Archive for the 'Fun' Category

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4 Minutes To Explosive Growth

I love it when I learn my own lessons! I teach ambitious entrepreneurs and business executives how to find hidden opportunities in their businesses. Opportunities that are sitting right there, under there noses… That’s what happened to me today. I figuratively tripped across a 4-minute audio that I completely forgot I had in my archives […]

How To Find Hidden Assets In Your Business

As The Exponential Growth Strategist, once of the cornerstone principles of exponential marketing is uncovering hidden assets. This real life example made me take notice because it’s utterly brilliant! The only improvement I could make to this creative idea is to identify the balls to the matches played and sell those at a premium. (I […]

Tax Collector Joke

I just had to share this joke (and video) with you. As an avid reader or subscriber of this blog you probably know by now that I like to have fun. I trust you’ll enjoy this and if I made you laugh today, my job is done. A father walks into the market followed by […]

Marketing Tip: Creating value for your clients – Part two

In a previous blog post, I explained how to use a promotional product to add value to your clients, prospects and suspects. I know this is an example of antimimeticisomorphism that takes a while to get a grasp of, which is why I wanted to show you an alternative, called Permacharts, shown below. The charts […]

Antimimeticisomorphism

What the heck is antimimeticisomorphism?!?! Simply stated, it’s the opposite of mimetic isomorphism – an academic term that explains what we all know to be true. “Monkey see, monkey do.” As industries mature, competitors increasingly use the same strategies and techniques to market, sell and deliver their products – in effect commoditising them. Antimimeticisomorphism means […]

How To Brand Your Company 1 of 4

Today’s post will make you laugh. They were sent to me by David Cordover, from Chess Kids. Chess Kids provides the opportunity for all children to Build their Mental Muscles™ by learning and playing chess. It’s a great introduction to a special series of blog posts on branding that I have lined up for you. […]

Business Coaching Case Study: “Race The Base” For Charity

This is a great idea to raise funds for charity. I share ideas like this with you to show you that when you adopt Exponential Mindset Thinking™ you can and will become more creative and innovative. Exposure to new and different ideas stimulates your Reticular Activation System (RAS) so it gets easier and easier with […]

Happy Penguin Metaphor

If you haven’t seen this video, it’s a great metaphor for Exponential Mindset Thinking™, coming up with great solutions to apparently “unsolvable problems”. We have an event coming up called Etch-A-Sketch Thinking In The iPad Age that introduces you to this idea of coming up with fresh new ideas that get you out of trouble […]

What Does Exponential Actually Mean?

This is a question that is best answered by another question to illustrate it VIVIDLY. Would you rather have $100,000 today or 1 cent that doubles every day for 30 days? Click on the hyperlink to find out the answer to what exponential really means. At the upcoming Exponential Extravaganza, I’m going to cover the […]

AntiMimeticIsoMorphism Example: Think Inside the box!

Ian Faulkner sent me this YouTube link – everyone says to think outside the box, but when you’re antimimeticisomorphic, you want to consider thinking INSIDE the box! This video is self-evident, but the lesson for YOU might not be. What can you do to turn the proverbial box inside-out? What can you do to attract […]

Fads

I recently read “Flavor of the month: Why smart people fall for fads” by Joel Best, published in 2006, it’s a very interesting read. I thought page 101 was particularly valuable and at the same time funny. It’s on my Linked In reading list if you want to find out more about what I thought […]

Antimimeticisomorphism Example: Trunk Car Wash

If you’ve seen one car wash, you’ve seen ’em all, right? Well, not quite. Consider the dynamic duo of Tiki and Alice, a pair of African elephants at the Wildlife Animal Park in southern Oregon. This pair of pachyderms is currently doing double-duty as car wash attendants. Actually, Tiki and Alice are the car wash. […]

Great Advertising Ideas

If you’re looking for advertising ideas, check out this website that has a growing collection of great advertising concepts. I promise you they are way out there – totally original and yes, absolutely positively EXPONENTIAL! Just click on the hyperlink and be amazed!

Retail Sign Humour

A good sense of humour never hurts, unless of course if you’re INsignificant! Exponential Marketing Strategies include the use of humour as long as it is tasteful, relevant and ADDS to the customer experience as this one plain does with a tongue-in-cheek approach. Think of ways you can re-phrase want you do using puns and […]

Retail Risk Reversal

Sometimes people think that retail businesses have limitations when it comes to Exponential Marketing Strategies. They do and they don’t. It’s just a matter of how you Twist The Kube! Andrew Powell of Montreal Canada knows this only too well and sent this link to a Canadian retailer who has taken the Exponential Marketing Strategy […]

Antimimeticisomorphism Example: Felony Franks

There are many instances when I get into a stream of consciousness ‘trance’ and really fun stuff happens. Sometimes I think people think it’s just fun and games, but it’s not – every single one has the opportunity to become a ‘business model or concept’ – here is one example that proves that when you […]

The Interweb Is NOT A Fad

If you think the Interweb is a fad, think again!

Exponential Marketing Strategies Work In ALL Industries

Ray Keefe of Successful Endeavours recently reminded me that the following industries were represented at our recent Exponential Business Building Bootcamp. In so doing, he triggered a to do list item that I had been meaning to get to – which is one of the ways the Reticular Activation System works to help you get […]

How Unique Are You?

I originally introduced Gerard Spriet of Geelong’s Gym in Victoria to Wordle in a blog post on my Internet Mastery Blog. I thought I was pretty creative with it, creating a Wordle of Power Words from Anthony Robbins Firewalk Seminar… and then to get pumped up for New Year’s Resolutions… But I hade no idea […]

2009 Bootcamp Fun

Well it was bound to happen – we’d get caught on film having the time of our lives… at the 2009 Exponential Business Building Bootcamp. The few photos attached below are testimony to the great group we had – others had to leave to catch flights. (Note to self: take the photo midway when everyone […]