Archive for the 'Recession-Proofing' Category

Market Correction Or Crash?

As you have undoubtedly seen, the financial markets are in a correction and there is considerable concern about what’s coming next.

I have, over the past year, been preparing our Platinum Members to “weather the storm” and I felt I owed you at least one personal reminder (warning) about what’s coming.

I have blogged about this several times:

So I think I’ve done more than my fair share.

Today’s blog post is just one last friendly “warning” so you have a chance to consider preparing and protecting yourself, your family and your business.

As an optimist, I hope the “cliff” doesn’t happen,
but as a realist, I know it’s inevitable.

The cliff won’t be the end of the world – just very, very hard for those unprepared and unprotected. I hope you take this warning seriously and do what you can so you can continue to move…

Onward and upward!

Marc

P.S.
This is not a call for clients to come work with me. This is strictly an “absolution email”.

I want to be able to sleep at night knowing I did what you would expect me to have done… Tell you what’s coming.

Now I can sleep well at night knowing I have done what I needed to do and the rest, well that’s up to you. We all live with the consequences of our decisions and this will be no different, other than the level of hardship that many will face, which is why I have made this extra effort.

This is the last blog post I will publish regarding this. I am not a fear monger, nor a conspiracy theorist.

I have fully researched the basis of the prediction AND what to do about it, before, during and after the “crisis”. This phenomenon has been fully and thoroughly documented, explained and analysed by really smart people who have made millions (in some cases billions) from previous corrections and crashes.

All the guesswork in knowing what to do and not do has been completely removed. Amazingly, none of the protective prescriptions prohibit growth should it not occur, which is why I think it antimimeticisomorphically exponential!

Is your business paying you more than just a wage?

Does running your own business payoff? The answer is yes, and no.

In a recent BRW Magazine article, University Of Western Sydney researchers revealed that even though small business owners still don’t earn as much as the typical wage earner, they’re becoming richer and smarter with their money as they tend to accumulate more assets.

Australian business owners report a lower level of weekly income. In 2010, they took home an average weekly income of $1975 compared with those on a wage who took home $2173.

But a new University of Western ­Sydney study shows business owners outstripped their more secure counterparts by accumulating assets worth more than $1 million ($1.095 million in 2010), whereas wage earners ­accumulated only two-thirds ($673,000) of this amount.

“As a small business owner, you sometimes sacrifice some income in favour of reinvesting that,” Mark ­Sargent from Newcastle University said. “There’s evidence the typical model, where you take the risk and get greater returns, actually is the case.”

Using data from the Australian Bureau of Statistics and HILDA (Household, Income and Labour Dynamics in Australia), the study  found there are more than 2.1 million owner-operators of small businesses in ­Australia and the proportion of superannuation investment by both wage earners and small business owners has increased markedly.

The value of superannuation holdings in the sample group shows contributions from salary and wage earnings households between 2003 and 2010 rose 60 per cent whereas the contributions from unincorporated small businesses nearly doubled to 112 per cent.

“The magnitude of the change was quite surprising,” Dr Sargent said.

“Traditionally, people have started their own businesses with a view of one day selling their business and using the proceeds to fund their retirement.

“What we have now begun to detect is that more business people are ­dramatically building up their superannuation funds. This is a far more ­protected and secure environment for wealth creation.”

This is both good and bad news for small business owners.

First the good news: At least business owners are rewarded with capital appreciation of their assets. It is assumed the capital growth difference with their salaried peers actually compensates for the lower income and would the greater access to business deductions.

The bad news: The risk borne by small business owners is usually very high, with many primary residences collateralised for business bank loans and the on-going risk of default and bankruptcy especially in times of economic and geopolitical turmoil. An employee might lose a job, a business owner his/her job AND his/her house!

The great news: Some small business owners succeed at making a higher income and create greater capital appreciation than their peers. This small, elite group of business owners learns powerful strategies that are tried and tested. If you would like to join them, contact us. We’ll let you know if you qualify to join them.

What’s Coming

I have a special vocabulary I have created to define Exponential Mindset Thinking principles and concepts. One of the most powerful is 20/20 Foresight – the ability to create the ultimate future (destiny) you desire.

Admittedly it’s easier said than done, but not because the future is hard to predict, but because of the inertia you have that PREVENTS you from adapting to that (new) future which is why smart business people fail.

Please re-read that last sentence again…

I have been teaching this principle for some time and even blogged about it. In one blog post I explained the 20/20 Foresight – Strategic Planning Framework and in another I revealed how our clients are adapting to the impending “future forces”. In my personal coaching and mentoring blog I was much more direct in my prediction for the future.

There is no secret about what I expect to happen – Harry Dent has been promoting his views for some time and even published them in a bestselling book – The Demographic Cliff. After reading several of his books, I attended one of his information workshops in Los Angeles in May 2014 and was convinced that (1) I have to take this seriously and (2) I need to prepare my clients accordingly.

Simply stated, what I am advocating to my clients is that they prepare themselves professionally and personally – this is a lot easier than you would think. If the crash happens, they will be the “last man standing”, if the crash does not happen, they won’t lose anything, they’ll end up with a stronger, more robust business and bullet-proof portfolio. It’s all upside.

To learn what to do, you need to become a client. Contact us and we’ll let you know what to do to protect yourself and your business. If you choose not to become a client, good luck and please let me know how it all works out for you.

_____________________________

Note for future reference: Please look at the date this was published… which can also be confirmed as published on Twitter, Facebook and Linked In.

I know, don’t you wish you had (1) read this before it happened? and (2) if you did read it, that you had taken it more seriously?

 

 

Is Your Business Growing?

Sydney’s Private Jeweler, Sam Kritsotakis, recently opened his new Eskae Boutique in Mosman… The reason that’s newsworthy is because a lot of businesses are struggling, yet our clients are thriving and expanding.

The reason is simple. They are applying antimimeticisomorphism principles of Exponential Mindset Thinking – having fun, doing out–of-the-ordinary things that create extra-ordinary results with the least amount of effort and at the lowest cost.

If you’re not GROWING, you’re contracting.
There is no middle ground.

If you want to grow your business, isn’t it time you contacted us to get going and growing?

Lead Generation For Small Business

Sports Car, Fast CarAcross Italy, police are cracking down on Ferrari and Lamborghini drivers, but not because they are driving too fast.

Italy, like so much of southern Europe, is drowning in debt, so police are pursuing drivers to make sure they are declaring – and therefore paying taxes on – earnings that would allow them to afford cars worth as much as half a million dollars.

The lesson here is that as a business, you want to adopt antimimeticisomorphism thinking – simply put, think differently to get different results.

If you are struggling to find new leads for your business – start looking at WHAT your clients are DOING, WHERE they are going, WHO they are spending time with…

If it works for the police in Italy, it might just work for you!

For example, want to deal with better clients? Look at the help wanted ads – companies who are HIRING are doing better than the ones who are laying off workers. Want more out-of-the-box ideas like this to grow your business? Contact us.

$5,000 Guaranteed In The Next 12 Months

We’ve all heard of the classic money back guarantee, but where else have you heard of someone guaranteeing results? That’s exactly what we’re doing for our next 2 programs – Etch-A-Sketch Thinking In The iPad Age and Become The Next Corporate Rockstar.

Exponential Programs - Etch-A-Sketch IconEveryone gets to a point where they run out of fresh new ideas. What if there was a way to always have ideas ready to be deployed? What if these strategies were proven to work? How about is they were GUARANTEED to work?

That’s the premise of this unique event. We’re GUARANTEEING that you will produce at least $5,000 in the next 12 months as a result of attending the program. There is no legal fine print, no strings attached.

We can and are putting our money where our mouth is. No hype. No exaggerations. No smoke and mirrors. A simple iron-clad Results-Based Guarantee.

You can click on the image or this hyperlink > Etch-A-Sketch Thinking In The iPad Age. When all is said and done, if we’re willing to GUARANTEE $5,000 in the next 12 months, you can only imagine how much we expect you to make!

Exponential Entrepreneur Of The Year Winner Shows How It’s Done: Leveraging Case Studies

Sam Kritsotakis of Eskae Jeweller recently won one of six prestigious Exponential Entrepreneur Of The Year Awards. After-the-fact people often look ‘back’ and realise how obvious it is… Which is why I wanted to share with you one of the many Exponential Marketing Strategies we’ve taught him – leveraging case studies. Click on the hyperlink to read the case study that Sam has created.

You’ll quickly get involved in the situation his clients were faced with, one that is often quite intimidating for people who are focused on getting married or celebrating an anniversary. Making the right decision when it comes to customised jewellery is not easy. Sam, with his private studio makes the process personal, intimate and stress-free.

Leveraging case studies is one of the many exponential strategies I teach my Business Mastery Platinum Program Members to help them grow their businesses leveraging the 1 Percent Improvement Doctrine that wins them awards, but more importantly wins their clients hearts.

Risk Reversal

I often talk about Risk Reversal as an Exponential Marketing Strategy. This YouTube video is something US Corporate America had never seen before. I guess you have to wonder if it’s too little too late or the real question might be “if they had this risk reversal guarantee years ago, would they be in the situation they are in now??!?!?”

Hmmm…. Something to think about.

This Business Mastery Blog is all about putting Exponential Marketing strategies, tips and ideas in front of you so you can assess, evaluate and consider them for your business or career.

When you think you’re ready to step on to the fast track of exponential results and success, come on board and join one of our programs.

You know how to reach us: www.ExponentialPrograms.com.

In one simple sentence, we teach our clients to use strategies like risk reversals, not out of desperation and despair, but within a proactive strategic approach that enables and empowers them to out-perform their competitors on an on-going basis with a lot less effort and with a lower cost base.

Starting A Business In A Recession

As I explain to my clients – a recession is the best, easiest and least expensive time to start or grow a business. At our Advanced Business Mastery and Exponential Business Building Bootcamp, I explain exactly WHY this is the case and HOW to leverage it. That is a discussion well beyond the scope of a blog post, but if you’re keen to peak into a recent Bootcamp, check out this segment called How To Recession-Proof Your Business.

Let’s look at a few recession success stories:

The Walt Disney Company

In the summer of 1923, Walt Disney arrived in Los Angeles to find a distributor for one of his first animations. With America two months into a recession this seemed, at best, hopeful. But by October 1923 Walt Disney had signed a contract with a well-known film distributor. The deal marked the formal beginnings of a film studio which started in a garage, went on to survive the stock market crash of 1929 and today The Walt Disney Company is one of the world’s biggest entertainment businesses in the world.
The Walt Disney Company was not the first to launch in a recession. Of the 30 companies on the Dow Jones industrial index, 16 started in a downturn. Household names like General Electric, Kodak, Hewlett Packard, Microsoft and Burger King all launched in tough times. So did some of the most successful
products—the iPod, Sellotape and Monopoly.
There are some advantages to launching a company in a recession. Start-up costs are lower, with real estate, computer equipment and labour more abundant and cheaper. Also in a recession there is less competition so less advertising is needed to get people’s attention—all of which, undoubtedly, helps the
a company to grow in its early years or helps an existing company get a lead on its competitors.

Recession Trends

In a recent article in The Australian Financial Review, Hannah Tattersall highlighted that the casual Friday trend of showing up at work in jeans and a polo short has become another one of the casualties of the recession. Let me tell you why articles like this one is important for you to know as an Exponential Marketing Aficionado…

How To Get 20/20 Foresight

Everyone knows that hindsight is 20/20. But what if you could look INTO THE FUTURE and have 20/20 foresight?!?!

Continue reading ‘Recession Trends’

Last Chance to Recession Proof Your Business for $17

I am about to raise the price of my 47 minute Recession Proofing Video Program from a bargain-basement $17 to $47 tomorrow… This is your last chance to get it for $17. $17 to recession proof your business, you have to admit that’s the steal of the year, which is why the price goes up tomorrow.

Attention Recession-Weary Business Owners:

“Learn These Never-Before-Released Techniques, Tips, Tactics, Skills And Strategies GUARANTEED To Help You Bullet-Proof Your Wealth, Armour-Plate Your Business AND THRIVE In The Midst Of A RECESSION…

…And be one of the few, fortunate survivors who will safeguard their online and/or offline sales WHILE they create EXPLOSIVE GROWTH in the worst economic conditions Australia has seen in the last decade.”

CLICK HERE NOW TO GET THIS PROGRAM FOR $17 – THE PRICE GOES UP TOMORROW.

How To Get A Job In A Recession

If you’re looking for a job right now, my heart goes out to you. I’m based in Sydney, Australia and this is the worst job market since the dot com crash. In the United States and Canada it’s even worse. Imagine if there was a way to stand out high above the masses of other job seekers… How much would that be worth to you or a friend who really needs a job NOW!?!?

That is the power of the Exponential Mindset that I teach – How to do out-of-the-ordinary things to get extra-ordinary results. I am putting together a package for frustrated job seekers that I am going to launch in the next few days. Make sure you’re registered to my blog so that you don’t miss this announcement. It’s going to be ABSOLUTELY FREE, but for a limited time only.

How To Get A Job In A Recession

I will show you:

  • How to get jobs offered to you FIRST before they ever become public

  • How to find jobs that are NEVER made public

  • How to make sure YOU GET considered for MORE positions that you are qualified for

  • How to GUARANTEE you get more interviews THAN ANYONE ELSE

  • How you can make sure YOU get the second and third interviews to make the short list

  • How to negotiate the MAXIMUM pay package

Stay tuned… As soon as it’s ready I will launch it with a 24-hour window to get it for FREE.

How To Sell More Services

If you’re a service business that is mandated to ‘do stuff’ for clients on an out-sourced basis and you get paid on an on-going retainer basis, you need to know the #1 reason people STOP buying from you or cancel their contracts…

Chances are it’s because you keep them in the dark – I’ve talked about this before when I posted “How you can stop losing sales in 5 minutes“.

But what I didn’t explain is that if you take this concept to the next ‘exponential’ level, you not only keep them informed, but you INVEST the time and EDUCATE them about what you’ve done.

For example:

  • If you optimise Google Adwords, you can let them know the words that have become more profitable, that convert more and or produce more back-end sales. This helps the client create SEO optimised blog posts, sales page content and/or other more effective advertising.
  • If you are a solicitor, lawyer or other legal professional and have come up with a solution to a problem that has been either overlooked or otherwise neglected by others, as part of your research or discovery process, when you explain it to your client, he/she will have a greater appreciation for your expertise and know-how and you will end up with a smarter client.

But most importantly, the EDUCATION is valued by the client and THAT is where the payoff is.

I was speaking with a colleague yesterday and she pointed to a pile of documents on her desk and said “I’ve wasted the past year taking care of refunds, claims and complaints… I hate that work, what a waste…” I then explained that what she LEARNT over the past 12 months was to do the triage of the cases that were worthy of attention and those that are not. By learning this craft, she can now use that in future roles with other clients she consults to – BUT it is a WASTE if she doesn’t use it and it is SUB-OPTIMISED if her clients don’t know she has this skill.

She could quickly and easily create a 1 to 2 page document that explains “How to quickly identify frivolous law suits” that she can then follow-up with “How to get rid of frivolous law suits quickly and effectively”.

So there you have it, a few ideas to think about…

Educate and inform your clients as much as you can and you will reap the rewards.

Whatever you do, don’t keep them in the dark.

If they are kept in the dark, you’ll be out of sight and out of mind PLUS if someone else comes around and turns the lights on, it’s ‘lights out’ for you!

I know some of this stuff is seemingly obvious, but in a recession, EVERYONE is keeping tabs on their expenses and SERVICES are the FIRST to be cut.

They are the first to be cut BECAUSE unless you QUANTIFY the value for your clients, they will never fully value what you are doing for them.

Recession Proofing Tip

In a recession, the tactics and strategies you deploy are more important than in boom times when clients and money (profits) are ‘easy’ to come by… Today’s recession proofing tip can unlock sales that could be triggered within days.

In this week’s The Economist Magazine (Jan 17, 2009) an article revealed that MORE people are looking to get the SAME for LESS money rather than MORE for the SAME price.

Think about that – what can you offer that is perceived as the SAME value, but for LESS? In software, it means offering a software that does 90% of what someone needs, but costs less than the ‘full-blown’ version…

What product or service can you package that extracts superfluous extras that might not be ‘necessary’ that allow you to reduce the price or cost to the client?

Can you offer

  • A recording instead of a live presentation?
  • A transcript instead of a recording?
  • An electronic document instead of a printed document?
  • Online software-as-a-servie instead of computer-installed software?
  • Fewer components or modules of a package?

Give it some thought – I know I will be offering 3 new ‘options’ to target markets within the next 2 weeks as a direct result of this article.

It’s part of what I call recession proofing your business. If you want to learn more about doing this, click on the hyperlink for a $17 video program that is an example of this concept in practice!

FREE Marketing Tactics

Want FREE Marketing? Try one of one of these 46 ‘Guerrilla Marketing’ tactics…

  1. They post signs in places where there is high visibility and no cost:
  2. In front of their own business
  3. In front of neighboring businesses
  4. Train and Bus stations
  5. School offices
  6. Senior recreational facilities and retirement homes
  7. College dormitories — in the community area, hallways and bathrooms
  8. School Clubs
  9. Churches
  10. Other local community clubs and organizations
  11. Apartment buildings — in laundry rooms and bulletin boards
  12. Community activity centers
  13. Grocery stores – local corner stores are the best
  14. Shopping malls – Local strip malls are ideal for the niche marketer
  15. Car washes
  16. Laundromats
  17. Condominium complex party centers
  18. Hotel and motel lobbies
  19. Utility poles – check council ordinance to make sure you’re ‘allowed’ to do this one
  20. Counters of public places
  21. Meeting convention centers and rooms
  22. Construction walls
  23. Libraries
  24. Union halls
  25. Chambers of commerce
  26. Medical or professional offices
  27. Roller rinks and bowling alleys
  28. Waiting rooms at auto repair and tire shops
  29. Liquor and convenience stores
  30. Company bulletin boards of friends and family
  31. Tourist information centers
  32. Highway rest stops
  33. Factories
  34. Their cars — featuring a compelling sign, parked in a conspicuous place
  35. On the fences outside a construction site
  36. College and high school newspapers and yearbooks (might not be free, but are ‘almost free’)
  37. Classified services on the World Wide Web — many are free
  38. Classified services on commercial online services — many are free
  39. Local entertainment and tourist magazines
  40. Community group and association newsletters
  41. Small, local newspapers
  42. Chamber of Commerce publications
  43. Radio talk shows — by appearing as a guest or calling in (I did this, and created a product with the recording = $$$!)
  44. A lingerie store owner stenciled small messages onto the sidewalks of New York, with provocative sayings like, “From here it looks like you could use some new underwear.”
  45. Project your brand or USP at night onto the side of a building.
  46. On your voice-mail message, but please keep it brief!

There you go – FREE Marketing Tips to get your business going and growing — Exponentially!

Onward and upward!
Marc

P.S.

Other FREE Marketing Strategies and Tactics include:

  1. Send me a case study example and I’ll publish a blog post and put you and your business in front of thousands for FREE
  2. Ask for referrals from your existing clients
  3. Go to my Internet Mastery Blog to see FREE Internet strategies!
  4. Add your ideas as a comment on this blog!

This list was compiled from an e-mail I received from the original Guerrilla Marketer – Jay Conrad Levinson. If you haven’t read any of his books – get your hands on at least one of them over the holidays… They are a MUST read!

Profit Vampires

In a recent telemarketing campaign, we came across a string of ‘objections’ with ‘tell tale’ signs that are so BLATANT that we instructed the telemarketing agents to get OFF the phone as quickly as possible – because those people are VICTIMS and MARTYRS and can’t be helped.

The tell-tale signs are:

“I don’t have time.”

‘I don’t have the money.”

I need to put these objections in contrast:

If those SAME people  who don’t have the time were called by their daughter’s school advising them that she hurt her ankle during gym class and they think it’s bad enough to warrant an X-Ray to confirm a strain and not a broken bone – do you reckon those people would complete their day at the office or drop everything and get her to the hospital right away?

If those SAME people, on their way home from the hospital hit a pot hole and got a flat tyre, do you think they would leave the car on the side of the road until they could afford to pay for the repairs?

Interesting isn’t it?

They would FIND the time and FIND the money…

But when it comes to Business Growth they jump to a REASON before they consider the RESULT…

There are a lot of people struggling out there and one of the ways to succeed in business DURING A RECESSION is to identify the VICTIMS and MARTYRS and stay as far away from them as possible.

Otherwise they will suck every once of energy, enthusiasm and profit out of your business – like vampires.

That being said, once you’ve gotten rid of the profit vampires, the challenge is to identify those OTHER people who are struggling and need a helping hand.

They are the ones who WANT help, but don’t know how to get started.

They are the ones who are SCARED, but still have faith in themselves – they have NOT given up.

They still have FAITH and BELIEF in their abilities to make things happen.

BUT they’ve hit hard times and need a boost, a helping hand.

We don’t do that – BUT…

Yvonne McIntosh of Life Leaders does AND she’s fantastic at creating breakthroughs for people.

Click on the hyperlink to Download Yvonne McIntosh’s 5 Reasons People Procrastinate And How To Avoid Them

Yvonne and I had a quick chat on the phone and I thought you’d want to hear what we talked about..

Click on the hyperlink to Download my ‘Interview’ with Yvonne which reveals how we’ve created a solution for people who want to create personal breakthroughs and get past hesitation and paralysis.

If you find yourself hesitating, worried and uncertain about what your next steps should be, download the PDF and the MP3 file and make the decision to call Yvonne.

We want to help you when you’re ready, willing and eager to grow your business.

When you do have your breakthrough, you’ll know where we are.

We’ll be here waiting for you!

Onward and upward!
Marc

P.S.

Yvonne can do a personal 1:1 breakthrough session over the phone. At the time this was posted, she did the consultation for a one-time investment of $97 to PROVE to you that not only can it be done, but that YOU CAN overcome your paralysis INSTANTLY while ON the phone within the first hour – it’s that powerful!

Imagine getting excited and certain again…

Imagine knowing what you want and ‘going for it’ with clarity, purpose and enthusiasm…

Imagine overcoming all the doom and gloom that out there right now and seeing the POSSIBILITIES instead of the OBSTACLES…

Imagine becoming one of those people who are RESULTS instead of REASONS…

Imagine you can become that person within ONE HOUR…

Imagine that being TODAY/TONIGHT/THIS WEEK/END.

Imagine it BEING YOU.

Go on, make it happen – contact Yvonne at www.lifeleaders.com.au

Jeweller Recession-Proofs His Business

Today’s post is thrilling for me – it’s IRREFUTABLE POSITIVE PROOF this Exponential Mindset™ stuff works.

Sam Kritsokakis of Eskae Jeweller has been on fire since the 2008 Exponential Internet & Business Building Bootcamp.

_______________________________________________________________________________________

Hi Marc,

Just wanted to drop you a quick mail, since the 2008 Exponential Internet & Business Building Bootcamp. I have been ACTIVELY telling my clients when they should be buying from me next using future pacing through story telling.

For example, when a client met with me a few days ago for an engagement ring, I mentioned that after the wedding rings were done, his wife will expect to get an eternity ring, which is given on either the first wedding anniversary, or when their first child is born, which ever happens to come first…

This went down well as she was sitting there with him. Their ring design lends itself to having both a wedding band and an eternity band on either side! The smile on her face stretched to literally double what it was!

It gets better…

I closed a sale today with a client who’s getting married in early December by telling him, truthfully, that it’s tradition to give your wife a wedding day present, traditionally a pair of earrings to match her ring.

My client is not particularly traditional, and as such had his own gift in mind. We decided on a coloured diamond and gemstone band for her other hand. After the wedding bands this is a great up-sell, and something I will keep doing!

Thanks again for the ideas that are increasing my sales one client at a time – the best part is I’m not discounting!!!

Regard,

Sam.

_______________________________________________________________________________________

What can I say?

RESULTS speak louder than words – I LOVE RE$ULT$ like this, don’t you?

Get with the program and join us at the next encore presentation of the 2008 Exponential Internet & Business Building Bootcamp.

If you’re just interested in Exponential Internet Marketing Strategies, then come to the one-day Internet Millionaire Marketing Event on Saturday December 6 in Melbourne.

At the Bootcamp, on day one, we’ll teach you the value of having a Unique Selling Propostion, like Sam’s

ESKAE is the first and only jeweller, to, if you choose, give you a 1 on 1 personalised experience in the comfort of your own home. Our gold medal and multi award winning jeweller will offer you an unlimited design revision service to make sure you are wearing your dream piece of jewellery only designed with  exceptional quality diamonds, gemstones, pearls, 18ct gold and platinum so you are the envy of all your friends, family and colleagues, leaving you feeling like a king or queen.

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

Want a FREE test drive of Exponential Marketing Strategies? Give yourself a Marketing Autopsy and see how you stack up.

If you want to RECESSION PROOF your business, click here. Consider it a test-drive.

$17 is a drop in the bucket so-to-speak.

I created this product JUST FOR YOU – if you don’t want to invest $17, that says it all, doesn’t it?

I want and can help you RECESSION PROOF YOUR BUSINESS, but you have to do your share – if you keep doing what you’ve been doing, you’ll keep getting the same results.

Sam’s thrilled with the results he’s getting – you could do the same, but you won’t unless you adopt an Exponential Mindset™. That starts with a first step…

Recession Proof Your Business: An Exponential Idea

Today’s post is courtesy of Yvonne McIntosh, one of our Diamond Members. Her e-mail is self-explanatory, except that this kind of behaviour is one of the best recession-proofing strategies you and your team can engage in. This one was spontaneously responsive, but you could, if you wanted to, create this kind of value for your clients (and even prospects)…

You just have to ask yourself a few question:

  • What could we do to ‘wow’ our clients?
  • What have we been asked in the past that we didn’t or couldn’t do, but could do now to impress and surprise them?
  • What would really help our clients?
  • What are they struggling with that we can assist them with?
  • What was the last time we said ‘no’ to a client? How could we say ‘yes’ instead?

When you come up with one or two ideas, DO THEM and see what happens!

I guarantee you your competitor isn’t doing it.

_______________________________________________________________________________

Hi Marc,
Just thought I’d let you know that I just got off the phone with Nicole from your team. She SAVED me a massive amount of time and headache today!

I finally got onto importing all my leads into Aweber and had a problem with the way the info was laid out in the source code. I just happened to be rung by your office at that moment (about something else) and Nicole took it upon herself to ring someone she knows to find the answer to my problem. She actually rang back five minutes ago, took me through the solution and it’s all done!!

A massive compliment to her customer service! She really didn’t have to do this at all and she did anyway just to save me time!

I just thought you might like to know…

Cheers!

Yvonne McIntosh
Life Leaders International Pty Ltd
3/9-13 Pearson St
Gladesville NSW 2111
Ph. 0401 910 675
www.lifeleaders.com.au

_______________________________________________________________________________

Onward and upward!

Dr Marc Dussault
Australia’s #1 Exponential Growth Strategist

P.S.
Yvonne’s Unique Selling Proposition is:

Life Leaders International provides coaching for ambitious business owners just like you who want to grow their business and need to overcome fears, frustrations or a sense of overwhelm that are stopping you from taking action by reprogramming yourself and your business for success using powerful psychological tools such as NLP and practical management expertise to guarantee you freedom to move forward with clarity, confidence and motivation within 6 sessions or less!

Just so you know, Yvonne has been working with our most elite Platinum and Diamond Members unlocking the Exponential Potential™ that lies dormant within everyone.

Yvonne is called on when the someone wants to jump up the success ladder a few rungs at a time.

Contact her at www.lifeleaders.com.au whenever you’re ready to step up to the next level of results. She comes with my personal endorsement – I have seen first-hand the effects she has had with our clients. I am not privy to the confidential discussions – I just judge on RESULTS and she produces oustanding results more quickly than you think is possible.

Recession Proof Your Business in 42 minutes

Simple and easy things to do to recession-proof your business are explained at the link below…

http://www.exponentialprograms.com/business/recession/

Take a few minutes to get re-energised and excited about your business – we all need some good news with the emotional roller coaster ride we’ve been reluctantly take on with the Market Meltdown…

Onward and upward!

Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

Everyone who signs up for the Recession-Proofing video will also get a ‘Get Paid Quicker’ Audio segment i am going to record early next week. It will be a handful of simple strategies to get your receivables paid up TWICE as quickly and even get people to PAY UP FRONT… Yes, ESPECIALLY in these tough times, it’s possible.

Life’s not fair, guess what? Neither is business!

Today’s post is about what separates Champions from Challengers, Challengers from Competitors, Competitors from Participants and finally Participants from Spectators.

I am currently competing at the World Master’s Squash Championships in Christchurch, New Zealand and chronicling my exploits on my Personal Mastery Blog.

Yesterday’s post discussed the ‘Kryptonite’ phenomenon in sufficient detail that I won’t repeat it here, but there is one additional distinction that I didn’t quite articulate sufficiently that has more to do with business than squash so I will post it here.

You have to be MUCH better to beat a lesser competitor when that competitor is a ‘scrappy’ hacker style player. Let me be crystal clear with the squash analogy first – if an unorthodox player wins, he wins.

That’s how the game is played. All points count. Elegant masterful winners as well as off-the-racquet-frame spinning shots that die 1″ above the tin. If you’ve played competitive squash, you know what I’m talking about. The funny grip, the two-foot stance facing the front wall, the inside-out boasts from the weirdest angles…

In business it’s exactly the same – the ‘scrappy’ competitor may win a client today, tomorrow and the next day after that, but if you stay the course and improve, you WILL get to the point where you can dictate terms and conditions and set the rules for you to win.

In academic circles, it’s called the ‘terminal degree’ – no, not the degree that kills you (even though it might feel that way!), but the LAST DEGREE you end up with.

There is a similar, but quite different concept in corporate development called the Peter Principle which is not quite where I’m headed with today’s distinction.

THE GOOD NEWS: Every competitor has a point where his/her ‘scrappy’ skills won’t take them any further. Most people don’t realise this is the case, but if YOU DO, you can use that and leverage it to YOUR ADVANTAGE.

THE BAD NEWS: You have to be a LOT better to overcome the ‘scrappiness’. You can’t just be a little better, you have to be a LOT better.

Case in point – I played a match today that I lost BECAUSE I couldn’t put enough pressure to PROHIBIT my opponent from using his unorthodox shots. I was the BETTER PLAYER TECHNICALLY – but he had a weapon that I couldn’t neutralise.

I wasn’t better enough. Even though that is poor grammar, I’m sure you understand.

With your sales, marketing and product/service delivery, you have to be MUCH BETTER to become the DOMINANT PLAYER in your ‘space’ – whatever that may be.

The more specific you are about your niche, the easier it is for you to develop the necessary skills to be ‘better enough’…

There you go – another distinction that if you think about it and APPLY IT can have a dramatic influence on your results as you continue to push…

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

A recession is the ‘scrappiest’ business cycle there is. Everyone is scrambling to make ends meet, desperation and fear take over pretty quickly.

If you want to know my thoughts on what to do in a recession or what to do to recession-proof your business, click on the hyperlinks. I produced a $17 video that explains it 42 minutes.

Your competitors won’t know what hit them if you do what I suggest in the video!