Make More Money In Your Business Now
I don’t know about you, but every once in a while something like this comes around and you want to reach out and shake Matt’s hand – for doing something that was so obvious, but took so much time and effort…
The ketchup packet has been around for more than 40 years, and complaints about it for nearly as long: too messy, too small, too hard to open.
Recently, I attended the 2010 Vancouver Olympic Winter Games and I came across this story about one of Canada’s top franchises that banned a disruptive client from its stores.
I don’t know the details of the story, but I like the fact that the retailer made the decision it wanted to make – to get rid of a disruptive client.
I often talk about Risk Reversal as an Exponential Marketing Strategy. This YouTube video is something US Corporate America had never seen before. I guess you have to wonder if it’s too little too late or the real question might be “if they had this risk reversal guarantee years ago, would they be in the situation they are in now??!?!?”
Hmmm…. Something to think about.
This Business Mastery Blog is all about putting Exponential Marketing strategies, tips and ideas in front of you so you can assess, evaluate and consider them for your business or career.
When you think you’re ready to step on to the fast track of exponential results and success, come on board and join one of our programs.
You know how to reach us: www.ExponentialPrograms.com.
In one simple sentence, we teach our clients to use strategies like risk reversals, not out of desperation and despair, but within a proactive strategic approach that enables and empowers them to out-perform their competitors on an on-going basis with a lot less effort and with a lower cost base.
Whenever I ask most people what business they’re in, I usually get an incoherent rambling about what they do (and they wonder why they’re struggling for new clients… but that’s a discussion for another day!) Then I ask then what’s important to their clients and 9 times out of 10 they have no clue. If only they understood it as well as this restaurant does -> it’s not about the food!
Go on and click on the hyperlink (they don’t allow it to be embedded) and then ask yourself, one simple, yet exponential question:
What’s MOST IMPORTANT to my clients?
If you can answer that question, then you know where your focus should be.
I know this sounds too simple , but watch the video again and just listen to what the clients are saying and the RESULTS it’s producing.
Case closed.
Watch this short video that reveals how retailers unknowingly throw away as much as 28% of their sales – that is one customer for every 4 walking out their shop door… This is one of those rare videos that hits you across the head like a two-by-four… As it should! WHAM!!!!
A good sense of humour never hurts, unless of course if you’re INsignificant!
Exponential Marketing Strategies include the use of humour as long as it is tasteful, relevant and ADDS to the customer experience as this one plain does with a tongue-in-cheek approach. Think of ways you can re-phrase want you do using puns and other linguistic skills – we teach them at Unleash The Speaker Within as well as in our Killer Kopywriting and Konversation Workshops… Contact us if you want to take laughs and giggles and turn them into sales!
Big Mens Clothing For The Significant Man
Sometimes people think that retail businesses have limitations when it comes to Exponential Marketing Strategies. They do and they don’t. It’s just a matter of how you Twist The Kube! Andrew Powell of Montreal Canada knows this only too well and sent this link to a Canadian retailer who has taken the Exponential Marketing Strategy of risk reversal to an extreme… Check out this short article that proves that an Exponential Mindset still wins the game!
Click on this link -> Retailer reverses risk to below zero!
There are many instances when I get into a stream of consciousness ‘trance’ and really fun stuff happens. Sometimes I think people think it’s just fun and games, but it’s not – every single one has the opportunity to become a ‘business model or concept’ – here is one example that proves that when you run with something, you can make it into a viable business that really stands out above the crowd!
This is so obvious it’ll make you smile. It’s from Peter the Baker who will be getting his website up and running soon… This is exponentially valuable for anyone who deals with people who want ‘FREE samples’…
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Every week people ring and ask me what type of products I produce and just
about all of them ask if they can have a free sample… so remembering
something that you did when you had your print shops, I came up with this…
“OK I will give you a free sample if you buy a cake from me. That way you get $25.00
return free from your outlay of one cake. That way we both win. I sell a
cake and they get a sample…
If they don’t agree I don’ bother giving away $25.00!
Sometimes it’s the SIMPLEST IDEAS that create the greatest value… There is beauty in the elegance of simplicity!
I just had to share this one example of an Exponential Marketing Strategy that comes from the heart. The New Year is often when most people want to lose weight, get fit and healthy…
Paulo Frietag and Annie Guillet are personal friends of mine – they have produced this amazing book called the Alkaline CookBook that reduces the acid your body creates so you can feel better and in my case play better squash with MORE endurance and RECOVER MORE QUICKLY…
But that’s not the point for today…
I got the PHYSICAL HARD COVER VERSION in the post… It was nicely packaged with a branded sticker, but look at how it was wrapped… WOW!!!
The Alkaline CookBook
This is the hard cover version of the bestselling ebook… Look at the mouth-watering photos… Doesn’t it make you want to go and cook something healthy?!?!
Mouth Watering Meals That Taste Great And Are Healthy!
So what’s today’s business-building distinction/idea?
When you do send your clients products – send them with this kind of packaging and see what happens. Monica and I felt like it was Christmas all over again. The fact that there was a personal note attached made it ever more special…
Don’t rob yourself of making the buying experience enjoyable, memorable and special – your clients want you to do it and WILL REWARD you for it by telling others about you and your product, like I have just done.
Go on and check out the Alkaline CookBook for more than 80 mouth-watering recipes that are each accompanied with beautiful and tantalising photos!
I can’t do this one justice – you have to read this e-mail for yourself…
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SUBJECT: I DON’T BLOODY BELIEVE IT “BUT”
Hi Marc,
Thought I had better tell you this because I don’t believe it happened…
On Sunday I was listening to your Tele Conference Call that you sent me and being the Dinosaur that I am I had just woken up & come out of the cave and was trying to get my head around what you were saying, talking about Bundles and it was not until you mentioned the muffin that I understood…
I used to be a Retail Butcher and when ever there was a shop or establishment that was going bad I would offer the owner a deal and tell them I can double their sales and still make profit on the bottom line.
The first thing I would do after cleaning up would be (we used to call them 2 Fors) to start increasing sales by Bundling — I did not know they were called that…
Well yesterday I thought I would give it a go and bugger me dead I nearly doubled my sales in one day… a normal Monday probably would be about $600.00. Yesterday I took in $1,100.00 in one day…
How does it go again? You know something but you don’t know you know it?!?
Something like that…
If you’ve seen my location you would laugh… It is like Fort Knox security grids everywhere.., and the only cost to do that little exercise was 2 bits of butcher’s paper… I don’t know if I am allowed to a say it or not but, Ka-Ching, Ka-Ching.. Ka-BLOODY-CHING!!!
I just thought I would tell you .. THAT’S AMAZING!
THANK YOU!
Regards,
Peter Wilson,
Oz Cakes.
64 EAST STREET corner of FITZROY STREET in HADFIELD, Victoria
oz.cakes@bigpond.com
Phone: +61393599292
Fax : +61393599344
Mobile: 0412 103 943
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When you’re in Melbourne, you want to get out to Peter’s shop… I am sure his pastries are as good as his Exponential Marketing Strategies!
Onward and upward!
Marc
P.S.
If you want results like this – for only $97/month, we’re having a one-time-only Christmas sale with a $2,995 SECRET BONUS GIFT that will knock your socks off, but you have to give us a call on 1800 626 204 to find out what it is.
