Archive for the 'Host-Beneficiary Partnerships' Category

Lead Generation For Small Business

Sports Car, Fast CarAcross Italy, police are cracking down on Ferrari and Lamborghini drivers, but not because they are driving too fast.

Italy, like so much of southern Europe, is drowning in debt, so police are pursuing drivers to make sure they are declaring – and therefore paying taxes on – earnings that would allow them to afford cars worth as much as half a million dollars.

The lesson here is that as a business, you want to adopt antimimeticisomorphism thinking – simply put, think differently to get different results.

If you are struggling to find new leads for your business – start looking at WHAT your clients are DOING, WHERE they are going, WHO they are spending time with…

If it works for the police in Italy, it might just work for you!

For example, want to deal with better clients? Look at the help wanted ads – companies who are HIRING are doing better than the ones who are laying off workers. Want more out-of-the-box ideas like this to grow your business? Contact us.

Transactional Relationship Marketing

Google “transactional marketing” or “relationship marketing” and you’ll get thousands of hits with titles like “relationship marketing vs transaction marketing”. Basically, transactional marketing is thought of as a thing of the past, while relationship marketing is the bright future that businesses should be striving towards.

Transactional Relationship Marketing: The Cost Effective and Environmentally Friendly Strategy

Transactional Marketing

Transactional marketing is an approach that focuses upon one-off exchanges with consumers.”

“Transactional marketing: Orientation towards single purchase. Limited direct customer / supplier contact. Focus on product benefits. Emphasis on near-term performance. Limited level of customer service. Goal of customer satisfaction. Quality a manufacturing responsibility.”[ii]

Relationship Marketing

Relationship marketing is a business philosophy which aims to develop strong relationships with a range of stakeholders, such as suppliers, media, intermediaries and public organisations, as well as with customers.”

Relationship marketing is a form of marketing that emerged in the 1980s, in which emphasis is placed on building longer term relationships with customers rather than on individual transactions. It involves understanding the customers’ needs as they go through their life cycles. It emphasizes providing a range of products or services to existing customers as they need them.”

The new kid on the block is a strategy called Transactional Relationship Marketing, or TRM. This is a process trademarked by direct mail company, Hermes Precisa (HPA).

Transactional Relationship Marketing Continue reading ‘Transactional Relationship Marketing’

Grow Your Business By NOT Exhibiting At The Next Trade Show

Yes, I mean that – GROW your business by NOT exhibiting at the next trade show. Save the $1,000 to $10,000 cost and ATTEND the show with a free pass or invitation and walk the halls of the trade show with a different approach. Meet and greet people who can help you grow your business. I call these Host-Beneficiary Partners and at our Exponential Business Building Bootcamps I teach how to setup up these relationships, but for now you just need to know where to FIND THEM!

Trade shows are excellent places to establish contact. After all, EVERYONE’S in ONE PLACE = no travel costs once you’re there!

Plus you’ll meet suppliers, clients and other non-competitors who already have all the prospects you need. THEIR clients are YOUR prospects…

Now you’re getting this aren’t you?

All it takes is a different mindset – to think differently and then to be able to act on it.

Take a look at our programs – I get into the details to ensure that you get the best business results with the least amount of effort.

We have a wide range from the Silver Momentum Membership at $97/month to our top of the line RESULTS-GUARANTEED Platinum Program!

Exponential Marketing Principles Revealed

Every once in a while I get carried away with ideas, thoughts and what I call distinctions (key tips and techniques that make all the difference in producing results)… Today is one of those days. This post covers what I call the basics of Exponential Marketing for both the NOVICE as well as the VETERAN of Exponential MasterMind Thinking.

Exponential Marketing 101: Mindset

It all started for me with Albert Einstein’s quote “The thinking that got us to where we are is not the thinking that will get us to where we want to be.” That hit me like a two-by-four across the head when I first hear that in my mid twenties…

If you are in your twenties or can remember what you were thinking back then, chances are you were like me – thinking you ‘knew it all’ or at least knew enough…

Boy were we wrong!

So if we have to change our thinking – HOW exactly do we do that? That’s a dilemma and conundrum wrapped up in a paradox!

I was able to make my first quantum leaps (to use some of Einstein’s terminology) listening to Anthony Robbins for Personal Peak Performance Development. It’s important to note that he is a PEAK PERFORMANCE coach, not just a ‘positive mental attitude’ motivator – in fact he hates being called a motivational guru – for a reason.

Motivation is empty – it just gets you fired up with nowhere to go.

Personal Peak Performance is all about knowing who you are and using THAT knowledge to propel you to an outcome, goal or even a life-long dream. In as much as Tony Robbins is great, don’t get me wrong – he is the world’s best at what he does – his teachings, programs, events and products are not enough.

That’s when I learned I needed to triangulate multiple frameworks from other world-leading minds such as marketing genius Jay Abraham, sales master Brian Tracy and spiritual and philosophical mentor Deepak Chopra.

Triangulation in simple terms is like what a Global Positioning Satellite (GPS) does to locate you on the earth – it takes each dimension (x, y and z) and determines where you are along the axis to pin point your exact location.

What I do for myself (and now my clients) is create a continuum of strategies, tactics and techniques along the 4 axes (peak performance, marketing, sales and philosophy) whereby the INTERSECTION of these 4 dimensions is the point where your Exponential Potential is released to give you a quantum breakthrough.

I know it sounds surreal and I guess it is for the uninitiated.

Once you adopt an Exponential  Mindset, it’s like learning a new language – you stop translating and start thinking in the new language – only then can you consider yourself fluent… In linguistics, fluency means you can communicate with a whole new group of people who speak that language. In business, that fluency means abundant wealth and success – because you now possess the language of profitable thinking.

I call this antimimeticisomorphism. I even have a website dedicated to having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort at the lowest cost.

I have a series of fun videos on the concept on my Personal Mastery Blog under the category antimimeticisomorphism.

I am about to publish a bestseller of the same name – via an interactive publishing model involving a small group of contributors that has already spawned a secret website.

As you can see for yourself – this is a VERY different way of doing things… That’s the whole point!

But you know what? It’s also great fun – producing new, exciting products like the Marc-Ka-Ching Kube™ and concepts like the 1 percent improvement doctrine outlined in the following two short YouTube videos.

The 1 Percent Improvement Doctrine 1/2

Continue reading ‘Exponential Marketing Principles Revealed’

Sales Tip #2: Host-Beneficiary Partnerships

Sometimes it’s the simplest strategies that are the most elegant, effective and exponential. This one, published in the Daily Telegraph was sent to me by Sam Kritsotakis of Eskae Jewelers. If you’d like to partner with me to do something like this, contact me directly or post a comment right here…

Dr Marc Dussault - Exponential Growth Strategist

Dr Marc Dussault - Exponential Growth Strategist

Profit Cancers May be Killing Your Sales

What would happen if your marketing worked? Answer the questions in the Business Marketing Autopsy and you’ll discover the profit cancers that may be killing your sales… Click on the banner below to access it for FREE.

Usually $297, it’s yours for FREE, until I change my mind… Which could happen at any time. Don’t wait, it’s not worth the risk to your business’ health.

Who wants 100 NEW leads per day?

I published a post about this on November 15th. If you want to convert a stale list of suspects into HOT prospects THIS MONTH, I’m looking for Host-Beneficiary Partners. In fact, I am selecting my short list this week…

If you have more than 1,000 names in your database with at least one phone number, but NO e-mails and want to convert them into HOT leads, let me know by leaving me a comment on this blog post.

BTW, this strategy is 100% FREE, absolutely NO COST TO YOU WHATSOEVER. We’re averaging 100 new leads/day. with the intention of increasing that to 200/day – would that help you out just a little bit?!?

I am selecting my short list partners THIS week. Details and terms and conditions will be sent to accepted short list participants only.

Going, going,…..

I’m looking for Host-Beneficiary Partners

If you know what Host-Beneficiary Partnerships are, I’m looking to establish 3 to 4 SOLID H-B Partnerships in early 2009.

Contact me by posting to this blog if you’re interested.

If you don’t know what a H-B Partnership is, your last chance to learn is to attend the Encore Performance of the 2008 Exponential Internet & Business Building Bootcamp in Melbourne in December.

That’s it for today – I’m looking for a short list of partners who want to make 2009 totally friggin’ awesome!

Onward and upward!
Dr Marc Dussault
Australia’s #1 Exponential Growth Strategist

P.S.

I use the holiday ‘silly season’ to get all my ducks in a row so I’m firing on all cylinders in the new year.

I want to get these projects/initiatives deployed behind-the-scenes while ‘everything shuts down’ so that when it does turn back ‘on’, I’ll be ready with my new partners with marketing guns blazing.

I call it Exponential Gap Management – it’s one of the many skills I teach our Platinum Members.

How to leverage ‘down time’ that everyone else wastes so that you in fact MULTIPLY your productivity without working more.

Sound pretty cool? I think so. In fact it’s called Voluntary Simplexity™ and it’s part of my new Personal Mastery curriculum that will become integral to my new Personal Prosperity Planning System™.

But that’s a discussion for my Personal Mastery Blog.

For now, I’m looking for partners who want to get access to thousands of qualified prospects to grow their business in 2009 as I grow mine.