Archive for the 'Marketing Mistakes To Avoid' Category

Branding Blunders To Avoid When Choosing A New Business Name

As I previously blogged, coming up with a great business name is not easy. Especially now that we have to deal with other businesses from around the world that might be using the name. With the Internet, we need to think globally instead of locally. I followed up my original blog article with a 9-point […]

Exponential Marketing 101

Today’s topic is the example of a good idea that could have been great. First, have a look at this IT workshop Money Back Guarantee proposition… Don’t get me wrong, it’s different and will probably resonate quite well with the target audience, but can you pick up the sub-optimal presupposition? It’s not obvious… Re-read it […]

Top Blog Posts Of 2014

Here are my picks for my top 10 blog posts of 2014. There is nothing more powerful than 20/20 Foresight to know what’s coming in 2015… This is my favourite YouTube video of the year – brilliant – Word Crimes are committed by too many people’s. Antimimeticisomorphism is easier said than done – this example […]

Project Pitfalls

We all want to avoid mistakes, which is easier said than done. That’s why this collection of Project Planning Pitfalls and Management Mistakes sponsored by Nebo Engineering is so funny and so true! Click on the image to download the collection from Nebo Engineering‘s website. This document is just another Exponential Marketing Strategy aimed at […]

Marketing Mistakes To Avoid – Hitler Billboard

What were they (not) thinking?!? Unfortunately most of the marketing mistakes people make are not this blatantly obvious. I say unfortunately because if they are not obvious, then they are not recognised for the true blunders they are. These are silent killers that erode a company’s profits often to the complete ignorance of the business […]

Digging yourself into a hole

I just came back from a trip to North America where I met some very smart and ambitious business people. In contrast, upon my return to Australia, I came across a 19-year old squash player who wants to make it on to the professional tour who said “I don’t have a coach, I prefer to […]

What you can learn from watching ‘Breaking Bad’

I just recently purchased the first two seasons of Breaking Bad on DVD. I rarely watch TV and when I do, it’s when it suits me. Time shifting is one of the many personal productivity principles I teach. Breaking Bad is the ideal example of what happens when you adopt an emergent strategy approach without […]

The power of a story – video

There are many concepts, strategies, techniques and approaches that make Exponential Marketing so effective, efficient and economical. One of the foundational building blocks is what I call Killer Kopywriting. It’s more than just words that sell, it’s a system that teaches you how to establish Killer Konversations that Kreate Killer Kampaigns to Konvert more Klients. […]

Message getting lost in the crowd?

Do you feel like no matter what you do, no one is getting your message? Getting noticed is not about being provocative or sensationalistic, but without extreme measures these days, it IS harder than ever to get noticed and have your message reach your intended audience. There is however a tried and tested way to […]

Why Smart Business People Fail

In a previous blog post, I touched on several foundational concepts that can help you to go from establishing motivation to creating momentum. Today, I want to focus on the catalyst, the initial trigger(s) that can help you start the process. First and foremost, to get moving, you need to overcome inertia. Inertia is defined […]

Killer Kopywriting

Whenever I teach Killer Kopywriting – using words that sell – I make sure to emphasise that there is always a balance between what is said and is meant. Sometimes it’s subtle and sometimes it’s lost in translation… 😉

Online and offline advertising: The Double Whammy

Does combining offline and online mean double the costs or double the profits? That’s a perplexing question that baffles many small business owners and independent retailers. What works for multinational corporations with deep pockets doesn’t work for small businesses with shoe-string budgets. Even though today’s empowered consumers expect to interact with brands across a wide […]

Is Print Dead?

I recently blogged that print media is alive and well, but there are still some skeptics out there who don’t fully understand why that’s the case. First, let me deal with the obvious issue – print IS declining. There is no question that it has peaked and it’s decreasing quickly, but it’s far from dead […]

Are you playing your instrument in the wrong place?

A man sat at a metro station in Washington DC and started to play the violin; it was a cold January morning. He played six Bach pieces for about 45 minutes. During that time, since it was rush hour, it was calculated that 1,100 people went through the station, most of them on their way […]

Muddled Messages

I recently blogged and asked if your clients understand you. Today’s photo of the week is a great reminder of the need to avoid muddled messages. In marketing and sales, the clarity of the message is a key component of success. That being said, all too often, messages get muddled by the time they reach […]

Benefits Versus Features

We all know how effective Apple’s commercials and advertising are, but why are they so persuasive? In this instance it’s the singular focus on benefits rather than features. In our Killer Kopywriting System, we explain this in full detail, but for today’s blog post ‘exercise’, just watch this video and see if you can do […]

Do your clients really understand you?

Sometimes you might think you’re being understood when the exact opposite is true. In business, the art and science of clear communication is the key to success in sales and marketing. Writing good copy is easier said than done, which is why we developed a system to teach you the most important elements of writing […]

Verbal Vomit

Being exponential, I am always fascinated by how people abuse jargon and terminology to confuse and muddle their messages. Jargon consists of technical terminology that makes perfect sense to your colleagues and co-workers but is annoying, useless and even confusing to outsiders like your clients, prospects and suspects. The #1 culprits are politicians who babble […]

Copywriting: Art And Science

Killer Kopywriting is one of the most potent business skills an entrepreneur or business executive can learn to grow a business. There is no substitute for literary precision and artistry when it comes to selling products and services. That being said, sometimes contrast is needed to fully grasp the power of words to communicate a […]

Don’t Feed Rumours

As a recent Economist Magazine article explains, denial is useless. Spread happy truths instead. ‪“A lie gets halfway around the world before the truth has a chance to get its pants on. ” ‬ ‪Winston Churchill‬ IF YOU Google the phrase “Middle East rumours”, the first link that pops up is not, as you might […]