Archive for the 'Lead Generation' Category

The power of a story – video

There are many concepts, strategies, techniques and approaches that make Exponential Marketing so effective, efficient and economical. One of the foundational building blocks is what I call Killer Kopywriting. It’s more than just words that sell, it’s a system that teaches you how to establish Killer Konversations that Kreate Killer Kampaigns to Konvert more Klients.

OK, enough with the branding nomenclature, you get the point.

The video below is an example of the power of a story. In this instance the context is funny, but in business, the better you become at crafting corporate stories, the more effective you will become, not just to attract more clients, but also reduce your sales cycle and improve your conversions.

Easier said than done. Writing great copy is a science and an art that is beyond the reach of most business people. The point is not to turn you into a professional copywriter, but to develop within you, the skills to appreciate the value of great copy, manage contract copywriters and enhance your existing corporate communications.

It is without a doubt one of the most powerful skills and attributes you can develop that will propel your sales forward. Ignore its importance is not an option – especially when it comes to the Internet and Search Engine Optimisation that sorts and ranks how good or bad your copy is.

There is a direct relationship between the traffic to your website and the quality of your written content. The problem is that unless you know the ins and outs of how to write Killer Kopy, you will never fully optimise your traffic and web lead generation.

Online and offline advertising: The Double Whammy

Does combining offline and online mean double the costs or double the profits?

That’s a perplexing question that baffles many small business owners and independent retailers.

What works for multinational corporations with deep pockets doesn’t work for small businesses with shoe-string budgets.

Even though today’s empowered consumers expect to interact with brands across a wide range of touch points, that means a strategy that integrates both an off- and online approach is becoming increasingly important. A recent Google/Ipsos study indicates shoppers are feeling increasingly comfortable hitting the “Buy Now” button using their mobile devices, but the wise retail marketer knows the best way to make a sale is by integrating their message across both the “old” and the new media channels. Print and digital campaigns are now tightly intertwined.

The Internet has undoubtedly changed the world of advertising forever and a successful advertising campaign must embrace this medium in order to be successful.  Yet one may think that a purely online approach is the answer, however it’s also important to remember that physical promotional items (and advertising) still reach people that online advertising can’t.

Plus, you shouldn’t underestimate the importance of having information that prospective buyers can take with them to analyse and review at their convenience and discretion. That’s why niche magazines remain popular and why print is far from being “dead”.

Most businesses and brands realise that a balance of online content and physical information is necessary, but many are not sure how to achieve this balance.  More often than not, the answer comes down to budget and desired outcomes.

One thing is for sure: combining online and offline media is now a must.

Even though social media has played a large role in toppling foreign state political regimes, I am not a fan of social media marketing for small businesses who need to produce tangible sales results.

Instead of wasting time, money and effort on something that is marginal, why not direct it to something tried and tested?

Offline media like print advertising is PROVEN to work – especially in specialised, highly targeted niche markets.

But print won’t work on its own anymore. Print needs an online component to facilitate and enhance the conversation that needs to take place. Without the web, that conversation now falls on deaf ears. With a fully developed online presence, print advertisers can direct their offline leads into fully automated online systems that create a much more fluent, enjoyable and valuable customer experience.

Yet, without print or physical media, often, the catalyst doesn’t exist and “nothing happens”.

Therein lies the conundrum – in many instances, the fastest, easiest and most economical path to prospects is print. Physical (niche) publications have distribution networks that reach people in pockets of interest that are well established. These networks are entrenched geographically, culturally and economically. They have been around for years or even decades, reinforced across generations.

Therein lies the power of the PHYSICAL REAL WORLD network.

But that power remains impotent without the Internet as its new ‘enabler’.

Traditional media such as print, radio and television advertising often has better brand recall than digital media which suffers from source credibility syndrome.

The challenge for small business is focusing on what works to produce measurable outcomes versus and not be tricked by the smoke and mirrors evangelised by the providers of the new media services who keep referring to deep pocket campaigns that the lone Aussie Battler simply can’t afford.

We have solutions for all budgets – contact us and we’ll help you get results within the next week that you can measure. No smoke. No Mirrors.

Lead Generation For Small Business

Sports Car, Fast CarAcross Italy, police are cracking down on Ferrari and Lamborghini drivers, but not because they are driving too fast.

Italy, like so much of southern Europe, is drowning in debt, so police are pursuing drivers to make sure they are declaring – and therefore paying taxes on – earnings that would allow them to afford cars worth as much as half a million dollars.

The lesson here is that as a business, you want to adopt antimimeticisomorphism thinking – simply put, think differently to get different results.

If you are struggling to find new leads for your business – start looking at WHAT your clients are DOING, WHERE they are going, WHO they are spending time with…

If it works for the police in Italy, it might just work for you!

For example, want to deal with better clients? Look at the help wanted ads – companies who are HIRING are doing better than the ones who are laying off workers. Want more out-of-the-box ideas like this to grow your business? Contact us.

Is Print Dead?

Is Print Dead, Print Media, Print AdvertisingI recently blogged that print media is alive and well, but there are still some skeptics out there who don’t fully understand why that’s the case.

First, let me deal with the obvious issue – print IS declining. There is no question that it has peaked and it’s decreasing quickly, but it’s far from dead as I explain below.

Second, death is over stating the demise of print and traditional media.

Print advertising makes a comeback in the digital age

I know it may seem counter-intuitive, but the latest research reveals that print (and direct mail) are far from dead! In fact, even though we live in a highly, and ever-increasingly digital world, we are still human and as such still rely on print to make purchasing decisions.

We can all acknowledge that we struggle to sift through all our emails, websites, blogs, social media and other online channels. The number of online messages and ads has increased explosively to record levels, overwhelming most consumers. That means advertisers have an increasingly smaller segment of a highly fragmented online presence that gets costlier by the day.

That’s why there has been a “return to print” as well as (physical) direct mail. Sure we all enjoy the practicality of online access, but we also still love the feel of a magazine between our fingers as we flip the pages revealing colourful images, interesting fonts and great content.

As consumers, we’ve come to appreciate the need for advertising – especially in niche market publications like this one. That’s why it still continues to perform exceptionally well for small businesses with tiny marketing budgets who need to reach their target audience economically, without the costly, scattergun approach associated with daily or community newspapers.

In this day and age, print media, especially NICHE and LOCAL PUBLICATIONS still reign supreme – especially when they’re integrated with an online presence, the topic of an future blog post.

Need more proof?

I thought so. Here it is.

STATISTICS ON TRADITIONAL PRINT ADVERTISING

Continue reading ‘Is Print Dead?’

Business Growth Products

I recently created a short YouTube video (48 seconds) that highlights what you can do with the exponential power of the Internet.

In less than 1 minute, I am able to introduce myself as The Exponential Growth Strategist, promote my 1 Percent Improvement Doctrine to help you get more done with less effort, and make sure your business gets noticed by going from Bland To Brand.

And that’s just 20 seconds into the 48 second video!

Then I explain that you can increase conversions and sales with our Killer Kopywriting System as well as get news leads for a fraction of the cost with our brand new Internet Sales Lead Generation Toolkit so you can acquire the Mindset Of A Champion and win in business!

All of that in less than a minute!

The reason this video is on my Business Coaching And Mentoring blog is because all of our Internet Marketing Strategies are geared for REAL businesses who want to sell more of their products and/or services.

The Internet and its multimedia capabilities enable you to do that at a fraction of the cost, with minimum effort.

This entire campaign took me about 1 hour and cost less than $100 in total.

That’s hard to beat with ‘traditional advertising’.

Are You A Cost Or A Benefit?

Corporate Branding, Bland To Brand, Corporate PositioningClients see you in one of two ways, either as a COST or as a BENEFIT.

Examples of companies that are perceived as a ‘cost’

  • Lawyers
  • Dentists
  • Plumbers
  • Gym
  • Search consultants/headhunters

Examples of companies that are perceived as a ‘benefit’

  • Restaurants that you want to eat at (non fast food)
  • Jeweller
  • Concerts and events
  • Zoo and other attractions
  • Pubs, bars and other entertainment

Here’s the thing – UNLESS you transform yourself from a cost to a benefit, you’ll remain stuck in the vortex of price matching and discounting – BECAUSE the prospects SEE you as a cost and not as a benefit.

Continue reading ‘Are You A Cost Or A Benefit?’

Print media is alive and well – as it should be

I was just talking with a print publisher explaining to her that I am a firm believer in the immense value of print media – EVEN if we are in a digital age, we are still not about to forego print anytime soon. Print just has to COMPLEMENT digital capabilities. Both print and digital can and SHOULD co-exist at least for another 5 years (if not a lot longer).

If we look at email versus direct mail, you’d think the physical mailing would be on its way out, but there has been a resurgence of direct mail BECAUSE of the overload of electronic media. Most people sign up for every email subscription and don’t manage their inbox very well.

Recent research estimates the number of emails sent per day to be around 294 billion which means more than 2.8 million emails are sent every second and some 90 trillion emails are sent per year. Even though most are spam and viruses, emails are sent by around 2.5 billion genuine email users.

Regardless of the Internet Statistics, they all point to electronic information overload with the average professional receiving more than 100 e-mails every day. That’s enough to load up your inbox quicker than you can clean it out.

That’s why the physical mailing has not only become an attractive alternative to email and online marketing, but a source of pre-screened and highly qualified visitors.

The Retail Advertising and Marketing Association (RAMA, USA) report that consumers are most motivated to begin an online search after viewing advertisements in magazines followed by ads on television and then newspapers.

RAMA, Offline Consumers Research Online

Offline Consumers Come Online Via Magazines

What print media publishers need to recognise and appreciate
is the tactile aspect of their product

Reading a Newspaper, Newspaper AdvertisingNothing beats having a newspaper, magazine or book in hand. I totally understand the sexiness of an iPad, but it’s NOT the same experience. It’s a DIFFERENT ONE.

That’s the point I’m trying to make.

Print is print is print.

When publishers forget that, the game is over.

So what is a print publisher to do?

  1. Embrace digital technology to complement, supplement and enhance the print medium with additional features and benefits.
  2. Link the print medium to online alternatives with polls, surveys, feedback, audio and video components. A print article can easily be an introduction to a full in-depth interview or book chapter available online as an opt-in download.
  3. Print-exclusive promotions such as tear-out coupons (identified as such) can bolster subscriptions and/or increase distribution.
  4. Physical distribution costs can be shared with partners who have a vested interest in the publication’s increased reach.
  5. Want to know more ideas and suggestions, contact us – it’s what we do for our clients!

A recent study showed that about 8 in 10 Canadians read a newspaper each week with American weekly and British daily readership at 64 and 49% respectively.

Magazines Canada reports that magazines are read by all age groups, and an average of 78 % read a magazine within the last 30 days.

An analysis by the Magazine Media Fact Book reveals American magazine reading habits include 93% of adults reading magazines for an average of 42 minutes per issue.

Print media statistics, Magazine StatisticsIf you think it’s only the senior demographic that is holding on to physical print media, you’re dead wrong!

A recent study discovered that North American consumers, aged 18-34, prefer direct mail over online media for many types of marketing communications.

Examples of consumer preferences for offline versus online are:

Product Offline Online
Personal Care 62% 22%
Food Products 66% 23%
Cleaning Products 66% 20%
Over The Counter Medecine 53% 21%
Sensitive Health Products 46% 21%
Prescription Medecine 45% 21%

Young generation reading magazinesBut there’s a condition for the young generation to hold on to traditional print media.it’s vital that there be a cross-channel synergy between digital and direct mail for it to be effective.

So there you have it, if you want to get more sales in 2012, you need to go back to traditional offline marketing and leverage it with online ‘web enabled’ benefits.

Belief Builders and Credibility Creators

There is a four step process everyone goes through as they make a purchase.

  1. Consider – Before anyone makes a decision, they must consider this opportunity. Most salespeople skip this step to their detriment.
  2. Decision – This is when the ‘sale’ takes place. However, most ineffective salespeople skip the consideration stage and try to force the decision that was never even considered.
  3. Commit – Without a commitment, a sale is not a sale. As many as 20 to 40% of sales are lost due to a lack of commitment requested of the purchaser.
  4. Resolve – Making sure the commitment is followed up and followed through to its conclusion to ensure the sales is completed. Up to 10% of sales are left unattended and therefore lost.

Consider – or lack thereof is the number one source of lost sales, by a long shot. Anecdotally, as many as 4 out 5 sales are lost because the prospects never considered the offer being presented in the first place. Without it, there is no decision to be made.

So how does one go about having people consider their offer or proposal? Continue reading ‘Belief Builders and Credibility Creators’

Facts Whisper Fear Screams: Lessons From The Japan Earthquake

If you’ve been transfixed by the catastrophic events in Japan, you’ve seen and heard the media’s insatiable appetite for fear mongering.

I heard a quote ” Facts Whisper, Fear Screams” that I thought was appropriate and timely.

I am staging my Killer Kopywriting Workshop this weekend in Sydney – if you want to attend, give us a call on 0421 516 689.

Anyway, as I prepare my content for the workshop, I am going to include examples from the Japanese tragedy because so many lessons can be learned.

First, the misinformation and need for NEGATIVE propaganda prevails all media – we know that “STORM WARNING” gets more attention than “ANOTHER NICE DAY”…

But the fear mongering has reached a climax in recent times. Whenever there is doubt, a extreme, provocative word will be used rather than its more realistic, subdued alternative.

Why this is important is because with your business marketing , you need to do the same – using your own ethical and moral compass to guide you.

Example #1: Japanese Radiation Fears

We’ve recently heard or read the headlines that are a variation of this: “Radioactive traces have been found in Japanese milk“.

What about this headline…? ”

Radioactive Milk Only A Danger After 58,000 Glasses

I prefer the second one – don’t you?

Have a read of the article for an outstanding example of Killer Kopywriting.

Example #2: Nuclear Reactor Explosion and Vaseline

William Tucker published a book called Terrestrial Energy: How Nuclear Power Will Lead the Green Revolution and End America’s Long Energy Odyssey.

In it, he adroitly explains nuclear power with a brilliant analogy to Vaseline?

“Nuclear Power is it prohibitively dangerous? Is a nuclear reactor an atomic bomb waiting to explode? And the perennial question — what are we going to do with all that horrible nuclear waste?


Let’s start with the idea that a reactor can explode. The next time someone asks you this, answer them, “Do you have a jar of Vaseline athome in your medicine cabinet? And if so, do you lie awake at night worrying that it’s going to explode like a jar of napalm and set your house on fire?”

Look on the side of the Vaseline jar. It says “petroleum jelly.” It’s made out from oil. What is napalm? It is jellied gasoline. Can’t Vaseline blow up like napalm? Obviously not. But why? Because they contain different fractions of petroleum with different volatilities.

It’s the same with uranium. There are two types of uranium — “isotopes,” as we say. (They have different numbers of neutrons.) U-238 (238 neutrons) makes up 99.3 percent of the natural ore. It sheds a couple of protons occasionally but its half-life is 5 billion years and it’s relatively harmless. (The longer the half-life, the less “radioactive” an element is.) Uranium-235 is the powerhouse. It can split in half — “fission” — releasing huge amounts of energy. But U-235 constitutes only 0.7 percent of the natural ore. It’s so sparse it can’t undergo the “chain reaction” that leads one breakdown of an atom to produce others.

As a result, in order to set of a chain reaction you have to “enrich” the U-235 to a higher percentage than the natural ore. This is extremely difficult because it can’t be done chemically — they both have the same chemical properties. Instead, you have to build a factory the size of a Ford plant and separate them by various techniques such as running them through magnetic fields or whipping them around in centrifuges. That’s what we did in the Manhattan Project.

But there are different degrees of enrichment. In order to produce the nice calm chain reaction you get in a nuclear reactor — enough heat to boil water — you enrich the U-235 from 0.7 to 3 percent. That’s reasonably doable. In order to enrich up to bomb-grade material, however, you have to enrich to — can you guess? — 90 percent. That takes a long, long time and a lot of work. The Iranians have been trying to do it for years and haven’t gotten very far.

But that’s the reason a nuclear power plant can’t blow up like a bomb. It’s like the jar of Vaseline in your medicine cabinet — there’s not nearly enough of the key ingredient in there to explode.

It’s also the reason why it’s much more difficult to build a nuclear weapon than most people imagine.”

Now if you can communicate with the same level of clarity as Mr Tucker has demonstrated you’re set!

If not, you should seriously consider attending our Killer Kopywriting Workshop – your business’ future depends on it whether you want to admit it to yourself or not.


How to increase direct mail response rates

Everyone involved in direct mail wants to increase response rates. I came across a blog post that explains how you can significantly increase direct mail response rates. I’ve used this strategy countless times. Of course you don’t want to overdo using post it notes as the video below confirms.

16 Ways to grow your business

Checkmark nice

If you could do just one of these things a day, imagine what would be possible:

  1. Write a new short blog post about something you saw through Google Alerts.
  2. Post a useful comment on a forum or blog that your perfect customers commonly frequent.
  3. Send a Top 10 list or helpful article to your clients and prospects.
  4. Make one phone call to a new buyer to thank them for their business. Continue reading ’16 Ways to grow your business’

Great Lead Generation Idea

Monica and I were in Perth recently for an event we staged for engineers, called Slide Rule Thinking In The Internet Age. We had difficult getting a taxi and walked over to a hotel lobby and asked the concierge to call us a taxi. That’s when limousine driver/owner Graeme Main showed up offering a free ride to the event venue. Of course we accepted. He explained he does this to promote his service to a discerning clientele, with no strings attached.

I was blown away by his sincerity and authenticity which is why I wanted to blog about it. If you’re in Perth and need a hire car or limousine, Graeme’s your man. He can be reached on his mobile on 0414 392 226.

Moral of this story – “pay it forward” and you’ll be amazed what people will do to reward you!

Thanks Graeme!

$5,000 Guaranteed In The Next 12 Months

We’ve all heard of the classic money back guarantee, but where else have you heard of someone guaranteeing results? That’s exactly what we’re doing for our next 2 programs – Etch-A-Sketch Thinking In The iPad Age and Become The Next Corporate Rockstar.

Exponential Programs - Etch-A-Sketch IconEveryone gets to a point where they run out of fresh new ideas. What if there was a way to always have ideas ready to be deployed? What if these strategies were proven to work? How about is they were GUARANTEED to work?

That’s the premise of this unique event. We’re GUARANTEEING that you will produce at least $5,000 in the next 12 months as a result of attending the program. There is no legal fine print, no strings attached.

We can and are putting our money where our mouth is. No hype. No exaggerations. No smoke and mirrors. A simple iron-clad Results-Based Guarantee.

You can click on the image or this hyperlink > Etch-A-Sketch Thinking In The iPad Age. When all is said and done, if we’re willing to GUARANTEE $5,000 in the next 12 months, you can only imagine how much we expect you to make!

Advertising Case Study: Barber Shop

This is a classic advertising story that is worthy of repetition. It’s not just funny, but exceptionally valuable when you extract from it lessons that you can leverage from it. Enjoy!

A barber had been noticing that his clients had been dropping off slowly over the last eighteen months or so. He blamed the economy and people moving on and such things and just kept plodding on as you would expect.

The last straw for him was when,  just two doors down from his barber shop, someone opened up another barber shop! His competitor put up signage all over the front of the store windows announcing “hair cuts $5” .

When they opened, there were people spilling out the door lining up for haircuts. This went on for days and as you can guess his clients dropped off dramatically to the point that he decided that he would rather sit at home watching Oprah than do hair cuts for five dollars. He even decided he would close down his shop at the end of the week.

That afternoon, a gentleman walked in and asked if he could get a hair cut. The barber warned him that he charged fifteen dollars. The gentleman said that’s fine as he did not have time to stand in line and wait two hours for the barber two doors down .

After he finished the gentleman stood up looked and thanked the barber for a really good haircut. He also said he would be back next time he needed a trim because he was very satisfied with his haircut. That’s when the barber advised him that he was going to close his shop because he couldn’t compete with $5 hair cuts.

The gentleman looked at him smiled and asked “If I can increase the number of clients, would you be willing to pay me two hundred dollars?” The barber said he would only have two days to do it since he was going to close the shop on the third day. The gentleman confidently said that would not be as issue. The barber could not help but like this cocky guy in a suit and since it was only two hundred dollars, he thought he really didn’t have much to lose.

The next day, when the barber showed up, there were people waiting for him to open his door! They continued to stream in all day his phone was ring hot taking bookings! He was so busy that by the end of the day, he was exhausted. He could not remember ever being that busy.

The next day the same thing happened and about lunch time the gentleman walked in smiling and asked how things were going. The barber told him about all the clients and bookings and asked him what he did to change things around so quickly -  hoping he hadn’t done anything illegal. The gentleman smiled and assured the barber that everything was OK and that after work there would be something out the front of the store for him.

That night, the barber walked out the front of his shop and saw an A frame – he could not stop laughing when he read what was written:

FIVE DOLLAR HAIRCUTS FIXED HERE

This is a totally exponential strategy – but here are a few questions I have for you.

  • How can you use this story to your advantage?
  • How can you leverage someone else’s efforts in a legal and morally acceptable way?
  • How can you make the most of your marketing budget to get the very best results?

A lot of people have either heard this story or others similar to it. They get a laugh and move on to something else.

Very few learn the lesson. Very few learn HOW to leverage something like this.

That’s what I teach my clients to do, as their business coach, adviser or mentor. I explain to them that this is not just a funny story. It’s a lesson to be learned and applied. I then usually explain via one of my case study examples or one from a client.  In this case, I heard this story and used it to close a $250,000 sale to a top 50 ASX company.

I know you’d love to know how I did that, but sorry – I keep that information for my Platinum Members!

The thing about having an Exponential Mindset is not just thinking differently, but making sure you walk the thought. That only happens when you’re taught how to translate a great story like this one INTO a practical system and process that you can use in your own business.

Otherwise, it’s just another fun story to tell mates over a cold beer at your local.

If you want someone to help you turn things around, like the barber – contact us and we’ll show you how to get people lining up at your shop front door, into your business or if you’re online – visiting your website.

Transactional Relationship Marketing

Google “transactional marketing” or “relationship marketing” and you’ll get thousands of hits with titles like “relationship marketing vs transaction marketing”. Basically, transactional marketing is thought of as a thing of the past, while relationship marketing is the bright future that businesses should be striving towards.

Transactional Relationship Marketing: The Cost Effective and Environmentally Friendly Strategy

Transactional Marketing

Transactional marketing is an approach that focuses upon one-off exchanges with consumers.”

“Transactional marketing: Orientation towards single purchase. Limited direct customer / supplier contact. Focus on product benefits. Emphasis on near-term performance. Limited level of customer service. Goal of customer satisfaction. Quality a manufacturing responsibility.”[ii]

Relationship Marketing

Relationship marketing is a business philosophy which aims to develop strong relationships with a range of stakeholders, such as suppliers, media, intermediaries and public organisations, as well as with customers.”

Relationship marketing is a form of marketing that emerged in the 1980s, in which emphasis is placed on building longer term relationships with customers rather than on individual transactions. It involves understanding the customers’ needs as they go through their life cycles. It emphasizes providing a range of products or services to existing customers as they need them.”

The new kid on the block is a strategy called Transactional Relationship Marketing, or TRM. This is a process trademarked by direct mail company, Hermes Precisa (HPA).

Transactional Relationship Marketing Continue reading ‘Transactional Relationship Marketing’

How To Market Your Restaurant On The Internet

Dr Marc Dussault -How To Market Your Restaurant-1I recently spoke at the 2010 Food Services Australia Show. I presented a summary of “How To Market Your Restaurant To Fill Your Empty Tables”. This all came about because of the 2010 Exponential Entrepreneur Of The Year Winner, Gavin Buckett, also known as the Gourmet Guardian, Australia’s premier Food Safety Specialist and HACCP Certification Expert who put me in contact with the show organisor.

One of the things I didn’t have time to cover is why a restaurant needs to be on the Internet – trust me, it’s not what you think!

Watch this 3-minute video to find out what 95% of people on the Internet don’t know… that can make the difference between a restaurant full of paying customers and one filled with empty tables.

20 Tips To Boost Your Direct Mail Response Part 2 Of 2

Today’s post is the second of a two-part list of 20 Tips to Boost Your Direct Mail Response. Direct Mail is still a very effective way to market your products and services. To learn the art and science of Direct Marketing, you should consider our Killer Kopywriting System.

10 More Tips To Boost Your Direct Mail Response Part 2 Of 2

Continue reading ’20 Tips To Boost Your Direct Mail Response Part 2 Of 2′

20 Tips To Boost Direct Mail Response Part 1 of 2

Today’s post is the first of a two-part list of 20 Tips to Boost Your Direct Mail Response. Direct Mail is still a very effective way to market your products and services. To learn the art and science of Direct Marketing, you should consider our Killer Kopywriting System.

20 Tips To Boost Your Direct Mail Response Part 1 Of 2

Continue reading ’20 Tips To Boost Direct Mail Response Part 1 of 2′

Selling To Non-English Speaking Prospects

This 4 minute YouTube video takes a fun approach to resolving the challenge of breaking the language barrier in selling to non-English speaking prospects… Sometimes the obvious is well… obvious!

The Interweb Is NOT A Fad

If you are not a subscriber to my Internet Mastery Blog, shame on you. That means you missed out on this amazing YouTube video on the Social Media Revolution that I published a few weeks ago. Click on the hyperlink now and make sure you watch the video – it will shatter your preconceived notions that the Interweb is just a fad.