There are many instances when I get into a stream of consciousness ‘trance’ and really fun stuff happens. Sometimes I think people think it’s just fun and games, but it’s not – every single one has the opportunity to become a ‘business model or concept’ – here is one example that proves that when you run with something, you can make it into a viable business that really stands out above the crowd!
Archive
If you are not a subscriber to my Internet Mastery Blog, shame on you. That means you missed out on this amazing YouTube video on the Social Media Revolution that I published a few weeks ago. Click on the hyperlink now and make sure you watch the video – it will shatter your preconceived notions that the Interweb is just a fad.
Selling in a recession means doing things are well… different. Today’s post has a few examples that will amuse you, but these are GREAT ideas that should spark your innovative and creative thinking skills so you can start to ask “How can I use this concept to sell more to my market?” The first example will have you saying “why didn’t I think of that?!?!?!” Read on as you learn to recession-proof yourself.
Selling In A Recession Tip #1: One person’s misfortune becomes some else’s treasure Read More »»
This one speaks for itself – it’s the price tag on a digital movie camera I purchased from Georges Photo on George Street in Sydney. I had a question about a function on my camera and couldn’t find their website (-1%) or phone number in the online WHITE PAGES (-1%), but for some reason I went back to the camera box and found this (+1%). It speaks for itself – TOTALLY BRILLIANT!
By the way – they are super knowledgeable about cameras – they really know their stuff!
1 Percent Improvement Doctrine Applied
Ray Keefe of Successful Endeavours recently reminded me that the following industries were represented at our recent Exponential Business Building Bootcamp. In so doing, he triggered a to do list item that I had been meaning to get to – which is one of the ways the Reticular Activation System works to help you get better results with less effort…
Industries represented at the 2009 Exponential Business Building Bootcamp
2009 Exponential Business Building Bootcamp Participants
- low cost electronics manufacture
- research and development consultancy
- Gym
- online directory
- IT and web services
- search engine optimisation and website hosting
- exponential business growth strategist
- engineering education
- pet store and services
- plumber
- customer service training
- precious metals investments
- sewing classes
- flipping websites for profit
- copywriter
- accounting services
- dental supplies and equipment
- personal breakthrough coach
- custom jeweller
- food safety certification and audit
- butcher
- artist and cartoonist
Then it dawned on me that I had a comprehensive list of industries that Exponential Marketing strategies had been proven and tested to work in…
Exponential Marketing Strategies Tested And Proven In These Industries
So if you’re in any of these industries, contact us and we’ll show you how to grow your business exponentially!
Today’s contribution is from Sydney’s premier plumber – David Conroy – The Lone Drainer And Pronto! He had several breakthroughs and came up with this solution for anyone who might have a clogged brain…
Solution For a Blocked Brain
Click on the hyperlink for more information on the next Exponential Business Building Bootcamp. This is the kind of fun stuff that happens when like-minded achievers get together. Sometimes they even record a YouTube video!
By now, you know about my 1 Percent Improvement Doctrine that simply states that it’s the small things that make the biggest difference. In fact, it’s why you are a subscriber to this and my other blogs. You know that I have countless ideas, tips and suggestions to make or save you money. Like today’s simple tip that can save you 500% to 1,000% on your promotional signage.
How To Save Money On Promotional Signage
As I explain to my clients – a recession is the best, easiest and least expensive time to start or grow a business. At our Advanced Business Mastery and Exponential Business Building Bootcamp, I explain exactly WHY this is the case and HOW to leverage it. That is a discussion well beyond the scope of a blog post, but if you’re keen to peak into a recent Bootcamp, check out this segment called How To Recession-Proof Your Business.
Let’s look at a few recession success stories:
The Walt Disney Company
In the summer of 1923, Walt Disney arrived in Los Angeles to find a distributor for one of his first animations. With America two months into a recession this seemed, at best, hopeful. But by October 1923 Walt Disney had signed a contract with a well-known film distributor. The deal marked the formal beginnings of a film studio which started in a garage, went on to survive the stock market crash of 1929 and today The Walt Disney Company is one of the world’s biggest entertainment businesses in the world.
The Walt Disney Company was not the first to launch in a recession. Of the 30 companies on the Dow Jones industrial index, 16 started in a downturn. Household names like General Electric, Kodak, Hewlett Packard, Microsoft and Burger King all launched in tough times. So did some of the most successful
products—the iPod, Sellotape and Monopoly.
There are some advantages to launching a company in a recession. Start-up costs are lower, with real estate, computer equipment and labour more abundant and cheaper. Also in a recession there is less competition so less advertising is needed to get people’s attention—all of which, undoubtedly, helps the
a company to grow in its early years or helps an existing company get a lead on its competitors.
I originally introduced Gerard Spriet of Geelong’s Gym in Victoria to Wordle in a blog post on my Internet Mastery Blog. I thought I was pretty creative with it, creating a Wordle of Power Words from Anthony Robbins Firewalk Seminar… and then to get pumped up for New Year’s Resolutions… But I hade no idea Gerard would have an even better idea… He created one of his son’s classmates’ names and their teacher… WOW! Now that is truly exponential and creative!
That’s when I suggested he create one of all the members at his gym and then it dawned on me to do one of all of the clients, prospects and suspects in our database. Check out if your name is one of the 100 most popular names in our database. If your name does NOT come up, then your FIRST NAME is quite unique – at least LESS COMMON than the biggest names (most frequently found in our database). The size of the name represents the FREQUENCY of the name in the list…
Top 100 Most Common Names In The Exponential Programs Database
Isn’t this fun? This is a typical example of Exponential Marketing at its best – you really, really should consider getting involved in our community and join us at an upcoming event. We have so much fun, you’d be surprised that AT THE SAME TIME, we’re growing businesses 100, 200 and 300% at a time.
Well it was bound to happen – we’d get caught on film having the time of our lives… at the 2009 Exponential Business Building Bootcamp. The few photos attached below are testimony to the great group we had – others had to leave to catch flights. (Note to self: take the photo midway when everyone is there!).
Anyway, here is the first photo – the STANDARD SHOT – very UNexponential, but quite professional – don’t YOU want to do business with this mob?
2009 Bootcamp Participants
Of course, being exponential enthusiasts, we couldn’t hold back or hide our enthusiasm very long…
2009 Bootcamp Graduates
But you’re wondering what the individual faces look like… Here are just a few ‘highlights’ – sure looks like fun – and this is a BUSINESS BUILDING EVENT!!!
2009 Bootcamp - Gerard Spriet "You Da Man! Pose"
2009 Bootcamp - David Conroy's "Yeah This Has Been Awesome! Pose"
2009 Bootcamp - Caylene Vincent's "If I could Jump Higher, I would! pose"
WARNING! WARNING! WARNING!
The YouTube videos in this blog post necessarily include profanity. Please do NOT view them if you have an aversion to the F-word or S-Word. I consider it necessary for the profanity to remain for the FULL IMPACT AND LESSONS to be experienced.
These videos are part of the Business Mastery Platinum Program Curriculum as we teach exponential self-selection and call to action sales techniques to convert 200%, 300% and sometimes even 500% more sales WITH the SAME CLIENTS they’ve been dealing with all along.
DISCLAIMER – - – DISCLAIMER – - – DISCLAIMER – - – DISCLAIMER
These videos are excerpts from Major Hollywood Block Buster Movies – I am NOT endorsing the companies or the sales people and their ethics – I think it’s blatantly obvious that these are EXTREMES that are created to tantalise and sensationalise movie goers.
The LESSONS HOWEVER, when used in ethically and morally correct ways are PRICELESS. Read More »»
Yes, I mean that – GROW your business by NOT exhibiting at the next trade show. Save the $1,000 to $10,000 cost and ATTEND the show with a free pass or invitation and walk the halls of the trade show with a different approach. Meet and greet people who can help you grow your business. I call these Host-Beneficiary Partners and at our Exponential Business Building Bootcamps I teach how to setup up these relationships, but for now you just need to know where to FIND THEM!
Trade shows are excellent places to establish contact. After all, EVERYONE’S in ONE PLACE = no travel costs once you’re there!
Plus you’ll meet suppliers, clients and other non-competitors who already have all the prospects you need. THEIR clients are YOUR prospects…
Now you’re getting this aren’t you?
All it takes is a different mindset – to think differently and then to be able to act on it.
Take a look at our programs – I get into the details to ensure that you get the best business results with the least amount of effort.
We have a wide range from the Silver Momentum Membership at $97/month to our top of the line RESULTS-GUARANTEED Platinum Program!
This is the singlest biggest sale event we have ever staged – the SME Entrepreneur Business Building Toolkit is simply an irresistible offer you gotta get your hands on. As a subscriber to this blog, you know the importance of having the BEST TOOLS to build your business – especially in recessionary times when cut-throat low-ball pricing is at its all-time worst.
All the reasons you need are on the product page – go there now to check out the best deal I’ve ever offered.
Every once in a while I get carried away with ideas, thoughts and what I call distinctions (key tips and techniques that make all the difference in producing results)… Today is one of those days. This post covers what I call the basics of Exponential Marketing for both the NOVICE as well as the VETERAN of Exponential MasterMind Thinking.
Exponential Marketing 101: Mindset
It all started for me with Albert Einstein’s quote “The thinking that got us to where we are is not the thinking that will get us to where we want to be.” That hit me like a two-by-four across the head when I first hear that in my mid twenties…
If you are in your twenties or can remember what you were thinking back then, chances are you were like me – thinking you ‘knew it all’ or at least knew enough…
Boy were we wrong!
So if we have to change our thinking – HOW exactly do we do that? That’s a dilemma and conundrum wrapped up in a paradox!
I was able to make my first quantum leaps (to use some of Einstein’s terminology) listening to Anthony Robbins for Personal Peak Performance Development. It’s important to note that he is a PEAK PERFORMANCE coach, not just a ‘positive mental attitude’ motivator – in fact he hates being called a motivational guru – for a reason.
Motivation is empty – it just gets you fired up with nowhere to go.
Personal Peak Performance is all about knowing who you are and using THAT knowledge to propel you to an outcome, goal or even a life-long dream. In as much as Tony Robbins is great, don’t get me wrong – he is the world’s best at what he does – his teachings, programs, events and products are not enough.
That’s when I learned I needed to triangulate multiple frameworks from other world-leading minds such as marketing genius Jay Abraham, sales master Brian Tracy and spiritual and philosophical mentor Deepak Chopra.
Triangulation in simple terms is like what a Global Positioning Satellite (GPS) does to locate you on the earth – it takes each dimension (x, y and z) and determines where you are along the axis to pin point your exact location.
What I do for myself (and now my clients) is create a continuum of strategies, tactics and techniques along the 4 axes (peak performance, marketing, sales and philosophy) whereby the INTERSECTION of these 4 dimensions is the point where your Exponential Potential is released to give you a quantum breakthrough.
I know it sounds surreal and I guess it is for the uninitiated.
Once you adopt an Exponential Mindset, it’s like learning a new language – you stop translating and start thinking in the new language – only then can you consider yourself fluent… In linguistics, fluency means you can communicate with a whole new group of people who speak that language. In business, that fluency means abundant wealth and success – because you now possess the language of profitable thinking.
I call this antimimeticisomorphism. I even have a website dedicated to having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort at the lowest cost.
I have a series of fun videos on the concept on my Personal Mastery Blog under the category antimimeticisomorphism.
I am about to publish a bestseller of the same name – via an interactive publishing model involving a small group of contributors that has already spawned a secret website.
As you can see for yourself – this is a VERY different way of doing things… That’s the whole point!
But you know what? It’s also great fun – producing new, exciting products like the Marc-Ka-Ching Kube™ and concepts like the 1 percent improvement doctrine outlined in the following two short YouTube videos.
The 1 Percent Improvement Doctrine 1/2
Read More »»
Today’s sales tip is a classic one that I recently had a client’s salesperson use to produce a $20,000 sale within one hour. It’s so simple that most people I advise to use this just don’t do it – to their detriment. It’s one of the most powerful sales techniques I ever used when I was ’selling’ on a full-time basis. It’s one of the ways I got to sell more with less effort… Intrigued?
#1 Sales Tip To Sell As Much As 50% More
Did today’s blog post title make you take notice? It should. A Canadian company is doing something antimimeticisomorphic that will impress you with its creative twist. Click on the hyperlink to read about how Grand & Toy touts eco-friendly delivery option for increased profits!
That’s it for today – SHORT AND SWEET!
This is just a quick reminder to tune into Sydney’s “Money Talks” Radio Show hosted by David Haseldine on 2RRR 88.5 FM from 8-9 AM Wednesday 8 July 2009 to get some exponential ideas on stress free wealth creation. The podcast will be made available on www.NextBestStep.com.
This is just a quick reminder that the last Wealth Creation Workshop in advance of the 2009 Exponential Business Building Bootcamp takes place next Thursday night 9 July from 6:00-9:00 PM in Sydney. Click here or on the hyperlinks to register. This is the last chance to attend this 3-hour workshop this year. It’s FREE and has been the source of substantial breakthroughs for attendees… Why not join them now while it’s FREE?
Hint: The next series of workshops won’t be FREE…!
By now, you know I own the word antimimeticisomorphism – which is having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort at the lowest cost. You can Google antimimeticisomorphism and all 400+ references are mine. That being said, you can also create an ACRONYM like Kellogg’s LCMs and leave it to people’s imagination to come up with their own interpretation.
Totally Exponential – IF you can create enough exposure to have ’some’ people to start thinking about it.
Go on and try to find out the answer – it’s fascinating to see the forum discussions out there = FREE branding!
I like it!
I know NOT branding sounds counter-intuitive. It is it’s antimimimeticisomorphic – having fun doing out-of-the-ordinary things to get extra-ordinary results with the least amount of effort at the lowest cost. there is a context to today’s post. Independent people who are consultants (or so called ‘life or business coaches today), or anyone who takes on projects as they come along in a variety of situations…
Don’t brand yourself UNLESS you know what THAT brand should be!
Read More »»
