Archive for the 'Copywriting' Category

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Facts Whisper Fear Screams: Lessons From The Japan Earthquake

If you’ve been transfixed by the catastrophic events in Japan, you’ve seen and heard the media’s insatiable appetite for fear mongering. I heard a quote ” Facts Whisper, Fear Screams” that I thought was appropriate and timely. I am staging my Killer Kopywriting Workshop this weekend in Sydney – if you want to attend, give […]

64 Great Headlines

I recently came across this great list of articles. The reason they stood out is because they had great headlines. Killer Kopywriting™ is a skill I teach my clients. One of the foundational principles of great copywriting is to assemble great examples, I call them Killer Kopywriting Kases™, many copywriters call them swipe files. When […]

Grow sales with clear communication

If you want to grow your sales, you need to improve and enhance the clarity of your communications. One quick and easy way is to define what you mean when you use terms and definitions. For example, I explain all my exponential syntax, vocabulary and business definitions on a special page on this blog. I […]

Killer Kopywriting – Content Vs Conversation Table

In my Killer Kopywriting System, I explain the interaction of emotional versus logical content needs to be addressed to move people to action. The diagram below illustrates that as the volume of content increases, the time in the conversation also increases and if you are going to move people to take action, you must transform […]