How to Improve Your Brand’s Image Fast

In case you have just started a business and would like to get the word out about what you have to offer and how it can benefit customers, you might want to get creative and start planning your branding campaign carefully. From raising awareness about your company and offers to allowing your potential customers to interact with you, there are plenty of ways you can start connecting with your market. Find out more below.

Branded Clothing

You have to present your logo and main messages in every channel. This means that you and your employees might want to wear clothing that displays your logo and your headline. If you have a company car or van, you might also get it branded, so people know that you are there. Make sure that you choose a slogan that sticks and display all the important information, such as website address, physical address, email, and phone number.

Gifts

Sending out corporate gifts can also be a successful way of branding your new company. You will have to find some creative ideas that will represent your business or industry, and will be used by your potential customers. Check out www.fancyinc.co.za for some great ideas for corporate gifts, including pens, calendars, and other items that will help you brand your company.

YouTube

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If you already have a brand but it doesn’t stand out, you will have to do more than sending out some leaflets. To overhaul a bland brand, you could create your own YouTube channel and create videos for your potential customers. Intro videos are great to communicate what your brand is about and what your unique selling proposition is. Branding videos or “behind-the-scene” funny content can go viral and get shared hundreds of times, giving you free exposure in your local community.

Social Media

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No business can survive today’s competitive market conditions without using social media for branding. As a minimum, you will have to create a business page on Facebook, LinkedIn, and Twitter. However, if you are in the creative business, you might want to take advantage of Instagram and Pinterest marketing as well. Video and image content and straight-to-the-point messages will do better than long-winded content on social media.

Review Sites

To boost your reputation and image, you will need to be present on more than one social media sites and review sites. To make people trust you, it is important that you allow them to find out more about how you work and what other people think about your product or services. Whenever you get a new customer, ask them for a feedback, and get them to vote for you. A five-star review on a local business directory can increase your brand’s exposure.

New companies often struggle with creating a buzz about their brand. Today, thanks to social media, it is possible to get the message out without having a huge branding budget. Create a powerful message, and use every channel available to connect with your target market on a personal level.

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