Every year, we stage the Exponential Business Building Bootcamp which is 3 full-on days where entrepreneurs and business people get together to learn the best strategies that are proven and tested to work. Each time it’s staged, there is new content, examples and case studies from real Australian businesses just like yours. Case studies that defy the odds and in some cases are so astonishing that unless you met the business owner face-to-face to ask him or him how she did it, you’d never believe it was possible let alone THAT EASY.

That being said, HUNDREDS of people have attended Bootcamps, but only DOZENS have attended more than once. Most people think once the box is ticked, that’s it. “They know it all.”

That’s like thinking one tennis lesson is enough to make you Roger Federer or Serena Williams.

Today’s post is two examples from multiple Bootcamp attendees…

Business Growth Strategy Case Study #1: Bree Robbins of Paddington Pups

At the Bootcamp, I use antimimeticisomorphism examples that show how thinking differently can trigger innovative and creative ideas. One of the images was appropriate for Bree since she owns a doggy day care in Brisbane. The day after the Bootcamp, I sent her the impossible dog photo along with some links and voila! We both optimised our search engine rankings.

On the last night of every Exponential Business Building Bootcamp there is a session on Internet Strategies where participants can ask any question to increase their online traffic, sales and/or conversions. The Internet Marketing Strategies we teach are proven and tested for real brick and mortar businesses – not the spam0like ‘link building’ and other affiliate marketing strategies associated with get rich quick schemes. The strategies we teach are based on leveraging my 1 Percent Improvement Doctrine.

Business Growth Strategy Case Study #2: Gavin Buckett – The Gourmet Guardian

Another Exponential Growth Strategy, among the HUNDREDS covered at the Exponential Business Building Bootcamp is the strategy of preeminence. We spend all morning of day one covering all the tips and techniques to make sure you become the ultimate source of information, knowledge and expertise in your industry or market. The reasons you want to do this are beyond today’s blog post, but what I wanted to show you is how a multi-award winner takes action.

As part of  the Exponential Business Building Bootcamp there is Pre Program Preparation™ and Post Program Planning™ that ensures participants get the maximum out of the event. Today, Gavin responded to message #9 with the following:

“The statistic I found WHILE AT THE BOOTCAMP is that out of 2070 members of the Australian Institute of Food Science and Technology (AIFST), only 25 (1%) have a cooking qualification/ experience. That means that 99% of my professional competitors have not worked in kitchens and food businesses.

Bare that in mind when you next go to the supermarket and try something new – 99% of food technologists have no practical cooking experience.”

Gavin Buckett is The Gourmet Guardian – an Australian Food Safety Specialist. You have to admit that with a quote like this (which he has started to use in his advertising and promotional material), you are positively predisposed to consider him more of an expert. That is one of the many reasons his business is growing by more than 200% per annum. He has attended the Exponential Business Building Bootcamp 4, maybe 5 times and each time gets additional distinctions to take his sales and profitability one level higher.

These two case studies show you first-hand how quick, easy and inexpensive these strategies are – that is the beauty and elegance of Exponential Marketing Strategies. You don’t need a multi-million dollar advertising budget – you just need to THINK and ACT EXPONENTIALLY. Contact us to find out how you can join the Platinum Program – it’s not just a great program, we guarantee that for every $1 you invest, you’ll make $3 – GUARANTEED!

Google “transactional marketing” or “relationship marketing” and you’ll get thousands of hits with titles like “relationship marketing vs transaction marketing”. Basically, transactional marketing is thought of as a thing of the past, while relationship marketing is the bright future that businesses should be striving towards.

Transactional Relationship Marketing: The Cost Effective and Environmentally Friendly Strategy

Transactional Marketing

“Transactional marketing is an approach that focuses upon one-off exchanges with consumers.”

“Transactional marketing: Orientation towards single purchase. Limited direct customer / supplier contact. Focus on product benefits. Emphasis on near-term performance. Limited level of customer service. Goal of customer satisfaction. Quality a manufacturing responsibility.”[ii]

Relationship Marketing

“Relationship marketing is a business philosophy which aims to develop strong relationships with a range of stakeholders, such as suppliers, media, intermediaries and public organisations, as well as with customers.”

“Relationship marketing is a form of marketing that emerged in the 1980s, in which emphasis is placed on building longer term relationships with customers rather than on individual transactions. It involves understanding the customers’ needs as they go through their life cycles. It emphasizes providing a range of products or services to existing customers as they need them.”

The new kid on the block is a strategy called Transactional Relationship Marketing, or TRM. This is a process trademarked by direct mail company, Hermes Precisa (HPA).

Transactional Relationship Marketing Read More »»

Sam Kritsotakis of Eskae Jeweller recently won one of six prestigious Exponential Entrepreneur Of The Year Awards. After-the-fact people often look ‘back’ and realise how obvious it is… Which is why I wanted to share with you one of the many Exponential Marketing Strategies we’ve taught him – leveraging case studies. Click on the hyperlink to read the case study that Sam has created.

You’ll quickly get involved in the situation his clients were faced with, one that is often quite intimidating for people who are focused on getting married or celebrating an anniversary. Making the right decision when it comes to customised jewellery is not easy. Sam, with his private studio makes the process personal, intimate and stress-free.

Leveraging case studies is one of the many exponential strategies I teach my Business Mastery Platinum Program Members to help them grow their businesses leveraging the 1 Percent Improvement Doctrine that wins them awards, but more importantly wins their clients hearts.

This 4 minute YouTube video takes a fun approach to resolving the challenge of breaking the language barrier in selling to non-English speaking prospects… Sometimes the obvious is well… obvious!

A lot of people ask me what the difference is between institutional advertising and call to action marketing. Simply put, institutional advertising is brand building and is only recommended when you have MILLIONS or BILLIONS in your marketing budget. Call to action marketing I don’t even call it advertising because it’s unilaterally focused on getting suspects to convert into prospects (take an action to show their interest in your product/service/offer) or prospects into clients (give you their money).

A friend of mine, Andrew Powell of Montreal, Canada asked me this outstanding question with the added twist that his company, Bogdon & Gross Furniture has been building furniture for over 80 years, using the tagline “Handcrafting your dreams since 1927″ and the e-mail signature “Canadian manufacturer of solid, hardwood furniture and supplier of Koosh ® mattresses – the world’s first high resiliency, soy-based foam Mattress.”

So here is the short version of the answer – something I cover at our Exponential Business Building and Internet Marketing Bootcamps…

Read More »»

Regardless of what you thought of Michael Jackson’s ‘lifestyle’ and peculiarities, his passing leaves us all with the awe of his talent, expression and  ability to entertain across boundaries of colour, race and generations. That brings up the question – what will your legacy be? What are you creating that will be left behind when you depart this world/existence/reality?

What will YOUR legacy be?

The reason this is important to think about now is because the NEW YEAR is upon us in a few days…

When would NOW be a good time to start planning to make 2010 You Best Year Ever? Hmmm

When you’re in business, you can create an on-going legacy, one that survives you – most don’t achieve that goal – but you can, if you PLAN FOR IT.

Start by THINKING ABOUT IT…

If you’re looking for advertising ideas, check out this website that has a growing collection of great advertising concepts. I promise you they are way out there – totally original and yes, absolutely positively EXPONENTIAL! Just click on the hyperlink and be amazed!

There are many instances when I get into a stream of consciousness ‘trance’ and really fun stuff happens. Sometimes I think people think it’s just fun and games, but it’s not – every single one has the opportunity to become a ‘business model or concept’ – here is one example that proves that when you run with something, you can make it into a viable business that really stands out above the crowd!

Antimimeticisomorphism Example: Felony Franks

Ray Keefe of Successful Endeavours recently reminded me that the following industries were represented at our recent Exponential Business Building Bootcamp. In so doing, he triggered a to do list item that I had been meaning to get to – which is one of the ways the Reticular Activation System works to help you get better results with less effort…

Industries represented at the 2009 Exponential Business Building Bootcamp

2009 Exponential Business Building Bootcamp Participants

- low cost electronics manufacture
- research and development consultancy
- Gym
- online directory
- IT and web services
- search engine optimisation and website hosting
- exponential business growth strategist
- engineering education
- pet store and services
- plumber
- customer service training
- precious metals investments
- sewing classes
- flipping websites for profit
- copywriter
- accounting services
- dental supplies and equipment
- personal breakthrough coach
- custom jeweller
- food safety certification and audit
- butcher
- artist and cartoonist

Then it dawned on me that I had a comprehensive list of industries that Exponential Marketing strategies had been proven and tested to work in…

Exponential Marketing Strategies Tested And Proven In These Industries

So if you’re in any of these industries, contact us and we’ll show you how to grow your business exponentially!

Read More »»

This is just a quick reminder to tune into Sydney’s “Money Talks” Radio Show hosted by David Haseldine on 2RRR 88.5 FM from 8-9 AM Wednesday 8 July 2009 to get some exponential ideas on stress free wealth creation. The podcast will be made available on www.NextBestStep.com.

By now, you know I own the word antimimeticisomorphism – which is having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort at the lowest cost. You can Google antimimeticisomorphism and all 400+ references are mine. That being said, you can also create an ACRONYM like Kellogg’s LCMs and leave it to people’s imagination to come up with their own interpretation.

Totally Exponential – IF you can create enough exposure to have ’some’ people to start thinking about it.

Go on and try to find out the answer – it’s fascinating to see the forum discussions out there = FREE branding!

I like it!

Whenever you do something within your business, you should take advantage of turning it into a FUN activity and then leveraging it as a marketing tool – like Geelong’s Gym did recently when they put up their new sign as part of their corporate facelift and branding makeover. They got their staff up on the scaffolding and turned it into a fabulous fun foto opportunity!

Geelong's Gym Puts Up New Sign!

The key is to have FUN and capturing that on ‘FILM’…

Geelong's Gym Puts Up New Sign!

It’s worth hiring a professional photographer to get it right. You want to capture the emotion, fun and enthusiasm of the event…

What do you have coming up that you can turn into a Fun Foto opportunity?

I hear it all the time… If only the economy wasn’t so bad, I’d be able to find a job. Maybe you would, maybe you wouldn’t. What I can tell you is that if you follow the following exponential marketing strategies, you’ll be able to find that job a lot faster and easier.

Recession Job Finding Tip #1

Go to www.LinkedIn.com and sign up for a FREE account. Invite anyone you know to join you. Connect to me on Linked In and you will INSTANTLY get 1.2 Million connections.

Once you’re on Linked In, you want to make sure your profile is 100% complete so search consultants (a.k.a. head hunters) can find you to offer you positions that otherwise are not advertised anywhere.

This is a skill you can acquire in my Internet Mastery Silver Momentum Membership to get jobs offered to you EFFORTLESSLY.

I have a 5-part article series that explains step-by-step how you can get and leverage 7 million connections on Linked in in 3 days. It’s part of all my Internet Mastery Programs.

Several years ago, I had the job search function activated within Linked In and I got ‘offers’ posted to my homepage every single day…

Imagine that – job opportunities coming to YOU automatically. Read More »»

In a recent post, I showed you what www.BrightLights.com.au put on their service vehicles to enhance their self promotion. Not to be out-done, The Lone Drainer And Pronto sent me these photos… How many Exponential Marketing Strategies can you count across all the images?

Self-Promotion Strategies

The Lone Drainer And Pronto!

The Lone Drainer And Pronto!

The Lone Drainer And Pronto!

The Lone Drainer And Pronto!

The Lone Drainer And Pronto!

Go ahead and count how many Exponential Marketing Strategies there are in these photos – I count at least 7…

If you’re looking for a job right now, my heart goes out to you. I’m based in Sydney, Australia and this is the worst job market since the dot com crash. In the United States and Canada it’s even worse. Imagine if there was a way to stand out high above the masses of other job seekers… How much would that be worth to you or a friend who really needs a job NOW!?!?

That is the power of the Exponential Mindset that I teach – How to do out-of-the-ordinary things to get extra-ordinary results. I am putting together a package for frustrated job seekers that I am going to launch in the next few days. Make sure you’re registered to my blog so that you don’t miss this announcement. It’s going to be ABSOLUTELY FREE, but for a limited time only.

How To Get A Job In A Recession

I will show you:

• How to get jobs offered to you FIRST before they ever become public

• How to find jobs that are NEVER made public

• How to make sure YOU GET considered for MORE positions that you are qualified for

• How to GUARANTEE you get more interviews THAN ANYONE ELSE

• How you can make sure YOU get the second and third interviews to make the short list

• How to negotiate the MAXIMUM pay package

Stay tuned… As soon as it’s ready I will launch it with a 24-hour window to get it for FREE.

Today’s post combines self-promotion with a Unique Selling Proposition. John Ghetto of www.Blightlights.com.au tells me this strategy gets people to ring him when they see it. It’s one of the most effective self-promotional strategies you can use…

Can you imagine how much you could save if you cut your lighting bill in half?!?

Apparently the NSW Government saved more than 1 million dollars…

Unique Selling Proposition - Example 1

Unique Selling Proposition Example 2

Unique Selling Proposition Example 3

This kind of self-promotion is very inexpensive yet VERY EFFECTIVE. If you have vehicles out on the road, you really do need to consider this Exponential Marketing Strategy.

The only thing I would suggest is to put the WEBSITE on the trucks and TEST different ways of saying the same thing – to SEE WHICH ONE gets the most calls/responses.

Today’s post is a long one, but well worth reading if you want to get more sales from BETTER prospects who VALUE who and what you are as a PERSON. This example is from Yvonne McIntosh, one of our Diamond Members who has graciously accepted to show the process involved.

The strategy of preeminence – A personal bio ‘Before, During and After’ Case Study

Read More »»

Now this guy’s got an Exponential Mindset – if you think antimimeticisomorphically… 50 jobs in 50 states in 50 weeks.

Check out the television news footage of how he’s going to get 50 Jobs in 50 states in 50 weeks!

This is the inspiration you need to get stuff done!

If you’re new to this blog, make sure you subscribe – I am going to cover job searching tips over the next few weeks that you’re not going to want to miss, like the ONE strategy that got one job hunter from no job offers to 6 in one week, but using this ONE KEY INTERVIEWING SKILL…

Gavin Buckett’s Case Study will motivate you to get off your butt and ‘do stuff.

Click here to download Gavin Buckett’s Case Study now.

It’s good something for everyone – if you’re looking to get the BEST RESULTS with the LEAST amount of EFFORT.

Onward and upward!
Marc

P.S.
If you’re still keen to consider coming to the 2008 Exponential Internet & Business Building Bootcamp, our LAST SERIES of bootcamp previews are this week in Sydney, Brisbane and Melbourne.

I’d love to see you there.

To contact Gavin, go to his site at www.AGBSolutions.com.au.

Today’s post has been contributed by Ronnlynn Bartosh.

This is an excerpt from one of her daughter’s favourite TV shows.

“Grey’s Anatomy” (2005) {If Tomorrow Never Comes (#1.6)}

Dr. Meredith Grey: [voiceover] A couple hundred years ago Benjamin Franklin shared with the world the secret of his success. Never leave that ’til tomorrow, which you can do today. This is the man who discovered electricity; you’d think we’d pay more attention to what he had to say. I don’t know why we put things off, but if I had to guess it has a lot to do with fear. Fear of failure, fear of pain, fear of rejection. Sometimes the fear is just of making a decision. Because… What if you’re wrong? What if you make a mistake you can’t undo? Whatever it is we’re afraid of, one thing holds true: That by the time the pain of not doing the thing gets worse than the fear of doing it, it can feel like we’re carrying around a giant tumor. And you thought I was speaking metaphorically… ‘The early bird catches the worm.’ ‘A stitch in time saves nine.’ ‘He who hesitates is lost.’ We can’t pretend we haven’t been told. We’ve all heard the proverbs, heard the philosophers, heard our grandparents warning us about wasted time; heard the damn poets urging us to seize the day. Still, sometimes we have to see for ourselves. We have to make our own mistakes. We have to learn our own lessons. We have to sweep today’s possibility under tomorrows run until we can’t anymore. Until we finally understand for ourselves what Benjamin Franklin meant. That knowing is better than wondering. That waking is better than sleeping. And that even the biggest failure, even the worst most intractable mistake, beats the hell out of not trying.

These sayings that we use in our everyday speech have all started somewhere – many of them as warnings or basic common sense. Very few of us know where these sayings have originated from and yet we use them as an intrinsic part of everyday life.

Many years ago in a village in England there was a young man who was considered ‘not very bright’. He was very shy. He would not speak, even when spoken to. In fact many people believed he couldn’t speak. He would spend his time watching people through their windows. But he would only peep from the side, he did not want to be seen or spoken to. Visitors to the village were told about Tom – he just likes to watch, but you must not try to talk to him. People from other villages heard about Tom. As word spread, Tom became famous.

What proof do we have of Tom’s fame?

As the years passed Tom became known in the village (and elsewhere) as ‘Peeping Tom’.

Although many of us do not know the story behind his name, it has become an integral part of our language and culture. The idea has grown and taken a life and meaning of its own.

Think of some of the sayings you use regularly yourself.

Write down three of the sayings you use that could be applied to your current state.

Now write down three sayings that convey where you want to be.

Using an A4 piece of paper in landscape mode, draw a line from the bottom left corner to the top right corner. Write the three sayings about your current situation along the bottom section of this line. Now write the three sayings about where you want to be along the upper section of this line. This line represents your personal journey you must undertake and you have already taken the first step. Put the paper on the wall above your desk. Now every time you sit at your desk you will see where you have been and re-establish where you are along that line as you journey towards your goal.

Now, consider what you have just achieved. You have taken action. You have taken one more step towards adjusting your mindset for success. Now it is time to achieve one step from your personal next best steps list.

Just start with one small idea and let it roll. As it rolls it will gather other ideas and escalate in the same way as a snowball rolling downhill. All it takes is the one little action of letting go of that snowball.

Utilising the skills learned from the Exponential Mindset™ strategies I’ve been talking about on this blog and elsewhere, let go of your snowball of an idea and let it roll down the hill so it can exponentially escalate as it rolls.

In the meantime, it is time for you to let go of that next snowballing idea and move…

Onward and upward!

Marc

P.S.
Did you know that Thomas E. Crapper invented the ‘modern/flushing’ toilet?

Did you also know that according to Wikipedia, the claim that the brassiere was invented by a man named Otto Titzling (phonetically tit-sling) who lost a lawsuit with Phillip de Brassiere (fill up de’ brassiere) is an urban legend that originated with the 1971 book Bust-Up: The Uplifting Tale of Otto Titzling and the Development of the Bra and was propagated in a song from the movie Beaches.

So what’s exponential about today’s post?

Hmmm… Good question.

Answer:
Every industry has particular and specific words it uses. if you know their origins, you can impress your prospects and suspects by TELLING them what you know.

For example, when I was in the Digital Reprographic Industry, I researched the historical roots of printing, reproduction, duplication, quick printing and reprography. The etymology of the word and it’s philology was significant as it reflected and mirrored the evolution and REVOLUTION of the industry. It comprised an entire chapter of my MBA thesis which was published as a book called “The Dynamics of Technological Change on the North American Reprographic Industry: A Synthesis of an Industry in Transition”. [Sexy title eh? BTW, it will be re-launched as soon as I complete the introduction to the 3rd edition.]

My understanding was based on 100 years of research, facilitated by the industry’s 3 top associations and trade organisations. It became the single most in-depth analysis of the industry published. I became the industry’s pre-eminent expert and as such was able to consult and sell to dozens of companies that otherwise would never have considered my products and services.

That is the topic of another post, for another day.

For now, your task is to learn more about the origin of the words that you and your industry use on a daily, on-going basis. Ask around and you’ll be amazed at the Urban Legends that exist – they too are fun and valuable to know.

Have fun with this.

The exponential DEPLOYMENT of this strategy is the creation of a PDF or YouTube video that explains this stuff in a fun and engaging manner. If you are creative, you can create a MindMap.

If you do create any of these, I would be happy to post it on this blog for all to see!