In a previous blog post, I explained how to use a promotional product to add value to your clients, prospects and suspects. I know this is an example of antimimeticisomorphism that takes a while to get a grasp of, which is why I wanted to show you an alternative, called Permacharts, shown below.
The charts themselves are self-explanatory, but which ones can help your clients?
That’s the million dollar question.
That’s when you need to KNOW who your suspects, prospects and clients are.
What do they need or want to know that you can teach them, make it easier for them to get informed about?
It’s NOT about selling them a chart, but educating them so they can buy more from you.
Hmmm…. Something to think about!
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