I recently read “Flavor of the month: Why smart people fall for fads” by Joel Best, published in 2006, it’s a very interesting read. I thought page 101 was particularly valuable and at the same time funny.
The 6 Stages Of Institutional Fads
It’s on my Linked In reading list if you want to find out more about what I thought about this book and other books that I think are worth reading.
As someone who has led many groups through many change efforts, I know the six stages listed above all too well. Creating, articulating, and keeping alive a vision can be a constant battle for a leader. Fortunately for me, it is my natural temperament to find all of that to be sources of great fun and excitement, and there’s truly nothing I love better!