Google “transactional marketing” or “relationship marketing” and you’ll get thousands of hits with titles like “relationship marketing vs transaction marketing”. Basically, transactional marketing is thought of as a thing of the past, while relationship marketing is the bright future that businesses should be striving towards.

Transactional Relationship Marketing: The Cost Effective and Environmentally Friendly Strategy

Transactional Marketing

“Transactional marketing is an approach that focuses upon one-off exchanges with consumers.”

“Transactional marketing: Orientation towards single purchase. Limited direct customer / supplier contact. Focus on product benefits. Emphasis on near-term performance. Limited level of customer service. Goal of customer satisfaction. Quality a manufacturing responsibility.”[ii]

Relationship Marketing

“Relationship marketing is a business philosophy which aims to develop strong relationships with a range of stakeholders, such as suppliers, media, intermediaries and public organisations, as well as with customers.”

“Relationship marketing is a form of marketing that emerged in the 1980s, in which emphasis is placed on building longer term relationships with customers rather than on individual transactions. It involves understanding the customers’ needs as they go through their life cycles. It emphasizes providing a range of products or services to existing customers as they need them.”

The new kid on the block is a strategy called Transactional Relationship Marketing, or TRM. This is a process trademarked by direct mail company, Hermes Precisa (HPA).

Transactional Relationship Marketing Read More »»

Today’s post is the second of a two-part list of 20 Tips to Boost Your Direct Mail Response. Direct Mail is still a very effective way to market your products and services. To learn the art and science of Direct Marketing, you should consider our Killer Kopywriting System.

10 More Tips To Boost Your Direct Mail Response Part 2 Of 2

Read More »»

Today’s post is the first of a two-part list of 20 Tips to Boost Your Direct Mail Response. Direct Mail is still a very effective way to market your products and services. To learn the art and science of Direct Marketing, you should consider our Killer Kopywriting System.

20 Tips To Boost Your Direct Mail Response Part 1 Of 2

Read More »»

What would happen if your marketing worked? Answer the questions in the Business Marketing Autopsy and you’ll discover the profit cancers that may be killing your sales… Click on the banner below to access it for FREE.

Usually $297, it’s yours for FREE, until I change my mind… Which could happen at any time. Don’t wait, it’s not worth the risk to your business’ health.

If you are doing a direct mail campaign any time soon, you’ll want to use these two strategies to REDUCE your costs by 10 to 20%.

First, when you LABEL the direct mail piece, add a line BELOW the person’s name that says OR: Deliver to the _________ Manager so that if the person no longer works there, the __________ Manager will get the direct mail piece and if he/she is interested, you’ve just found yourself a new prospect or client.

Second, when you do a mailing to say 2,000 people, you KNOW you will get Returns TO Sender (RTS). Count on them coming back and DON’T PRINT that quantity for your first run. For example, if you assume there will be a 10% RTS rate, only print 1,800 pieces. When the 200 come back, take them out of the original envelopes and re-send them in NEW envelopes to the BALANCE of your list!

Sometimes it’s the little things that make a BIG difference!

The more antimimeticisomorphic you are about what you do, the better your results will be.

Onward and upward!
Marc

P.S.
Yeah I know… You want an additional tip. I know you by now – always looking for that extra profit making edge to grow your business exponentially. I like that about you!

So here it is.

BEFORE you send your 20+ page direct mail piece (you know by now LONG COPY sells), send a postcard. The cost is a LOT less and you’ll be able to remove MOST of the RTS names from your list.

Voila! You’ve just saved another 10% OR MORE!

I don’t have to tell you that just because the person’s address is no longer ‘valid’, you don’t erase that person’s name from your database… Great! I didn’t think so!

Have an outstanding day and oh yeah, if you submit a really cool comment on this or my Internet Mastery Blog, I might just have a gift or bonus for you.