This is a BRILLIANT example of a retail shop that knows the value of testimonials and “case studies”… It is so good, it’s self-explanatory!
Archive for the 'Do Stuff' Category
Across Italy, police are cracking down on Ferrari and Lamborghini drivers, but not because they are driving too fast.
Italy, like so much of southern Europe, is drowning in debt, so police are pursuing drivers to make sure they are declaring – and therefore paying taxes on – earnings that would allow them to afford cars worth as much as half a million dollars.
The lesson here is that as a business, you want to adopt antimimeticisomorphism thinking – simply put, think differently to get different results.
If you are struggling to find new leads for your business – start looking at WHAT your clients are DOING, WHERE they are going, WHO they are spending time with…
If it works for the police in Italy, it might just work for you!
For example, want to deal with better clients? Look at the help wanted ads – companies who are HIRING are doing better than the ones who are laying off workers. Want more out-of-the-box ideas like this to grow your business? Contact us.
There is no doubt about it, New Year’s Resolutions are a powerful tool to achieve goals, yet only a few follow up and follow through on their resolutions..*
Why is that?
One simple reason is that most people forget that decisions are made every minute of every day and they add up at the end of the week/month/year. Non-decisions are the same – the decision NOT made to put your runners on to go for a run. The decision NOT to turn down the (extra) piece of pie. The decision NOT to get up early.
“It is in the moments of INdecision
that dreams are destroyed.”
– Dr Marc Dussault
If you made a list of New Year’s Resolutions for 2012 – take them out right now and re-commit yourself to following through.
If you’re not motivated – the problem is you have impotent goals and dreams.
You need something that will MOTIVATE, INSPIRE and MOVE YOU TO ACTION.
Pick something exciting, but within the realm of possibility – something you can really get enthused about – something that would CHANGE you and your life.
I know too many “people who end up where they don’t want to be” simply through lack of planning and commitment.
No decision IS a decision – it’s the worst one of all – one made by someone else for all the wrong reasons.
There is no joy in living a life by default. To live a life by design, you need to know what YOU want and desire.
You decide.
By NOT deciding, all you’re doing is letting yourself down – no one cares that you don’t make a decision. That’s why it’s so easy.
One day leads to a week then to a month and before you know it, another year has passed.
If you get lulled into complacency, a whole decade can pass you buy.
That’s tragic.
Don’t just sit there – do something!
Anything! If you didn’t create a list of New Year’s Resolutions – do it now!
New Year’s Resolutions… they are aspirational, yet often vague and almost always corrective. People promise to spend more time with family, get fit, lose weight, quit smoking, reduce debt, consume less alcohol… yet just end up cataloguing the failings of the past year. As with most customs, New Year’s Resolutions are observed in gesture only, not followed up nor followed through. It’s a reflexive act rather than one of resolution or commitment.
People have been making New Year’s Resolutions since the time of ancient Rome, when the Julian Calendar was adopted in 45 BC. January 1 was introduced as the first day of the year after the Roman God, Janus (pictured left). Janus was the God of beginnings and endings, represented with two faces looking toward the future as well as the past.
Romans, believing that the gods witnessed the failures and shortcomings of the past year made promises to rectify the situation in the next year ahead.
Not surprisingly, 88 percent of New Year’s Resolutions fail.
One of the reasons is that people tend to make the same ones over and over and over again without conviction or belief they can really change. Statistically, it takes up to 10 attempts to change which is well beyond most people’s attention span let alone level of discipline to make the change a reality.
Alarmingly, research shows that 25% of 1 out of every 4 people give up in the first WEEK.
Most people, quizzed today would not even be able to list all of their New Year’s Resolutions… and we’re not even at the end of January!
So why is the prognosis so poor? One reason is that success is limited, yet most people (wrongly) believe it is achievable (when statistically it’s not – only 1 person can win a Gold Medal amongst hundreds of competitors).
Take quitting smoking as an example: It takes 6 to 12 attempts to stop smoking. One survey in 2008 reported that only 11%, 1 out of 9, people who set that as a New Year’s Resolution achieved their goal and stopped smoking.
There is hope – people who did achieve their New Year’s Resolutions did so, on average after 6 attempts.
To achieve your New Year’s Resolutions, you need a plan, simple as that. Ideally, you write a PLEDGE to yourself and you marshal help from others close to you who can help you.
For example, if you want to get fit, get a buddy to walk or run with you, play a sport… If you want to lose weight, have family members help by reducing fatty or high calorie foods in your meals.
Without a plan, nothing’s going to change.
The odds are stacked against you.
Of course as you’d expect, there is a way to stack the odds in your favour… CLICK HERE -> To Make Next Year Your Best Year Ever.
New Year’s Resolutions are one of the easiest ways to set the wheels of success in motion. They can be the catalyst to create your ultimate dream destiny…
“What if…”
What if… your childhood dreams actually came true…
What if… you could wave a magic wand and get anything you want…
What if… you could rub Aladdin’s Lamp and get any 3 wishes granted…
What if…
Those are two very powerful words.
Here’s the thing.
Some people get what they want while others don’t.
- It’s infuriating to know someone dumber than you is out-performing you in business or school.
- It’s aggravating to have someone less physically capable beat you at your favorite sport.
- It’s perplexing to see someone who started with less money than you build a ‘fortune’ that allows them to have the luxurious, stress-free lifestyle you’d like to have.
What if… you could learn how to accomplish all your goals?
What if… it took less than 5 minutes a week to implement?
What if… the strategies were proven and tested?
What if… they cost LESS than going to McDonald’s?
Just let yourself imagine those words.
Let your thoughts wander.
Listen to what you would say in the privacy of your own mind.
Feel what it would be like to have those things most important to you.
What if… You believed it was possible.
What if… You learned the strategies, techniques and tips you need.
What if… You applied them, one day at a time.
What if… You achieved one goal, then another, then another.
How different would your life be?
How much more could you do and contribute to others?
What if… you had a system to make them all come true?
What if… I gave you the link – would you make 2012 your best year ever?
Why not give yourself this gift?
* This is why New Year’s Resolutions are so important to me…
At first, I didn’t buy into the whole New Year’s Resolution ‘propaganda’. Like most people, I was skeptical, cynical and thought it was all rubbish.
Then I met someone who explained that New Year’s Resolutions only work if you believe they do.
That changed everything.
I promised myself I would only pick the top 10 New Year’s Resolutions I believed I could accomplish and really wanted.
My life changed – literally from that moment on.
As I explain in My Best Year Ever Program page – the results speak for themselves, but something you need to know is that it’s a process, a system for me. It’s not just a to do list.
Nothing with me is superficial.
The process I share with you in the My Best Year Ever Program is what I use every single year – religiously WITHOUT EXCEPTION.
I look forward to it BECAUSE I know I can craft my new destiny, my new life.
One of my recent resolutions I can share with you was writing the lyrics for and ‘producing’ my rap album- Curve-A-Ceous.
It was one of the highlights of the year for me. I never dreamt of being a rockstar, but I was always curious about the creative aspect of song writing, producing and performing.
I perform every time I get on stage for my events and workshops, but this was a much more artistically creative endeavour.
Something totally outside my comfort zone.
Something totally different.
It was exhilarating to do.
The reason I share this with you is because life is to be lived to its fullest extent.
Steve Jobs was the epitome of this philosophy.
But so many people – too many people – don’t know where to start.
As per my 1 Percent Improvement Doctrine, I believe in small steps on the path to your ultimate destiny, keeping in mind that…
The journey IS the destination.
With New Year’s Resolutions it’s easy and with my program priced at $20.12 it’s a bargain.
It’s my gift to you because it’s one of the most powerful techniques I’ve used and continue to use to craft the life I have – “continuing to live my dream and empowering others to discover and live theirs”.
What’s the alternative?
You don’t do anything – you let things ‘happen’.
There are two kinds of people:
People who make things happen
and those that things happen to
Simple as that – you are either one or the other.
Sorry to be so blunt, but it’s true.
You know it, I know it.
Now it’s time for you to do something about it.
Psst! I want to share something else with you…
This is the end of January and you’d be amazed at how many people think they missed the opportunity to do their New Year’s Resolutions…
That’s typical of people’s limiting beliefs and why my Best year Ever Program is a rolling 52-week program that starts on DAY ONE.
This is the first day of the rest of your life…
I know MOST people don’t see things “this way”…
They are oblivious to the realisations and life-changing epiphanies that are there to be had.
As a PREMIUM CONTENT subscriber, I know you’re not one of these… “MOST PEOPLE”.
The reason MOST PEOPLE are this way is due to IGNORANCE and LACK OF FAITH/BELIEF/CONVICTION.
First is ignorance – they don’t know. They are not subscribed to the PREMIUM CONTENT and no one’s having this heart-to-heart with them.
Second, they don’t have the belief in themselves. They’ve been beaten down and have essentially given up.
It’s the saddest thing I see in ‘my line of work’ – to see someone give up on themselves.
It’s heartbreaking.
Years ago, I would champion the power of the human spirit.
Now, I don’t bother.
I focus on people who believe and WANT more – more joy, happiness, wealth, success and abundance.
Welcome to my world of Exponential Mindset Thinking!
If you come across anyone who is deserving and needs a nudge in the right direction, you could make the investment in THEM and subscribe them to the My Best Year Ever – Imagine how their lives could be transformed.
Now you’ll feel what I feel when I know someone’s engaged and involved in creating their ultimate destiny!
Pay it forward and reap the benefits for a lifetime!
Onward and upward!
Marc
I recently created a short YouTube video (48 seconds) that highlights what you can do with the exponential power of the Internet.
In less than 1 minute, I am able to introduce myself as The Exponential Growth Strategist, promote my 1 Percent Improvement Doctrine to help you get more done with less effort, and make sure your business gets noticed by going from Bland To Brand.
And that’s just 20 seconds into the 48 second video!
Then I explain that you can increase conversions and sales with our Killer Kopywriting System as well as get news leads for a fraction of the cost with our brand new Internet Sales Lead Generation Toolkit so you can acquire the Mindset Of A Champion and win in business!
All of that in less than a minute!
The reason this video is on my Business Coaching And Mentoring blog is because all of our Internet Marketing Strategies are geared for REAL businesses who want to sell more of their products and/or services.
The Internet and its multimedia capabilities enable you to do that at a fraction of the cost, with minimum effort.
This entire campaign took me about 1 hour and cost less than $100 in total.
That’s hard to beat with ‘traditional advertising’.
Even though I don’t own a dog, I love em! I especially enjoy visiting Paddington Pups as you can see below. I mean c’mon – life doesn’t get any better than spending it with happy, playful puppiess and dogs who love you unconditionally.
Paddington Pups is raising money and awareness for the Millan Foundation setup up by world renowned dog whisperer, Cesar Millan to provide financial support for animal shelters and groups engaged in the rescuing, rehabilitation and re-homing of abused and abandoned dogs.
Locals are invited to bring their puppies pooches for a $10 hydrobath tomorrow from 10 AM to 1 PM in Milton / Paddington (Brisbane) Queensland. All the money raised will be donated to the Millan Foundation and passed on to the RSPCA shelter at Wacol.
It gets better.
Anyone who has their dog washed will go into a draw
to win two tickets (valued at $290) to see
Cesar Millan Live at the Brisbane Entertainment Centre
Thursday November 17 – courtesy of Paddington Pups!
The reason I’m blogging about this is because Paddington Pups is not just a doggy day care. It’s owner, Bree Robbins cares about her clients – dogs (and their owners). She makes sure her team takes a proactive role in community based activities as part of their holistic approach to dog care and education.
As I blogged about previously on the Paddington Pups blog, there is a lot to be learned from The Dog Whisperer, but if you want to grow your business, you also need to learn to give back to the community because it’ll come back to you tens time over.
Don’t do it to get something back – pay it forward and let the ripple of positivity make it’s way through ‘the universe’.
If we all do our share, this will be a much better place for all – INCLUDING dogs and puppies!
I love it when I learn my own lessons! I teach ambitious entrepreneurs and business executives how to find hidden opportunities in their businesses.
Opportunities that are sitting right there, under there noses…
That’s what happened to me today.
I figuratively tripped across a 4-minute audio that I completely forgot I had in my archives (I have more than 500 different electronic product components…)
It’s only 4 minutes, but it includes all of this!
Essential ingredients you NEED in your marketing to get
your PROFITS TO RISE FASTER than yeast in BREAD
- These ideas will enable you to bring home up to quarter of a million dollars per year more instead of netting a profit that makes you feel you are working in a job (Just Over Broke) (00:24)
- Following these steps for improving your methods will bullet-proof your career and business so you will always lock in this much profit each year as a minimum (00:37)
- Changing this one thing will minimize your risk so you will feel you’re working your way to the upper crust rather than picking up the crumbs of clientele from the bottom of the heap (00:47)
- These vital ingredients enable you to look at things differently to get a bigger slice of the pie (00:54)
- Making these small changes within your business each week for less than a hundred dollars can grow your profits by a factor of 157. (2:40)
- Gaining new ideas on a daily basis provides the raw materials to get top-quality results within the first year (3:17)
- Learning to think exponentially is like the air in your dough: it will help your brand, business and profits rise to peak levels (4:00)
- The mindset you will gain from these distinctions will get people begging to give you their money so you will be rolling in dough (4:25) faster than you knead it!
Click here to access this 4-minute audio that reveals the 1 Percent Improvement Doctrine.
In a previous blog post, I explained how to use a promotional product to add value to your clients, prospects and suspects. I know this is an example of antimimeticisomorphism that takes a while to get a grasp of, which is why I wanted to show you an alternative, called Permacharts, shown below.
The charts themselves are self-explanatory, but which ones can help your clients?
Continue reading ‘Marketing Tip: Creating value for your clients – Part two’
One of the foundational principles of Exponential Marketing is creating value for your suspects, prospects and clients. Easier said than done. That’s why I wanted to remind you of a short YouTube video I created a few years ago that shows you how it can be done quickly, easily and inexpensively. All you need is to have an open mind to seek out and find ideas like this.
One of the foundational principles of Exponential Mindset Thinking™ is the 1 Percent Improvement Doctrine™. It seems simple enough as the videos below explain, but here’s the real challenge – most people, believe it or not don’t have the discipline to follow through. Even though it takes only minutes a day to essentially achieve their wildest dreams, they let themselves down – many within less than a week most within the first month.
I know how surprising that sounds, but that’s what I want to focus on for today – the fact that MOST don’t follow through means that when you do, you’ll get the lion’s share of the rewards.
That’s because no one else is doing it.
If you could do just one of these things a day, imagine what would be possible:
- Write a new short blog post about something you saw through Google Alerts.
- Post a useful comment on a forum or blog that your perfect customers commonly frequent.
- Send a Top 10 list or helpful article to your clients and prospects.
- Make one phone call to a new buyer to thank them for their business. Continue reading ’16 Ways to grow your business’
I was recently working with a client, Bree Robbins of Paddington Pups in Brisbane. As her business coach and mentor, we were discussing how she can differentiate herself within her existing product and service offering.
I’m not advocating this is the primary theme, but rather a secondary or additional Pathway to Profit™.
When a dog attends a doggy day care it’s not just about having someone else bear the burden of keeping it for you. There are many socialisation skills your dog will benefit from.
For Bree to become an expert, she needs to start documenting what she already knows about dog socialisation skills. For example:
- What are the steps to proper socialisation?
- How is each one of the steps approached and how do you know it’s been ‘passed’ to move on to the next one?
- What is necessary for each stage to occur?
- What are the variables to be played with?
- What are the most popular conditions to overcome?
- What are the % of the most common afflictions?
- What is the diagnosis and prognosis for each?
- Aggression and unruliness, what are the tell tale signs?
- Sources of the unwanted behaviour?
By documenting her expertise, Bree is able to demonstrate her level of skill and mastery across multiple media, including her blog, direct mail, classes and of course YouTube.
One of the reasons I like to blog is to find and then share stuff you otherwise would never come across on your own. I got this request by email and thought it was a great idea. Sometimes you have to get our of your box and try something new to get a different result.
This is a great idea to raise funds for charity. I share ideas like this with you to show you that when you adopt Exponential Mindset Thinking™ you can and will become more creative and innovative. Exposure to new and different ideas stimulates your Reticular Activation System (RAS) so it gets easier and easier with time. Like a muscle, your brain can be trained to seek out new ideas. Enjoy this video and let me know which one you think won the race.
Monica and I were in Perth recently for an event we staged for engineers, called Slide Rule Thinking In The Internet Age. We had difficult getting a taxi and walked over to a hotel lobby and asked the concierge to call us a taxi. That’s when limousine driver/owner Graeme Main showed up offering a free ride to the event venue. Of course we accepted. He explained he does this to promote his service to a discerning clientele, with no strings attached.
I was blown away by his sincerity and authenticity which is why I wanted to blog about it. If you’re in Perth and need a hire car or limousine, Graeme’s your man. He can be reached on his mobile on 0414 392 226.
Moral of this story – “pay it forward” and you’ll be amazed what people will do to reward you!
Thanks Graeme!
If you haven’t seen this video, it’s a great metaphor for Exponential Mindset Thinking™, coming up with great solutions to apparently “unsolvable problems”. We have an event coming up called Etch-A-Sketch Thinking In The iPad Age that introduces you to this idea of coming up with fresh new ideas that get you out of trouble quickly and easily!
We’ve all heard of the classic money back guarantee, but where else have you heard of someone guaranteeing results? That’s exactly what we’re doing for our next 2 programs – Etch-A-Sketch Thinking In The iPad Age and Become The Next Corporate Rockstar.
Everyone gets to a point where they run out of fresh new ideas. What if there was a way to always have ideas ready to be deployed? What if these strategies were proven to work? How about is they were GUARANTEED to work?
That’s the premise of this unique event. We’re GUARANTEEING that you will produce at least $5,000 in the next 12 months as a result of attending the program. There is no legal fine print, no strings attached.
We can and are putting our money where our mouth is. No hype. No exaggerations. No smoke and mirrors. A simple iron-clad Results-Based Guarantee.
You can click on the image or this hyperlink > Etch-A-Sketch Thinking In The iPad Age. When all is said and done, if we’re willing to GUARANTEE $5,000 in the next 12 months, you can only imagine how much we expect you to make!
Every year, we stage the Exponential Business Building Bootcamp which is 3 full-on days where entrepreneurs and business people get together to learn the best strategies that are proven and tested to work. Each time it’s staged, there is new content, examples and case studies from real Australian businesses just like yours. Case studies that defy the odds and in some cases are so astonishing that unless you met the business owner face-to-face to ask him or him how she did it, you’d never believe it was possible let alone THAT EASY.
That being said, HUNDREDS of people have attended Bootcamps, but only DOZENS have attended more than once. Most people think once the box is ticked, that’s it. “They know it all.”
That’s like thinking one tennis lesson is enough to make you Roger Federer or Serena Williams.
Today’s post is two examples from multiple Bootcamp attendees…
Business Growth Strategy Case Study #1: Bree Robbins of Paddington Pups
At the Bootcamp, I use antimimeticisomorphism examples that show how thinking differently can trigger innovative and creative ideas. One of the images was appropriate for Bree since she owns a doggy day care in Brisbane. The day after the Bootcamp, I sent her the impossible dog photo along with some links and voila! We both optimised our search engine rankings.
On the last night of every Exponential Business Building Bootcamp there is a session on Internet Strategies where participants can ask any question to increase their online traffic, sales and/or conversions. The Internet Marketing Strategies we teach are proven and tested for real brick and mortar businesses – not the spam0like ‘link building’ and other affiliate marketing strategies associated with get rich quick schemes. The strategies we teach are based on leveraging my 1 Percent Improvement Doctrine.
Business Growth Strategy Case Study #2: Gavin Buckett – The Gourmet Guardian
Another Exponential Growth Strategy, among the HUNDREDS covered at the Exponential Business Building Bootcamp is the strategy of preeminence. We spend all morning of day one covering all the tips and techniques to make sure you become the ultimate source of information, knowledge and expertise in your industry or market. The reasons you want to do this are beyond today’s blog post, but what I wanted to show you is how a multi-award winner takes action.
As part of the Exponential Business Building Bootcamp there is Pre Program Preparation™ and Post Program Planning™ that ensures participants get the maximum out of the event. Today, Gavin responded to message #9 with the following:
“The statistic I found WHILE AT THE BOOTCAMP is that out of 2070 members of the Australian Institute of Food Science and Technology (AIFST), only 25 (1%) have a cooking qualification/ experience. That means that 99% of my professional competitors have not worked in kitchens and food businesses.
Bare that in mind when you next go to the supermarket and try something new – 99% of food technologists have no practical cooking experience.”
Gavin Buckett is The Gourmet Guardian – an Australian Food Safety Specialist. You have to admit that with a quote like this (which he has started to use in his advertising and promotional material), you are positively predisposed to consider him more of an expert. That is one of the many reasons his business is growing by more than 200% per annum. He has attended the Exponential Business Building Bootcamp 4, maybe 5 times and each time gets additional distinctions to take his sales and profitability one level higher.
These two case studies show you first-hand how quick, easy and inexpensive these strategies are – that is the beauty and elegance of Exponential Marketing Strategies. You don’t need a multi-million dollar advertising budget – you just need to THINK and ACT EXPONENTIALLY. Contact us to find out how you can join the Platinum Program – it’s not just a great program, we guarantee that for every $1 you invest, you’ll make $3 – GUARANTEED!
Today’s post is yet another example of how the little things make a BIG difference. As you probably know, I love dogs even though I don’t have any because of my ‘jet set’ lifestyle… Recently, I visited the puppies and dogs at Paddington Pups Doggy Day Care in Brisbane (video below). While I was there, I made a few suggestions to Bree Robbins, Paddington Pups owner and Platinum Program graduate. Here’s how she went…
From ZERO Sales To Sold Out In 3 Weeks
Paddington Pups is a Doggy Day Care and Pet Supplies shop. Since we specialise in dogs, I got my hands on Cesar Millan’s the Dog Whisperer Series 1 and 2 DVD sets to sell at the shop. I was excited to be able to stock these for my clients since I know (first hand) that several of them have training and obedience issues with their dogs.
When I ordered in the first and second series I also ordered a “Display Stand”. I was expecting this to be big so it would stand out. However when it arrived, it was not only tiny, it didn’t say anything about the second series. I was quite disappointed to say the least.
After over two weeks, I hadn’t sold a single DVD series. Now you might be thinking that’s fine but this was the end of November, early December which is the perfect time for people to purchase gifts like this for themselves and/or friends and family.
That’s when Marc came in for a visit and you know what that means – exponential ideas galore!
Marc suggested that I create a bigger, more obvious display to highlight this popular and much sought-after product.
As with anything Marc suggests, I thought about it and discussed it with my husband. Later that night, Ross was on Google looking for a good quality image we could use to create own display poster.
Next he went to our local print shop had the poster printed and laminated in A3 format all for under $50.
Within the next 3 weeks, I sold 4 copies of season one and 6 copies of season two at full price with no discounting. That’s what’s powerful about Marc’s advice. Most consultants would discount the price whereas Marc thinks one step ahead – the ONLY reason no one bought the DVDs was because they didn’t know I had stock. Marc knows The Dog Whisperer Series is a high-value item that is sought after and does not require discounting to sell.
Once I had my new poster up in full view of my clients, several confirmed they didn’t know I had The Dog Whisperer Series with Cesar Millan. In fact, most confirmed what I thought – that they hadn’t been able to find them anywhere.
So not only was I not selling any, I had clients WILLING AND LOOKING for the product I had in stock.
That hurts just writing it. I don’t know about you, but I want to sell as much inventory as I can, as quickly as I can. I consider myself a smart woman, but clearly I wasn’t being smart about this product promotion even though in hindsight it’s self-evident.
That’s what I appreciate about Marc’s advice – not only does he have a view from the ‘outside’, he understands people who buy. His Exponential Mindset is all about making it easy for people to buy from you.
Thanks Marc for your help once again – Come back again soon!
Bree Robbins
Business Entrepreneur
I originally introduced Gerard Spriet of Geelong’s Gym in Victoria to Wordle in a blog post on my Internet Mastery Blog. I thought I was pretty creative with it, creating a Wordle of Power Words from Anthony Robbins Firewalk Seminar… and then to get pumped up for New Year’s Resolutions… But I hade no idea Gerard would have an even better idea… He created one of his son’s classmates’ names and their teacher… WOW! Now that is truly exponential and creative!
That’s when I suggested he create one of all the members at his gym and then it dawned on me to do one of all of the clients, prospects and suspects in our database. Check out if your name is one of the 100 most popular names in our database. If your name does NOT come up, then your FIRST NAME is quite unique – at least LESS COMMON than the biggest names (most frequently found in our database). The size of the name represents the FREQUENCY of the name in the list…
Top 100 Most Common Names In The Exponential Programs Database
Isn’t this fun? This is a typical example of Exponential Marketing at its best – you really, really should consider getting involved in our community and join us at an upcoming event. We have so much fun, you’d be surprised that AT THE SAME TIME, we’re growing businesses 100, 200 and 300% at a time.
Every once in a while I get carried away with ideas, thoughts and what I call distinctions (key tips and techniques that make all the difference in producing results)… Today is one of those days. This post covers what I call the basics of Exponential Marketing for both the NOVICE as well as the VETERAN of Exponential MasterMind Thinking.
Exponential Marketing 101: Mindset
It all started for me with Albert Einstein’s quote “The thinking that got us to where we are is not the thinking that will get us to where we want to be.” That hit me like a two-by-four across the head when I first hear that in my mid twenties…
If you are in your twenties or can remember what you were thinking back then, chances are you were like me – thinking you ‘knew it all’ or at least knew enough…
Boy were we wrong!
So if we have to change our thinking – HOW exactly do we do that? That’s a dilemma and conundrum wrapped up in a paradox!
I was able to make my first quantum leaps (to use some of Einstein’s terminology) listening to Anthony Robbins for Personal Peak Performance Development. It’s important to note that he is a PEAK PERFORMANCE coach, not just a ‘positive mental attitude’ motivator – in fact he hates being called a motivational guru – for a reason.
Motivation is empty – it just gets you fired up with nowhere to go.
Personal Peak Performance is all about knowing who you are and using THAT knowledge to propel you to an outcome, goal or even a life-long dream. In as much as Tony Robbins is great, don’t get me wrong – he is the world’s best at what he does – his teachings, programs, events and products are not enough.
That’s when I learned I needed to triangulate multiple frameworks from other world-leading minds such as marketing genius Jay Abraham, sales master Brian Tracy and spiritual and philosophical mentor Deepak Chopra.
Triangulation in simple terms is like what a Global Positioning Satellite (GPS) does to locate you on the earth – it takes each dimension (x, y and z) and determines where you are along the axis to pin point your exact location.
What I do for myself (and now my clients) is create a continuum of strategies, tactics and techniques along the 4 axes (peak performance, marketing, sales and philosophy) whereby the INTERSECTION of these 4 dimensions is the point where your Exponential Potential is released to give you a quantum breakthrough.
I know it sounds surreal and I guess it is for the uninitiated.
Once you adopt an Exponential Mindset, it’s like learning a new language – you stop translating and start thinking in the new language – only then can you consider yourself fluent… In linguistics, fluency means you can communicate with a whole new group of people who speak that language. In business, that fluency means abundant wealth and success – because you now possess the language of profitable thinking.
I call this antimimeticisomorphism. I even have a website dedicated to having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort at the lowest cost.
I have a series of fun videos on the concept on my Personal Mastery Blog under the category antimimeticisomorphism.
I am about to publish a bestseller of the same name – via an interactive publishing model involving a small group of contributors that has already spawned a secret website.
As you can see for yourself – this is a VERY different way of doing things… That’s the whole point!
But you know what? It’s also great fun – producing new, exciting products like the Marc-Ka-Ching Kube™ and concepts like the 1 percent improvement doctrine outlined in the following two short YouTube videos.
