I’ve had a supplier for several years (identity hidden because I didn’t like them and this is not about bashing someone’s product or reputation) and recently needed a new service. We went out looking for the new service, selected it and a week AFTER the purchase was made, my existing supplier (of another service) sent me an email and BURIED in it was the mention that they offered the service I just bought and I had NO IDEA WHATSOEVER that they offered it. Not only was I not a happy client, I wasn’t even a suspect or prospect for their other service. I never even considered it!
The moral of the story is self-evident – if you don’t tell your clients what you have to sell, they won’t buy.
It just amazes me how much effort people put into finding NEW LEADS when all the sales they ever wanted could be right there with their existing clients…
Something to think about!
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