Simple Tips For Boosting Sales And Growing Your Business

Working in Sales is not an easy game; it’s competitive, the market always changes, and even when you think you’re successful your fortune can change overnight. This is especially humbling when your business lives or dies depending on how much product you sell. Fortunately, there are many sales strategies available to help your business to grow; some are as old as the sales business itself, and others have developed alongside technological advances. There are so many strategies at your disposal, that you only have to find the few that work for you and your business.

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Have a clear customer in mind

You might want to believe that your product is universal and therefore everyone will want to buy it. Unfortunately, that is never the case, and you will miss out on profits if you don’t sell to the right customer. Ask yourself; who is most likely to buy your product immediately? How old are they? Are they male or female? What is their lifestyle? What problems do they have that can be solved by your product? The more specific you are about your potential customer, the better you will be at marketing your product for a target audience, therefore increasing your profits. It also saves you valuable time; when your target is smaller, you don’t have to work as hard to make your product relevant to as many people.

Always work on your pitch

While it’s important for any business to have a clear mission statement, it’s also important to recognise that not every customer will have the same response to the way you present your statement. For example, if you want to sell an anti-ageing cream to women over 40, some might respond well to a declaration that your product will prolong their youth, while others who are happy ageing gracefully will have a different reaction. You always need to update and practice your pitch to win over as many clients as possible, while also remaining true to your original purpose. If you’re not making sales, then your pitch might be falling flat and you need to keep working on it.

Website

Most new businesses get launched on a website nowadays, so it’s in your best interests to make sure your website is engaging, connects to all the social media platforms for your business, and that your customers can find it. Having a website is a form of MSP marketing for a multitude of industries; other forms include email marketing, speaking events, and telemarketing. Whether you’re selling products, promoting services, or setting yourself up as an industry expert with valuable advice, your website can reach out to thousands of people if you market it correctly. Give yourself a domain name that is unique, yet still gives an idea of your services – the easier it is to find when someone types a certain phrase into a search engine, the better.

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Make your website mobile friendly

These days, there are very few people in the world who don’t spend at least two hours a day online. Smartphones and mobile devices are incredibly convenient, and most people browse the internet when they’re out and about. A successful marketing strategy would take advantage of this; drive up your website traffic by making a mobile friendly version of your site. By doing this, you can ensure that your customers stay updated on your products and business news, even on their morning commute, during their lunch break, and on the long bus ride home.

Build relationships

Even in an age where business is mostly conducted online or over the phone, there are still plenty of opportunities to build relationships with your customers. Usually, the best way to do this is to include links to your social media pages or a company email address on your website – although anything that might include an instant response would be better. Chatbots, for example, are featuring more frequently on websites because they’re an instant way of communicating with customers, and they don’t have to wait for someone to respond to their queries or complaints. Make yourself open to feedback from customers regarding your products, services, and the ease of use with your website. Their feedback improves their experience, which in turn improves your business. You can also build relationships in person by attending industry events and trade shows.  Remember, the easiest way to destroy a relationship is to overpromise and underdeliver; it’s best to set the bar relatively low so that customers always feel they have experienced the best service.

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