I recently created a short YouTube video (48 seconds) that highlights what you can do with the exponential power of the Internet.

In less than 1 minute, I am able to introduce myself as The Exponential Growth Strategist, promote my 1 Percent Improvement Doctrine to help you get more done with less effort, and make sure your business gets noticed by going from Bland To Brand.

And that’s just 20 seconds into the 48 second video!

Then I explain that you can increase conversions and sales with our Killer Kopywriting System as well as get news leads for a fraction of the cost with our brand new Internet Sales Lead Generation Toolkit so you can acquire the Mindset Of A Champion and win in business!

All of that in less than a minute!

The reason this video is on my Business Coaching And Mentoring blog is because all of our Internet Marketing Strategies are geared for REAL businesses who want to sell more of their products and/or services.

The Internet and its multimedia capabilities enable you to do that at a fraction of the cost, with minimum effort.

This entire campaign took me about 1 hour and cost less than $100 in total.

That’s hard to beat with ‘traditional advertising’.

Clients see you in one of two ways, either as a COST or as a BENEFIT.

Examples of companies that are perceived as a ‘cost’

• Lawyers
• Dentists
• Plumbers
• Gym
• Search consultants/headhunters

Examples of companies that are perceived as a ‘benefit’

• Restaurants that you want to eat at (non fast food)
• Jeweller
• Concerts and events
• Zoo and other attractions
• Pubs, bars and other entertainment

Here’s the thing – UNLESS you transform yourself from a cost to a benefit, you’ll remain stuck in the vortex of price matching and discounting – BECAUSE the prospects SEE you as a cost and not as a benefit.

Read More »»

I was just talking with a print publisher explaining to her that I am a firm believer in the immense value of print media – EVEN if we are in a digital age, we are still not about to forego print anytime soon. Print just has to COMPLEMENT digital capabilities. Both print and digital can and SHOULD co-exist at least for another 5 years (if not a lot longer).

If we look at email versus direct mail, you’d think the physical mailing would be on its way out, but there has been a resurgence of direct mail BECAUSE of the overload of electronic media. Most people sign up for every email subscription and don’t manage their inbox very well.

Recent research estimates the number of emails sent per day to be around 294 billion which means more than 2.8 million emails are sent every second and some 90 trillion emails are sent per year. Even though most are spam and viruses, emails are sent by around 2.5 billion genuine email users.

Regardless of the Internet Statistics, they all point to electronic information overload with the average professional receiving more than 100 e-mails every day. That’s enough to load up your inbox quicker than you can clean it out.

That’s why the physical mailing has not only become an attractive alternative to email and online marketing, but a source of pre-screened and highly qualified visitors.

The Retail Advertising and Marketing Association (RAMA, USA) report that consumers are most motivated to begin an online search after viewing advertisements in magazines followed by ads on television and then newspapers.

Offline Consumers Come Online Via Magazines

What print media publishers need to recognise and appreciate
is the tactile aspect of their product

Nothing beats having a newspaper, magazine or book in hand. I totally understand the sexiness of an iPad, but it’s NOT the same experience. It’s a DIFFERENT ONE.

That’s the point I’m trying to make.

Print is print is print.

When publishers forget that, the game is over.

So what is a print publisher to do?

1. Embrace digital technology to complement, supplement and enhance the print medium with additional features and benefits.
2. Link the print medium to online alternatives with polls, surveys, feedback, audio and video components. A print article can easily be an introduction to a full in-depth interview or book chapter available online as an opt-in download.
3. Print-exclusive promotions such as tear-out coupons (identified as such) can bolster subscriptions and/or increase distribution.
4. Physical distribution costs can be shared with partners who have a vested interest in the publication’s increased reach.
5. Want to know more ideas and suggestions, contact us – it’s what we do for our clients!

A recent study showed that about 8 in 10 Canadians read a newspaper each week with American weekly and British daily readership at 64 and 49% respectively.

Magazines Canada reports that magazines are read by all age groups, and an average of 78 % read a magazine within the last 30 days.

An analysis by the Magazine Media Fact Book reveals American magazine reading habits include 93% of adults reading magazines for an average of 42 minutes per issue.

If you think it’s only the senior demographic that is holding on to physical print media, you’re dead wrong!

A recent study discovered that North American consumers, aged 18-34, prefer direct mail over online media for many types of marketing communications.

Examples of consumer preferences for offline versus online are:

But there’s a condition for the young generation to hold on to traditional print media.it’s vital that there be a cross-channel synergy between digital and direct mail for it to be effective.

So there you have it, if you want to get more sales in 2012, you need to go back to traditional offline marketing and leverage it with online ‘web enabled’ benefits.

There is a four step process everyone goes through as they make a purchase.

1. Consider – Before anyone makes a decision, they must consider this opportunity. Most salespeople skip this step to their detriment.
2. Decision – This is when the ‘sale’ takes place. However, most ineffective salespeople skip the consideration stage and try to force the decision that was never even considered.
3. Commit – Without a commitment, a sale is not a sale. As many as 20 to 40% of sales are lost due to a lack of commitment requested of the purchaser.
4. Resolve – Making sure the commitment is followed up and followed through to its conclusion to ensure the sales is completed. Up to 10% of sales are left unattended and therefore lost.

Consider – or lack thereof is the number one source of lost sales, by a long shot. Anecdotally, as many as 4 out 5 sales are lost because the prospects never considered the offer being presented in the first place. Without it, there is no decision to be made.

So how does one go about having people consider their offer or proposal? Read More »»

If you’ve been transfixed by the catastrophic events in Japan, you’ve seen and heard the media’s insatiable appetite for fear mongering.

I heard a quote ” Facts Whisper, Fear Screams” that I thought was appropriate and timely.

I am staging my Killer Kopywriting Workshop this weekend in Sydney – if you want to attend, give us a call on 0421 516 689.

Anyway, as I prepare my content for the workshop, I am going to include examples from the Japanese tragedy because so many lessons can be learned.

First, the misinformation and need for NEGATIVE propaganda prevails all media – we know that “STORM WARNING” gets more attention than “ANOTHER NICE DAY”…

But the fear mongering has reached a climax in recent times. Whenever there is doubt, a extreme, provocative word will be used rather than its more realistic, subdued alternative.

Why this is important is because with your business marketing , you need to do the same – using your own ethical and moral compass to guide you.

Example #1: Japanese Radiation Fears

We’ve recently heard or read the headlines that are a variation of this: “Radioactive traces have been found in Japanese milk“.

What about this headline…? ”

Radioactive Milk Only A Danger After 58,000 Glasses

I prefer the second one – don’t you?

Have a read of the article for an outstanding example of Killer Kopywriting.

Example #2: Nuclear Reactor Explosion and Vaseline

William Tucker published a book called Terrestrial Energy: How Nuclear Power Will Lead the Green Revolution and End America’s Long Energy Odyssey.

In it, he adroitly explains nuclear power with a brilliant analogy to Vaseline?

“Nuclear Power is it prohibitively dangerous? Is a nuclear reactor an atomic bomb waiting to explode? And the perennial question — what are we going to do with all that horrible nuclear waste?

Let’s start with the idea that a reactor can explode. The next time someone asks you this, answer them, “Do you have a jar of Vaseline athome in your medicine cabinet? And if so, do you lie awake at night worrying that it’s going to explode like a jar of napalm and set your house on fire?”

Look on the side of the Vaseline jar. It says “petroleum jelly.” It’s made out from oil. What is napalm? It is jellied gasoline. Can’t Vaseline blow up like napalm? Obviously not. But why? Because they contain different fractions of petroleum with different volatilities.

It’s the same with uranium. There are two types of uranium — “isotopes,” as we say. (They have different numbers of neutrons.) U-238 (238 neutrons) makes up 99.3 percent of the natural ore. It sheds a couple of protons occasionally but its half-life is 5 billion years and it’s relatively harmless. (The longer the half-life, the less “radioactive” an element is.) Uranium-235 is the powerhouse. It can split in half — “fission” — releasing huge amounts of energy. But U-235 constitutes only 0.7 percent of the natural ore. It’s so sparse it can’t undergo the “chain reaction” that leads one breakdown of an atom to produce others.

As a result, in order to set of a chain reaction you have to “enrich” the U-235 to a higher percentage than the natural ore. This is extremely difficult because it can’t be done chemically — they both have the same chemical properties. Instead, you have to build a factory the size of a Ford plant and separate them by various techniques such as running them through magnetic fields or whipping them around in centrifuges. That’s what we did in the Manhattan Project.

But there are different degrees of enrichment. In order to produce the nice calm chain reaction you get in a nuclear reactor — enough heat to boil water — you enrich the U-235 from 0.7 to 3 percent. That’s reasonably doable. In order to enrich up to bomb-grade material, however, you have to enrich to — can you guess? — 90 percent. That takes a long, long time and a lot of work. The Iranians have been trying to do it for years and haven’t gotten very far.

But that’s the reason a nuclear power plant can’t blow up like a bomb. It’s like the jar of Vaseline in your medicine cabinet — there’s not nearly enough of the key ingredient in there to explode.

It’s also the reason why it’s much more difficult to build a nuclear weapon than most people imagine.”

Now if you can communicate with the same level of clarity as Mr Tucker has demonstrated you’re set!

If not, you should seriously consider attending our Killer Kopywriting Workshop – your business’ future depends on it whether you want to admit it to yourself or not.

Everyone involved in direct mail wants to increase response rates. I came across a blog post that explains how you can significantly increase direct mail response rates. I’ve used this strategy countless times. Of course you don’t want to overdo using post it notes as the video below confirms.

If you could do just one of these things a day, imagine what would be possible:

1. Write a new short blog post about something you saw through Google Alerts.
2. Post a useful comment on a forum or blog that your perfect customers commonly frequent.
3. Send a Top 10 list or helpful article to your clients and prospects.
4. Make one phone call to a new buyer to thank them for their business. Read More »»

Monica and I were in Perth recently for an event we staged for engineers, called Slide Rule Thinking In The Internet Age. We had difficult getting a taxi and walked over to a hotel lobby and asked the concierge to call us a taxi. That’s when limousine driver/owner Graeme Main showed up offering a free ride to the event venue. Of course we accepted. He explained he does this to promote his service to a discerning clientele, with no strings attached.

I was blown away by his sincerity and authenticity which is why I wanted to blog about it. If you’re in Perth and need a hire car or limousine, Graeme’s your man. He can be reached on his mobile on 0414 392 226.

Moral of this story – “pay it forward” and you’ll be amazed what people will do to reward you!

Thanks Graeme!

We’ve all heard of the classic money back guarantee, but where else have you heard of someone guaranteeing results? That’s exactly what we’re doing for our next 2 programs – Etch-A-Sketch Thinking In The iPad Age and Become The Next Corporate Rockstar.

Everyone gets to a point where they run out of fresh new ideas. What if there was a way to always have ideas ready to be deployed? What if these strategies were proven to work? How about is they were GUARANTEED to work?

That’s the premise of this unique event. We’re GUARANTEEING that you will produce at least $5,000 in the next 12 months as a result of attending the program. There is no legal fine print, no strings attached.

We can and are putting our money where our mouth is. No hype. No exaggerations. No smoke and mirrors. A simple iron-clad Results-Based Guarantee.

You can click on the image or this hyperlink > Etch-A-Sketch Thinking In The iPad Age. When all is said and done, if we’re willing to GUARANTEE $5,000 in the next 12 months, you can only imagine how much we expect you to make!

This is a classic advertising story that is worthy of repetition. It’s not just funny, but exceptionally valuable when you extract from it lessons that you can leverage from it. Enjoy!

A barber had been noticing that his clients had been dropping off slowly over the last eighteen months or so. He blamed the economy and people moving on and such things and just kept plodding on as you would expect.

The last straw for him was when,  just two doors down from his barber shop, someone opened up another barber shop! His competitor put up signage all over the front of the store windows announcing “hair cuts $5” .

When they opened, there were people spilling out the door lining up for haircuts. This went on for days and as you can guess his clients dropped off dramatically to the point that he decided that he would rather sit at home watching Oprah than do hair cuts for five dollars. He even decided he would close down his shop at the end of the week.

That afternoon, a gentleman walked in and asked if he could get a hair cut. The barber warned him that he charged fifteen dollars. The gentleman said that’s fine as he did not have time to stand in line and wait two hours for the barber two doors down .

After he finished the gentleman stood up looked and thanked the barber for a really good haircut. He also said he would be back next time he needed a trim because he was very satisfied with his haircut. That’s when the barber advised him that he was going to close his shop because he couldn’t compete with $5 hair cuts.

The gentleman looked at him smiled and asked “If I can increase the number of clients, would you be willing to pay me two hundred dollars?” The barber said he would only have two days to do it since he was going to close the shop on the third day. The gentleman confidently said that would not be as issue. The barber could not help but like this cocky guy in a suit and since it was only two hundred dollars, he thought he really didn’t have much to lose.

The next day, when the barber showed up, there were people waiting for him to open his door! They continued to stream in all day his phone was ring hot taking bookings! He was so busy that by the end of the day, he was exhausted. He could not remember ever being that busy.

The next day the same thing happened and about lunch time the gentleman walked in smiling and asked how things were going. The barber told him about all the clients and bookings and asked him what he did to change things around so quickly -  hoping he hadn’t done anything illegal. The gentleman smiled and assured the barber that everything was OK and that after work there would be something out the front of the store for him.

That night, the barber walked out the front of his shop and saw an A frame – he could not stop laughing when he read what was written:

FIVE DOLLAR HAIRCUTS FIXED HERE

This is a totally exponential strategy – but here are a few questions I have for you.

• How can you use this story to your advantage?
• How can you leverage someone else’s efforts in a legal and morally acceptable way?
• How can you make the most of your marketing budget to get the very best results?

A lot of people have either heard this story or others similar to it. They get a laugh and move on to something else.

Very few learn the lesson. Very few learn HOW to leverage something like this.

That’s what I teach my clients to do, as their business coach, adviser or mentor. I explain to them that this is not just a funny story. It’s a lesson to be learned and applied. I then usually explain via one of my case study examples or one from a client.  In this case, I heard this story and used it to close a $250,000 sale to a top 50 ASX company.

I know you’d love to know how I did that, but sorry – I keep that information for my Platinum Members!

The thing about having an Exponential Mindset is not just thinking differently, but making sure you walk the thought. That only happens when you’re taught how to translate a great story like this one INTO a practical system and process that you can use in your own business.

Otherwise, it’s just another fun story to tell mates over a cold beer at your local.

If you want someone to help you turn things around, like the barber – contact us and we’ll show you how to get people lining up at your shop front door, into your business or if you’re online – visiting your website.

Google “transactional marketing” or “relationship marketing” and you’ll get thousands of hits with titles like “relationship marketing vs transaction marketing”. Basically, transactional marketing is thought of as a thing of the past, while relationship marketing is the bright future that businesses should be striving towards.

Transactional Relationship Marketing: The Cost Effective and Environmentally Friendly Strategy

Transactional Marketing

“Transactional marketing is an approach that focuses upon one-off exchanges with consumers.”

“Transactional marketing: Orientation towards single purchase. Limited direct customer / supplier contact. Focus on product benefits. Emphasis on near-term performance. Limited level of customer service. Goal of customer satisfaction. Quality a manufacturing responsibility.”[ii]

Relationship Marketing

“Relationship marketing is a business philosophy which aims to develop strong relationships with a range of stakeholders, such as suppliers, media, intermediaries and public organisations, as well as with customers.”

“Relationship marketing is a form of marketing that emerged in the 1980s, in which emphasis is placed on building longer term relationships with customers rather than on individual transactions. It involves understanding the customers’ needs as they go through their life cycles. It emphasizes providing a range of products or services to existing customers as they need them.”

The new kid on the block is a strategy called Transactional Relationship Marketing, or TRM. This is a process trademarked by direct mail company, Hermes Precisa (HPA).

Transactional Relationship Marketing Read More »»

I recently spoke at the 2010 Food Services Australia Show. I presented a summary of “How To Market Your Restaurant To Fill Your Empty Tables”. This all came about because of the 2010 Exponential Entrepreneur Of The Year Winner, Gavin Buckett, also known as the Gourmet Guardian, Australia’s premier Food Safety Specialist and HACCP Certification Expert who put me in contact with the show organisor.

One of the things I didn’t have time to cover is why a restaurant needs to be on the Internet – trust me, it’s not what you think!

Watch this 3-minute video to find out what 95% of people on the Internet don’t know… that can make the difference between a restaurant full of paying customers and one filled with empty tables.

Today’s post is the second of a two-part list of 20 Tips to Boost Your Direct Mail Response. Direct Mail is still a very effective way to market your products and services. To learn the art and science of Direct Marketing, you should consider our Killer Kopywriting System.

10 More Tips To Boost Your Direct Mail Response Part 2 Of 2

Read More »»

Today’s post is the first of a two-part list of 20 Tips to Boost Your Direct Mail Response. Direct Mail is still a very effective way to market your products and services. To learn the art and science of Direct Marketing, you should consider our Killer Kopywriting System.

20 Tips To Boost Your Direct Mail Response Part 1 Of 2

Read More »»

This 4 minute YouTube video takes a fun approach to resolving the challenge of breaking the language barrier in selling to non-English speaking prospects… Sometimes the obvious is well… obvious!

If you are not a subscriber to my Internet Mastery Blog, shame on you. That means you missed out on this amazing YouTube video on the Social Media Revolution that I published a few weeks ago. Click on the hyperlink now and make sure you watch the video – it will shatter your preconceived notions that the Interweb is just a fad.

Every once in a while I get carried away with ideas, thoughts and what I call distinctions (key tips and techniques that make all the difference in producing results)… Today is one of those days. This post covers what I call the basics of Exponential Marketing for both the NOVICE as well as the VETERAN of Exponential MasterMind Thinking.

Exponential Marketing 101: Mindset

It all started for me with Albert Einstein’s quote “The thinking that got us to where we are is not the thinking that will get us to where we want to be.” That hit me like a two-by-four across the head when I first hear that in my mid twenties…

If you are in your twenties or can remember what you were thinking back then, chances are you were like me – thinking you ‘knew it all’ or at least knew enough…

Boy were we wrong!

So if we have to change our thinking – HOW exactly do we do that? That’s a dilemma and conundrum wrapped up in a paradox!

I was able to make my first quantum leaps (to use some of Einstein’s terminology) listening to Anthony Robbins for Personal Peak Performance Development. It’s important to note that he is a PEAK PERFORMANCE coach, not just a ‘positive mental attitude’ motivator – in fact he hates being called a motivational guru – for a reason.

Motivation is empty – it just gets you fired up with nowhere to go.

Personal Peak Performance is all about knowing who you are and using THAT knowledge to propel you to an outcome, goal or even a life-long dream. In as much as Tony Robbins is great, don’t get me wrong – he is the world’s best at what he does – his teachings, programs, events and products are not enough.

That’s when I learned I needed to triangulate multiple frameworks from other world-leading minds such as marketing genius Jay Abraham, sales master Brian Tracy and spiritual and philosophical mentor Deepak Chopra.

Triangulation in simple terms is like what a Global Positioning Satellite (GPS) does to locate you on the earth – it takes each dimension (x, y and z) and determines where you are along the axis to pin point your exact location.

What I do for myself (and now my clients) is create a continuum of strategies, tactics and techniques along the 4 axes (peak performance, marketing, sales and philosophy) whereby the INTERSECTION of these 4 dimensions is the point where your Exponential Potential is released to give you a quantum breakthrough.

I know it sounds surreal and I guess it is for the uninitiated.

Once you adopt an Exponential  Mindset, it’s like learning a new language – you stop translating and start thinking in the new language – only then can you consider yourself fluent… In linguistics, fluency means you can communicate with a whole new group of people who speak that language. In business, that fluency means abundant wealth and success – because you now possess the language of profitable thinking.

I call this antimimeticisomorphism. I even have a website dedicated to having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort at the lowest cost.

I have a series of fun videos on the concept on my Personal Mastery Blog under the category antimimeticisomorphism.

I am about to publish a bestseller of the same name – via an interactive publishing model involving a small group of contributors that has already spawned a secret website.

As you can see for yourself – this is a VERY different way of doing things… That’s the whole point!

But you know what? It’s also great fun – producing new, exciting products like the Marc-Ka-Ching Kube™ and concepts like the 1 percent improvement doctrine outlined in the following two short YouTube videos.

The 1 Percent Improvement Doctrine 1/2

Read More »»

I know this sounds like a loaded question, but seriously – would you like to have a continuous stream of QUALIFIED PROSPECTS showing up at your front door with credit card in hand WANTING to buy from you? Would that change things for your business a little?

I know you’re cynical. We’re in the middle of a recession and it sounds like hype. But don’t take my word for it – listen to what Sydney Plumber David Conroy of The Lone Drainer And Pronto has to say…

Sydney Plumber Gets New Leads For Free

“I re-launched our website using Exponential Internet Marketing Strategies suggested by Marc during my “Hour Of Power Consultation” (Scroll down to Component #10) and on the FIRST DAY I got two new leads that turned into PAYING CLIENTS. Within the first month (April) – we had 58 new clients and in the first week of May a whopping 20 new clients! All for FREE. Business is booming so much I have to consider hiring more plumbers!”

I am presenting in Melbourne on Tuesday 12 May 6-9 PM and the following week in Sydney 19 May 6-9 PM the concept of Flipping Websites For Profit at an Investor Briefing… What many people don’t know is that the FREE traffic generation strategies produce are REAL CLIENT LEADS for brick and mortar businesses.

REAL LEADS we need to give to businesses…

Businesses just like yours. Retail Stores, Gyms, Jewellers, Plumbers, Chiropractors, Naturopaths, Pilates Studios, Accountants, Life and Business Coaches, Food Safety Specialists, you name it.

With hundreds of websites creating leads DAILY – we need to know…

Do YOU want any of these leads?

If you do – you need to become a client. If you want to understand how this is possible, watch this short 3-minute video that well “says it all”…

YouTube Video That Explains How We Can Give You FREE Leads For Your Business

What we do is create the boat and get the fish to jump. Once they are in our boat, we need to know – do you want these QUALIFIED LEADS?

Interesting concept isn’t it?

It’s Exponential and you can benefit – WHEN you get with the Program – The Exponential Program. Come to the Investor Briefing to find out what this is all about.

Attend The Wealth Without Worries Investor Briefing To Discover How You Can Get NEW LEADS Into Your Business For FREE!

Sam Kritsotakis of Eskae Jewellers has done it again – created a simple exponential marketing strategy to boost his sales, better serve his customers and also increase his client list. I would guess he did all this in less than one hour…

The strategy is self-evident, but then again you have to ask yourself “Why doesn’t everyone do this?”

Read More »»

What would happen if your marketing worked? Answer the questions in the Business Marketing Autopsy and you’ll discover the profit cancers that may be killing your sales… Click on the banner below to access it for FREE.

Usually $297, it’s yours for FREE, until I change my mind… Which could happen at any time. Don’t wait, it’s not worth the risk to your business’ health.