Grow Your Business By NOT Exhibiting At The Next Trade Show

Yes, I mean that – GROW your business by NOT exhibiting at the next trade show. Save the $1,000 to $10,000 cost and ATTEND the show with a free pass or invitation and walk the halls of the trade show with a different approach. Meet and greet people who can help you grow your business. I call these Host-Beneficiary Partners and at our Exponential Business Building Bootcamps I teach how to setup up these relationships, but for now you just need to know where to FIND THEM!

Trade shows are excellent places to establish contact. After all, EVERYONE’S in ONE PLACE = no travel costs once you’re there!

Plus you’ll meet suppliers, clients and other non-competitors who already have all the prospects you need. THEIR clients are YOUR prospects…

Now you’re getting this aren’t you?

All it takes is a different mindset – to think differently and then to be able to act on it.

Take a look at our programs – I get into the details to ensure that you get the best business results with the least amount of effort.

We have a wide range from the Silver Momentum Membership at $97/month to our top of the line RESULTS-GUARANTEED Platinum Program!

1 Response to “Grow Your Business By NOT Exhibiting At The Next Trade Show”


  • Hi Marc,

    this is a regular thing we already do. If you want to do low cost electronics manufacture in Australia then a key strategy is to reduce unnecessary costs.

    If your margin is 20%, then for every dollar saved you have avoided having to sell another $5. So the savings auickly turn into bottom line benefit.

    And if you reduce you cost base and grow your sales at the same time then it multiples up. You can’t get exponential growth from linear ideas on their own.

    Electronics and software development cost works the same way. If you can reduce them then you don’t have to recoup them in margin on the product sold and you get past break even and into profit more quickly.

    Software development cost is a huge issue since 80% of projects run over budget and 80% of the cost of most embedded projects is software.

    For those who want to read more you can go to http://www.successful.com.au/blog/2009/07/27/reducing-electronics-and-embedded-software-product-development-costs/ where this is specifically looked at.

    Thanks for continually posting such great ideas,

    Ray Keefe
    http://www.successful.com.au

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