This is a question that is best answered by another question to illustrate it VIVIDLY. Would you rather have $100,000 today or 1 cent that doubles every day for 30 days? Click on the hyperlink to find out the answer to what exponential really means. At the upcoming Exponential Extravaganza, I’m going to cover the 4 dimensions of Exponential Mindset Thinking and Mastery that is all about having fun, doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost.
But here’s the thing…
This is the ONLY Free event I’m doing in 2010. It’s the ONLY chance to test drive the strategies you’ve been reading about on this and my other blogs.
The reason I’m doing this FREE event one last time is to make sure I give everyone in my database the chance to come see me LIVE at my cost ONE LAST TIME.
At this event, we’re going to launch our new Apple App, release a song as well as a few other prizes and surprises…
When all is said and done, if you’ve enjoyed reading this blog, why not head on down to one of the events and come say hello in person?
After all – you’ll be spending the day with other Exponential Mindset enthusiasts, a great way to invest a Saturday!
Go to http://www.exponentialprograms.com/extravaganza and book your FREE ticket while they remain available. In fact, you should book a Premium seat for $97 to ENSURE and GUARANTEE you have a seat. We actually expect the PREMIUM seats to FILL the room… Of course we’ll let you know when that happens, but I wouldn’t take the risk if I were you…
Ian Faulkner sent me this YouTube link – everyone says to think outside the box, but when you’re antimimeticisomorphic, you want to consider thinking INSIDE the box! This video is self-evident, but the lesson for YOU might not be. What can you do to turn the proverbial box inside-out? What can you do to attract attention to your product/service? What is your ‘box’?!?!
The fastest, easiest way is to get your hands on my Marc-Ka-Ching Kube™. Within the first few days of Twisting The Kube™, you’ll start to recognise that your thinking is shifting – faster and more easily than you thought possible.
I recently read “Flavor of the month: Why smart people fall for fads” by Joel Best, published in 2006, it’s a very interesting read. I thought page 101 was particularly valuable and at the same time funny.
The 6 Stages Of Institutional Fads
It’s on my Linked In reading list if you want to find out more about what I thought about this book and other books that I think are worth reading.
If you’ve seen one car wash, you’ve seen ’em all, right? Well, not quite.
Consider the dynamic duo of Tiki and Alice, a pair of African elephants at the Wildlife Animal Park in southern Oregon. This pair of pachyderms is currently doing double-duty as car wash attendants. Actually, Tiki and Alice are the car wash.
Car Wash - Elephant
Simply roll up your vehicle and these elephantine employees will blast away the grit and grime via high pressure water emanating from their trunks. Then the 39-year-old elephants adroitly finish the job with sponges. (Turtle Wax, alas, is not available.)
For motorists, the elephant car wash is a sure-fire way to get up close and personal with animals that actually dwarf a Chevy Suburban. Meanwhile, Wildlife Animal Park is using this new revenue stream to weather the tough economy: an elephant-rendered car wash will set you back US$20.
Park organizers say another motive behind the scheme is to promote conservation through education. As well, the elephants’ handlers claim Tiki and Alice are actually having fun washing cars. (Did we mention they’re charging 20 bucks per vehicle?)
Still, hats off to Wildlife Animal Park for coming up with such a novel way to bolster the bottom line – especially considering Tiki and Alice work for peanuts.
If you’re looking for advertising ideas, check out this website that has a growing collection of great advertising concepts. I promise you they are way out there – totally original and yes, absolutely positively EXPONENTIAL! Just click on the hyperlink and be amazed!
A good sense of humour never hurts, unless of course if you’re INsignificant!
Exponential Marketing Strategies include the use of humour as long as it is tasteful, relevant and ADDS to the customer experience as this one plain does with a tongue-in-cheek approach. Think of ways you can re-phrase want you do using puns and other linguistic skills – we teach them at Unleash The Speaker Within as well as in our Killer Kopywriting and Konversation Workshops… Contact us if you want to take laughs and giggles and turn them into sales!
Sometimes people think that retail businesses have limitations when it comes to Exponential Marketing Strategies. They do and they don’t. It’s just a matter of how you Twist The Kube! Andrew Powell of Montreal Canada knows this only too well and sent this link to a Canadian retailer who has taken the Exponential Marketing Strategy of risk reversal to an extreme… Check out this short article that proves that an Exponential Mindset still wins the game!
There are many instances when I get into a stream of consciousness ‘trance’ and really fun stuff happens. Sometimes I think people think it’s just fun and games, but it’s not – every single one has the opportunity to become a ‘business model or concept’ – here is one example that proves that when you run with something, you can make it into a viable business that really stands out above the crowd!
If you are not a subscriber to my Internet Mastery Blog, shame on you. That means you missed out on this amazing YouTube video on the Social Media Revolution that I published a few weeks ago. Click on the hyperlink now and make sure you watch the video – it will shatter your preconceived notions that the Interweb is just a fad.
Ray Keefe of Successful Endeavours recently reminded me that the following industries were represented at our recent Exponential Business Building Bootcamp. In so doing, he triggered a to do list item that I had been meaning to get to – which is one of the ways the Reticular Activation System works to help you get better results with less effort…
Industries represented at the 2009 Exponential Business Building Bootcamp
2009 Exponential Business Building Bootcamp Participants
- low cost electronics manufacture
- research and development consultancy
- Gym
- online directory
- IT and web services
- search engine optimisation and website hosting
- exponential business growth strategist
- engineering education
- pet store and services
- plumber
- customer service training
- precious metals investments
- sewing classes
- flipping websites for profit
- copywriter
- accounting services
- dental supplies and equipment
- personal breakthrough coach
- custom jeweller
- food safety certification and audit
- butcher
- artist and cartoonist
Then it dawned on me that I had a comprehensive list of industries that Exponential Marketing strategies had been proven and tested to work in…
Exponential Marketing Strategies Tested And Proven In These Industries
So if you’re in any of these industries, contact us and we’ll show you how to grow your business exponentially!
I originally introduced Gerard Spriet of Geelong’s Gym in Victoria to Wordle in a blog post on my Internet Mastery Blog. I thought I was pretty creative with it, creating a Wordle of Power Words from Anthony Robbins Firewalk Seminar… and then to get pumped up for New Year’s Resolutions… But I hade no idea Gerard would have an even better idea… He created one of his son’s classmates’ names and their teacher… WOW! Now that is truly exponential and creative!
That’s when I suggested he create one of all the members at his gym and then it dawned on me to do one of all of the clients, prospects and suspects in our database. Check out if your name is one of the 100 most popular names in our database. If your name does NOT come up, then your FIRST NAME is quite unique – at least LESS COMMON than the biggest names (most frequently found in our database). The size of the name represents the FREQUENCY of the name in the list…
Top 100 Most Common Names In The Exponential Programs Database
Isn’t this fun? This is a typical example of Exponential Marketing at its best – you really, really should consider getting involved in our community and join us at an upcoming event. We have so much fun, you’d be surprised that AT THE SAME TIME, we’re growing businesses 100, 200 and 300% at a time.
Well it was bound to happen – we’d get caught on film having the time of our lives… at the 2009 Exponential Business Building Bootcamp. The few photos attached below are testimony to the great group we had – others had to leave to catch flights. (Note to self: take the photo midway when everyone is there!).
Anyway, here is the first photo – the STANDARD SHOT – very UNexponential, but quite professional – don’t YOU want to do business with this mob?
2009 Bootcamp Participants
Of course, being exponential enthusiasts, we couldn’t hold back or hide our enthusiasm very long…
2009 Bootcamp Graduates
But you’re wondering what the individual faces look like… Here are just a few ‘highlights’ – sure looks like fun – and this is a BUSINESS BUILDING EVENT!!!
2009 Bootcamp - Gerard Spriet "You Da Man! Pose"
2009 Bootcamp - David Conroy's "Yeah This Has Been Awesome! Pose"
2009 Bootcamp - Caylene Vincent's "If I could Jump Higher, I would! pose"
Every once in a while I get carried away with ideas, thoughts and what I call distinctions (key tips and techniques that make all the difference in producing results)… Today is one of those days. This post covers what I call the basics of Exponential Marketing for both the NOVICE as well as the VETERAN of Exponential MasterMind Thinking.
Exponential Marketing 101: Mindset
It all started for me with Albert Einstein’s quote“The thinking that got us to where we are is not the thinking that will get us to where we want to be.” That hit me like a two-by-four across the head when I first hear that in my mid twenties…
If you are in your twenties or can remember what you were thinking back then, chances are you were like me – thinking you ‘knew it all’ or at least knew enough…
Boy were we wrong!
So if we have to change our thinking – HOW exactly do we do that? That’s a dilemma and conundrum wrapped up in a paradox!
I was able to make my first quantum leaps (to use some of Einstein’s terminology) listening to Anthony Robbins for Personal Peak Performance Development. It’s important to note that he is a PEAK PERFORMANCE coach, not just a ‘positive mental attitude’ motivator – in fact he hates being called a motivational guru – for a reason.
Motivation is empty – it just gets you fired up with nowhere to go.
Personal Peak Performance is all about knowing who you are and using THAT knowledge to propel you to an outcome, goal or even a life-long dream. In as much as Tony Robbins is great, don’t get me wrong – he is the world’s best at what he does – his teachings, programs, events and products are not enough.
That’s when I learned I needed to triangulate multiple frameworks from other world-leading minds such as marketing genius Jay Abraham, sales master Brian Tracy and spiritual and philosophical mentor Deepak Chopra.
Triangulation in simple terms is like what a Global Positioning Satellite (GPS) does to locate you on the earth – it takes each dimension (x, y and z) and determines where you are along the axis to pin point your exact location.
What I do for myself (and now my clients) is create a continuum of strategies, tactics and techniques along the 4 axes (peak performance, marketing, sales and philosophy) whereby the INTERSECTION of these 4 dimensions is the point where your Exponential Potential is released to give you a quantum breakthrough.
I know it sounds surreal and I guess it is for the uninitiated.
Once you adopt an Exponential Mindset, it’s like learning a new language – you stop translating and start thinking in the new language – only then can you consider yourself fluent… In linguistics, fluency means you can communicate with a whole new group of people who speak that language. In business, that fluency means abundant wealth and success – because you now possess the language of profitable thinking.
I call this antimimeticisomorphism. I even have a website dedicated to having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort at the lowest cost.
I have a series of fun videos on the concept on my Personal Mastery Blog under the category antimimeticisomorphism.
I am about to publish a bestseller of the same name – via an interactive publishing model involving a small group of contributors that has already spawned a secret website.
As you can see for yourself – this is a VERY different way of doing things… That’s the whole point!
But you know what? It’s also great fun – producing new, exciting products like the Marc-Ka-Ching Kube™ and concepts like the 1 percent improvement doctrine outlined in the following two short YouTube videos.
By now, you know I own the word antimimeticisomorphism – which is having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort at the lowest cost. You can Google antimimeticisomorphism and all 400+ references are mine. That being said, you can also create an ACRONYM like Kellogg’s LCMs and leave it to people’s imagination to come up with their own interpretation.
Totally Exponential – IF you can create enough exposure to have ’some’ people to start thinking about it.
Go on and try to find out the answer – it’s fascinating to see the forum discussions out there = FREE branding!
Whenever you do something within your business, you should take advantage of turning it into a FUN activity and then leveraging it as a marketing tool – like Geelong’s Gym did recently when they put up their new sign as part of their corporate facelift and branding makeover. They got their staff up on the scaffolding and turned it into a fabulous fun foto opportunity!
Geelong's Gym Puts Up New Sign!
The key is to have FUN and capturing that on ‘FILM’…
Geelong's Gym Puts Up New Sign!
It’s worth hiring a professional photographer to get it right. You want to capture the emotion, fun and enthusiasm of the event…
What do you have coming up that you can turn into a Fun Foto opportunity?
“Starting and participating in a MasterMind Group- since the Bootcamp I have started a group of like-minded friends. We meet about business issues that we’re all facing or we discuss obstacles that we are dealing with. The most amazing thing about being a part of something like this, is that I now have access to thoughts and ideas that I have never thought of on my own, in my 8 yrs of owning my own business!
New, fresh and different ideas that I would not normally think of from my own singular perspective, some of which are actionable straight away, and they always bring results with them, which is amazing.”
Every once in a while I come across a fantastic idea that I just have to share with you. I was recently on The Great Ocean Drive in Torquay at a restaurant called Growlers that has GREAT FOOD and ambience on The Esplanade…
But that’s not why I’m blogging about it today – they also had this Exponential Customer Service concept that blew my mind – a fantastic idea that every restaurant should consider…
Exponential Marketing Idea To Keep Kids Busy AND QUIET!
This is absolutely brilliant – kids get to be creative, have fun and are quiet – it’s a win-win-win-win for the restaurant, patrons, parents and kids!
This is how the government invested “$100,000″ to get MILLIONS of dollars of free publicity… Check out the video below. Totally exponential!!! It’s been all over the International news for the past week… Ka-Ching!
For more information – if you want to apply, click here for the dream job of the year!
I just had to share this one example of an Exponential Marketing Strategy that comes from the heart. The New Year is often when most people want to lose weight, get fit and healthy…
Paulo Frietag and Annie Guillet are personal friends of mine – they have produced this amazing book called the Alkaline CookBook that reduces the acid your body creates so you can feel better and in my case play better squash with MORE endurance and RECOVER MORE QUICKLY…
But that’s not the point for today…
I got the PHYSICAL HARD COVER VERSION in the post… It was nicely packaged with a branded sticker, but look at how it was wrapped… WOW!!!
The Alkaline CookBook
This is the hard cover version of the bestselling ebook… Look at the mouth-watering photos… Doesn’t it make you want to go and cook something healthy?!?!
Mouth Watering Meals That Taste Great And Are Healthy!
So what’s today’s business-building distinction/idea?
When you do send your clients products – send them with this kind of packaging and see what happens. Monica and I felt like it was Christmas all over again. The fact that there was a personal note attached made it ever more special…
Don’t rob yourself of making the buying experience enjoyable, memorable and special – your clients want you to do it and WILL REWARD you for it by telling others about you and your product, like I have just done.
