If you want to grow your sales, you need to improve and enhance the clarity of your communications. One quick and easy way is to define what you mean when you use terms and definitions. For example, I explain all my exponential syntax, vocabulary and business definitions on a special page on this blog. I […]
Archive for the 'Killer Kopywriting' Category
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In my Killer Kopywriting System, I explain the interaction of emotional versus logical content needs to be addressed to move people to action. The diagram below illustrates that as the volume of content increases, the time in the conversation also increases and if you are going to move people to take action, you must transform […]
Sam Kritsotakis of Eskae Jeweller recently won one of six prestigious Exponential Entrepreneur Of The Year Awards. After-the-fact people often look ‘back’ and realise how obvious it is… Which is why I wanted to share with you one of the many Exponential Marketing Strategies we’ve taught him – leveraging case studies. Click on the hyperlink […]
Today’s post is the second of a two-part list of 20 Tips to Boost Your Direct Mail Response. Direct Mail is still a very effective way to market your products and services. To learn the art and science of Direct Marketing, you should consider our Killer Kopywriting System. 10 More Tips To Boost Your Direct […]
A good sense of humour never hurts, unless of course if you’re INsignificant! Exponential Marketing Strategies include the use of humour as long as it is tasteful, relevant and ADDS to the customer experience as this one plain does with a tongue-in-cheek approach. Think of ways you can re-phrase want you do using puns and […]
Today’s post is an example of how to write a great ad. Using vernacular to great effect, The Lone Drainer and Pronto! David Conroy created this ad that well, says it all. If you’re not an Aussie, you won’t get the play on words, but then again that doesn’t matter since this ad will appear […]
Today’s post is a long one, but well worth reading if you want to get more sales from BETTER prospects who VALUE who and what you are as a PERSON. This example is from Yvonne McIntosh, one of our Diamond Members who has graciously accepted to show the process involved. The strategy of preeminence – […]
