When it comes to modern-day marketing, it can often seem as though the practice resides almost entirely on the Internet. Digital communication has developed to an almost unrecognizable point over the last few years, and it is often the quickest way for a brand to get their message across. For companies that have only sprung up during the last five years or so, they may not even be aware of any marketing strategies that take place in ‘the real world.’
But consider this: the Internet as we know it today only came into fruition in 1994. Therefore, during that time and before it, companies and brands had to market themselves in an entirely offline manner. This might seem completely alien to contemporary business professionals. But what may surprise you is that many of these old-school marketing techniques still stand the test of time today. That doesn’t mean to say, of course, that you should abandon Internet marketing altogether. That would be fruitless, and you could end up putting yourself at a severe disadvantage. However, by combining your online marketing with real-world promotion, you can give your business the maximum exposure it deserves.
Event sponsorship
Want to break out into a new market, or simply attract some fresh new custom? Sponsoring events is an excellent way to do this. Whether you choose to sponsor local events or ones further afield, it can still be a great way of increasing your reach. Approach local arts groups, charity events or sports teams and pitch yourself to them as a sponsor – or, if you’re already well-established, let them come to you. Rugby balls with your logo are a great way to mark your mark on a local game. Equally, t-shirts for event staff and banners to dress the game with are also excellent ways to shout about your company.
Guerilla marketing
In the competitive business arena, you often need to do something special to make sure you stand out. Marketing stunts can be a perfect way to do this; think flash mobs, yarn-bombing (yep, it’s a real thing!) and provoking debate can easily get the conversation flowing about your brand. Just be mindful not to do anything too controversial, as this could backfire on your business. Stick within the lines but let your creative mind loose.
Street promotion
The street promotion has a lot to answer for. It is one of the most controversial forms of direct marketing, mainly because it targets the public in a way that some may find annoying or aggressive. But this is only the case if you don’t brief your team the way you should. Hire only your most tactful, engaging sales team to promote your business in the street, and make sure you equip them with props to draw people in. This could be small samples of your product if that’s what your business is based around (everyone loves a free sample) or an eye-catching backdrop to draw attention to yourselves.
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