Sometimes you might think you’re being understood when the exact opposite is true. In business, the art and science of clear communication is the key to success in sales and marketing.
Writing good copy is easier said than done, which is why we developed a system to teach you the most important elements of writing copy that sells – we call it Killer Kopywriting.
Even if you don’t end up writing all your sales copy, at least you’ll avoid the most damaging blunders that can cost you thousands of dollars in lost sales and new leads…
Understanding my clients is one of the most important aspects of what I do in custom designing and making handcrafted jewellery. My clients need me to be a great listener and expect to see that I have understood their unique and individual needs in having a bespoke piece of jewellery commissioned. Otherwise the whole thing goes pear shaped and if I get the design brief wrong there is no easy way to go back a few steps to right the wrong, its generally a matter of starting again which is costly…
On the flip side making sure I am understood by my suspects, prospects and client in my communications is even more important. I have a very specific target market and if I miss in my copy writing and communications then I end up attracting the wrong person which on top of costing me money for bad or ineffective copy cost me time that I could be spending with the right people.
As you said above it all comes down to the art and science of clear communication.
Sam Kritsotakis
Eskae Private Jeweller
The caption of the image made me laugh but it’s the truth and really a serious matter when it comes to your clients. Understanding has a lot to do with the business, one of the most essential factor and I agree with your statement. Keeping records and great meetings will also do.
Understanding your clients is one thing, them understanding you is another! Something that we, at times, struggle with.
Loved the caption, so true.