Archive for the 'Fun' Category

Top Blog Posts Of 2014

Here are my picks for my top 10 blog posts of 2014.

  1. Top-10-Blog-Posts-2014There is nothing more powerful than 20/20 Foresight to know what’s coming in 2015…
  2. This is my favourite YouTube video of the year – brilliant – Word Crimes are committed by too many people’s.
  3. Antimimeticisomorphism is easier said than done – this example is priceless – poo pourri.
  4. The privacy pirates are still at it in 2014, maybe this guy’s one step ahead of them with his amazing mind reading skills!
  5. We all love our iPads… Who knew they are this versatile and useful?
  6. A metaphor can be the difference life and death, success or failure. This is one of my all-time favourites.
  7. This cute video says a lot about teamwork – Together Everyone Achieves More.
  8. Looks do matter – even if you’re a shark.
  9. I hope your calendar doesn’t look this this! Notice the caribou? Another great metaphor!
  10. Somethings are better left unsaid.

Bonus Blog Posts:

An Oscar Award Winning Speech worthy of its own Oscar!

If Noah was alive today

Enjoy the best of 2014 and may 2015 bring you all the wealth, health and happiness you deserve!

Retail Strategy: Book Blind Date

This is such a great concept I saw at Elizabeth’s Bookstore in Sydney!
Book Blind Date

Antimimeticisomorphism: Poo Pourri

Every once in a while, someone comes out with a really great product… but the only way it can sell is by being provocative. Here is one BOLD example -  enjoy!

Antimimeticisomorphism: Street Art

Today’s post is a collection of artworks that interact with nature is a very unique way. Click the hyperlink to be amazed by these artists’s creations!

 

Weird Al Yancovic – Mission Statement

I am not into buzzwords and business jargon even though I have my own list of definitions for what I do…

This video shows how you can talk a lot without saying anything… Courtesy of Weird Al Yancovic – the master of this art of parody.

Enter To Win

I guess the copywriter who wrote “Enter To Win” was a little too literal in his description!

enter to win

Project Pitfalls

Project Planning Pitfalls Doc ThumbnailWe all want to avoid mistakes, which is easier said than done.

That’s why this collection of Project Planning Pitfalls and Management Mistakes sponsored by Nebo Engineering is so funny and so true!

Click on the image to download the collection from Nebo Engineering‘s website.

This document is just another Exponential Marketing Strategy aimed at having fun as we help you grow your business or advance your career.

 

 

Late delivering Christmas orders?

If you are struggling to deliver your pre-Christmas orders, this is an approach you might want to consider…

This was sent to me by Bree Robbins of Paddington Pups in Brisbane

Funny work quotes

“A consultant is someone who takes a subject you understand and makes it sound confusing.” – Unknown

“Hard work never killed anybody, but why take a chance?” – Edgar Bergen

“Every day I get up and look through the Forbes list of the richest people in America. If I’m not there, I go to work.” – Robert Orben

“Whenever you are asked if you can do a job, tell ‘em, “Certainly, I can!” Then get busy and find out how to do it.” – Theodore Roosevelt

“If you tell the boss you were late for work because you had a flat tire, the next morning you will have a flat tire.” – Cannon’s Law

“One of the symptoms of an approaching nervous breakdown is the belief that one’s work is terribly important.” – Bertrand Russel

“Anyone who can walk to the welfare office can walk to work.” – Al Capp

“Be regular and orderly in your life, so that you may be violent and original in your work.” – Gustave Flaubert

“Find a job you like and you add five days to every week.” – H. Jackson Brown, Jr.

“Going to work for a large company is like getting on a train. Are you going sixty miles an hour or is the train going sixty miles an hour and you’re just sitting still?” – J. Paul Getty

“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas A. Edison

“A professor is one who talks in someone else’s sleep.” – Anonymous

“If A equals success, then the formula is A = X + Y + Z. Where X is work. Y is play. Z is keep your mouth shut” – Albert Einstein

“To steal ideas from one person is plagiarism. To steal from many is research.” – Anonymous

“God put me on this Earth to accomplish a certain number of things. Right now, I am so far behind I will never die.” – Anonymous

“The brain is a wonderful organ; it starts working the moment you get up in the morning and does not stop until you get into the office.” – Robert Frost

“The taxpayer – that’s someone who works for the federal government but doesn’t have to take the civil service examination.” – Ronald Reagan

“Early to bed and early to rise probably indicates unskilled labor.” – John Ciardi

“I always arrive late at the office, but I make up for it by leaving early.” – Charles Lamb

“Son, if you really want something in this life, you have to work for it. Now quiet! They’re about to announce the lottery numbers.” – Homer Simpson

“I’ve developed a new philosophy… I only dread one day at a time.” – Charles Schultz

“All you need in this life is ignorance and confidence, and then success is sure.” – Mark Twain

“I’ve got all the money I’ll ever need, if I die by four o’clock.” – Henny Youngman

“The only thing that ever sat its way to success was a hen” – Sarah Brown

“Even if you are on the right track, you will get run over if you just sit there.” – Will Rogers

“Give me a stock clerk with a goal and I’ll give you a man who will make history. Give me a man with no goals and I’ll give you a stock clerk.” -J.C. Penney

“When a man tells you that he got rich through hard work, ask him: ‘Whose?’” – Don Marquis

“The trouble with retirement is that you never get a day off.” – Abe Lemons

“Retirement means no pressure, no stress, no heartache… unless you play golf.” – Gene Perret

“When a man retires and time is no longer a matter of urgent importance, his colleagues generally present him with a watch.” – R.C. Sherriff

“Show me a man who is a good loser and I’ll show you a man who is playing golf with his boss.” – Jim Murray

“Retirement is like a long vacation in Las Vegas. The goal is to enjoy it the fullest, but not so fully that you run out of money.” – Jonathan Clements

“The easiest job in the world has to be coroner. Surgery on dead people. What’s the worst thing that could happen? If everything went wrong, maybe you’d get a pulse.” – Denise Miller

“It’s just a job. Grass grows, birds fly, waves pound the sand. I beat people up.” – Muhammad Ali

“When your work speaks for itself, don’t interrupt.” – Henry J. Kaiser

“Work is a necessity for man. Man invented the alarm clock.” – Pablo Picasso

“If you think your boss is stupid, remember: you wouldn’t have a job if he was any smarter.” – John Gotti

Exponential Thinking

Business Coaching Sydney, Melbourne Business Coach

An old gentleman lived alone in New Jersey. He wanted to plant his annual tomato garden, but it was very difficult work, as the ground was hard. His only son, Vincent, who used to help him, was in prison at New Jersey State Prison in Trenton, NJ. The old man wrote a letter to his son and described his predicament:

Dear Vincent,

I am feeling pretty sad because it looks like I won’t be able to plant my tomato garden this year. I’m just getting too old to be digging up a garden plot. I know if you were here my troubles would be over. I know you would be happy to dig the plot for me, like in the old days.

Love,

Papa

A few days later he received a letter from his son.

Dear Papa,

Don’t dig up that garden.
That’s where the bodies are buried.

Love,

Vinnie

At 4 a.m. the next day, FBI agents and local police arrived and dug up the entire area without finding any bodies. They apologized to the old man and left. That same day the old man received another letter from his son.

Dear Papa,

Go ahead and plant the tomatoes now. That’s the best I could do under the circumstances.

Love you,

Vinnie

________________________________________________________________

I know that most people who read this blog post will think it’s just a joke, but it is and it isn’t. I teach Exponential Mindset Thinking which embraces doing out-of-the-ordinary things to create extra-ordinary results.

Easier said than done.

Today’s joke is just another tool I use to create a pattern interrupt in my clients’ thinking – to get them to put aside limiting beliefs and think outside the square (or box).

Easier said than done.

If it was easy, everyone would be successful and rich…

 

 

How to find windfall profits in your business – look at your shoe laces!

Many business people search for complicated (and expensive) ways to grow their businesses… Often, the simplest and easiest things create the biggest results. This TED TALK video is an example of the concept of finding hidden assets in your business BY CHALLENGING preconceived thoughts and ideas.

In this video, Terry Moore challenges you on how you tie your shoe laces… Chances are you are not doing it properly!

The moral of THIS STORY is… chances are you are making other mistakes in YOUR business or career that are just as easy to fix!

Killer Kopywriting

Whenever I teach Killer Kopywriting – using words that sell – I make sure to emphasise that there is always a balance between what is said and is meant.

Sometimes it’s subtle and sometimes it’s lost in translation… ;-)

Commercial – Pushing The Envelope

Watch this video and ask yourself the question – would you sit down?

When I explain Antimimeticisomorphism to my clients, I always specify being different for a deliberate purpose without being provocative.

This commercial pushes the envelope and makes the point without being offensive or being too serious.

Thank you to Andrew Powell of Montreal, Canada for forwarding it on to me.

The evolution of advertising

Today’s blog post is a colourful overview of the history of advertising that captures the evolution of sales and marketing over the past decades. It’s always worthwhile to see where we’ve come from to determine where we’re going. Even though it has an American slant to it, it’s still interesting to review the milestones retrospectively.

Enjoy!

Advertising, Media, Ads

Muddled Messages

Marketing Communications, Copywriting, Writing Copy, Marketing Message

Muddled Marketing Messages

I recently blogged and asked if your clients understand you. Today’s photo of the week is a great reminder of the need to avoid muddled messages.

In marketing and sales, the clarity of the message is a key component of success.

That being said, all too often, messages get muddled by the time they reach their audience.

Want to test it for yourself?

If you have staff, ask a handful of them what your USP (Unique Selling  Proposition), mission/vision statement or key competitive advantage is.

If you don’t have enough staff to make the test statistically significant, ask your existing clients.

See what happens.

Chances are you’ll get a muddled message, maybe even totally different and/or conflicting themes.

Give that some serious thought…

How much more (cost) effective and (time) efficient would your marketing be if you had a CLEAR MESSAGE?

Hmmm…

Contact us and we’ll help you get YOUR MESSAGE ACROSS, clearly and succinctly.

BTW, the photo was sent to us by Successful Endeavours in Melbourne – have a look at their website – you’ll see their message CLEARLY STATED on their home page:

“We make electronics and embedded software work the way they should,
saving you up to 2 out of every 3 dollars you otherwise would have wasted,
so you can manufacture your market leading product in Australia at a profit.”

“NOICE!”

How To Grow Your Business

We all remember playing around with a Rubik’s Cube, getting close to solving it only to scramble it even more… Those frustrations are not all that different from business owners who try to grow their businesses…

Now there’s a special tool to help you grow your business – it’s called a Marc-Ka-Ching Kube!

Killer Kopywriting – New Vocabulary

I recently blogged about jargon and other overused words to avoid. Today’s post is a tongue-in-cheek look at how new words are created…

CARPERPETUATION (kar’ pur pet u a shun) n. The act, when vacuuming, of running over a string or a piece of lint at least a dozen times, reaching over and picking it up, examining it, then putting it back down to give the vacuum one more chance.

DISCONFECT (dis kon fekt’) v. To sterilize the piece of candy you dropped on the floor by blowing on it, somehow assuming this will “remove” all the germs.

ECNALUBMA (ek na lub’ ma) n. A rescue vehicle which can only be seen in the rearview mirror.

EIFFELITES (eye’ ful eyetz) n. Gangly people sitting in front of you at the movies who, no matter what direction you lean, follow suit.

ELBONICS (el bon’ iks) n. The actions of two people maneuvering for one armrest at a movie theater.

ELECELLERATION (el a cel er ay’ shun) n. The mistaken notion that the more you press an elevator button the faster it will arrive.

FRUST (frust) n. The small line of debris that refuses to be swept onto the dust pan and keeps backing a person across the room until he finally decides to give up and sweep it under the rug.

LACTOMANGULATION (lak’ to man gyu lay’ shun) n. Manhandling the “open here” spout on a milk container so badly that one has to resort to the “illegal side “.

PEPPIER (pehp ee ay’) n. The waiter at a fancy restaurant whose sole purpose seems to be walking around asking diners if they want ground pepper.

PHONESIA (fo nee’ zhuh) n. The affliction of dialing a phone number and forgetting whom you were calling just as they answer.

PUPKUS (pup’ kus) n. The moist residue left on a window after a dog presses its nose to it.

TELECRASTINATION (tel e kras tin ay’ shun) n. The act of always letting the phone ring at least twice before you pick it up, even when you’re only six inches away.

Copywriting: Art And Science

Killer Kopywriting is one of the most potent business skills an entrepreneur or business executive can learn to grow a business. There is no substitute for literary precision and artistry when it comes to selling products and services.

That being said, sometimes contrast is needed to fully grasp the power of words to communicate a message, as these explains illustrate so clearly.

In an office:
TOILET OUT OF ORDER…… PLEASE USE FLOOR BELOW

In a Laundromat:
AUTOMATIC WASHING MACHINES: PLEASE REMOVE ALL YOUR CLOTHES WHEN THE LIGHT GOES OUT

In a London department store:
BARGAIN BASEMENT UPSTAIRS

In an office:
WOULD THE PERSON WHO TOOK THE STEP LADDER YESTERDAY PLEASE BRING IT BACK OR FURTHER STEPS WILL BE TAKEN

Continue reading ‘Copywriting: Art And Science’

Happy Holidays!

Give and you shall receive… licks

Even though I don’t own a dog, I love em! I especially enjoy visiting Paddington Pups as you can see below. I mean c’mon – life doesn’t get any better than spending it with happy, playful puppiess and dogs who love you unconditionally.

Paddington Pups is raising money and awareness for the Millan Foundation setup up by world renowned dog whisperer, Cesar Millan to provide financial support for animal shelters and groups engaged in the rescuing, rehabilitation and re-homing of abused and abandoned dogs.

Locals are invited to bring their puppies pooches for a $10 hydrobath tomorrow from 10 AM to 1 PM in Milton / Paddington (Brisbane) Queensland. All the money raised will be donated to the Millan Foundation and passed on to the RSPCA shelter at Wacol.

It gets better.

Anyone who has their dog washed will go into a draw
to win two tickets (valued at $290) to see
Cesar Millan Live at the Brisbane Entertainment Centre
Thursday November 17 – courtesy of Paddington Pups!

The reason I’m blogging about this is because Paddington Pups is not just a doggy day care. It’s owner, Bree Robbins cares about her clients – dogs (and their owners). She makes sure her team takes a proactive role in community based activities as part of their holistic approach to dog care and education.

As I blogged about previously on the Paddington Pups blog, there is a lot to be learned from The Dog Whisperer, but if you want to grow your business, you also need to learn to give back to the community because it’ll come back to you tens time over.

Don’t do it to get something back – pay it forward and let the ripple of positivity make it’s way through ‘the universe’.

If we all do our share, this will be a much better place for all – INCLUDING dogs and puppies!