I recently read “Flavor of the month: Why smart people fall for fads” by Joel Best, published in 2006, it’s a very interesting read. I thought page 101 was particularly valuable and at the same time funny.
The 6 Stages Of Institutional Fads
It’s on my Linked In reading list if you want to find out more about what I thought about this book and other books that I think are worth reading.
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