noticed it. No one applauded, nor was there any recognition.

No one knew this, but the violinist was Joshua Bell, one of the most talented musicians in the world. He had just played one of the most intricate pieces ever written, on a violin worth $3.5 million dollars.

Two days before his playing in the subway, Joshua Bell sold out at a theater in Boston where the seats averaged $100.

This is a real story. Joshua Bell playing incognito in the metro station was organized by the Washington Post as part of a social experiment about perception, taste, and priorities of people. The outlines were: in a commonplace environment at an inappropriate hour: Do we perceive beauty? Do we stop to appreciate it? Do we recognize the talent in an unexpected context?

One of the possible conclusions from this experience could be:

If we do not have a moment to stop and listen to one of the best musicians in the world playing the best music ever written, how many other things are we missing?

Here is my Exponential Mindset Thinking Twist:

If you are Joshua Bell in your industry or marketplace, are you playing YOUR instrument in the wrong place at the wrong time?

Hmmm…. Something to think about the next time you spend time. money and effort on your next sales and marketing promotion.

Commercial – Pushing The Envelope

Watch this video and ask yourself the question – would you sit down?

When I explain Antimimeticisomorphism to my clients, I always specify being different for a deliberate purpose without being provocative.

This commercial pushes the envelope and makes the point without being offensive or being too serious.

Thank you to Andrew Powell of Montreal, Canada for forwarding it on to me.

Benefits Versus Features

We all know how effective Apple’s commercials and advertising are, but why are they so persuasive?

In this instance it’s the singular focus on benefits rather than features. In our Killer Kopywriting System, we explain this in full detail, but for today’s blog post ‘exercise’, just watch this video and see if you can do the same for ONE of your products and/or services.

You’ll quickly realise that you revert to FEATURES rather than benefits, which is one of the reasons why Apple outsells its competitors. The other is because their products are way, way better!\

Here’s the thing you really need to fully grasp – people BUY BENEFITS – NOT features. If you want to sell more, you simply need to translate the technical merits of your product or service into “What’s in it for me?”

Easier said than done, but well worth the investment. It’s the single most effective way to increase sales.

Don’t Feed Rumours

As a recent Economist Magazine article explains, denial is useless. Spread happy truths instead.

“A lie gets halfway around the world
before the truth has a chance to get its pants on. ”

Winston Churchill‬

IF YOU Google the phrase “Middle East rumours”, the first link that pops up is not, as you might expect, a website propagating conspiracy theories. It is Coca-Cola’s website. For several years now the company has struggled to rebut ridiculous rumours about its products.

For example, some people believe that if you read Coke’s Arabic logo backwards, it says: “No Muhammad, No Mecca”. Others insist that the company is owned by Jews, or that it bankrolls Israel. These rumours are one reason why Coke does worse than Pepsi in Arab countries. Yet they are all false, as Coke’s website explains in painstaking detail.

Such rebuttals are unwise, argue Derek Rucker and David Dubois, of the Kellogg School of Management, and Zakary Tormala, of Stanford business school, three psychologists.

By restating the rumours, Coke helps to propagate them.

Its web page is a magnet for search engines. And people who read rebuttals tend to forget the denial and remember only the rumour, says Mr Rucker.

The reason is because as information is passed around, important qualifiers are lost.

A rumour may start as “I’m not sure if this is true, but I heard that…” Then it evolves into: “I heard that…” Finally it becomes: “Did you know that…?” Even when no one intends to spread falsehoods, they spread.

In several experiments, Mr Rucker and Mr Dubois planted rumours among undergraduates. They found that with each repetition, scepticism diminished. The rumours themselves did not change; only the likelihood that the students would believe them.

Instead of denying false rumours, a company should put out a stream of positive messages about itself, reckon Mr Rucker and Mr Dubois. This deprives myths of oxygen and also nudges people to doubt nasty things they may hear about the company in question.

Other companies could learn from this. McDonald’s hamburgers have been said to contain worm meat, Procter and Gamble is reputed to have Satanic links and Facebook is rumoured to be shutting down so that its founder, Mark Zuckerberg, can have his life back. All these rumours are utterly false, but the firms in question would be well advised not to bother denying them.

This problem is exacerbated with the Internet and it’s indexing methodology – giving weight to the number of referenced pages, not their quality, thus making a bad situation worse.