Archive for the 'Exponential Sales' Category

Antimimeticisomorphism: Poo Pourri

Every once in a while, someone comes out with a really great product… but the only way it can sell is by being provocative. Here is one BOLD example -  enjoy!

The evolution of advertising

Today’s blog post is a colourful overview of the history of advertising that captures the evolution of sales and marketing over the past decades. It’s always worthwhile to see where we’ve come from to determine where we’re going. Even though it has an American slant to it, it’s still interesting to review the milestones retrospectively.

Enjoy!

Advertising, Media, Ads

Are You A Cost Or A Benefit?

Corporate Branding, Bland To Brand, Corporate PositioningClients see you in one of two ways, either as a COST or as a BENEFIT.

Examples of companies that are perceived as a ‘cost’

  • Lawyers
  • Dentists
  • Plumbers
  • Gym
  • Search consultants/headhunters

Examples of companies that are perceived as a ‘benefit’

  • Restaurants that you want to eat at (non fast food)
  • Jeweller
  • Concerts and events
  • Zoo and other attractions
  • Pubs, bars and other entertainment

Here’s the thing – UNLESS you transform yourself from a cost to a benefit, you’ll remain stuck in the vortex of price matching and discounting – BECAUSE the prospects SEE you as a cost and not as a benefit.

Continue reading ‘Are You A Cost Or A Benefit?’

How To Lose Sales Quickly And Easily

I’ve had a supplier for several years (identity hidden because I didn’t like them and this is not about bashing someone’s product or reputation) and recently needed a new service. We went out looking for the new service, selected it and a week AFTER the purchase was made, my existing supplier (of another service) sent me an email and BURIED in it was the mention that they offered the service I just bought and I had NO IDEA WHATSOEVER that they offered it. Not only was I not a happy client, I wasn’t even a suspect or prospect for their other service. I never even considered it!

The moral of the story is self-evident – if you don’t tell your clients what you have to sell, they won’t buy.

It just amazes me how much effort people put into finding NEW LEADS when all the sales they ever wanted could be right there with their existing clients…

Something to think about!

Selling To Non-English Speaking Prospects

This 4 minute YouTube video takes a fun approach to resolving the challenge of breaking the language barrier in selling to non-English speaking prospects… Sometimes the obvious is well… obvious!

From 0 Sales To SOLD OUT In 3 Weeks

Today’s post is yet another example of how the little things make a BIG difference. As you probably know, I love dogs even though I don’t have any because of my ‘jet set’ lifestyle… Recently, I visited the puppies and dogs at Paddington Pups Doggy Day Care in Brisbane (video below). While I was there, I made a few suggestions to Bree Robbins, Paddington Pups owner and Platinum Program graduate. Here’s how she went…

From ZERO Sales To Sold Out In 3 Weeks

Paddington Pups is a Doggy Day Care and Pet Supplies shop. Since we specialise in dogs, I got my hands on Cesar Millan’s the Dog Whisperer Series 1 and 2 DVD sets to sell at the shop. I was excited to be able to stock these for my clients since I know (first hand) that several of them have training and obedience issues with their dogs.

When I ordered in the first and second series I also ordered a “Display Stand”. I was expecting this to be big so it would stand out. However when it arrived, it was not only tiny, it didn’t say anything about the second series. I was quite disappointed to say the least.

After over two weeks, I hadn’t sold a single DVD series.  Now you might be thinking that’s fine but this was the end of November, early December which is the perfect time for people to purchase gifts like this for themselves and/or friends and family.

That’s when Marc came in for a visit and you know what that means – exponential ideas galore!

Marc suggested that I create a bigger, more obvious display to highlight this popular and much sought-after product.

As with anything Marc suggests, I thought about it and discussed it with my husband. Later that night, Ross was on Google looking for a good quality image we could use to create own display poster.

Next he went to our local print shop had the poster printed and laminated in A3 format all for under $50.

Within the next 3 weeks, I sold 4 copies of season one and 6 copies of season two at full price with no discounting. That’s what’s powerful about Marc’s advice. Most consultants would discount the price whereas Marc thinks one step ahead – the ONLY reason no one bought the DVDs was because they didn’t know I had stock. Marc knows The Dog Whisperer Series is a high-value item that is sought after and does not require discounting to sell.

Once I had my new poster up in full view of my clients, several confirmed they didn’t know I had The Dog Whisperer Series with Cesar Millan. In fact, most confirmed what I thought – that they hadn’t been able to find them anywhere.

So not only was I not selling any, I had clients WILLING AND LOOKING for the product I had in stock.

That hurts just writing it. I don’t know about you, but I want to sell as much inventory as I can, as quickly as I can. I consider myself a smart woman, but clearly I wasn’t being smart about this product promotion even though in hindsight it’s self-evident.

That’s what I appreciate about Marc’s advice – not only does he have a view from the ‘outside’, he understands people who buy. His Exponential Mindset is all about making it easy for people to buy from you.

Thanks Marc for your help once again – Come back again soon!

Bree Robbins
Business Entrepreneur

The Deal Of The Year Is Here… For 4 Days

This is the singlest biggest sale event we have ever staged – the SME Entrepreneur Business Building Toolkit is simply an irresistible offer you gotta get your hands on. As a subscriber to this blog, you know the importance of having the BEST TOOLS to build your business – especially in recessionary times when cut-throat low-ball pricing is at its all-time worst.

All the reasons you need are on the product page – go there now to check out the best deal I’ve ever offered.

Increase Your Sales By As Much As 50%

Today’s sales tip is a classic one that I recently had a client’s salesperson use to produce a $20,000 sale within one hour. It’s so simple that most people I advise to use this just don’t do it – to their detriment. It’s one of the most powerful sales techniques I ever used when I was ‘selling’ on a full-time basis. It’s one of the ways I got to sell more with less effort… Intrigued?

#1 Sales Tip To Sell As Much As 50% More

Continue reading ‘Increase Your Sales By As Much As 50%’

Would You Like A Continuous Stream Of FREE Prospects?

I know this sounds like a loaded question, but seriously – would you like to have a continuous stream of QUALIFIED PROSPECTS showing up at your front door with credit card in hand WANTING to buy from you? Would that change things for your business a little?

I know you’re cynical. We’re in the middle of a recession and it sounds like hype. But don’t take my word for it – listen to what Sydney Plumber David Conroy of The Lone Drainer And Pronto has to say…

Sydney Plumber Gets New Leads For Free

“I re-launched our website using Exponential Internet Marketing Strategies suggested by Marc during my “Hour Of Power Consultation” (Scroll down to Component #10) and on the FIRST DAY I got two new leads that turned into PAYING CLIENTS. Within the first month (April) – we had 58 new clients and in the first week of May a whopping 20 new clients! All for FREE. Business is booming so much I have to consider hiring more plumbers!”

I am presenting in Melbourne on Tuesday 12 May 6-9 PM and the following week in Sydney 19 May 6-9 PM the concept of Flipping Websites For Profit at an Investor Briefing… What many people don’t know is that the FREE traffic generation strategies produce are REAL CLIENT LEADS for brick and mortar businesses.

REAL LEADS we need to give to businesses…

Businesses just like yours. Retail Stores, Gyms, Jewellers, Plumbers, Chiropractors, Naturopaths, Pilates Studios, Accountants, Life and Business Coaches, Food Safety Specialists, you name it.

With hundreds of websites creating leads DAILY – we need to know…

Do YOU want any of these leads?

If you do – you need to become a client. If you want to understand how this is possible, watch this short 3-minute video that well “says it all”…

YouTube Video That Explains How We Can Give You FREE Leads For Your Business

What we do is create the boat and get the fish to jump. Once they are in our boat, we need to know – do you want these QUALIFIED LEADS?

Interesting concept isn’t it?

It’s Exponential and you can benefit – WHEN you get with the Program – The Exponential Program. Come to the Investor Briefing to find out what this is all about.

Attend The Wealth Without Worries Investor Briefing To Discover How You Can Get NEW LEADS Into Your Business For FREE!

Attend The Wealth Without Worries Investor Briefing To Discover How You Can Get NEW LEADS Into Your Business For FREE!

Sales Tip #1: Transformational Vocabulary

This is the first of a series of posts on sales strategies to get you to SELL MORE with LESS EFFORT. Disarmingly simple and straight to the point, each one is designed to help you get your 1 percent improvement from your sales activities and conversations. Let’s get started shall we?

Transformational Vocabulary Sales Tip #1

Don’t replay bad sales calls in your mind or repeat them to others other than when you are analysing them for improvement. Too often, salespeople – especially telemarketers will get off a call than went wrong (the sale did not get made) and repeat it to their colleagues – this is disastrous for morale as well as a time killer that serves NO purpose other than to suck you deeper into the Vortex Of Mediocrity.

Once a call is over, make the mental and physical notes of what went wrong and what was done right and MOVE ON TO THE NEXT ONE.

Any dilly-dallying is an indulgence that you can’t afford to do.

Even if you are not repeating this verbally – STOP your negative self-talk immediately and see what happens.

This is MUCH harder than it first appears.

Sales is all about attitude – you cannot afford to indulge in this ‘popular’ habit – it’s a profit killer – like second-hand smoke – it kills the smoker as much as it does innocent by-standers.

Sticking with the smoking analogy, whenever someone around you starts blowing ‘smoke’ your way – stop them immediately – nicely letting them know you’re not interested.

Last Chance to Recession Proof Your Business for $17

I am about to raise the price of my 47 minute Recession Proofing Video Program from a bargain-basement $17 to $47 tomorrow… This is your last chance to get it for $17. $17 to recession proof your business, you have to admit that’s the steal of the year, which is why the price goes up tomorrow.

Attention Recession-Weary Business Owners:

“Learn These Never-Before-Released Techniques, Tips, Tactics, Skills And Strategies GUARANTEED To Help You Bullet-Proof Your Wealth, Armour-Plate Your Business AND THRIVE In The Midst Of A RECESSION…

…And be one of the few, fortunate survivors who will safeguard their online and/or offline sales WHILE they create EXPLOSIVE GROWTH in the worst economic conditions Australia has seen in the last decade.”

CLICK HERE NOW TO GET THIS PROGRAM FOR $17 – THE PRICE GOES UP TOMORROW.

Sales Tip: Use Metaphors

Metaphors are the best way to tell a story to make a sale. The more entertaining, engaging and captivating the metaphor, the more MEMORABLE it will be so people will REMEMBER it when it’s important – when they are ready to buy from you.

Take a look at this new 3 minute YouTube Video I created. It’s self-explanatory, which is why it’s so powerful.

A Presidential Strategy To Help You Sell More

If you were like me, you were transfixed by the 2-year long campaign for the US Presidency. It amazed me how the ‘daily hype’ machine was able to remain ‘on message’ and how the discipline to that single strategy shifted the ground to eventually give Obama the victory.

Being and staying ‘on message’ simply means to re-direct ANY and ALL inquiries, deflections, tangents, objections, rebuttals or questions back to YOUR MESSAGE.

This is nowhere more important than on your sales call or presentation.

Continue reading ‘A Presidential Strategy To Help You Sell More’

Profit Cancers May be Killing Your Sales

What would happen if your marketing worked? Answer the questions in the Business Marketing Autopsy and you’ll discover the profit cancers that may be killing your sales… Click on the banner below to access it for FREE.

Usually $297, it’s yours for FREE, until I change my mind… Which could happen at any time. Don’t wait, it’s not worth the risk to your business’ health.

Get The Best Business Results With The Least Amount Of Effort

Even though I’ve written the book on how to Get The Best Results With The Least Amount Of Effort, today’s post is about going one step beyond the book the #1 reason people under-perform and don’t realise their full potential.

If you haven’t yet bought my book Get The Best Results With The Least Amount Of Effort you really should click on the hyperlink and get your copy now. At $27, it’s one of the most inexpensive, cost-effective products I sell. In fact you get 2 books for the price of one AND you also get my Speed Learning Video, worth $47 INCLUDED FOR FREE as a bonus!

Get The Best Business Results With The Least Amount Of Effort

Get The Best Business Results With The Least Amount Of Effort

Now that I got that out of the way, what I want to talk to you about is…

The #1 reason over-achievers under-perform

Continue reading ‘Get The Best Business Results With The Least Amount Of Effort’

How To Sell More To Your Existing Clients And Have Them Thank You!

I just had to share this one example of an Exponential Marketing Strategy that comes from the heart. The New Year is often when most people want to lose weight, get fit and healthy…

Paulo Frietag and Annie Guillet are personal friends of mine – they have produced this amazing book called the Alkaline CookBook that reduces the acid your body creates so you can feel better and in my case play better squash with MORE endurance and RECOVER MORE QUICKLY…

But that’s not the point for today…

I got the PHYSICAL HARD COVER VERSION in the post… It was nicely packaged with a branded sticker, but look at how it was wrapped… WOW!!!

The Alkaline CookBook

The Alkaline CookBook

This is the hard cover version of the bestselling ebook… Look at the mouth-watering photos… Doesn’t it make you want to go and cook something healthy?!?!

Mouth Watering Meals That Taste Great And Are Healthy!

Mouth Watering Meals That Taste Great And Are Healthy!

So what’s today’s business-building distinction/idea?

When you do send your clients products – send them with this kind of packaging and see what happens. Monica and I felt like it was Christmas all over again. The fact that there was a personal note attached made it ever more special…

Don’t rob yourself of making the buying experience enjoyable, memorable and special – your clients want you to do it and WILL REWARD you for it by telling others about you and your product, like I have just done.

Go on and check out the Alkaline CookBook for more than 80 mouth-watering recipes that are each accompanied with beautiful and tantalising photos!

Who wants 100 NEW leads per day?

I published a post about this on November 15th. If you want to convert a stale list of suspects into HOT prospects THIS MONTH, I’m looking for Host-Beneficiary Partners. In fact, I am selecting my short list this week…

If you have more than 1,000 names in your database with at least one phone number, but NO e-mails and want to convert them into HOT leads, let me know by leaving me a comment on this blog post.

BTW, this strategy is 100% FREE, absolutely NO COST TO YOU WHATSOEVER. We’re averaging 100 new leads/day. with the intention of increasing that to 200/day – would that help you out just a little bit?!?

I am selecting my short list partners THIS week. Details and terms and conditions will be sent to accepted short list participants only.

Going, going,…..

Double sales in one day?

I can’t do this one justice – you have to read this e-mail for yourself…

_________________________________________________________________

SUBJECT: I DON’T BLOODY BELIEVE IT “BUT”

Hi Marc,

Thought I had better tell you this because I don’t believe it happened…

On Sunday I was listening to your Tele Conference Call that you sent me and being the Dinosaur that I am I had just woken up & come out of the cave and was trying to get my head around what you were saying, talking about Bundles and it was not until you mentioned the muffin that I understood…

I used to be a Retail Butcher and when ever there was a shop or establishment that was going bad I would offer the owner a deal and tell them I can double their sales and still make profit on the bottom line.

The first thing I would do after cleaning up would be (we used to call them 2 Fors) to start increasing sales by Bundling — I did not know they were called that…

Well yesterday I thought I would give it a go and bugger me dead I nearly doubled my sales in one day… a normal Monday probably would be about $600.00. Yesterday I took in $1,100.00 in one day…

How does it go again? You know something but you don’t know you know it?!?

Something like that…


If you’ve seen my location you would laugh… It is like Fort Knox security grids everywhere.., and the only cost to do that little exercise was 2 bits of butcher’s paper… I don’t know if I am allowed to a say it or not but, Ka-Ching, Ka-Ching.. Ka-BLOODY-CHING!!!

I just thought I would tell you ..  THAT’S AMAZING!

THANK YOU!

Regards,
Peter Wilson,
Oz Cakes.
64 EAST STREET corner of FITZROY STREET in HADFIELD, Victoria
oz.cakes@bigpond.com
Phone: +61393599292
Fax :    +61393599344
Mobile:  0412 103 943

________________________________________________________________________________

When you’re in Melbourne, you want to get out to Peter’s shop… I am sure his pastries are as good as his Exponential Marketing Strategies!

Onward and upward!
Marc

P.S.

If you want results like this – for only $97/month, we’re having a one-time-only Christmas sale with a $2,995 SECRET BONUS GIFT that will knock your socks off, but you have to give us a call on 1800 626 204 to find out what it is.

From Nerd to Geek to…

You’re going to want to read the post I just made to my PERSONAL MASTERY BLOG, it’s how I went from being a nerd to a geek to… well go there now to read the story!

It’s a fun story to tell with an amazing ending, one that I want for you as well!

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

Often, it’s the easiest things to do that make the biggest difference. This story is a classic for me BECAUSE my friends and colleagues at the time didn’t do this and well, the results speak for themselves.

I’ll be presenting in Melbourne on Sunday April 6th

If you’re a Melbournian, can you clear your calendar this Sunday 6 April?

You see a friend of mine, Roberta Faddoul from Quantum Change Seminars has invited me to speak at

The Ultimate SUCCESS SECRETS Wealth Creation Day:
Join The Masters Of Our Time To Create The Life Of Your Dreams

Function Centre at the CitiClub Hotel,
113 Queen St Melbourne VIC 3000, Events Room 1
Between Bourke and Little Collins St

The tickets for this event go for $495, but you can come as my guest. I am speaking from 10 AM to 12 PM.

Click here now to register or go to www.qcseminars.com

Click on Success Secrets Wealth Creation day and select your city

MELBOURNE: Sunday 6 April

I hope I get to see you there.

Onward and upward!
Marc

P.S.
I will have some Marc-Ka-Ching Kubes with me in case you want to buy one. The last time I sold them at Empowernet’s Unlimited Power event, I gave away a bonus that generated more than $100,000 of value for the Kaleiscopic Kube Twisters!!!

If you don’t know what a Marc-Ka-Ching Kube is, go to http://marcdussault.com/kube/ to check it out!