A good sense of humour never hurts, unless of course if you’re INsignificant!
Exponential Marketing Strategies include the use of humour as long as it is tasteful, relevant and ADDS to the customer experience as this one plain does with a tongue-in-cheek approach. Think of ways you can re-phrase want you do using puns and other linguistic skills – we teach them at Unleash The Speaker Within as well as in our Killer Kopywriting and Konversation Workshops… Contact us if you want to take laughs and giggles and turn them into sales!
Big Mens Clothing For The Significant Man
Great tip Marc.
We also try and do this a bit with clients who know us well and are regular users of our Electronics and Embedded Software Development services.
And it is a 2 for 1 here. The shop gets the benefit and this post also gets the benefit.
One example for us plays on the different meaning the same word has for technical and non-technical people:
Resistance – is measured in Ohms if you care about electronics. But it means many other things. We have a client Borgtech Pty Ltd http://www.borgtech.com.au and a common phrase from The Borg in the Star Trek series is “Resistance is futile”. So we were able to play this as “Resistance is carefully datalogged and measured in Ohms”. They sell data loggers which we design for them so it fitted nicely and they were very pleased and amused.
I do appreciate the excellent input you provide as part of your exponential business building strategies. It is not just focused on one area but covers the full spectrum of things needed to grow a business with above average results.
Ray Keefe
Successful Endeavours Pty Ltd
http://www.successful.com.au