Despite all of the advances that technology and the internet have brought about in the world of modern business, one thing that will never change is the importance of being able to communicate with your customers and investors face to face directly. Human beings are social by nature, and no amounts of technological advancements are going to change that. One of the most consistently effective methods of being able to speak to customers directly is by having a stand at a trade show. People might find out about products and businesses online more than ever these days, but there really is no substitute for some hands-on experience when it comes to enticing customers. The problem that presents itself is that your business is probably one of dozens of stands at any given trade show. If you want to draw in customers, then you’ve got to make sure that you’re able to stand out from the crowd. Luckily, there are a few pretty simple ways to do just that.
1. Visual interest
The hardest thing about standing out at a trade show is that you’re just going to be one of many stands that are vying for the attention of various attendees. This makes is incredibly easy for you to fade into the background unless you do something about it. You should aim to get people’s attention from the second that they step into the venue. Distinct branding, bright colours, and large displays are all ideal for this. Flags either side of your booth are a fantastic way to keep yourself in people’s eye line no matter where they are. Companies like Selby’s provide all kinds of opportunities to create visual interest for potential customers. Once customers reach your stand, then you can let your charm and passion for your business reel them in, but you won’t get the chance to do that unless something draws them to it in the first place. Whether you want to use portable banners that you can set up in front of the booth, or you’re looking for something a little more ostentatious like large flags with your logo on them, it’s absolutely crucial that you make your stand as visually striking and engaging as possible.
2. Do something unique
It’s just the visual elements of your booth that should be unique, bringing in customers with exciting flags and banners is only going to get you so far. Once people are at your stand, then you need to make sure that their experience with you doesn’t blur into the dozens of others that they’ll potentially have throughout the day. Try to think about what you can offer that other companies might not. Of course, there are few things more effective than giving people a hands-on experience with your product, allowing them to discover it for themselves rather than having you just explain to them why it’s amazing. Of course, if you wanted to combine such an old school approach with more modern technologies then why not look into things like VR? Virtual Reality might seem like the realm of science fiction, but tech like the Oculus Rift and Vive are bringing it well and truly into the present. So why not take advantage of that, give your customers a virtual tour of how your product is made. It’s the same basic idea as the videos that many businesses have had at booths at trade shows for years, but it’s guaranteed to leave a much greater impression on your customers.
Thanks for talking about us (Selby’s) in this post. Exhibitions are a huge way to generate prospects especially if you are targeting B2Bs because most visitors in a trade show are decision makers.