Archive for the 'USPs' Category

Anatomy Of A Great Business Card – Infographic

Looking to design a business card, have a look at the infographic below of the anatomy of a great business card.
Anatomy of a Business Card Infographic

Institutional Advertising Versus Call To Action Marketing

A lot of people ask me what the difference is between institutional advertising and call to action marketing. Simply put, institutional advertising is brand building and is only recommended when you have MILLIONS or BILLIONS in your marketing budget.

Call to action marketing I don’t even call it advertising because it’s unilaterally focused on getting suspects to convert into prospects (take an action to show their interest in your product/service/offer) or prospects into clients (give you their money).

A friend of mine, Andrew Powell of Montreal, Canada asked me this outstanding question with the added twist that his company, Bogdon & Gross Furniture has been building furniture for over 80 years, using the tagline “Handcrafting your dreams since 1927″ and the e-mail signature “Canadian manufacturer of solid, hardwood furniture and supplier of Koosh ® mattresses – the world’s first high resiliency, soy-based foam Mattress.”

So here is the short version of the answer – something I cover at our Exponential Business Building and Internet Marketing Bootcamps

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For this restaurant, it’s NOT about the food

Whenever I ask most people what business they’re in, I usually get an incoherent rambling about what they do (and they wonder why they’re struggling for new clients… but that’s a discussion for another day!) Then I ask then what’s important to their clients and 9 times out of 10 they have no clue. If only they understood it as well as this restaurant does -> it’s not about the food!

Go on and click on the hyperlink (they don’t allow it to be embedded) and then ask yourself, one simple, yet exponential question:

What’s MOST IMPORTANT to my clients?

If you can answer that question, then you know where your focus should be.

I know this sounds too simple , but watch the video again and just listen to what the clients are saying and the RESULTS it’s producing.

Case closed.

Exponential Marketing Principles Revealed

Every once in a while I get carried away with ideas, thoughts and what I call distinctions (key tips and techniques that make all the difference in producing results)… Today is one of those days. This post covers what I call the basics of Exponential Marketing for both the NOVICE as well as the VETERAN of Exponential MasterMind Thinking.

Exponential Marketing 101: Mindset

It all started for me with Albert Einstein’s quote “The thinking that got us to where we are is not the thinking that will get us to where we want to be.” That hit me like a two-by-four across the head when I first hear that in my mid twenties…

If you are in your twenties or can remember what you were thinking back then, chances are you were like me – thinking you ‘knew it all’ or at least knew enough…

Boy were we wrong!

So if we have to change our thinking – HOW exactly do we do that? That’s a dilemma and conundrum wrapped up in a paradox!

I was able to make my first quantum leaps (to use some of Einstein’s terminology) listening to Anthony Robbins for Personal Peak Performance Development. It’s important to note that he is a PEAK PERFORMANCE coach, not just a ‘positive mental attitude’ motivator – in fact he hates being called a motivational guru – for a reason.

Motivation is empty – it just gets you fired up with nowhere to go.

Personal Peak Performance is all about knowing who you are and using THAT knowledge to propel you to an outcome, goal or even a life-long dream. In as much as Tony Robbins is great, don’t get me wrong – he is the world’s best at what he does – his teachings, programs, events and products are not enough.

That’s when I learned I needed to triangulate multiple frameworks from other world-leading minds such as marketing genius Jay Abraham, sales master Brian Tracy and spiritual and philosophical mentor Deepak Chopra.

Triangulation in simple terms is like what a Global Positioning Satellite (GPS) does to locate you on the earth – it takes each dimension (x, y and z) and determines where you are along the axis to pin point your exact location.

What I do for myself (and now my clients) is create a continuum of strategies, tactics and techniques along the 4 axes (peak performance, marketing, sales and philosophy) whereby the INTERSECTION of these 4 dimensions is the point where your Exponential Potential is released to give you a quantum breakthrough.

I know it sounds surreal and I guess it is for the uninitiated.

Once you adopt an Exponential  Mindset, it’s like learning a new language – you stop translating and start thinking in the new language – only then can you consider yourself fluent… In linguistics, fluency means you can communicate with a whole new group of people who speak that language. In business, that fluency means abundant wealth and success – because you now possess the language of profitable thinking.

I call this antimimeticisomorphism. I even have a website dedicated to having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort at the lowest cost.

I have a series of fun videos on the concept on my Personal Mastery Blog under the category antimimeticisomorphism.

I am about to publish a bestseller of the same name – via an interactive publishing model involving a small group of contributors that has already spawned a secret website.

As you can see for yourself – this is a VERY different way of doing things… That’s the whole point!

But you know what? It’s also great fun – producing new, exciting products like the Marc-Ka-Ching Kube™ and concepts like the 1 percent improvement doctrine outlined in the following two short YouTube videos.

The 1 Percent Improvement Doctrine 1/2

Continue reading ‘Exponential Marketing Principles Revealed’

A Bright Idea For Self Promotion

Today’s post combines self-promotion with a Unique Selling Proposition. John Ghetto of www.Blightlights.com.au tells me this strategy gets people to ring him when they see it. It’s one of the most effective self-promotional strategies you can use…

Can you imagine how much you could save if you cut your lighting bill in half?!?

Apparently the NSW Government saved more than 1 million dollars…

Unique Selling Proposition - Example 1

Unique Selling Proposition - Example 1

Unique Selling Proposition Example 2

Unique Selling Proposition Example 2

Unique Selling Proposition Example 3

Unique Selling Proposition Example 3

This kind of self-promotion is very inexpensive yet VERY EFFECTIVE. If you have vehicles out on the road, you really do need to consider this Exponential Marketing Strategy.

The only thing I would suggest is to put the WEBSITE on the trucks and TEST different ways of saying the same thing – to SEE WHICH ONE gets the most calls/responses.

Who doesn’t want to save 10 to 25% on fuel?

Sounds obvious, but guess what? There’s an Australian supplier who can deliver that and yet he’s ‘struggling’ to get new clients… Sound familiar?

It doesn’t matter what you have to offer – if no one knows about it – no one will buy.

Even if its a total ‘no brainer’…

Imagine saving 10% to 25% on your fuel for a one-time $600 investment PLUS reduce pollution by up to 70% – wouldn’t you buy that in a heart beat?

What about taxi drivers and hire cars? Can you imagine how quickly they would get a payback?!?!

So what’s the point – UNLESS I tell you where you can buy this product, you can’t even consider buying it.

That’s the point.

Bill’s frustrated because he’s got the solution that everyone needs but not enough people are buying – BECAUSE they don’t know he exists

They also don’t know how quickly they can get their payback – if you KNEW you’d make your money back in 3,000 or 5,000 Kms or 8, 12 or 16 weeks you’d do it right now wouldn’t you?

Especially when you know the price of petrol is only going to go back up!

That’s the lesson for today – (1) People need to know you exist, (2) they need to know WHY they should BUY from you and (3) understand the BENEFITS which in this case is Return On Investment (ROI).

The better you articulate that, the more people will BUY from you.

Onward and upward!
Marc

P.S.

I bet you’re interested to know where you can buy this fuel catalyst… Am I right?

Contact Bill Sheather at www.fitchcatalyst.com.au.

This is NOT a FUEL ADDITIVE, but a catalyst that is installed in your car so you pay only ONCE – additives are an additional on-going cost…

That is part of what you need to articulate as a BENEFIT so people WANT to make the one-time payment for on-going fuel savings…

If you are sitting there with even a small DESIRE TO BUY THIS – you’ve proven the point I want to make. It really doesn’t take much to start MOVING people in the direction you want.

The sooner people buy, the sooner they save money.

If you told people that on average, every day they wait costs then $76 cents or every week costs them $3.48 cents, that puts it in perspective. That’s a free coffee every week or every second day – depending on mileage…

Then there is the whole ‘GREEN’ approach, but that confuses the issue – costs savings are NOT synonymous with saving the planet. Make sure you have only ONE primary message so people are triggered to buy to satisfy that NEED.

Too many people try to give ALL the benefits and therefore confuse the issue and that delays or prevents the sale from happening…

Convert Prospects Into Paying Clients Effortlessly

As an Exponential Growth Strategist, I hear it all the time… “How can I get MORE prospects to buy from me?”

The answer is quite simple, but before I give it to you, you need to watch the video below, otherwise you won’t believe it. It was originally given to me by Stuart Gordon of Giant Promotions.

Now that you’ve seen REAL FISH JUMPING INTO A BOAT, you’re mind is open to believing that you can exactly the same thing with prospects who will become clients JUST AS EASILY.

We covered this at last week’s amazing 3-day Exponential Internet & Business Building Bootcamp. If you weren’t there, we missed you. We covered the incredible power of a Unique Selling Proposition – that gets prospects to willingly and knowingly JUMP INTO YOUR BOAT!

I can’t go into the details of creating a USP with you in a blog post – that took all of Monday evening to do, but I am sure you’d agree it’s worth the 3 hours when prospects start to jump into YOUR boat!

Daniel Lizurek of www.FastProfits.com.au jotted down the key questions I was asking Bootcamp participants and they included

  • Think of your best client + the service your provided step-by-step
  • Who are you talking to exactly?
  • How can you connect with MORE people?
  • Are you screaming at the WRONG CROWD who aren’t listening?
  • Are you selling the EXPERIENCE?
  • What do you sell/do and how do you do it?
  • Make it SHORTER.
  • Erase words that don’t add MAXIMUM value.
  • Clarify your role with your client.
  • Is it what people WANT?
  • What’s the key BENEFIT that you offer?
  • What FEELING do you need to imbue the USP with?
  • Capture peoples’ imagination.
  • How can you build pre-eminence?
  • What’s the discomfort in your business?
  • How do you add value to the experience of your product?
  • What makes you different?
  • What are you great at doing/delivering?
  • What can you be the BEST at?
  • What can you do that no one else can?
  • Be more SPECIFIC.
  • Explain VISUALLY.
  • Is your USP confusing?
  • Is it CLEAR/OBVIOUS what you do?
  • What’s UNIQUE about your value proposition?

This is a starting point to get people to CONSIDER if they want to jump into your boat..

The next 2 days of the Bootcamp covered those aspects IN DETAIL, Step-By-Step and Click-By-Click.

Don’t you wish you were there?

I do

Make sure you don’t miss the next Exponential event we stage.

Once you start to get prospects to jump into your boat, trust me, you’ll be addicted!

You’ll learn to have FUN and people will WANT TO HAVE FUN WITH YOU…

For the list of our upcoming events, click here.

Onward and upward!
Marc

P.S.

Want to know what an awesome USP looks like?

FAST PROFITS will invest the necessary time to understand your business to unshackle you from the burden of copywriting using its own 6 year-old secret formula PROVEN AND GUARANTEED to maximize your profits leveraging a trilingual kaleidoscopic perspective imbued with 78 psychological triggers, a 56-point ‘X-Ray’ focus checklist and 29 response-boosting tactics to write unique and actionable copy without using templates while remaining flexible to your input and reasonable revisions at no extra charge so you can have
peace of mind that each project will be completed on time and on budget so you can remain focused on your business – rather than distracted and frustrated with time-consuming copywriting.