Sam Kritsotakis of Eskae Jeweller recently won one of six prestigious Exponential Entrepreneur Of The Year Awards. After-the-fact people often look ‘back’ and realise how obvious it is… Which is why I wanted to share with you one of the many Exponential Marketing Strategies we’ve taught him – leveraging case studies. Click on the hyperlink to read the case study that Sam has created.

You’ll quickly get involved in the situation his clients were faced with, one that is often quite intimidating for people who are focused on getting married or celebrating an anniversary. Making the right decision when it comes to customised jewellery is not easy. Sam, with his private studio makes the process personal, intimate and stress-free.

Leveraging case studies is one of the many exponential strategies I teach my Business Mastery Platinum Program Members to help them grow their businesses leveraging the 1 Percent Improvement Doctrine that wins them awards, but more importantly wins their clients hearts.

I often talk about Risk Reversal as an Exponential Marketing Strategy. This YouTube video is something US Corporate America had never seen before. I guess you have to wonder if it’s too little too late or the real question might be “if they had this risk reversal guarantee years ago, would they be in the situation they are in now??!?!?”

Hmmm…. Something to think about.

This Business Mastery Blog is all about putting Exponential Marketing strategies, tips and ideas in front of you so you can assess, evaluate and consider them for your business or career.

When you think you’re ready to step on to the fast track of exponential results and success, come on board and join one of our programs.

You know how to reach us: www.ExponentialPrograms.com.

In one simple sentence, we teach our clients to use strategies like risk reversals, not out of desperation and despair, but within a proactive strategic approach that enables and empowers them to out-perform their competitors on an on-going basis with a lot less effort and with a lower cost base.

As I explain to my clients – a recession is the best, easiest and least expensive time to start or grow a business. At our Advanced Business Mastery and Exponential Business Building Bootcamp, I explain exactly WHY this is the case and HOW to leverage it. That is a discussion well beyond the scope of a blog post, but if you’re keen to peak into a recent Bootcamp, check out this segment called How To Recession-Proof Your Business.

Let’s look at a few recession success stories:

The Walt Disney Company

In the summer of 1923, Walt Disney arrived in Los Angeles to find a distributor for one of his first animations. With America two months into a recession this seemed, at best, hopeful. But by October 1923 Walt Disney had signed a contract with a well-known film distributor. The deal marked the formal beginnings of a film studio which started in a garage, went on to survive the stock market crash of 1929 and today The Walt Disney Company is one of the world’s biggest entertainment businesses in the world.
The Walt Disney Company was not the first to launch in a recession. Of the 30 companies on the Dow Jones industrial index, 16 started in a downturn. Household names like General Electric, Kodak, Hewlett Packard, Microsoft and Burger King all launched in tough times. So did some of the most successful
products—the iPod, Sellotape and Monopoly.
There are some advantages to launching a company in a recession. Start-up costs are lower, with real estate, computer equipment and labour more abundant and cheaper. Also in a recession there is less competition so less advertising is needed to get people’s attention—all of which, undoubtedly, helps the
a company to grow in its early years or helps an existing company get a lead on its competitors.

In a recent article in The Australian Financial Review, Hannah Tattersall highlighted that the casual Friday trend of showing up at work in jeans and a polo short has become another one of the casualties of the recession. Let me tell you why articles like this one is important for you to know as an Exponential Marketing Aficionado…

How To Get 20/20 Foresight

Everyone knows that hindsight is 20/20. But what if you could look INTO THE FUTURE and have 20/20 foresight?!?!

Read More »»

I am about to raise the price of my 47 minute Recession Proofing Video Program from a bargain-basement $17 to $47 tomorrow… This is your last chance to get it for $17. $17 to recession proof your business, you have to admit that’s the steal of the year, which is why the price goes up tomorrow.

Attention Recession-Weary Business Owners:

“Learn These Never-Before-Released Techniques, Tips, Tactics, Skills And Strategies GUARANTEED To Help You Bullet-Proof Your Wealth, Armour-Plate Your Business AND THRIVE In The Midst Of A RECESSION…

…And be one of the few, fortunate survivors who will safeguard their online and/or offline sales WHILE they create EXPLOSIVE GROWTH in the worst economic conditions Australia has seen in the last decade.”

CLICK HERE NOW TO GET THIS PROGRAM FOR $17 – THE PRICE GOES UP TOMORROW.

If you’re looking for a job right now, my heart goes out to you. I’m based in Sydney, Australia and this is the worst job market since the dot com crash. In the United States and Canada it’s even worse. Imagine if there was a way to stand out high above the masses of other job seekers… How much would that be worth to you or a friend who really needs a job NOW!?!?

That is the power of the Exponential Mindset that I teach – How to do out-of-the-ordinary things to get extra-ordinary results. I am putting together a package for frustrated job seekers that I am going to launch in the next few days. Make sure you’re registered to my blog so that you don’t miss this announcement. It’s going to be ABSOLUTELY FREE, but for a limited time only.

How To Get A Job In A Recession

I will show you:

• How to get jobs offered to you FIRST before they ever become public

• How to find jobs that are NEVER made public

• How to make sure YOU GET considered for MORE positions that you are qualified for

• How to GUARANTEE you get more interviews THAN ANYONE ELSE

• How you can make sure YOU get the second and third interviews to make the short list

• How to negotiate the MAXIMUM pay package

Stay tuned… As soon as it’s ready I will launch it with a 24-hour window to get it for FREE.

If you’re a service business that is mandated to ‘do stuff’ for clients on an out-sourced basis and you get paid on an on-going retainer basis, you need to know the #1 reason people STOP buying from you or cancel their contracts…

Chances are it’s because you keep them in the dark – I’ve talked about this before when I posted “How you can stop losing sales in 5 minutes“.

But what I didn’t explain is that if you take this concept to the next ‘exponential’ level, you not only keep them informed, but you INVEST the time and EDUCATE them about what you’ve done.

For example:

• If you optimise Google Adwords, you can let them know the words that have become more profitable, that convert more and or produce more back-end sales. This helps the client create SEO optimised blog posts, sales page content and/or other more effective advertising.
• If you are a solicitor, lawyer or other legal professional and have come up with a solution to a problem that has been either overlooked or otherwise neglected by others, as part of your research or discovery process, when you explain it to your client, he/she will have a greater appreciation for your expertise and know-how and you will end up with a smarter client.

But most importantly, the EDUCATION is valued by the client and THAT is where the payoff is.

I was speaking with a colleague yesterday and she pointed to a pile of documents on her desk and said “I’ve wasted the past year taking care of refunds, claims and complaints… I hate that work, what a waste…” I then explained that what she LEARNT over the past 12 months was to do the triage of the cases that were worthy of attention and those that are not. By learning this craft, she can now use that in future roles with other clients she consults to – BUT it is a WASTE if she doesn’t use it and it is SUB-OPTIMISED if her clients don’t know she has this skill.

She could quickly and easily create a 1 to 2 page document that explains “How to quickly identify frivolous law suits” that she can then follow-up with “How to get rid of frivolous law suits quickly and effectively”.

So there you have it, a few ideas to think about…

Educate and inform your clients as much as you can and you will reap the rewards.

Whatever you do, don’t keep them in the dark.

If they are kept in the dark, you’ll be out of sight and out of mind PLUS if someone else comes around and turns the lights on, it’s ‘lights out’ for you!

I know some of this stuff is seemingly obvious, but in a recession, EVERYONE is keeping tabs on their expenses and SERVICES are the FIRST to be cut.

They are the first to be cut BECAUSE unless you QUANTIFY the value for your clients, they will never fully value what you are doing for them.

In a recession, the tactics and strategies you deploy are more important than in boom times when clients and money (profits) are ‘easy’ to come by… Today’s recession proofing tip can unlock sales that could be triggered within days.

In this week’s The Economist Magazine (Jan 17, 2009) an article revealed that MORE people are looking to get the SAME for LESS money rather than MORE for the SAME price.

Think about that – what can you offer that is perceived as the SAME value, but for LESS? In software, it means offering a software that does 90% of what someone needs, but costs less than the ‘full-blown’ version…

What product or service can you package that extracts superfluous extras that might not be ‘necessary’ that allow you to reduce the price or cost to the client?

Can you offer

• A recording instead of a live presentation?
• A transcript instead of a recording?
• An electronic document instead of a printed document?
• Online software-as-a-servie instead of computer-installed software?
• Fewer components or modules of a package?

Give it some thought – I know I will be offering 3 new ‘options’ to target markets within the next 2 weeks as a direct result of this article.

It’s part of what I call recession proofing your business. If you want to learn more about doing this, click on the hyperlink for a $17 video program that is an example of this concept in practice!

Want FREE Marketing? Try one of one of these 46 ‘Guerrilla Marketing’ tactics…

1. They post signs in places where there is high visibility and no cost:
2. In front of their own business
3. In front of neighboring businesses
4. Train and Bus stations
5. School offices
6. Senior recreational facilities and retirement homes
7. College dormitories — in the community area, hallways and bathrooms
8. School Clubs
9. Churches
10. Other local community clubs and organizations
11. Apartment buildings — in laundry rooms and bulletin boards
12. Community activity centers
13. Grocery stores – local corner stores are the best
14. Shopping malls – Local strip malls are ideal for the niche marketer
15. Car washes
16. Laundromats
17. Condominium complex party centers
18. Hotel and motel lobbies
19. Utility poles – check council ordinance to make sure you’re ‘allowed’ to do this one
20. Counters of public places
21. Meeting convention centers and rooms
22. Construction walls
23. Libraries
24. Union halls
25. Chambers of commerce
26. Medical or professional offices
27. Roller rinks and bowling alleys
28. Waiting rooms at auto repair and tire shops
29. Liquor and convenience stores
30. Company bulletin boards of friends and family
31. Tourist information centers
32. Highway rest stops
33. Factories
34. Their cars — featuring a compelling sign, parked in a conspicuous place
35. On the fences outside a construction site
36. College and high school newspapers and yearbooks (might not be free, but are ‘almost free’)
37. Classified services on the World Wide Web — many are free
38. Classified services on commercial online services — many are free
39. Local entertainment and tourist magazines
40. Community group and association newsletters
41. Small, local newspapers
42. Chamber of Commerce publications
43. Radio talk shows — by appearing as a guest or calling in (I did this, and created a product with the recording = $$$!)
44. A lingerie store owner stenciled small messages onto the sidewalks of New York, with provocative sayings like, “From here it looks like you could use some new underwear.”
45. Project your brand or USP at night onto the side of a building.
46. On your voice-mail message, but please keep it brief!

There you go – FREE Marketing Tips to get your business going and growing — Exponentially!

Onward and upward!
Marc

P.S.

Other FREE Marketing Strategies and Tactics include:

1. Send me a case study example and I’ll publish a blog post and put you and your business in front of thousands for FREE
2. Ask for referrals from your existing clients
3. Go to my Internet Mastery Blog to see FREE Internet strategies!
4. Add your ideas as a comment on this blog!

This list was compiled from an e-mail I received from the original Guerrilla Marketer – Jay Conrad Levinson. If you haven’t read any of his books – get your hands on at least one of them over the holidays… They are a MUST read!

In a recent telemarketing campaign, we came across a string of ‘objections’ with ‘tell tale’ signs that are so BLATANT that we instructed the telemarketing agents to get OFF the phone as quickly as possible – because those people are VICTIMS and MARTYRS and can’t be helped.

The tell-tale signs are:

“I don’t have time.”

‘I don’t have the money.”

I need to put these objections in contrast:

If those SAME people  who don’t have the time were called by their daughter’s school advising them that she hurt her ankle during gym class and they think it’s bad enough to warrant an X-Ray to confirm a strain and not a broken bone – do you reckon those people would complete their day at the office or drop everything and get her to the hospital right away?

If those SAME people, on their way home from the hospital hit a pot hole and got a flat tyre, do you think they would leave the car on the side of the road until they could afford to pay for the repairs?

Interesting isn’t it?

They would FIND the time and FIND the money…

But when it comes to Business Growth they jump to a REASON before they consider the RESULT…

There are a lot of people struggling out there and one of the ways to succeed in business DURING A RECESSION is to identify the VICTIMS and MARTYRS and stay as far away from them as possible.

Otherwise they will suck every once of energy, enthusiasm and profit out of your business – like vampires.

That being said, once you’ve gotten rid of the profit vampires, the challenge is to identify those OTHER people who are struggling and need a helping hand.

They are the ones who WANT help, but don’t know how to get started.

They are the ones who are SCARED, but still have faith in themselves – they have NOT given up.

They still have FAITH and BELIEF in their abilities to make things happen.

BUT they’ve hit hard times and need a boost, a helping hand.

We don’t do that – BUT…

Yvonne McIntosh of Life Leaders does AND she’s fantastic at creating breakthroughs for people.

Click on the hyperlink to Download Yvonne McIntosh’s 5 Reasons People Procrastinate And How To Avoid Them

Yvonne and I had a quick chat on the phone and I thought you’d want to hear what we talked about..

Click on the hyperlink to Download my ‘Interview’ with Yvonne which reveals how we’ve created a solution for people who want to create personal breakthroughs and get past hesitation and paralysis.

If you find yourself hesitating, worried and uncertain about what your next steps should be, download the PDF and the MP3 file and make the decision to call Yvonne.

We want to help you when you’re ready, willing and eager to grow your business.

When you do have your breakthrough, you’ll know where we are.

We’ll be here waiting for you!

Onward and upward!
Marc

P.S.

Yvonne can do a personal 1:1 breakthrough session over the phone. At the time this was posted, she did the consultation for a one-time investment of $97 to PROVE to you that not only can it be done, but that YOU CAN overcome your paralysis INSTANTLY while ON the phone within the first hour – it’s that powerful!

Imagine getting excited and certain again…

Imagine knowing what you want and ‘going for it’ with clarity, purpose and enthusiasm…

Imagine overcoming all the doom and gloom that out there right now and seeing the POSSIBILITIES instead of the OBSTACLES…

Imagine becoming one of those people who are RESULTS instead of REASONS…

Imagine you can become that person within ONE HOUR…

Imagine that being TODAY/TONIGHT/THIS WEEK/END.

Imagine it BEING YOU.

Go on, make it happen – contact Yvonne at www.lifeleaders.com.au

Today’s post is thrilling for me – it’s IRREFUTABLE POSITIVE PROOF this Exponential Mindset™ stuff works.

Sam Kritsokakis of Eskae Jeweller has been on fire since the 2008 Exponential Internet & Business Building Bootcamp.

_______________________________________________________________________________________

Hi Marc,

Just wanted to drop you a quick mail, since the 2008 Exponential Internet & Business Building Bootcamp. I have been ACTIVELY telling my clients when they should be buying from me next using future pacing through story telling.

For example, when a client met with me a few days ago for an engagement ring, I mentioned that after the wedding rings were done, his wife will expect to get an eternity ring, which is given on either the first wedding anniversary, or when their first child is born, which ever happens to come first…

This went down well as she was sitting there with him. Their ring design lends itself to having both a wedding band and an eternity band on either side! The smile on her face stretched to literally double what it was!

It gets better…

I closed a sale today with a client who’s getting married in early December by telling him, truthfully, that it’s tradition to give your wife a wedding day present, traditionally a pair of earrings to match her ring.

My client is not particularly traditional, and as such had his own gift in mind. We decided on a coloured diamond and gemstone band for her other hand. After the wedding bands this is a great up-sell, and something I will keep doing!

Thanks again for the ideas that are increasing my sales one client at a time – the best part is I’m not discounting!!!

Regard,

Sam.

_______________________________________________________________________________________

What can I say?

RESULTS speak louder than words – I LOVE RE$ULT$ like this, don’t you?

Get with the program and join us at the next encore presentation of the 2008 Exponential Internet & Business Building Bootcamp.

If you’re just interested in Exponential Internet Marketing Strategies, then come to the one-day Internet Millionaire Marketing Event on Saturday December 6 in Melbourne.

At the Bootcamp, on day one, we’ll teach you the value of having a Unique Selling Propostion, like Sam’s

ESKAE is the first and only jeweller, to, if you choose, give you a 1 on 1 personalised experience in the comfort of your own home. Our gold medal and multi award winning jeweller will offer you an unlimited design revision service to make sure you are wearing your dream piece of jewellery only designed with  exceptional quality diamonds, gemstones, pearls, 18ct gold and platinum so you are the envy of all your friends, family and colleagues, leaving you feeling like a king or queen.

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

Want a FREE test drive of Exponential Marketing Strategies? Give yourself a Marketing Autopsy and see how you stack up.

If you want to RECESSION PROOF your business for $17, click here. Consider it a test-drive.

$17 is a drop in the bucket so-to-speak.

I created this product JUST FOR YOU – if you don’t want to invest $17, that says it all, doesn’t it?

I want and can help you RECESSION PROOF YOUR BUSINESS, but you have to do your share – if you keep doing what you’ve been doing, you’ll keep getting the same results.

Sam’s thrilled with the results he’s getting – you could do the same, but you won’t unless you adopt an Exponential Mindset™. That starts with a first step…

Today’s post is courtesy of Yvonne McIntosh, one of our Diamond Members. Her e-mail is self-explanatory, except that this kind of behaviour is one of the best recession-proofing strategies you and your team can engage in. This one was spontaneously responsive, but you could, if you wanted to, create this kind of value for your clients (and even prospects)…

You just have to ask yourself a few question:

• What could we do to ‘wow’ our clients?
• What have we been asked in the past that we didn’t or couldn’t do, but could do now to impress and surprise them?
• What would really help our clients?
• What are they struggling with that we can assist them with?
• What was the last time we said ‘no’ to a client? How could we say ‘yes’ instead?

When you come up with one or two ideas, DO THEM and see what happens!

I guarantee you your competitor isn’t doing it.

_______________________________________________________________________________

Hi Marc,
Just thought I’d let you know that I just got off the phone with Nicole from your team. She SAVED me a massive amount of time and headache today!

I finally got onto importing all my leads into Aweber and had a problem with the way the info was laid out in the source code. I just happened to be rung by your office at that moment (about something else) and Nicole took it upon herself to ring someone she knows to find the answer to my problem. She actually rang back five minutes ago, took me through the solution and it’s all done!!

A massive compliment to her customer service! She really didn’t have to do this at all and she did anyway just to save me time!

I just thought you might like to know…

Cheers!

Yvonne McIntosh
Life Leaders International Pty Ltd
3/9-13 Pearson St
Gladesville NSW 2111
Ph. 0401 910 675
www.lifeleaders.com.au

_______________________________________________________________________________

Onward and upward!

Dr Marc Dussault
Australia’s #1 Exponential Growth Strategist

P.S.
Yvonne’s Unique Selling Proposition is:

Life Leaders International provides coaching for ambitious business owners just like you who want to grow their business and need to overcome fears, frustrations or a sense of overwhelm that are stopping you from taking action by reprogramming yourself and your business for success using powerful psychological tools such as NLP and practical management expertise to guarantee you freedom to move forward with clarity, confidence and motivation within 6 sessions or less!

Just so you know, Yvonne has been working with our most elite Platinum and Diamond Members unlocking the Exponential Potential™ that lies dormant within everyone.

Yvonne is called on when the someone wants to jump up the success ladder a few rungs at a time.

Contact her at www.lifeleaders.com.au whenever you’re ready to step up to the next level of results. She comes with my personal endorsement – I have seen first-hand the effects she has had with our clients. I am not privy to the confidential discussions – I just judge on RESULTS and she produces oustanding results more quickly than you think is possible.

Simple and easy things to do to recession-proof your business are explained at the link below…

http://www.exponentialprograms.com/business/recession/

Take a few minutes to get re-energised and excited about your business – we all need some good news with the emotional roller coaster ride we’ve been reluctantly take on with the Market Meltdown…

Onward and upward!

Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

Everyone who signs up for the Recession-Proofing video will also get a ‘Get Paid Quicker’ Audio segment i am going to record early next week. It will be a handful of simple strategies to get your receivables paid up TWICE as quickly and even get people to PAY UP FRONT… Yes, ESPECIALLY in these tough times, it’s possible.

Today’s post is about what separates Champions from Challengers, Challengers from Competitors, Competitors from Participants and finally Participants from Spectators.

I am currently competing at the World Master’s Squash Championships in Christchurch, New Zealand and chronicling my exploits on my Personal Mastery Blog.

Yesterday’s post discussed the ‘Kryptonite’ phenomenon in sufficient detail that I won’t repeat it here, but there is one additional distinction that I didn’t quite articulate sufficiently that has more to do with business than squash so I will post it here.

You have to be MUCH better to beat a lesser competitor when that competitor is a ’scrappy’ hacker style player. Let me be crystal clear with the squash analogy first – if an unorthodox player wins, he wins.

That’s how the game is played. All points count. Elegant masterful winners as well as off-the-racquet-frame spinning shots that die 1″ above the tin. If you’ve played competitive squash, you know what I’m talking about. The funny grip, the two-foot stance facing the front wall, the inside-out boasts from the weirdest angles…

In business it’s exactly the same – the ’scrappy’ competitor may win a client today, tomorrow and the next day after that, but if you stay the course and improve, you WILL get to the point where you can dictate terms and conditions and set the rules for you to win.

In academic circles, it’s called the ‘terminal degree’ – no, not the degree that kills you (even though it might feel that way!), but the LAST DEGREE you end up with.

There is a similar, but quite different concept in corporate development called the Peter Principle which is not quite where I’m headed with today’s distinction.

THE GOOD NEWS: Every competitor has a point where his/her ’scrappy’ skills won’t take them any further. Most people don’t realise this is the case, but if YOU DO, you can use that and leverage it to YOUR ADVANTAGE.

THE BAD NEWS: You have to be a LOT better to overcome the ’scrappiness’. You can’t just be a little better, you have to be a LOT better.

Case in point – I played a match today that I lost BECAUSE I couldn’t put enough pressure to PROHIBIT my opponent from using his unorthodox shots. I was the BETTER PLAYER TECHNICALLY – but he had a weapon that I couldn’t neutralise.

I wasn’t better enough. Even though that is poor grammar, I’m sure you understand.

With your sales, marketing and product/service delivery, you have to be MUCH BETTER to become the DOMINANT PLAYER in your ’space’ – whatever that may be.

The more specific you are about your niche, the easier it is for you to develop the necessary skills to be ‘better enough’…

There you go – another distinction that if you think about it and APPLY IT can have a dramatic influence on your results as you continue to push…

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

A recession is the ’scrappiest’ business cycle there is. Everyone is scrambling to make ends meet, desperation and fear take over pretty quickly.

If you want to know my thoughts on what to do in a recession or what to do to recession-proof your business, click on the hyperlinks. I produced a $17 video that explains it 42 minutes.

Your competitors won’t know what hit them if you do what I suggest in the video!

Just in case you thought my previous post on investing in turbulent times was a little off the beaten path, it was, but then again Warren Buffet and I don’t mind to be buying when everyone else is selling.

Buy low, sell high.

Easier said than done.

Today’s article post is courtesy of Mark Richards, a Bootcamp and VIP Program Graduate.

Have you noticed how many people are helping me with these blog posts?!?! Sure makes my job a lot easier!

Bad news a boon for investors: Warren Buffett

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

What this means for your BUSINESS is to keep thinking and acting ANTIMIMETICISOMORPHICALLY.

Don’t do what everyone else is doing – otherwise you will suffer the same fate.

Yeah, I know… Easier said than done – not for our Platinum Members who are being taught what to do to RECESSION PROOF THEIR BUSINESSES and what to do WHILE IN A RECESSION.

In fact, I extracted the 48-minute session from the recent 2008 Exponential Internet & Business Building Bootcamp and have made it available on-line at a never-before offered price of $17. That’s right $17 so you have no excuse.

Click here to find out HOW TO RECESSION PROOF YOUR BUSINESSES and WHAT TO DO WHILE IN A RECESSION.

Watching the video costs $17 – not watching it could cost you a lot more.

The price will go up without advance. Buy it now, watch it when it’s convenient for you.

Today’s post is a somber one, one that highlights why some babies die or fail to grow healthy. It’s called the Failure to Thrive syndrome.

Well documented in the medical community, it’s something that few business owners would consider relevant to them.

I beg to differ.

The Failure to Thrive in babies is not all that different from business owners who fail to grow their businesses, their wealth and consciousness. The SOURCE of the problem for business people is the lack of motivation, enthusiasm and support available within the small business sector.

After prolonged exposure to a cold and heartless environment, (too) many business owners just give up and capitulate to the forces of the “failure to thrive syndrome”.

I’ve seen it all too often – especially when I was presenting at ‘FREE public seminars’. The person would be sitting there – OFTEN ONLY because the event was free. They would never consider PAYING for ADVICE because they unknowingly have given up hope let alone the expectation of success.

They are sitting there – like the premature baby, in dire need of HUMAN CONTACT, AFFECTION and LOVE. But they sit there, un-engaged, distant and unresponsive.

They need the attention the most yet THEY GET THE LEAST ATTENTION – OFTEN NO ATTENTION AT ALL.

The other participants engage, participate and contribute to the session – making the situation even worse for the ignored, despondent participant(s).

He or she sees all opportunities as someone else trying to take their money away from them – not realising that most presenters WANT TO GIVE WAY MORE THAN THE COST OF THE PROGRAM / PRODUCT they are selling…

It’s really, really sad to see.

I bring this up because in the medical profession this syndrome has been documented and has been addressed for the most fragile premature babies… very successfully.

Not so in the business community.

The next time you are at an event and see someone withdraw – go to him or her and offer positive advice, support and enthusiasm for them attending – don’t be pushy, just let them know you’re there with them for that hour or two for the SAME reason they’re there – to improve themselves.

That initial touch is often all that person needs to feel connected again.

Do that with one person every time you’re at an event and let see if that helps more entrepreneurs to THRIVE!

Onward and upward!
Dr Marc Dussault

P.S.

This is so important with what is going on in the Financial and Stock Markets these days. The analysts and experts all agree this situation is totally unprecedented.

We are in uncharted territory.

Anyone with a negative predisposition is going to hit the wall with full force.

Anyone who can’t pick themselves up in the morning and be self-motivated risks getting sucked into the Vortex Of Mediocrity™ that is more powerful than gravity.

I don’t mean to join the chorus of fear mongers out there, but I can see it in peoples’ faces, hear it in their tone of voice and feel it via their movements and posture.

Times are bad and everyone feels it’s going to get worse – A LOT WORSE.

With that in mind, we, as Exponential Mindset™ enthusiasts MUST stick together to make sure we don’t lose any of our colleagues.

In every CRISIS there is OPPORTUNITY…

That is the THINKING that will get us through this.

We have all heard the news lately—

The bear market is upon us… the bulls have gone home…

Interest rates are going up in the US and ‘might’ come down in Australia…

Housing starts in the US and Australia are way down…

The sub-prime crisis in the US is not even close to being over…

The price of oil is down from its high, but that’s a false win since it’s still above $115…

The Australian Dollar’s run has stopped and retreated…

The labour market is still strong – for now. The number of people SWITCHING jobs is down and new job openings are decreasing…

So how can it be an IDEAL opportunity to grow your business exponentially?!?!?

That is what over 100 keen Australian Entrepreneurs and Internet Marketers are going to learn at this year’s third annual Exponential Internet & Business Building Bootcamp.

SOLD OUT – this year’s event will cover new content that includes HOW TO RECESSION PROOF YOUR BUSINESS – an entire new segment to arm participants to make the most of this IDEAL opportunity when most businesses will be:

* Strapped for cash
* Under-resourced
* Fighting price cutting like never before
* Negative buyer sentiment – people ‘waiting’ to buy
* Aggressive competitor tactics

For many, this will be the first time they see the Exponential Mindset™ at work – LIVE, IN PERSON and FOCUSED on REAL LIFE ISSUES.

It’s going to be an exciting 3 days – a full 36 hours.

One of the strategies that will be demonstrated is MindMapping.

They will be shown how Gideon King founder of NovaMind created these exponential results…

Within a couple of months of attending the Bootcamp, I implemented a simple strategy to ask for referrals from NovaMind customers, which increased revenues by over 50%, and had a significant flow on effect as those new customers in turn referred others.

Later on, I used the strategy of preeminence to become a recognized Mind Mapping expert worldwide, which in turn has supported growth of the business, and the development of NovaMind.

I have also used a combination of strategies, almost all of which were taught at the Bootcamp, to take a 6 year old well established company and grow the income by 81% in 60 days, while reducing expenses by approximately 20%.

When you apply them, these strategies really work!

If you want to access this exponential tool, go to the NovaMind site and download the FREE trial version – it’s an Aussie product and nothing short of incredible!

When you decide to buy it – please make sure you use my affiliate link -> CLICK HERE. And I’ll make sure you get an EXTRA EXPONENTIAL BONUS!

MindMapping is an awesome skill to have. At the Bootcamp, we’re going to cover Group MindMapping strategies that I invented about 10 years ago – it’s MindMapping taken to the next level.

Talking about taking things to the next level – whenever you come across something of value, you have a ‘duty’ to share it with people. The more you share, the more you will get back in return – either directly or INdirectly.

For example, I came across this website that’s really cool to teach you to touch type faster and more accurately…

http://www.keybr.com

There is NOTHING TO SELL YOU – just an idea that might improve your typing speed by 20, 30 or 50%.

You’re welcome.

Of course when you come across another site of similar value, please reciprocate and let me know!

This is called creating value within your business model.

With the Internet and blogs, it’s increasingly easier to do, yet very few people do it.

THAT is why as the RECESSION takes hold, YOU WILL HAVE AN ADVANTAGE – if you do it.

Most business people will be so focused on SURVIVING that they won’t be value-adding = an IDEAL OPPORTUNITY for you to LOVE your clients and prospects to death!

To the death of your competitors!

If that excites you and you haven’t yet bought it – you simply must make the $27 investment to purchase my book “Get the Best Business Results With the LEAST Amount of Effort”.

Most Bootcamp attendees who have invested THOUSANDS OF DOLLARS have invested the $27 to make sure they learn the Exponential Learning Strategies BEFORE they step into the Bootcamp.

These strategies are so powerful that they defy ‘logic’ – they will astound you with their elegance, simplicity and EASE.

There are ’secret’ bonuses included with the book – - -

Back to value creation strategies -

The most exponential thing you can do is create a MasterMind Group – you know I am going to tell you that Bootcamp attendees are going to do this over 3 days…

… so I won’t tell you…

But what you might not know is that we’ve created a SPECIAL BONUS for Bootcamp attendees that you can benefit from even if you don’t attend the Bootcamp!

It’s a never-before-seen offer that will blow your socks off.

Click here to learn how to have FUN creating a Powerful MasterMind Group.

I know that after you’ve read the book and listened to the audio recording you’ll wish you were at the Bootcamp with OVER 100 super-excited entrepreneurs…

But this wasn’t your time – there will be other opportunities in a few months – other events to attend to get into … “the Exponential Mindset™”.

Onward and upward!
Marc

P.S.
Just when you think you’ve ’seen it all’ someone comes up with something that defies description.

Click here for my exponential consolation gift to you since you can’t make it to the Bootcamp this year…

If you want, you can type in this blog and see what happens!

http://www.ExponentialPrograms.com/Business/blog

At the Bootcamp, I will be sharing more than 100 tips, techniques, Internet sites and plug-ins like this with participants and I know you would have liked to have been there, but this year just wasn’t your year.

I didn’t want you to be ‘empty handed’…

Today’s gift is courtesy of Nick Schoonens of Marketing Results – the whizzes behind our Exponential Marketing Strategies!