Archive for the 'Retail Strategies' Category

Retail Strategy: Book Blind Date

This is such a great concept I saw at Elizabeth’s Bookstore in Sydney!
Book Blind Date

Antimimeticisomorphism: Poo Pourri

Every once in a while, someone comes out with a really great product… but the only way it can sell is by being provocative. Here is one BOLD example -  enjoy!

Great Marketing Tip: Show and Tell

As a reader or subscriber to this blog, you are aware that Exponential Marketing is an approach, a mindset as much as it is a collection of highly effective strategies. Today’s post is an example of how to leverage what you do for clients. Bree Robbins of Paddington Pups in Brisbane has relocated to a new, bigger, better facility for her doggy day care and dog grooming and pet supplies business.

The photos below show and tell how the new floors LOOK and FEEL. She shared this with here clients weeks before the final fitout was completed, to reinforce her commitment and dedication to her business and by extension her clients.

 

Paddington Pups - Floor Samples

Paddington Pups New Location Flooring 

 

Often we, as busy business people, as so preoccupied with what we’re doing that we forget to tell our clients what we do for them and lose that connection, that rapport that says “I care” and I am doing everything I can to serve you better.

  • What have you done recently for your clients that they might not be aware of?
  • What are you working on right now that will make a difference in the quality of the product or service you offer?

Share it with your clients and see what happens to your relationships… Loyalty… Referrals…

How to leverage testimonials and case studies in a retail shop

This is a BRILLIANT example of a retail shop that knows the value of testimonials and “case studies”… It is so good, it’s self-explanatory!

Testimonials, Case Studies, Retail

Testimonials, Retail, Tackle Shop

Open 25 Hours

As you know, I am a proponent of Antimimeticisomorphism. This is an example of that kinf of out-of-the-ordinary thinking. This is a sign for a convenience store in Surfer’s Paradise on the Gold Coast in Queensland, Australia.

If you come across across examples like this – people doing out-of-the-ordinary things to create extra-ordinary results, please contact us and we’ll share them with our readers and subscribers. Of course we’ll hyperlink back to your website or blog so you get FULL SEO value for your contribution!

Running Room – Outstanding customer service

Running Gear, Running Shoes, Running ClothesEvery once in a while* someone does something so out-of-the-ordinary that you have to do something about it.

In this instance, it started about 3 years ago when I walked into a Runner’s retail shop called Running Room.

First of all, this was in Richmond, Vancouver, Canada.  Well Steveston if you want to be specific about it. The reason this is important is that I am not a runner, but I still walked in. I was struck by the fact that they could have a store “just for runners”… In fact they have a LOT of stores, but that’s not the point.

I walked in out of curiosity and walked out with a pair of microfibre training pants. They are absolutely awesome. I wear them about 8-9 months of the year when I am training for squash, doing drills and routines. They are NOT lined and cover my compression garments – SKINS. As great as they are, I have been unable to find any, anywhere.

That brings me to my most recent trip back to Vancouver – I went back into the Running Room store with my pants in hand to get an additional pair.

The salesperson (I forget his name!) knew exactly what I was talking about because he too had a pair and liked them as much as I did!

They were out of stock – discontinued!

But he searched online and found 2 pairs at a remote store. The challenge was that I was leaving in a few days to return to Sydney, Australia.

Lots of things transpired – multiple people were involved to make sure I got the 2 pairs for the liquidation price of $20 each…

I mean c’mon… Who goes out of their way to sell $40 worth of leftover stock?

The Running Room does!

Running, Run, Jog, Jogger, JoggingI figure they do it because they are not in this for SALES, but CUSTOMER SATISFACTION. I mean c’mon it’s a store ONLY for runners. If you’re not focused on customer satisfaction, how could you survive let alone thrive as they have?

With a niche of people who are dedicated to their sport, their hobby, their passion – running – you’d be a fool to focus on sales.

They totally get why they’re in business and even though I am not a runner – I am a HUGE FAN.

They made my day and now every time I put on my training pants I am left with a sense of gratitude for every one who went that extra step.

I can’t thank them enough, but I can make sure as many people know about them as possible.

Tell all your friends and family who run or are otherwise athletically inclined!

*
Isn’t it sad that I am celebrating something that should be normal, average, expected?

The great news is that for those like the Running Room, they get the benefit of being the EXCEPTION, the stand outs… The ones people want to go to. At least they get that benefit/advantage… Because they totally deserve it!

The next time YOU get outstanding service – make sure you tell as many people as you can!

Is Your Business Growing?

Sydney’s Private Jeweler, Sam Kritsotakis, recently opened his new Eskae Boutique in Mosman… The reason that’s newsworthy is because a lot of businesses are struggling, yet our clients are thriving and expanding.

The reason is simple. They are applying antimimeticisomorphism principles of Exponential Mindset Thinking – having fun, doing out–of-the-ordinary things that create extra-ordinary results with the least amount of effort and at the lowest cost.

If you’re not GROWING, you’re contracting.
There is no middle ground.

If you want to grow your business, isn’t it time you contacted us to get going and growing?

A picture is worth a thousand lost clients

We have all heard the saying “A picture is worth a thousand words”, but a TERRIBLE picture can lose you 1,000 clients. This photo was taken from a Facebook page for a restaurant. You be the judge – would you want to eat there?

It’s no surprise (to me) that this restaurant is struggling to attract customers. It counts on its Facebook page for referrals – can you see a problem here?!?!

Today’s lesson – check ALL the photos you have online and ask SOMEONE ELSE who will be honest with you if it helps you or hurts you/your brand to have it online.

If you can’t afford professional photos – then don’t put any up.

DON’T USE STOCK PHOTOS for your products, that’s transparent and you’ll lose credibility and trust.

Please comment below to reinforce how bad this image is!

How To Find Hidden Assets In Your Business

As The Exponential Growth Strategist, once of the cornerstone principles of exponential marketing is uncovering hidden assets. This real life example made me take notice because it’s utterly brilliant!

The only improvement I could make to this creative idea is to identify the balls to the matches played and sell those at a premium. (I asked, they don’t do this).

$5,000 Guaranteed In The Next 12 Months

We’ve all heard of the classic money back guarantee, but where else have you heard of someone guaranteeing results? That’s exactly what we’re doing for our next 2 programs – Etch-A-Sketch Thinking In The iPad Age and Become The Next Corporate Rockstar.

Exponential Programs - Etch-A-Sketch IconEveryone gets to a point where they run out of fresh new ideas. What if there was a way to always have ideas ready to be deployed? What if these strategies were proven to work? How about is they were GUARANTEED to work?

That’s the premise of this unique event. We’re GUARANTEEING that you will produce at least $5,000 in the next 12 months as a result of attending the program. There is no legal fine print, no strings attached.

We can and are putting our money where our mouth is. No hype. No exaggerations. No smoke and mirrors. A simple iron-clad Results-Based Guarantee.

You can click on the image or this hyperlink > Etch-A-Sketch Thinking In The iPad Age. When all is said and done, if we’re willing to GUARANTEE $5,000 in the next 12 months, you can only imagine how much we expect you to make!

Advertising Case Study: Barber Shop

This is a classic advertising story that is worthy of repetition. It’s not just funny, but exceptionally valuable when you extract from it lessons that you can leverage from it. Enjoy!

A barber had been noticing that his clients had been dropping off slowly over the last eighteen months or so. He blamed the economy and people moving on and such things and just kept plodding on as you would expect.

The last straw for him was when,  just two doors down from his barber shop, someone opened up another barber shop! His competitor put up signage all over the front of the store windows announcing “hair cuts $5” .

When they opened, there were people spilling out the door lining up for haircuts. This went on for days and as you can guess his clients dropped off dramatically to the point that he decided that he would rather sit at home watching Oprah than do hair cuts for five dollars. He even decided he would close down his shop at the end of the week.

That afternoon, a gentleman walked in and asked if he could get a hair cut. The barber warned him that he charged fifteen dollars. The gentleman said that’s fine as he did not have time to stand in line and wait two hours for the barber two doors down .

After he finished the gentleman stood up looked and thanked the barber for a really good haircut. He also said he would be back next time he needed a trim because he was very satisfied with his haircut. That’s when the barber advised him that he was going to close his shop because he couldn’t compete with $5 hair cuts.

The gentleman looked at him smiled and asked “If I can increase the number of clients, would you be willing to pay me two hundred dollars?” The barber said he would only have two days to do it since he was going to close the shop on the third day. The gentleman confidently said that would not be as issue. The barber could not help but like this cocky guy in a suit and since it was only two hundred dollars, he thought he really didn’t have much to lose.

The next day, when the barber showed up, there were people waiting for him to open his door! They continued to stream in all day his phone was ring hot taking bookings! He was so busy that by the end of the day, he was exhausted. He could not remember ever being that busy.

The next day the same thing happened and about lunch time the gentleman walked in smiling and asked how things were going. The barber told him about all the clients and bookings and asked him what he did to change things around so quickly -  hoping he hadn’t done anything illegal. The gentleman smiled and assured the barber that everything was OK and that after work there would be something out the front of the store for him.

That night, the barber walked out the front of his shop and saw an A frame – he could not stop laughing when he read what was written:

FIVE DOLLAR HAIRCUTS FIXED HERE

This is a totally exponential strategy – but here are a few questions I have for you.

  • How can you use this story to your advantage?
  • How can you leverage someone else’s efforts in a legal and morally acceptable way?
  • How can you make the most of your marketing budget to get the very best results?

A lot of people have either heard this story or others similar to it. They get a laugh and move on to something else.

Very few learn the lesson. Very few learn HOW to leverage something like this.

That’s what I teach my clients to do, as their business coach, adviser or mentor. I explain to them that this is not just a funny story. It’s a lesson to be learned and applied. I then usually explain via one of my case study examples or one from a client.  In this case, I heard this story and used it to close a $250,000 sale to a top 50 ASX company.

I know you’d love to know how I did that, but sorry – I keep that information for my Platinum Members!

The thing about having an Exponential Mindset is not just thinking differently, but making sure you walk the thought. That only happens when you’re taught how to translate a great story like this one INTO a practical system and process that you can use in your own business.

Otherwise, it’s just another fun story to tell mates over a cold beer at your local.

If you want someone to help you turn things around, like the barber – contact us and we’ll show you how to get people lining up at your shop front door, into your business or if you’re online – visiting your website.

How To Market Your Restaurant On The Internet

Dr Marc Dussault -How To Market Your Restaurant-1I recently spoke at the 2010 Food Services Australia Show. I presented a summary of “How To Market Your Restaurant To Fill Your Empty Tables”. This all came about because of the 2010 Exponential Entrepreneur Of The Year Winner, Gavin Buckett, also known as the Gourmet Guardian, Australia’s premier Food Safety Specialist and HACCP Certification Expert who put me in contact with the show organisor.

One of the things I didn’t have time to cover is why a restaurant needs to be on the Internet – trust me, it’s not what you think!

Watch this 3-minute video to find out what 95% of people on the Internet don’t know… that can make the difference between a restaurant full of paying customers and one filled with empty tables.

Selling To Non-English Speaking Prospects

This 4 minute YouTube video takes a fun approach to resolving the challenge of breaking the language barrier in selling to non-English speaking prospects… Sometimes the obvious is well… obvious!

From 0 Sales To SOLD OUT In 3 Weeks

Today’s post is yet another example of how the little things make a BIG difference. As you probably know, I love dogs even though I don’t have any because of my ‘jet set’ lifestyle… Recently, I visited the puppies and dogs at Paddington Pups Doggy Day Care in Brisbane (video below). While I was there, I made a few suggestions to Bree Robbins, Paddington Pups owner and Platinum Program graduate. Here’s how she went…

From ZERO Sales To Sold Out In 3 Weeks

Paddington Pups is a Doggy Day Care and Pet Supplies shop. Since we specialise in dogs, I got my hands on Cesar Millan’s the Dog Whisperer Series 1 and 2 DVD sets to sell at the shop. I was excited to be able to stock these for my clients since I know (first hand) that several of them have training and obedience issues with their dogs.

When I ordered in the first and second series I also ordered a “Display Stand”. I was expecting this to be big so it would stand out. However when it arrived, it was not only tiny, it didn’t say anything about the second series. I was quite disappointed to say the least.

After over two weeks, I hadn’t sold a single DVD series.  Now you might be thinking that’s fine but this was the end of November, early December which is the perfect time for people to purchase gifts like this for themselves and/or friends and family.

That’s when Marc came in for a visit and you know what that means – exponential ideas galore!

Marc suggested that I create a bigger, more obvious display to highlight this popular and much sought-after product.

As with anything Marc suggests, I thought about it and discussed it with my husband. Later that night, Ross was on Google looking for a good quality image we could use to create own display poster.

Next he went to our local print shop had the poster printed and laminated in A3 format all for under $50.

Within the next 3 weeks, I sold 4 copies of season one and 6 copies of season two at full price with no discounting. That’s what’s powerful about Marc’s advice. Most consultants would discount the price whereas Marc thinks one step ahead – the ONLY reason no one bought the DVDs was because they didn’t know I had stock. Marc knows The Dog Whisperer Series is a high-value item that is sought after and does not require discounting to sell.

Once I had my new poster up in full view of my clients, several confirmed they didn’t know I had The Dog Whisperer Series with Cesar Millan. In fact, most confirmed what I thought – that they hadn’t been able to find them anywhere.

So not only was I not selling any, I had clients WILLING AND LOOKING for the product I had in stock.

That hurts just writing it. I don’t know about you, but I want to sell as much inventory as I can, as quickly as I can. I consider myself a smart woman, but clearly I wasn’t being smart about this product promotion even though in hindsight it’s self-evident.

That’s what I appreciate about Marc’s advice – not only does he have a view from the ‘outside’, he understands people who buy. His Exponential Mindset is all about making it easy for people to buy from you.

Thanks Marc for your help once again – Come back again soon!

Bree Robbins
Business Entrepreneur

Heinz ketchup packet gets redesign

I don’t know about you, but every once in a while something like this comes around and you want to reach out and shake  Matt’s hand – for doing something that was so obvious, but took so much time and effort…

The ketchup packet has been around for more than 40 years, and complaints about it for nearly as long: too messy, too small, too hard to open.

Continue reading ‘Heinz ketchup packet gets redesign’

The customer is not always right

Recently, I attended the 2010 Vancouver Olympic Winter Games and I came across this story about one of Canada’s top franchises that banned a disruptive client from its stores.

I don’t know the details of the story, but I like the fact that the retailer made the decision it wanted to make – to get rid of a disruptive client.

Continue reading ‘The customer is not always right’

Risk Reversal

I often talk about Risk Reversal as an Exponential Marketing Strategy. This YouTube video is something US Corporate America had never seen before. I guess you have to wonder if it’s too little too late or the real question might be “if they had this risk reversal guarantee years ago, would they be in the situation they are in now??!?!?”

Hmmm…. Something to think about.

This Business Mastery Blog is all about putting Exponential Marketing strategies, tips and ideas in front of you so you can assess, evaluate and consider them for your business or career.

When you think you’re ready to step on to the fast track of exponential results and success, come on board and join one of our programs.

You know how to reach us: www.ExponentialPrograms.com.

In one simple sentence, we teach our clients to use strategies like risk reversals, not out of desperation and despair, but within a proactive strategic approach that enables and empowers them to out-perform their competitors on an on-going basis with a lot less effort and with a lower cost base.

For this restaurant, it’s NOT about the food

Whenever I ask most people what business they’re in, I usually get an incoherent rambling about what they do (and they wonder why they’re struggling for new clients… but that’s a discussion for another day!) Then I ask then what’s important to their clients and 9 times out of 10 they have no clue. If only they understood it as well as this restaurant does -> it’s not about the food!

Go on and click on the hyperlink (they don’t allow it to be embedded) and then ask yourself, one simple, yet exponential question:

What’s MOST IMPORTANT to my clients?

If you can answer that question, then you know where your focus should be.

I know this sounds too simple , but watch the video again and just listen to what the clients are saying and the RESULTS it’s producing.

Case closed.

Increase Retail Sales 28%

Watch this short video that reveals how retailers unknowingly throw away as much as 28% of their sales – that is one customer for every 4 walking out their shop door… This is one of those rare videos that hits you across the head like a two-by-four… As it should! WHAM!!!!

The 4 Ways Sound Affects Us

Retail Sign Humour

A good sense of humour never hurts, unless of course if you’re INsignificant!

Exponential Marketing Strategies include the use of humour as long as it is tasteful, relevant and ADDS to the customer experience as this one plain does with a tongue-in-cheek approach. Think of ways you can re-phrase want you do using puns and other linguistic skills – we teach them at Unleash The Speaker Within as well as in our Killer Kopywriting and Konversation WorkshopsContact us if you want to take laughs and giggles and turn them into sales!

Big Mens Clothing For The Significant Man

Big Mens Clothing For The Significant Man