Promote Your Business Effectively

So you have gone through all the hardship of creating a business. You have thought of a suitable name, logo, and branding. You have set it up, registered it, and made it legal. Now you have to consider how you are going to market and promote it. A lot of companies do not put the necessary resources into this step and lag when they could have hit the ground running. Fortunately, in this day and age, thanks to the Internet, not all advertising has to cost a fortune.

To help you think of ways to promote your business, we have come up with a list:

Website

No company worth its salt does not have its own website. This is an absolute must. It must be modern, attractive, easy to use, and have all the relevant contact information in it. You could create a blog and attach it to the site. You could have interviews with previous customers and get advice from experts in your field. The more content there is on a website, the more authentic and trustworthy it will seem. Without a website, a startup company may as well be invisible.

Image from Pixabay

Search Engine Optimisation (SEO)

Make sure you have the correct URL for your website so when someone searches for your particular kind of business, you list in the top results. Give each page a proper title and description. Add alt text to images and make sure you have good relevant headers. All this helps the search engines find your site, meaning it will appear higher in search results.

Social Media

Get on Facebook, Twitter, and LinkedIn. These are excellent sources of free advertising. You should also consider creating videos using YouTube, for example, which you can embed on your company website.

Tradesmans site

You can promote yourself on a tradesman’s job site where previous customers can leave reviews.

Join professional groups

Local businesses usually have some kind of meeting where they can discuss the local community, ideas, and proposals. Networking in the community and meeting like-minded people will help you move forward. Have a business card created for this purpose and create some sort of partnership with other business owners.

Local business eventsĀ 

You may decide, along with a group of other local business owners, that you want to host some kind of promotional day. This can be a great place to show the community who you are and what you do. If a few of you get on board, the event will grow and expand out more than you could naturally create on your own. Think about caterers and a crowd barrier between the different stalls. The more local businesses you can get involved the better the event will be.

Speak at other local events

Get your name out there in any way possible, within reason. For example, whenever you know that some local event is going to take place, get in touch with the organizers, and offer to give a talk. It could be about creating a small business, or how to deal with angry customers, anything at all that may be relevant to the upcoming event.

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