Archive for the 'Fun' Category

How to find windfall profits in your business – look at your shoe laces!

Many business people search for complicated (and expensive) ways to grow their businesses… Often, the simplest and easiest things create the biggest results. This TED TALK video is an example of the concept of finding hidden assets in your business BY CHALLENGING preconceived thoughts and ideas.

In this video, Terry Moore challenges you on how you tie your shoe laces… Chances are you are not doing it properly!

The moral of THIS STORY is… chances are you are making other mistakes in YOUR business or career that are just as easy to fix!

Killer Kopywriting

Whenever I teach Killer Kopywriting – using words that sell – I make sure to emphasise that there is always a balance between what is said and is meant.

Sometimes it’s subtle and sometimes it’s lost in translation… ;-)

Commercial – Pushing The Envelope

Watch this video and ask yourself the question – would you sit down?

When I explain Antimimeticisomorphism to my clients, I always specify being different for a deliberate purpose without being provocative.

This commercial pushes the envelope and makes the point without being offensive or being too serious.

Thank you to Andrew Powell of Montreal, Canada for forwarding it on to me.

The evolution of advertising

Today’s blog post is a colourful overview of the history of advertising that captures the evolution of sales and marketing over the past decades. It’s always worthwhile to see where we’ve come from to determine where we’re going. Even though it has an American slant to it, it’s still interesting to review the milestones retrospectively.

Enjoy!

Advertising, Media, Ads

Muddled Messages

Marketing Communications, Copywriting, Writing Copy, Marketing Message

Muddled Marketing Messages

I recently blogged and asked if your clients understand you. Today’s photo of the week is a great reminder of the need to avoid muddled messages.

In marketing and sales, the clarity of the message is a key component of success.

That being said, all too often, messages get muddled by the time they reach their audience.

Want to test it for yourself?

If you have staff, ask a handful of them what your USP (Unique Selling  Proposition), mission/vision statement or key competitive advantage is.

If you don’t have enough staff to make the test statistically significant, ask your existing clients.

See what happens.

Chances are you’ll get a muddled message, maybe even totally different and/or conflicting themes.

Give that some serious thought…

How much more (cost) effective and (time) efficient would your marketing be if you had a CLEAR MESSAGE?

Hmmm…

Contact us and we’ll help you get YOUR MESSAGE ACROSS, clearly and succinctly.

BTW, the photo was sent to us by Successful Endeavours in Melbourne – have a look at their website – you’ll see their message CLEARLY STATED on their home page:

“We make electronics and embedded software work the way they should,
saving you up to 2 out of every 3 dollars you otherwise would have wasted,
so you can manufacture your market leading product in Australia at a profit.”

“NOICE!”

How To Grow Your Business

We all remember playing around with a Rubik’s Cube, getting close to solving it only to scramble it even more… Those frustrations are not all that different from business owners who try to grow their businesses…

Now there’s a special tool to help you grow your business – it’s called a Marc-Ka-Ching Kube!

Killer Kopywriting – New Vocabulary

I recently blogged about jargon and other overused words to avoid. Today’s post is a tongue-in-cheek look at how new words are created…

CARPERPETUATION (kar’ pur pet u a shun) n. The act, when vacuuming, of running over a string or a piece of lint at least a dozen times, reaching over and picking it up, examining it, then putting it back down to give the vacuum one more chance.

DISCONFECT (dis kon fekt’) v. To sterilize the piece of candy you dropped on the floor by blowing on it, somehow assuming this will “remove” all the germs.

ECNALUBMA (ek na lub’ ma) n. A rescue vehicle which can only be seen in the rearview mirror.

EIFFELITES (eye’ ful eyetz) n. Gangly people sitting in front of you at the movies who, no matter what direction you lean, follow suit.

ELBONICS (el bon’ iks) n. The actions of two people maneuvering for one armrest at a movie theater.

ELECELLERATION (el a cel er ay’ shun) n. The mistaken notion that the more you press an elevator button the faster it will arrive.

FRUST (frust) n. The small line of debris that refuses to be swept onto the dust pan and keeps backing a person across the room until he finally decides to give up and sweep it under the rug.

LACTOMANGULATION (lak’ to man gyu lay’ shun) n. Manhandling the “open here” spout on a milk container so badly that one has to resort to the “illegal side “.

PEPPIER (pehp ee ay’) n. The waiter at a fancy restaurant whose sole purpose seems to be walking around asking diners if they want ground pepper.

PHONESIA (fo nee’ zhuh) n. The affliction of dialing a phone number and forgetting whom you were calling just as they answer.

PUPKUS (pup’ kus) n. The moist residue left on a window after a dog presses its nose to it.

TELECRASTINATION (tel e kras tin ay’ shun) n. The act of always letting the phone ring at least twice before you pick it up, even when you’re only six inches away.

Copywriting: Art And Science

Killer Kopywriting is one of the most potent business skills an entrepreneur or business executive can learn to grow a business. There is no substitute for literary precision and artistry when it comes to selling products and services.

That being said, sometimes contrast is needed to fully grasp the power of words to communicate a message, as these explains illustrate so clearly.

In an office:
TOILET OUT OF ORDER…… PLEASE USE FLOOR BELOW

In a Laundromat:
AUTOMATIC WASHING MACHINES: PLEASE REMOVE ALL YOUR CLOTHES WHEN THE LIGHT GOES OUT

In a London department store:
BARGAIN BASEMENT UPSTAIRS

In an office:
WOULD THE PERSON WHO TOOK THE STEP LADDER YESTERDAY PLEASE BRING IT BACK OR FURTHER STEPS WILL BE TAKEN

Continue reading ‘Copywriting: Art And Science’

Happy Holidays!

Give and you shall receive… licks

Even though I don’t own a dog, I love em! I especially enjoy visiting Paddington Pups as you can see below. I mean c’mon – life doesn’t get any better than spending it with happy, playful puppiess and dogs who love you unconditionally.

Paddington Pups is raising money and awareness for the Millan Foundation setup up by world renowned dog whisperer, Cesar Millan to provide financial support for animal shelters and groups engaged in the rescuing, rehabilitation and re-homing of abused and abandoned dogs.

Locals are invited to bring their puppies pooches for a $10 hydrobath tomorrow from 10 AM to 1 PM in Milton / Paddington (Brisbane) Queensland. All the money raised will be donated to the Millan Foundation and passed on to the RSPCA shelter at Wacol.

It gets better.

Anyone who has their dog washed will go into a draw
to win two tickets (valued at $290) to see
Cesar Millan Live at the Brisbane Entertainment Centre
Thursday November 17 – courtesy of Paddington Pups!

The reason I’m blogging about this is because Paddington Pups is not just a doggy day care. It’s owner, Bree Robbins cares about her clients – dogs (and their owners). She makes sure her team takes a proactive role in community based activities as part of their holistic approach to dog care and education.

As I blogged about previously on the Paddington Pups blog, there is a lot to be learned from The Dog Whisperer, but if you want to grow your business, you also need to learn to give back to the community because it’ll come back to you tens time over.

Don’t do it to get something back – pay it forward and let the ripple of positivity make it’s way through ‘the universe’.

If we all do our share, this will be a much better place for all – INCLUDING dogs and puppies!

4 Minutes To Explosive Growth

I love it when I learn my own lessons! I teach ambitious entrepreneurs and business executives how to find hidden opportunities in their businesses.

Opportunities that are sitting right there, under there noses…

That’s what happened to me today.

I figuratively tripped across a 4-minute audio that I completely forgot I had in my archives (I have more than 500 different electronic product components…)

It’s only 4 minutes, but it includes all of this!

Essential ingredients you NEED in your marketing to get
your PROFITS TO RISE FASTER than yeast in BREAD

  • These ideas will enable you to bring home up to quarter of a million dollars per year more instead of netting a profit that makes you feel you are working in a job (Just Over Broke)  (00:24)
  • Following these steps for improving your methods will bullet-proof your career and business so you will always lock in this much profit each year as a minimum (00:37)
  • Changing this one thing will minimize your risk so you will feel you’re working your way to the upper crust rather than picking up the crumbs of clientele from the bottom of the heap (00:47)
  • These vital ingredients enable you to look at things differently to get a bigger slice of the pie (00:54)
  • Making these small changes within your business each week for less than a hundred dollars can grow your profits by a factor of 157. (2:40)
  • Gaining new ideas on a daily basis provides the raw materials to get top-quality results within the first year (3:17)
  • Learning to think exponentially is like the air in your dough: it will help your brand, business and profits rise to peak levels (4:00)
  • The mindset you will gain from these distinctions will get people begging to give you their money so you will be rolling in dough (4:25) faster than you knead it!

Click here to access this 4-minute audio that reveals the 1 Percent Improvement Doctrine.

How To Find Hidden Assets In Your Business

As The Exponential Growth Strategist, once of the cornerstone principles of exponential marketing is uncovering hidden assets. This real life example made me take notice because it’s utterly brilliant!

The only improvement I could make to this creative idea is to identify the balls to the matches played and sell those at a premium. (I asked, they don’t do this).

Tax Collector Joke

I just had to share this joke (and video) with you. As an avid reader or subscriber of this blog you probably know by now that I like to have fun. I trust you’ll enjoy this and if I made you laugh today, my job is done.

A father walks into the market followed by his ten-year-old son. The kid is spinning a 25-cent piece in the air and catching it between his teeth. As they walk through the market someone bumps into the boy at just the wrong moment and the coin goes straight into his mouth and lodges in his throat. He immediately starts choking and going blue in the face and Dad starts panicking, shouting and screaming for help.

A middle-aged, fairly unremarkable man in a gray suit is sitting at a coffee bar in the market reading his newspaper and sipping a cup of coffee. At the sound of the commotion he looks up, puts his coffee cup down on the saucer, neatly folds his newspaper and places it on the counter. He gets up from his seat and makes his unhurried way across the market. Reaching the boy (who is still standing, but only just) the man takes hold of the kid and squeezes gently but firmly. After a few seconds the boy coughs up the quarter, which the man catches in his free hand.

The man then walks back to his seat in the coffee bar without saying a word. As soon as he is sure that his son was fine, the father rushes over to the man and starts effusively thanking him. The man looks embarrassed and brushes off the thanks. As he’s about to leave, the father asks one last question. “I’ve never seen anybody do anything like that before – it was fantastic – what are you, a surgeon or something like that?”

“No” the man replies, “I work for the IRS, getting people to cough it up is my business.”

Marketing Tip: Creating value for your clients – Part two

In a previous blog post, I explained how to use a promotional product to add value to your clients, prospects and suspects. I know this is an example of antimimeticisomorphism that takes a while to get a grasp of, which is why I wanted to show you an alternative, called Permacharts, shown below.

Permachart - Sample

The charts themselves are self-explanatory, but which ones can help your clients?

Continue reading ‘Marketing Tip: Creating value for your clients – Part two’

Antimimeticisomorphism

Antimimetic isomorphism, Anti mimetic iso morphism, mimetic isomorphismWhat the heck is antimimeticisomorphism?!?!

Simply stated, it’s the opposite of mimetic isomorphism – an academic term that explains what we all know to be true. “Monkey see, monkey do.”

As industries mature, competitors increasingly use the same strategies and techniques to market, sell and deliver their products – in effect commoditising them.

Antimimeticisomorphism means doing the opposite.

Not just to be different, but to be special, out-of-the-ordinary with a PURPOSE.

Because it’s a mindset, it takes time to adopt the ability to see and create boundless opportunities and uncover hidden assets within your business, career or life.

It’s what makes the super successful and ultra wealthy who they are.

EXTRA-ORDINARY.

Because the alternative is – well ORDINARY.

Want to learn more about antimimeticisomorphism?

You can Google it and you’ll find thousands of listings – all pointing to me.

I have two websites dedicated to antimimeticisomorphism, the first is the site that explains antimimeticisomorphism and the second are examples of antimimeticisomorphism.

On my Personal Coaching Blog, I have a whole category of antimimeticisomorphism examples.

As you can see, this is a foundational element of my Exponential Coaching Philosophy.

Have a look around and enjoy the discovery process – you’ll quickly realise that the more fun you have, the better your results will be!

How To Brand Your Company 1 of 4

Today’s post will make you laugh. They were sent to me by David Cordover, from Chess Kids. Chess Kids provides the opportunity for all children to Build their Mental Muscles™ by learning and playing chess. It’s a great introduction to a special series of blog posts on branding that I have lined up for you.

Have a good chuckle!

Be careful in this financial storm!

Be careful in this financial storm!

"... Can you hear me now?"

"... Can you hear me now?"

Hopefully this was LAST year's theme and not THIS year's!

Hopefully this was LAST year

This could be the logo for 2008's stock markets...

This could be the logo for 2008

Ford = Fix Or Repair Daily

Ford = Fix Or Repair Daily

Even the top end of the market has been affected!

Even the top end of the market has been affected!

What goes down must come up, but when?

What goes down must come up, but when?

Was 3M, now downgraded to 2M!

Was 3M, now downgraded to 2M

The economic crisis has taken a bit out of everything!

The economic crisis has taken a bite out of everything!

Business Coaching Case Study: “Race The Base” For Charity

This is a great idea to raise funds for charity. I share ideas like this with you to show you that when you adopt Exponential Mindset Thinking™ you can and will become more creative and innovative. Exposure to new and different ideas stimulates your Reticular Activation System (RAS) so it gets easier and easier with time. Like a muscle, your brain can be trained to seek out new ideas. Enjoy this video and let me know which one you think won the race.

Happy Penguin Metaphor

If you haven’t seen this video, it’s a great metaphor for Exponential Mindset Thinking™, coming up with great solutions to apparently “unsolvable problems”. We have an event coming up called Etch-A-Sketch Thinking In The iPad Age that introduces you to this idea of coming up with fresh new ideas that get you out of trouble quickly and easily!

What Does Exponential Actually Mean?

This is a question that is best answered by another question to illustrate it VIVIDLY. Would you rather have $100,000 today or 1 cent that doubles every day for 30 days? Click on the hyperlink to find out the answer to what exponential really means. At the upcoming Exponential Extravaganza, I’m going to cover the 4 dimensions of Exponential Mindset Thinking and Mastery that is all about having fun, doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost.

But here’s the thing…

This is the ONLY Free event I’m doing in 2010. It’s the ONLY chance to test drive the strategies you’ve been reading about on this and my other blogs.

The reason I’m doing this FREE event one last time is to make sure I give everyone in my database the chance to come see me LIVE at my cost ONE LAST TIME.

At this event, we’re going to launch our new Apple App, release a song as well as a few other prizes and surprises…

When all is said and done, if you’ve enjoyed reading this blog, why not head on down to one of the events and come say hello in person?

After all – you’ll be spending the day with other Exponential Mindset enthusiasts, a great way to invest a Saturday!

Go to http://www.exponentialprograms.com/extravaganza and book your FREE ticket while they remain available. In fact, you should book a Premium seat for $97 to ENSURE and GUARANTEE you have a seat. We actually expect the PREMIUM seats to FILL the room… Of course we’ll let you know when that happens, but I wouldn’t take the risk if I were you…

AntiMimeticIsoMorphism Example: Think Inside the box!

Ian Faulkner sent me this YouTube link – everyone says to think outside the box, but when you’re antimimeticisomorphic, you want to consider thinking INSIDE the box! This video is self-evident, but the lesson for YOU might not be. What can you do to turn the proverbial box inside-out? What can you do to attract attention to your product/service? What is your ‘box’?!?!

I call this Twisting The Kube™ and it’s one of the Exponential Mindset strategies that I teach my clients.

It’s easier said than done. I get that.

If if was ‘easy’ everyone would do it.

But here’s the thing – it can be learned.

The fastest, easiest way is to get your hands on my Marc-Ka-Ching Kube™. Within the first few days of Twisting The Kube™, you’ll start to recognise that your thinking is shifting – faster and more easily than you thought possible.

But I have to be honest with you… Continue reading ‘AntiMimeticIsoMorphism Example: Think Inside the box!’