Marketing Makeover

Attention Business Owners:
Get more people to call you or walk in the door…

1-Day Workshop

 

 

This event is sponsored by:

You offer a great product and fantastic service and yet you’re still waiting for prospects to walk through your doors… Or maybe you’re already doing pretty well, but like all high achievers, you’re always looking for that extra ‘edge’.

That’s exactly what you’ll get during your Marketing Makeover that will transform your business and website from bland to BRAND!

The Marketing Makeover is the ultimate non-intrusive cosmetic facelift for your business and website– making MINOR undetectable changes that produce MASSIVE bottom-line results!

You don’t need any painful surgery to improve the results you get from your business… You don’t need to go under the scalpel or get a major nose job to make your business look more appealing to your most desired prospects and clients.

When you register, you’ll gain access to all the tools and techniques you need to create your very own, customised ‘Business Profit Facelift’ for your business, guided by Dr Marc Dussault, The Exponential Growth Strategist, who will show you how you can make the best of what you’ve got to get more prospects to want to do business with you.

1-Day Workshop


Book in early to get your early bird booking Bonus – From Bland To Brand Valued at $165

From Bland To Brand -
An Exponential Perspective On Re-Branding Yourself And Your Company

How to create a great company or product name without hiring an expensive brand guru

If you’re looking to re-brand your company, products or services, you know just how hard it is to come up with a great name that hasn’t already been taken. With this all-inclusive package, you’ll learn the art and science of how to go about finding the perfect name each and every time!

  • 20 Steps to creating a BRILLIANT product or company name
  • 8 Mistakes to avoid when naming your company or product
  • The Top 20 FREE resources to help you come up with brilliant names.

Including:
Branding Case Studies and Reports

  • 3 Real-life case studies are highlighted, not just with a before and after comparison, but a detailed step-by-step explanation of the naming, branding and positioning process used, so that you can learn not just what is done, but more importantly – HOW. This is vital so you can do it yourself.

Once you have a ‘new and improved’ brand, you’re going to want to leverage it via the media. That probably means the radio and other media.

Additional Advertising, Promotion and PR Bonuses:

We’ve put together a few reports to make sure you do it right the first time.

  • 10 Things You Don’t Know About Radio Advertising You Need To Learn To Make The Most Of Your First (or next) Campaign.Knowing what to do will help you get the most out of your radio advertising budget and it will reduce the stress of going through the process – especially if it’s your first campaign!
  • Top 9 Radio Ad Mistakes To Avoid. Self-evident as a title, the recommendations are not so obvious, and will save you thousands of dollars while improving your lead to sales conversion rate.Doing MINOR things with your marketing, much like whitening your teeth to brighten your smile, can produce similar bottom line results for your business…
  • Why You Should Use A PR Professional – Audio Recording and word-for-word transcriptSmall business owners often grapple with Public Relations (PR), wasting thousands of dollars and countless hours without getting any Return On Their Investment (ROI).The 37 minute interview reveals how you should engage with a PR firm to ensure you get a profitable ROI and avoid getting fleeced the next time you have an event or activity that can get into the papers or the radio

 

Here’s A Taste Of Just Some Of The
Nips And Tucks We’ll Help You With To Improve
Your Business Marketing And Promotional Activities

 

The 21 Power Principles Of Exponential Marketing

  • 7 ways to out-think, out-perform and out-earn your competition:
  1. Maximise what you’re already doing
  2. Multiply the opportunities available to you
  3. Monetize unprofitable areas of your business
  4. Create new products / services
  5. Profit from your competitors
  6. Reclaim past expenditures
  7. Become strategic instead of tactical
  • How to “Reverse Engineer” your (business) flight plan (this is the shortest path between where you are now and where you want to be)
  • Learn the Strategy of Pre-Eminence, or how to be the first person that pops into your prospects’ heads the moment they think about your product or service.
  • Practical Marketing Metrics: Learn how to calculate the Lifetime Value, Marginal Net Worth and Allowable Cost Of Acquisition of a customer to explode your customer base WITHOUT increasing the proportion of sales you spend on marketing.
  • Discover how to differentiate, reposition and distinguish your business, product or service to make PRICE virtually inconsequential – EVEN in competitive, cut-throat industries.
  • Learn how to make irresistible offers that prospects can’t refuse
  • Learn to Up-Sell, Cross-Sell and Follow up-Sell to multiply profits from every transaction
  • Harness the Power of Testing to multiply your results faster, cheaper and easier
  • You’ll get the 135 proven best headlines / propositions to use – simply “adapt and adopt” to suit your business.
  • Find out how there are ONLY three ways to grow a business
  1. Increase your number of clients (15 ways to do it)
  2. Increase your average transaction size (8 ways to do it)
  3. Increase the frequency of each purchase and the monetary value of each
    client (6 powerful ways to do it)
  • 3 Advanced Ways to grow your business even faster, safer and easier:
  1. Penetrating new markets (7 ways to do this)
  2. Adding new products/services (10 ways to do this)
  3. Purchasing your competitors’ business or assets (5 ways to do it)

The Power Parthenon Of Exponential Growth

 

  1. How to continuously identify and discover hidden assets and overlooked opportunities in your business
  2. How to mine cash windfalls each and every month of your business operation
  3. How to engineer success into every action you take or decision you make
  4. The secret of building you business on multiple profits sources instead of one single revenue stream
  5. How to be different, special and advantageous in the eyes of your customers and clients
  6. How to create real value for your clients and employees to gain maximum loyalty and profitable results
  7. How to gain the maximum personal leverage out of every monetary, time or energy investment you make in you business
  8. The importance of Networking, Masterminding and Brainstorming with like-minded, success-driven people who can share with you
  9. How to turn yourself into an Idea-Generator and Recognized Innovator within your industry, field or market

 

Just When You Think Your Head
Is About To Explode With Exponential Possibilities,
We’re Going To Kick Into Overdrive!

Sometimes too much of a good thing is well… too much! And when you’re constantly thinking of what sales ‘kung fu’ flip technique to use on your customer, your mind is not where it needs to be – building a relationship with your client.

That’s why you can’t depend on selling tricks and techniques if you want to be successful. You need something that you can use to your advantage without thinking about it -it needs to be automatic. That’s why you need to learn the right MINDSET and not more techniques.

Learning sales techniques is like trying to defend yourself with your right hand while holding a martial arts magazine in your left hand. I’ve seen it all too often, the transparent, insincere cookie-cutter approach that reeks of desperation.

That’s why you need to attend so I can reveal how I was able to win multiple sales awards and rise to the top of sales teams with a lot less effort than my colleagues.

In sales, it’s not about how much you SELL,
it’s about how much clients BUY!

Read that headline again.

Most salespeople are so enamored with their techniques that they forget that the goal is not to show off, but to get clients to buy…

Here’s the thing…

What I teach means you don’t have to be pushy, brash or forceful. In fact, it’s all about getting people to WANT to buy from you rather than you trying to shove something down their throats.

Instead of teaching you sales techniques that only
work sometimes… You’ll discover the
SECRET MINDSET that works all of the time!

Unlike any other traditional ‘sales seminar’ I will not be teaching you more closing techniques, objection busters or refried attitude-adjustment or positive thinking philosophies.

I will go way beyond the traditional sales techniques, phrases and formulas to reveal my sales secrets that not only puzzled my competitors, but also baffled many of my colleagues who put in a lot more hours than I did for a lesser result.

  • Exponential Top Gun Sales Strategies are about doing things your competitors don’t know you’re doing, which I call stealth selling. Otherwise what happens is they find out what you’re doing, copy you and you’re back at square one…You’d be surprised that 90+% of salespeople do what everyone else is doing and yet they expect better results… Einstein defined this as insanity.

I will reveal how you can:

  • STOP wasting time cold calling (which in my opinion is a total waste of time)
  • STOP attending all but the few select networking events that produce valuable leads
  • STOP killing yourself working ridiculous hours
  • STOP travelling needlessly yet maximise your face-to-face time with prospects
  • STOP wasting time with tyre-kickers who won’t buy from you
  • STOP wasting time and effort preparing needless proposals

So you can…

  • START to get suspect and prospects to come to you automatically instead of you chasing them
  • START Improving your conversions to as high as 100% (yes, 100%.)
  • START preparing properly to ensure you can systematically reproduce your successes over and over again
  • START living a better lifestyle by combining work and pleasure while increasing sales

The best thing is that and exponential mindset will help you make more money, have more fun and feel good about how you sell to people. Imagine that… No pressure, no guilt.

Included are real-life stories, examples and case studies revealing dozens of tips, tricks and techniques that you will take away with you and can implement in your business or job the very next day.

Rather than learning some isolated techniques that work only some of the time… You’ll learn how the right mindset makes all the difference – transforming all your existing tips and techniques into a formidable arsenal of sales weapons to win more customers than ever before – With a lot less effort, time and stress.

It’s not a template or formula. It’s a way of thinking that once adopted, unleashes the Exponential Potential™ that is right there ready for the taking.

You’ve already acquired 80% of the skills you need to be a top salesperson – you just need the missing 20% that converts prospects to paying clients sooner and more often.

This Exponential Mindset when applied to selling becomes a defensible competitive advantage that once adopted, gives you the wisdom and confidence of a true master. Elite athletes call it game excellence rather than playing an excellent game (once in a while).

With ‘game excellence’, you will be able to perform at your best each and every time, removing the hit-and-miss approach that punishes most salespeople, destroying their self confidence and creating the never-ending emotional roller coaster synonymous with poor salesmanship.

Want to bring Multiple People?
CLICK HERE for the Multiple Attendee Discount


Your ultimate success is based on your
ability to get things done

Trying to be all things to all people is ludicrous, yet most people seek to win the ‘Superman or Wonder Woman awards’ year in, year out with disastrous consequences. Going beyond the simplistic view of this powerful concept, we will, through interaction, assess and analyse what you can STOP DOING that has little or no effect on your Pathways to Profits™. This exercise will be the source of epiphanies for a handful of participants. It might be you if you often feel overwhelmed, stressed and/or working way too many hours.

 

  • Personal Productivity Powerhouse Principles:
    This is one of my strategies I developed early on in my career to catapult my effectiveness to orders of magnitude (compared to my peers). I will explain how, when I left my

The time you gain is like adding a full day to every month – Imagine how much more you can get done!

first job (out of uni), I had to be replaced with not one, not two, but three people to produce what I was capable of doing in 50 to 60 hours/week.

That is at least a 200% effectiveness ratio (40 hrs X 3 = 120 person-hours/week). Simple in design, its application as a DISCIPLINE is not within reach of most. I will go into the finer details and distinctions of how you can adopt this in your business life NOW and start to create the habit and discipline to make it ‘second nature’ and automatic. Without the unconscious aspect, it is a chore, burden and hindrance that overwhelms even the most committed.


This Event Includes 3 Components:


 

Have you ever felt unprepared for a seminar or workshop realising that you didn’t get as much out of it as you would have if you had been given the opportunity to prepare?

That is precisely why we created Pre Program Preparation™ for all our events. Pre Program Preparation™ is all about making sure you access, read, review, study and learn the grounding materials for the course you’re attending. In traditional courses, instructors waste up to 50% of the course time telling you things you already know and then running out of time for the things you really wanted to learn.

With Pre Program Preparation,™ you gain advanced access to all the tips, documents, audio and/or video recordings, checklists and web links that you need to establish a basic, fundamental understanding of the concepts, ideas or philosophies that will be discussed.

As grounding material – the Pre Program Preparation™ is not a substitute for the live event, it’s a necessary component to make sure that everyone attending is ready to go full-on right from the start. That’s why it’s strongly advised that you do all the Pre Program Preparation™ exercises and assignments so you don’t start the event behind the proverbial 8-ball.

Often, the Pre Program Preparation™ includes exercises that are introspective and therefore quite difficult to complete when first attempted. These are usually scheduled at the beginning of the cycle to give you sufficient time to revisit them once other Pre Program Preparation™ modules are completed.

Many exercises are purposefully intertwined to reinforce each other so that each iteration in the process helps you get closer to the ultimate clarity that you seek.

The goal of the Pre Program Preparation™ is to ensure that all attendees of the workshop begin on the same page. Don’t worry – if you have questions, or have not finished all the exercises, you’re not expected to complete all the assignments perfectly. Just make sure you get them all started so they can be completed during the workshop.

Which brings me to the last important point of the Pre Program Preparation™ – make sure you bring all the completed assignments with you – as well as any supporting documentation, just in case you need it during the workshop. You never know what thoughts and ideas you might have.

Bringing more with you is always better than less. Also, I strongly advise you double-check the complete list of the Pre Program Preparation™ the night before you travel to or attend the event. I also recommend that you review all the components on your way to the venue (if you’re not driving!)

 

 

This workshop is an interactive experience that will spark your creativity and innovative spirit to unleash

NO HUGGING ZONE! There is no hype, no dancing or massaging other participants.

the entrepreneurial business genius that resides (hidden) within you. Your presenter, Dr Marc Dussault is an expert Exponential MasterMind Experience facilitator that engages participants in a fun and playful manner without being provocative or putting anyone on-the-spot.

With 12 hours of priceless content, the workshop exercises are intense, fast-paced and designed to be memorable in their delivery and effectiveness.

Each module has specific deliverables as indicated in the course curriculum below.

The Exponential MasterMind Experience Explained

An Exponential MasterMind Experience exponentially leverage the assets, skills, abilities, experience and knowledge of all of its participants in a unique ‘surreal’ way that has to be experienced to be fully appreciated.

“If Exponential marketing strategies are steroids
for your business or website,
a MasterMind Experience Workshop
is a pure profit Adrenaline rush!”
Dr Marc Dussault

Not for everyone, an Exponential MasterMind Experience is a powerful environment where creativity, innovation and the passion for excellence can thrive. It is fluid, flexible and allows for a kaleidoscopic exploration of these amazing strategies and concepts.

The Exponential MasterMind Experience is a must if you’re committed to growing your business. All you need to do is give the concept a chance to let the real-life bottom-line results in your business speak for themselves.

The concept of MasterMind Groups was formally introduced by Napoleon Hill in the early 1900’s. In his timeless classic, “Think and Grow Rich” he was the first to summarise, consolidate and document the organising principles (distinctions of success) of the most powerful, influential and financially successful people of that era.

Nearly every great achievement or massive fortune in history has been the product of a team of minds united in achieving the same, pre-defined goal. The American Declaration of Independence was the result of a MasterMind Group, so was man’s first powered flight, as well as man’s first flight into space and subsequently the moon.

In his seminal book he defined the MasterMind Principle as “The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.” He goes on to explain “Economic advantages may be created by any person who surrounds himself with the advice, counsel and personal cooperation of a group of people who are willing to lend him/her wholehearted aid, in a spirit of perfect harmony.”

Furthermore, he introduces the key exponential construct behind the MasterMind principle as “no two minds ever come together without, thereby, creating a third, invisible, intangible force which may be likened to a third mind.” This is due in large part to our predisposition as social beings to “take on the nature and habits and the power of thought of those with whom we associate in spirit of sympathy and harmony.”

Success is not a solo act. To get from where you are to where you want to be, you need other people. A MasterMind Group is an excellent way to interest other people in your vision of success.

Our minds are like batteries…

Mr. Hill explains this analogy using the little know fact that a group of electrical batteries mysteriously provide more energy than a single battery of the same capacity. Similarly, Mr. Hill extols that our brains, when combined within a proper MasterMind Group, will produce more brain power than each individually could on their own.

So how do you get plugged in?

First, you attend a workshop like the 1 Day Mini MBA where there is synergy of energy, commitment and excitement that empowers participants to raise the bar by challenging each other to create and implement goals, brainstorm ideas and support each other with total honesty, respect and compassion.

1-Day Workshop

Want to bring Multiple People?
CLICK HERE for the Multiple Attendee Discount

The Exponential MasterMind Experience shares the basic philosophy that more can be accomplished in less time by working together in an open, supportive environment so participants can first see things from their own perspective or world view via the Pre Program Preparation™. And then, by adding others to the mix at the workshop, the group has a greater ability to share a combined intellect to see things from several new, different and contrasting perspectives in what has been referred to as the “third mind.”

It is this collective third mind that, when led by an expert facilitator such as Dr Marc Dussault, processes and distils information down to its essence, crystallizing abstract thoughts and feelings into tangible ideas and actions that can be readily implemented for exponential advantage.

Of course the rubber hits the road with the Post Program Planning™ exercises that follow on from the interactive workshop…

Tell me you’re not excited about this workshop – you have every right to be! This is a unique, special and intimate experience you won’t soon forget.


Transformational. Insightful. Invigorating.

 

 

 

 

Have you ever attended a great seminar or workshop, get excited and within 2 or 3 days feel deflated and disappointed?

That is exactly why we created Post Program Planning™ for all our events. There is nothing worse than investing hundreds or thousands of dollars for an event and coming out of it without on-going support and an action plan that helps you implement what you learnt.

The Post Program Planning™ I’ve created is customised for this event and specifically tailored to each individual version of the event, so that you’re not getting a pre-packaged series, rather exactly what you need based on what actually took place at the workshop.

Post Program Planning™ exercises include a wide variety of tools and techniques delivered electronically and for some programs, includes physical shipments to give you an additional hands-on tactile experience.

Nothing has been spared when creating, updating and deploying the Post Program Planning™ components. Each series is designed to ensure you take what you learnt at the workshop and apply it in your business or career immediately AND that you refine and fine tune them as you develop your own mastery and confidence.

Post Program Planning™ can last several weeks to several months. There is no set limit to the bonuses and gifts included. In many instances, workshop participants communicate with us, sharing experiences, insights and distinctions worthy of being shared with other participants. When the contributions are deemed valuable, they are openly shared with the original source always given full credit.

By involving you in the process, Post Program Planning™ is an essential part of the interactive experience that I create at all my seminars, workshops and events. If at any time, you see an opportunity for improvement, please provide your suggestion to us. We walk the talk of continuous and never-ending improvement. Both the Pre Program Preparation™ and Post Program Planning™ are the direct result of dozens of helpful suggestions that have made them what they are today.

The triumvirate of the Pre Program Preparation,™ the live MasterMind Experience workshop event and Post Program Planning™ is a winning combination that is truly exponential in its design and delivery. It’s become the level of quality, thoughtfulness and proven methodology that you have come to expect from us.

We don’t aim to please – we aim to surpass your expectations each and every time you register and participate in one of our events. Especially when it’s the 4th or 5th time you attend the ‘same’ event!

Want to bring Multiple People?
CLICK HERE for the Multiple Attendee Discount

The 1 Day Marketing Makeover is a theory-free zone even though we will review the theoretical foundations necessary to understand the mechanics of why things happen. During the Exponential MasterMind Experience™ Workhop, we’re going to apply theories to real case study situations with sufficient variations that you’ll be able to walk into work the next day and use them in your business.

Information You Won’t Find Anywhere Else

The content for this program has been hand-picked by Dr Marc Dussault himself. With 5 university degrees that span engineering, business, law, taxation and corporate governance, you can only imagine what he’s been exposed to (more than 5,000 academic articles and research reports!) As a speed reader, he has consumed more than 1,000 business books – many you would never consider reading. He has extracted the most interesting and powerful snippets that he will reveal LIVE and IN PERSON during the Exponential MasterMind Experience™ Workshop as well as insert them into the Pre Program Preparation™ and Post Program Planning™ exercises. That’s why this is a must-attend event.

A Bargain Price Without The Compromise In Quality

Marc met with L’outil de la pub’s founder, Louise Lefebvre – on the squash court of all places. Because of their enthusiasm and excitement for business growth, they decided to stage this event in Montreal to give you a chance to test drive these strategies that will help you grow your business.

Call it serendipity or synchronicity, but don’t call it luck. (Marc will explain how you can manifest your own outstanding results at the workshop).

Because of their collaboration, this $995 program is priced at $395 to reward you for taking action and BECAUSE you’re one of Louise’s clients and/or referrals.

As a result of this “chance encounter”, you get to save $600 and have access to powerful business-shifting content.

Don’t wait – the venue has limited seating
and we’re expecting to sell out the room.

1-Day Workshop

 



Want to bring Multiple People?
CLICK HERE for the Multiple Attendee Discount



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