Ian Faulkner sent me this YouTube link – everyone says to think outside the box, but when you’re antimimeticisomorphic, you want to consider thinking INSIDE the box! This video is self-evident, but the lesson for YOU might not be. What can you do to turn the proverbial box inside-out? What can you do to attract attention to your product/service? What is your ‘box’?!?!
The fastest, easiest way is to get your hands on my Marc-Ka-Ching Kube™. Within the first few days of Twisting The Kube™, you’ll start to recognise that your thinking is shifting – faster and more easily than you thought possible.
If you’ve seen one car wash, you’ve seen ’em all, right? Well, not quite.
Consider the dynamic duo of Tiki and Alice, a pair of African elephants at the Wildlife Animal Park in southern Oregon. This pair of pachyderms is currently doing double-duty as car wash attendants. Actually, Tiki and Alice are the car wash.
Car Wash - Elephant
Simply roll up your vehicle and these elephantine employees will blast away the grit and grime via high pressure water emanating from their trunks. Then the 39-year-old elephants adroitly finish the job with sponges. (Turtle Wax, alas, is not available.)
For motorists, the elephant car wash is a sure-fire way to get up close and personal with animals that actually dwarf a Chevy Suburban. Meanwhile, Wildlife Animal Park is using this new revenue stream to weather the tough economy: an elephant-rendered car wash will set you back US$20.
Park organizers say another motive behind the scheme is to promote conservation through education. As well, the elephants’ handlers claim Tiki and Alice are actually having fun washing cars. (Did we mention they’re charging 20 bucks per vehicle?)
Still, hats off to Wildlife Animal Park for coming up with such a novel way to bolster the bottom line – especially considering Tiki and Alice work for peanuts.
Whenever I ask most people what business they’re in, I usually get an incoherent rambling about what they do (and they wonder why they’re struggling for new clients… but that’s a discussion for another day!) Then I ask then what’s important to their clients and 9 times out of 10 they have no clue. If only they understood it as well as this restaurant does -> it’s not about the food!
Go on and click on the hyperlink (they don’t allow it to be embedded) and then ask yourself, one simple, yet exponential question:
What’s MOST IMPORTANT to my clients?
If you can answer that question, then you know where your focus should be.
I know this sounds too simple , but watch the video again and just listen to what the clients are saying and the RESULTS it’s producing.
Regardless of what you thought of Michael Jackson’s ‘lifestyle’ and peculiarities, his passing leaves us all with the awe of his talent, expression and ability to entertain across boundaries of colour, race and generations. That brings up the question – what will your legacy be? What are you creating that will be left behind when you depart this world/existence/reality?
What will YOUR legacy be?
The reason this is important to think about now is because the NEW YEAR is upon us in a few days…
When would NOW be a good time to start planning to make 2010 You Best Year Ever? Hmmm
When you’re in business, you can create an on-going legacy, one that survives you – most don’t achieve that goal – but you can, if you PLAN FOR IT.
If you’re looking for advertising ideas, check out this website that has a growing collection of great advertising concepts. I promise you they are way out there – totally original and yes, absolutely positively EXPONENTIAL! Just click on the hyperlink and be amazed!
Watch this short video that reveals how retailers unknowingly throw away as much as 28% of their sales – that is one customer for every 4 walking out their shop door… This is one of those rare videos that hits you across the head like a two-by-four… As it should! WHAM!!!!
I recently competed in the 2009 Australian Masters Squash and World Masters Games Competitions reaching the top 12 and 18 National and International Rankings respectively. I tell you this so you know I am qualified to make the statement that squash players make terrible referees. But here’s the thing that boggles my mind. They don’t know they suck.
At the 2009 World Masters Games, I had a match that was horribly refereed – I mean it was absolutely horrendous – it wasn’t biased – the calls were bad for me AND my opponent. But the calls were just plain wrong. The referee and the marker BOTH had NO CLUE how to referee a match EVEN THOUGH they were 50 to 60 year olds with 30+ squash playing experience.
How can that be?
Then it hit me, like a beginner’s exaggerated follow-through on the back-hand swing across the head…
If you don’t already know, I am a competitive squash player, now ranked in the ‘top 20′ in the world in the Men’s 45-49 age category. I learned to play squash less than 10 years ago, have only played competitively for the past 5 years and have competed in less than 10 tournaments in my entire playing career. The reason I tell you this is because it’s an ‘easy’ analogy to use to explain what I call Management By Metrics.
Management By Metrics
Management By Metrics is about tracking and monitoring the things that change in your business that influence your results.
The squash analogy is that at the recent 2009 World Masters Games, where I achieved my personal best world ranking of 18, I filmed all my matches, analysing them and statistically assessing the winners and unforced errors I committed. In the 2009 Australian Masters Games where I reached a National Ranking of 12, I was playing too ’safe’ – not making errors, but not playing enough winning ‘kill shots’.
With that in mind, I spent the last couple of weeks making sure I improved my shots and guess what? The difference was astonishing – I went from a ‘Top 50′ world ranking last year to the ‘Top 20′… In all my matches, more than 25% of my points won were winners – in one match it was more than 50%, from less than 10% in the previous competition less than one month prior.
The business lesson of this squash analogy is that by KNOWING what METRICS you want to manage – your ultimate success will be easier and much faster than you ever imagined.
On my Mindset Of A Champion Blog, I publicly stated that my goal for the 2009 and 2010 World Masters Squash Championships were a top 32 and top 16 finish – I achieved a ranking of 18 in 2009 and now am aiming at a Top 10 for 2010 – well ahead of my own expectations.
Management By Metrics is what it’s all about – tracking and monitoring what’s working and what’s not. By so doing, you can determine your Next Best Step and optimise your Pathways To Profits much more quickly and easily.
Want to learn to become a champion of business? Click on the hyperlink to atten a 3-hour Boardroom Briefing session to learn how Management By Metrics can help you get more out of your business – by working less than you are right now so you too can get back to your favorite sport, pick up a new one, spend more leisure time with friends and family or whatever fuels your spirit.
In a recent BBM Magazine, I came across this article that stated that the underrated Hollywood hotty Naomi Watts is apparently the world’s most bankable actress.
The 41-year-old, who’s hot scene in Mulholland Drive, helped the box office rake in an estimated $44 for every $1 she was paid for her last three major films. That means in terms of bang for your buck, she’s the actress producers and directors turn to. What does this have to do with Management By Metrics?
Everything. If you’re in business, what metrics are you managing? What are you tracking to make sure you get your optimal return on investment? You’d be surprised who’s on the Hollywood’s MOST BANKABLE LIST and who’s not…
Naomi Watts - Most Bankable Actress
The list’s top spots are notably filled by many actresses willing to accept a lower salary than A-list stars like Angelina Jolie – who was named Hollywood’s highest-earning actress by Forbes earlier this year.
Jennifer Connelly, 38 – who previously won a Best Supporting Actress Oscar, BAFTA and Golden Globe for her role in 2001’s ‘A Beautiful Mind’ – took second place making an average $41 per dollar she was paid. Meanwhile, Rachel McAdams finished third by turning low-budget films like ‘Red Eye’ and ‘The Notebook’ into hits.
Forbes.com’s Top Ten Best Actresses for the Buck:
1. Naomi Watts – made $44 for each $1 paid
2. Jennifer Connelly – $41
3. Rachel McAdams – $30
4. Natalie Portman – $28
5. Meryl Streep – $27
6. Jennifer Aniston – $26
7. Halle Berry – $23
8. Cate Blanchett – $23
9. Anne Hathaway – $23
10. Hilary Swank – $23
This blog is all about seeing your business from a different perspective – which is called antimimeticisomorphism. When you come across different metrics in other industries, jot them down and consider using something similar in your business to determine what’s actually working versus what’s really not.
Sure Angelina Jolie may be prettier, sexier and more famous, but if you were INVESTING in a movie, who would YOU hire?
Hmmm….
That’s the point – sometimes in business we make the decisions we LIKE to make, not the ones that are the most profitable…
And you thought this was a lightweight blog post… Gotcha!
The e-mails are designed for you to CHERRY PICK THE BEST and stick to 1% improvement every day – JUST THINKING about them is enough…
The Reticular Activation System does the rest – for example, I watch squash videos EVERY NIGHT before I compete to direct my RAS for the next day’s match.
Sometimes people think that retail businesses have limitations when it comes to Exponential Marketing Strategies. They do and they don’t. It’s just a matter of how you Twist The Kube! Andrew Powell of Montreal Canada knows this only too well and sent this link to a Canadian retailer who has taken the Exponential Marketing Strategy of risk reversal to an extreme… Check out this short article that proves that an Exponential Mindset still wins the game!
If you are not a subscriber to my Internet Mastery Blog, shame on you. That means you missed out on this amazing YouTube video on the Social Media Revolution that I published a few weeks ago. Click on the hyperlink now and make sure you watch the video – it will shatter your preconceived notions that the Interweb is just a fad.
Ray Keefe of Successful Endeavours recently reminded me that the following industries were represented at our recent Exponential Business Building Bootcamp. In so doing, he triggered a to do list item that I had been meaning to get to – which is one of the ways the Reticular Activation System works to help you get better results with less effort…
Industries represented at the 2009 Exponential Business Building Bootcamp
2009 Exponential Business Building Bootcamp Participants
- low cost electronics manufacture
- research and development consultancy
- Gym
- online directory
- IT and web services
- search engine optimisation and website hosting
- exponential business growth strategist
- engineering education
- pet store and services
- plumber
- customer service training
- precious metals investments
- sewing classes
- flipping websites for profit
- copywriter
- accounting services
- dental supplies and equipment
- personal breakthrough coach
- custom jeweller
- food safety certification and audit
- butcher
- artist and cartoonist
Then it dawned on me that I had a comprehensive list of industries that Exponential Marketing strategies had been proven and tested to work in…
Exponential Marketing Strategies Tested And Proven In These Industries
So if you’re in any of these industries, contact us and we’ll show you how to grow your business exponentially!
As I explain to my clients – a recession is the best, easiest and least expensive time to start or grow a business. At our Advanced Business Mastery and Exponential Business Building Bootcamp, I explain exactly WHY this is the case and HOW to leverage it. That is a discussion well beyond the scope of a blog post, but if you’re keen to peak into a recent Bootcamp, check out this segment called How To Recession-Proof Your Business.
Let’s look at a few recession success stories:
The Walt Disney Company
In the summer of 1923, Walt Disney arrived in Los Angeles to find a distributor for one of his first animations. With America two months into a recession this seemed, at best, hopeful. But by October 1923 Walt Disney had signed a contract with a well-known film distributor. The deal marked the formal beginnings of a film studio which started in a garage, went on to survive the stock market crash of 1929 and today The Walt Disney Company is one of the world’s biggest entertainment businesses in the world.
The Walt Disney Company was not the first to launch in a recession. Of the 30 companies on the Dow Jones industrial index, 16 started in a downturn. Household names like General Electric, Kodak, Hewlett Packard, Microsoft and Burger King all launched in tough times. So did some of the most successful
products—the iPod, Sellotape and Monopoly.
There are some advantages to launching a company in a recession. Start-up costs are lower, with real estate, computer equipment and labour more abundant and cheaper. Also in a recession there is less competition so less advertising is needed to get people’s attention—all of which, undoubtedly, helps the
a company to grow in its early years or helps an existing company get a lead on its competitors.
I originally introduced Gerard Spriet of Geelong’s Gym in Victoria to Wordle in a blog post on my Internet Mastery Blog. I thought I was pretty creative with it, creating a Wordle of Power Words from Anthony Robbins Firewalk Seminar… and then to get pumped up for New Year’s Resolutions… But I hade no idea Gerard would have an even better idea… He created one of his son’s classmates’ names and their teacher… WOW! Now that is truly exponential and creative!
That’s when I suggested he create one of all the members at his gym and then it dawned on me to do one of all of the clients, prospects and suspects in our database. Check out if your name is one of the 100 most popular names in our database. If your name does NOT come up, then your FIRST NAME is quite unique – at least LESS COMMON than the biggest names (most frequently found in our database). The size of the name represents the FREQUENCY of the name in the list…
Top 100 Most Common Names In The Exponential Programs Database
Isn’t this fun? This is a typical example of Exponential Marketing at its best – you really, really should consider getting involved in our community and join us at an upcoming event. We have so much fun, you’d be surprised that AT THE SAME TIME, we’re growing businesses 100, 200 and 300% at a time.
Well it was bound to happen – we’d get caught on film having the time of our lives… at the 2009 Exponential Business Building Bootcamp. The few photos attached below are testimony to the great group we had – others had to leave to catch flights. (Note to self: take the photo midway when everyone is there!).
Anyway, here is the first photo – the STANDARD SHOT – very UNexponential, but quite professional – don’t YOU want to do business with this mob?
2009 Bootcamp Participants
Of course, being exponential enthusiasts, we couldn’t hold back or hide our enthusiasm very long…
2009 Bootcamp Graduates
But you’re wondering what the individual faces look like… Here are just a few ‘highlights’ – sure looks like fun – and this is a BUSINESS BUILDING EVENT!!!
2009 Bootcamp - Gerard Spriet "You Da Man! Pose"
2009 Bootcamp - David Conroy's "Yeah This Has Been Awesome! Pose"
2009 Bootcamp - Caylene Vincent's "If I could Jump Higher, I would! pose"
Every once in a while I get carried away with ideas, thoughts and what I call distinctions (key tips and techniques that make all the difference in producing results)… Today is one of those days. This post covers what I call the basics of Exponential Marketing for both the NOVICE as well as the VETERAN of Exponential MasterMind Thinking.
Exponential Marketing 101: Mindset
It all started for me with Albert Einstein’s quote“The thinking that got us to where we are is not the thinking that will get us to where we want to be.” That hit me like a two-by-four across the head when I first hear that in my mid twenties…
If you are in your twenties or can remember what you were thinking back then, chances are you were like me – thinking you ‘knew it all’ or at least knew enough…
Boy were we wrong!
So if we have to change our thinking – HOW exactly do we do that? That’s a dilemma and conundrum wrapped up in a paradox!
I was able to make my first quantum leaps (to use some of Einstein’s terminology) listening to Anthony Robbins for Personal Peak Performance Development. It’s important to note that he is a PEAK PERFORMANCE coach, not just a ‘positive mental attitude’ motivator – in fact he hates being called a motivational guru – for a reason.
Motivation is empty – it just gets you fired up with nowhere to go.
Personal Peak Performance is all about knowing who you are and using THAT knowledge to propel you to an outcome, goal or even a life-long dream. In as much as Tony Robbins is great, don’t get me wrong – he is the world’s best at what he does – his teachings, programs, events and products are not enough.
That’s when I learned I needed to triangulate multiple frameworks from other world-leading minds such as marketing genius Jay Abraham, sales master Brian Tracy and spiritual and philosophical mentor Deepak Chopra.
Triangulation in simple terms is like what a Global Positioning Satellite (GPS) does to locate you on the earth – it takes each dimension (x, y and z) and determines where you are along the axis to pin point your exact location.
What I do for myself (and now my clients) is create a continuum of strategies, tactics and techniques along the 4 axes (peak performance, marketing, sales and philosophy) whereby the INTERSECTION of these 4 dimensions is the point where your Exponential Potential is released to give you a quantum breakthrough.
I know it sounds surreal and I guess it is for the uninitiated.
Once you adopt an Exponential Mindset, it’s like learning a new language – you stop translating and start thinking in the new language – only then can you consider yourself fluent… In linguistics, fluency means you can communicate with a whole new group of people who speak that language. In business, that fluency means abundant wealth and success – because you now possess the language of profitable thinking.
I call this antimimeticisomorphism. I even have a website dedicated to having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort at the lowest cost.
I have a series of fun videos on the concept on my Personal Mastery Blog under the category antimimeticisomorphism.
I am about to publish a bestseller of the same name – via an interactive publishing model involving a small group of contributors that has already spawned a secret website.
As you can see for yourself – this is a VERY different way of doing things… That’s the whole point!
But you know what? It’s also great fun – producing new, exciting products like the Marc-Ka-Ching Kube™ and concepts like the 1 percent improvement doctrine outlined in the following two short YouTube videos.
This is just a quick reminder to tune into Sydney’s “Money Talks” Radio Show hosted by David Haseldine on 2RRR 88.5 FM from 8-9 AM Wednesday 8 July 2009 to get some exponential ideas on stress free wealth creation. The podcast will be made available on www.NextBestStep.com.
In a recent article in The Australian Financial Review, Hannah Tattersall highlighted that the casual Friday trend of showing up at work in jeans and a polo short has become another one of the casualties of the recession. Let me tell you why articles like this one is important for you to know as an Exponential Marketing Aficionado…
How To Get 20/20 Foresight
Everyone knows that hindsight is 20/20. But what if you could look INTO THE FUTURE and have 20/20 foresight?!?!
Stop Searching For A Job, Get The Jobs To Come To You
Within linked in, there are several ways to optimise your profile – I teach that within our Internet Mastery Silver Membership Program… Today I want to focus on YOU getting job offers AUTOMATICALLY.
Linked In Jobs Insider
Go to the footer of your Linked In Home Page and register for the Jobs Insider service – you’ll see how you can, as I said – get job offers SENT to you AUTOMATICALLY…
Linked In Contact Settings
Your Next Best Step is then to go to the bottom of your Personal Profile Page and CHANGE your contact settings and tick the box that says career opportunities.
Watch what happens within 24 to 48 hours!
Of course when you do get your next career-boosting job – come back and post a comment here, it’s all I ask in return!
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