Sam Kritsotakis of Eskae Jeweller recently won one of six prestigious Exponential Entrepreneur Of The Year Awards. After-the-fact people often look ‘back’ and realise how obvious it is… Which is why I wanted to share with you one of the many Exponential Marketing Strategies we’ve taught him – leveraging case studies. Click on the hyperlink to read the case study that Sam has created.

You’ll quickly get involved in the situation his clients were faced with, one that is often quite intimidating for people who are focused on getting married or celebrating an anniversary. Making the right decision when it comes to customised jewellery is not easy. Sam, with his private studio makes the process personal, intimate and stress-free.

Leveraging case studies is one of the many exponential strategies I teach my Business Mastery Platinum Program Members to help them grow their businesses leveraging the 1 Percent Improvement Doctrine that wins them awards, but more importantly wins their clients hearts.

Today’s post is the second of a two-part list of 20 Tips to Boost Your Direct Mail Response. Direct Mail is still a very effective way to market your products and services. To learn the art and science of Direct Marketing, you should consider our Killer Kopywriting System.

10 More Tips To Boost Your Direct Mail Response Part 2 Of 2

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A good sense of humour never hurts, unless of course if you’re INsignificant!

Exponential Marketing Strategies include the use of humour as long as it is tasteful, relevant and ADDS to the customer experience as this one plain does with a tongue-in-cheek approach. Think of ways you can re-phrase want you do using puns and other linguistic skills – we teach them at Unleash The Speaker Within as well as in our Killer Kopywriting and Konversation Workshops… Contact us if you want to take laughs and giggles and turn them into sales!

Big Mens Clothing For The Significant Man

Today’s post is an example of how to write a great ad. Using vernacular to great effect, The Lone Drainer and Pronto! David Conroy created this ad that well, says it all.

If you’re not an Aussie, you won’t get the play on words, but then again that doesn’t matter since this ad will appear only in Sydney’s Eastern suburbs.

I think it’s a great ad because it plays on words without being offensive yet provocative enough to get people’s attention which is what an ad needs to do. The call to action is simple and straight forward – SAVE 20% before March 31st.

A lot of people don’t know is that there is a cure for a roots problem – a cure that can prevent THOUSANDS of dollars of damage BEFORE it happens.

Many people don’t know – did you know? Now that you do know, aren’t you more susceptible to call The Lone Drainer for an appointment?

When would NOW be a good time? Isn’t 20% off a good enough  incentive?

So there you go – an GREAT AD for your ’swipe file’!

Today’s post is a long one, but well worth reading if you want to get more sales from BETTER prospects who VALUE who and what you are as a PERSON. This example is from Yvonne McIntosh, one of our Diamond Members who has graciously accepted to show the process involved.

The strategy of preeminence – A personal bio ‘Before, During and After’ Case Study

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