I recently created a short YouTube video (48 seconds) that highlights what you can do with the exponential power of the Internet.

In less than 1 minute, I am able to introduce myself as The Exponential Growth Strategist, promote my 1 Percent Improvement Doctrine to help you get more done with less effort, and make sure your business gets noticed by going from Bland To Brand.

And that’s just 20 seconds into the 48 second video!

Then I explain that you can increase conversions and sales with our Killer Kopywriting System as well as get news leads for a fraction of the cost with our brand new Internet Sales Lead Generation Toolkit so you can acquire the Mindset Of A Champion and win in business!

All of that in less than a minute!

The reason this video is on my Business Coaching And Mentoring blog is because all of our Internet Marketing Strategies are geared for REAL businesses who want to sell more of their products and/or services.

The Internet and its multimedia capabilities enable you to do that at a fraction of the cost, with minimum effort.

This entire campaign took me about 1 hour and cost less than $100 in total.

That’s hard to beat with ‘traditional advertising’.

I love it when I learn my own lessons! I teach ambitious entrepreneurs and business executives how to find hidden opportunities in their businesses.

Opportunities that are sitting right there, under there noses…

That’s what happened to me today.

I figuratively tripped across a 4-minute audio that I completely forgot I had in my archives (I have more than 500 different electronic product components…)

It’s only 4 minutes, but it includes all of this!

Essential ingredients you NEED in your marketing to get
your PROFITS TO RISE FASTER than yeast in BREAD

• These ideas will enable you to bring home up to quarter of a million dollars per year more instead of netting a profit that makes you feel you are working in a job (Just Over Broke)  (00:24)
• Following these steps for improving your methods will bullet-proof your career and business so you will always lock in this much profit each year as a minimum (00:37)
• Changing this one thing will minimize your risk so you will feel you’re working your way to the upper crust rather than picking up the crumbs of clientele from the bottom of the heap (00:47)
• These vital ingredients enable you to look at things differently to get a bigger slice of the pie (00:54)
• Making these small changes within your business each week for less than a hundred dollars can grow your profits by a factor of 157. (2:40)
• Gaining new ideas on a daily basis provides the raw materials to get top-quality results within the first year (3:17)
• Learning to think exponentially is like the air in your dough: it will help your brand, business and profits rise to peak levels (4:00)
• The mindset you will gain from these distinctions will get people begging to give you their money so you will be rolling in dough (4:25) faster than you knead it!

Click here to access this 4-minute audio that reveals the 1 Percent Improvement Doctrine.

Today’s post will make you laugh. They were sent to me by David Cordover, from Chess Kids. Chess Kids provides the opportunity for all children to Build their Mental Muscles™ by learning and playing chess. It’s a great introduction to a special series of blog posts on branding that I have lined up for you.

Have a good chuckle!

Be careful in this financial storm!

"... Can you hear me now?"

Hopefully this was LAST year

This could be the logo for 2008

Ford = Fix Or Repair Daily

Even the top end of the market has been affected!

What goes down must come up, but when?

Was 3M, now downgraded to 2M

The economic crisis has taken a bite out of everything!

Every year, we stage the Exponential Business Building Bootcamp which is 3 full-on days where entrepreneurs and business people get together to learn the best strategies that are proven and tested to work. Each time it’s staged, there is new content, examples and case studies from real Australian businesses just like yours. Case studies that defy the odds and in some cases are so astonishing that unless you met the business owner face-to-face to ask him or him how she did it, you’d never believe it was possible let alone THAT EASY.

That being said, HUNDREDS of people have attended Bootcamps, but only DOZENS have attended more than once. Most people think once the box is ticked, that’s it. “They know it all.”

That’s like thinking one tennis lesson is enough to make you Roger Federer or Serena Williams.

Today’s post is two examples from multiple Bootcamp attendees…

Business Growth Strategy Case Study #1: Bree Robbins of Paddington Pups

At the Bootcamp, I use antimimeticisomorphism examples that show how thinking differently can trigger innovative and creative ideas. One of the images was appropriate for Bree since she owns a doggy day care in Brisbane. The day after the Bootcamp, I sent her the impossible dog photo along with some links and voila! We both optimised our search engine rankings.

On the last night of every Exponential Business Building Bootcamp there is a session on Internet Strategies where participants can ask any question to increase their online traffic, sales and/or conversions. The Internet Marketing Strategies we teach are proven and tested for real brick and mortar businesses – not the spam0like ‘link building’ and other affiliate marketing strategies associated with get rich quick schemes. The strategies we teach are based on leveraging my 1 Percent Improvement Doctrine.

Business Growth Strategy Case Study #2: Gavin Buckett – The Gourmet Guardian

Another Exponential Growth Strategy, among the HUNDREDS covered at the Exponential Business Building Bootcamp is the strategy of preeminence. We spend all morning of day one covering all the tips and techniques to make sure you become the ultimate source of information, knowledge and expertise in your industry or market. The reasons you want to do this are beyond today’s blog post, but what I wanted to show you is how a multi-award winner takes action.

As part of  the Exponential Business Building Bootcamp there is Pre Program Preparation™ and Post Program Planning™ that ensures participants get the maximum out of the event. Today, Gavin responded to message #9 with the following:

“The statistic I found WHILE AT THE BOOTCAMP is that out of 2070 members of the Australian Institute of Food Science and Technology (AIFST), only 25 (1%) have a cooking qualification/ experience. That means that 99% of my professional competitors have not worked in kitchens and food businesses.

Bare that in mind when you next go to the supermarket and try something new – 99% of food technologists have no practical cooking experience.”

Gavin Buckett is The Gourmet Guardian – an Australian Food Safety Specialist. You have to admit that with a quote like this (which he has started to use in his advertising and promotional material), you are positively predisposed to consider him more of an expert. That is one of the many reasons his business is growing by more than 200% per annum. He has attended the Exponential Business Building Bootcamp 4, maybe 5 times and each time gets additional distinctions to take his sales and profitability one level higher.

These two case studies show you first-hand how quick, easy and inexpensive these strategies are – that is the beauty and elegance of Exponential Marketing Strategies. You don’t need a multi-million dollar advertising budget – you just need to THINK and ACT EXPONENTIALLY. Contact us to find out how you can join the Platinum Program – it’s not just a great program, we guarantee that for every $1 you invest, you’ll make $3 – GUARANTEED!

If you don’t already know, I am a competitive squash player, now ranked in the ‘top 20′ in the world in the Men’s 45-49 age category. I learned to play squash less than 10 years ago, have only played competitively for the past 5 years and have competed in less than 10 tournaments in my entire playing career. The reason I tell you this is because it’s an ‘easy’ analogy to use to explain what I call Management By Metrics.

Management By Metrics

Management By Metrics is about tracking and monitoring the things that change in your business that influence your results.

The squash analogy is that at the recent 2009 World Masters Games, where I achieved my personal best world ranking of 18, I filmed all my matches, analysing them and statistically assessing the winners and unforced errors I committed. In the 2009 Australian Masters Games where I reached a National Ranking of 12, I was playing too ‘safe’ – not making errors, but not playing enough winning ‘kill shots’.

With that in mind, I spent the last couple of weeks making sure I improved my shots and guess what? The difference was astonishing – I went from a ‘Top 50′ world ranking last year to the ‘Top 20′… In all my matches, more than 25% of my points won were winners – in one match it was more than 50%, from less than 10% in the previous competition less than one month prior.

The business lesson of this squash analogy is that by KNOWING what METRICS you want to manage – your ultimate success will be easier and much faster than you ever imagined.

On my Mindset Of A Champion Blog, I publicly stated that my goal for the 2009 and 2010 World Masters Squash Championships were a top 32 and top 16 finish – I achieved a ranking of 18 in 2009 and now am aiming at a Top 10 for 2010 – well ahead of my own expectations.

Management By Metrics is what it’s all about – tracking and monitoring what’s working and what’s not. By so doing, you can determine your Next Best Step and optimise your Pathways To Profits much more quickly and easily.

Want to learn to become a champion of business? Click on the hyperlink to atten a 3-hour Boardroom Briefing session to learn how Management By Metrics can help you get more out of your business – by working less than you are right now so you too can get back to your favorite sport, pick up a new one, spend more leisure time with friends and family or whatever fuels your spirit.

Well it was bound to happen – we’d get caught on film having the time of our lives… at the 2009 Exponential Business Building Bootcamp. The few photos attached below are testimony to the great group we had – others had to leave to catch flights. (Note to self: take the photo midway when everyone is there!).

Anyway, here is the first photo – the STANDARD SHOT – very UNexponential, but quite professional – don’t YOU want to do business with this mob?

2009 Bootcamp Participants

Of course, being exponential enthusiasts, we couldn’t hold back or hide our enthusiasm very long…

2009 Bootcamp Graduates

But you’re wondering what the individual faces look like… Here are just a few ‘highlights’ – sure looks like fun – and this is a BUSINESS BUILDING EVENT!!!

2009 Bootcamp - Gerard Spriet "You Da Man! Pose"

2009 Bootcamp - David Conroy's "Yeah This Has Been Awesome! Pose"

2009 Bootcamp - Caylene Vincent's "If I could Jump Higher, I would! pose"

By now, you know I own the word antimimeticisomorphism – which is having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort at the lowest cost. You can Google antimimeticisomorphism and all 400+ references are mine. That being said, you can also create an ACRONYM like Kellogg’s LCMs and leave it to people’s imagination to come up with their own interpretation.

Totally Exponential – IF you can create enough exposure to have ‘some’ people to start thinking about it.

Go on and try to find out the answer – it’s fascinating to see the forum discussions out there = FREE branding!

I like it!

As a reader or subscriber to this blog, you’ve been receiving hundreds of exponential business building tips and techniques to help you better position your business so that you can achieve better sales and profits at the least cost possible. I know the value that I give in these blogs are priceless, but there is something you can’t get from a blog – IMMERSION. An Exponential Mindset is a WAY OF THINKING.Reading blog posts is DOING, which is ‘good’, but not excellent and certainly not OUTSTANDING.

Just as in sports, in business there are different levels of participation:

1. Occasional Spectator. This is the type of person who watches life happen, never getting into the game, not aware of the dynamics of the season, the teams’ rankings, the players, etc. It’s all quite superficial and is a take it or leave it proposition. If the game is not at a convenient time, it won’t be watched.
2. Passionate Spectator. This is the type of person who has a schedule that revolves around the game schedule – rankings, stats and player injuries are memorised and repeated at any opportunity to prove his/her loyalty to the team.
3. Stadium Spectator: Face paint is not a must, but a strong recommendation! The enthusiasm for this person is beyond the norm. Chanting is a must as is male-bounding with other mates who are there for the same reason – have a great time
4. Player on the field, but not in starting line up or ‘first string player’. This person is ON the field, playing the game with THOUSANDS watching. he/she is there to play – FULL ON. Give it all he/she’s got. His/her name gets on the trophy just as much as the first stringers because he/she is ON the team, ON the field.
5. Superstar Player. This is someone who is committed beyond the basics to fully and totally immerse himself/herself into the craft, art, science, ethos and philosophy of the sport to BEcome a SUPERSTAR and role model. He/she has coaches and practices more than the ‘average player’ his/her devotion to the sport is well rarely seen because this person is driven from the inside to achieve greatness. He/she has the Mindset Of A Champion – not seeking to beat others, but to become the best he/she can be – often (usually) leading to a Championship ring or trophy.
6. Legend or Icon. This is not a player – this is someone who DEFINES the sport – Donald Bradman, Michael Jordan, Tiger Woods, Roger Federer, Wayne Gretzky in Ice Hockey, Pele and now Beckham in Football, Mark Spitz, The Thorpedo and now Michael Phelps in the pool.

So this is the question I have for you – at what level are you playing at in your business or career?

To really master any skill, you MUST immerse yourself to not just learn, but master your craft. In business, that means mastering your BUSINESS GROWTH, which has foundations in sales and marketing. An Exponential Mindset will not just put you on the field and win a few games, in time and with discipline, it will win you championships and with commitment can make you an iconic legend.

Without it, ultimate success is a roll of the dice, a luck of the draw or worse – the short end of the stick.

This year’s Exponential Business Building Bootcamp is going to be like no other – BECAUSE this is the middle of the worst recession we have seen in recent times – yet our clients are increasing sales 20%, 50% and quite a few more than 100%…

BECAUSE as elite entrepreneurs they know that a recession the EASIEST time to GROW a business.

Very FEW entrepreneurs know that the middle of a recession is the EASIEST time to grow a business. That’s why the ones who know get the biggest rewards, often to the bewilderment of their colleagues (and competitors) who are oblivious to how they do it and why it’s so EASY.

Curious?

You should be. The few who GROW their businesses in both good times and bad have what is called an Exponential Mindset – the ability and skill to see opportunities that others just never see, let alone consider.

This is never more the case than when the economy takes a downturn and times get tough.

Here’s something you wouldn’t expect — The tougher the times, the EASIER it is to GROW a business… if you know what to do.

Still a little sceptical? Cynical or at least a little apprehensive?

Hmmm…. That’s interesting BECAUSE that is precisely WHY a recession is the EASIEST time to GROW a business.

Intrigued?

Well that’s a start.

A first step toward unlocking this well-kept secret.

It’s a secret because ONCE YOU KNOW – you would NEVER, in a million years share it with a competitor. That’s why you haven’t heard about it before.

That’s also why I am inviting you to attend one of the rare FREE sessions I stage.

A 3-hour session where you will discover first-hand how YOU can leverage this secret and GROW your business in the middle of a recession.

Click here to register right now for the FREE 3-hour session.

Make sure you don’t miss out – after all it’s in the evening to make sure we don’t take you away from your business – what else could be more valuable to your business growth in this recession when times have never been tougher?

Let me assure you we won’t keep you hanging the secret will be revealed to you within the first 5 minutes of the presentation because once you realise why a recession is the BEST and EASIEST time to GROW a business, you’ll want to keep listening  even MORE to learn HOW to apply Exponential Marketing Strategies to YOUR business.

These strategies work regardless if you are a retailer, tradesperson, service provider, Internet-based company, manufacturer, wholesaler, professional, consultant, local, regional or national company, franchise or family business.

All that matters is that you are open-minded and that you show up. This secret is yours when you attend this event – my gift to you. I know, that once you learn the secret, you will guard it as well as hide it from your competitors, as you should.

That’s why I am inviting you to attend this event – I’m on your side. I am here to help you GROW your business.

This FREE event will give you an unfair advantage… when you need it most.

But you actually need to be there on the night to learn the secret that has companies doubling their sales while their competitors are going to the wall.

Click here to register right now for the FREE 3-hour session.

In a recent article in The Australian Financial Review, Hannah Tattersall highlighted that the casual Friday trend of showing up at work in jeans and a polo short has become another one of the casualties of the recession. Let me tell you why articles like this one is important for you to know as an Exponential Marketing Aficionado…

How To Get 20/20 Foresight

Everyone knows that hindsight is 20/20. But what if you could look INTO THE FUTURE and have 20/20 foresight?!?!

Read More »»

The article below appeared in this week’s BRW Magazine. It’s a classic example of what you can do with an Exponential Mindset. I ripped out the page and was going to send it to Jason Chuang, a graduate of our Business Mastery Platinum Program. Then I caught myself and realised that you also need to benefit from it.

So here it is:

10 Recession Proofing Tips For Your Business

10 Recession Proofing Tips For Your Business

Read More »»

This is the first of a series of posts on sales strategies to get you to SELL MORE with LESS EFFORT. Disarmingly simple and straight to the point, each one is designed to help you get your 1 percent improvement from your sales activities and conversations. Let’s get started shall we?

Transformational Vocabulary Sales Tip #1

Don’t replay bad sales calls in your mind or repeat them to others other than when you are analysing them for improvement. Too often, salespeople – especially telemarketers will get off a call than went wrong (the sale did not get made) and repeat it to their colleagues – this is disastrous for morale as well as a time killer that serves NO purpose other than to suck you deeper into the Vortex Of Mediocrity.

Once a call is over, make the mental and physical notes of what went wrong and what was done right and MOVE ON TO THE NEXT ONE.

Any dilly-dallying is an indulgence that you can’t afford to do.

Even if you are not repeating this verbally – STOP your negative self-talk immediately and see what happens.

This is MUCH harder than it first appears.

Sales is all about attitude – you cannot afford to indulge in this ‘popular’ habit – it’s a profit killer – like second-hand smoke – it kills the smoker as much as it does innocent by-standers.

Sticking with the smoking analogy, whenever someone around you starts blowing ‘smoke’ your way – stop them immediately – nicely letting them know you’re not interested.

I am about to raise the price of my 47 minute Recession Proofing Video Program from a bargain-basement $17 to $47 tomorrow… This is your last chance to get it for $17. $17 to recession proof your business, you have to admit that’s the steal of the year, which is why the price goes up tomorrow.

Attention Recession-Weary Business Owners:

“Learn These Never-Before-Released Techniques, Tips, Tactics, Skills And Strategies GUARANTEED To Help You Bullet-Proof Your Wealth, Armour-Plate Your Business AND THRIVE In The Midst Of A RECESSION…

…And be one of the few, fortunate survivors who will safeguard their online and/or offline sales WHILE they create EXPLOSIVE GROWTH in the worst economic conditions Australia has seen in the last decade.”

CLICK HERE NOW TO GET THIS PROGRAM FOR $17 – THE PRICE GOES UP TOMORROW.

Metaphors are the best way to tell a story to make a sale. The more entertaining, engaging and captivating the metaphor, the more MEMORABLE it will be so people will REMEMBER it when it’s important – when they are ready to buy from you.

Take a look at this new 3 minute YouTube Video I created. It’s self-explanatory, which is why it’s so powerful.

If you’re a service business that is mandated to ‘do stuff’ for clients on an out-sourced basis and you get paid on an on-going retainer basis, you need to know the #1 reason people STOP buying from you or cancel their contracts…

Chances are it’s because you keep them in the dark – I’ve talked about this before when I posted “How you can stop losing sales in 5 minutes“.

But what I didn’t explain is that if you take this concept to the next ‘exponential’ level, you not only keep them informed, but you INVEST the time and EDUCATE them about what you’ve done.

For example:

• If you optimise Google Adwords, you can let them know the words that have become more profitable, that convert more and or produce more back-end sales. This helps the client create SEO optimised blog posts, sales page content and/or other more effective advertising.
• If you are a solicitor, lawyer or other legal professional and have come up with a solution to a problem that has been either overlooked or otherwise neglected by others, as part of your research or discovery process, when you explain it to your client, he/she will have a greater appreciation for your expertise and know-how and you will end up with a smarter client.

But most importantly, the EDUCATION is valued by the client and THAT is where the payoff is.

I was speaking with a colleague yesterday and she pointed to a pile of documents on her desk and said “I’ve wasted the past year taking care of refunds, claims and complaints… I hate that work, what a waste…” I then explained that what she LEARNT over the past 12 months was to do the triage of the cases that were worthy of attention and those that are not. By learning this craft, she can now use that in future roles with other clients she consults to – BUT it is a WASTE if she doesn’t use it and it is SUB-OPTIMISED if her clients don’t know she has this skill.

She could quickly and easily create a 1 to 2 page document that explains “How to quickly identify frivolous law suits” that she can then follow-up with “How to get rid of frivolous law suits quickly and effectively”.

So there you have it, a few ideas to think about…

Educate and inform your clients as much as you can and you will reap the rewards.

Whatever you do, don’t keep them in the dark.

If they are kept in the dark, you’ll be out of sight and out of mind PLUS if someone else comes around and turns the lights on, it’s ‘lights out’ for you!

I know some of this stuff is seemingly obvious, but in a recession, EVERYONE is keeping tabs on their expenses and SERVICES are the FIRST to be cut.

They are the first to be cut BECAUSE unless you QUANTIFY the value for your clients, they will never fully value what you are doing for them.

If you were like me, you were transfixed by the 2-year long campaign for the US Presidency. It amazed me how the ‘daily hype’ machine was able to remain ‘on message’ and how the discipline to that single strategy shifted the ground to eventually give Obama the victory.

Being and staying ‘on message’ simply means to re-direct ANY and ALL inquiries, deflections, tangents, objections, rebuttals or questions back to YOUR MESSAGE.

This is nowhere more important than on your sales call or presentation.

Read More »»

Even though I’ve written the book on how to Get The Best Results With The Least Amount Of Effort, today’s post is about going one step beyond the book the #1 reason people under-perform and don’t realise their full potential.

If you haven’t yet bought my book Get The Best Results With The Least Amount Of Effort you really should click on the hyperlink and get your copy now. At $27, it’s one of the most inexpensive, cost-effective products I sell. In fact you get 2 books for the price of one AND you also get my Speed Learning Video, worth $47 INCLUDED FOR FREE as a bonus!

Get The Best Business Results With The Least Amount Of Effort

Now that I got that out of the way, what I want to talk to you about is…

The #1 reason over-achievers under-perform

Read More »»

In a recession, the tactics and strategies you deploy are more important than in boom times when clients and money (profits) are ‘easy’ to come by… Today’s recession proofing tip can unlock sales that could be triggered within days.

In this week’s The Economist Magazine (Jan 17, 2009) an article revealed that MORE people are looking to get the SAME for LESS money rather than MORE for the SAME price.

Think about that – what can you offer that is perceived as the SAME value, but for LESS? In software, it means offering a software that does 90% of what someone needs, but costs less than the ‘full-blown’ version…

What product or service can you package that extracts superfluous extras that might not be ‘necessary’ that allow you to reduce the price or cost to the client?

Can you offer

• A recording instead of a live presentation?
• A transcript instead of a recording?
• An electronic document instead of a printed document?
• Online software-as-a-servie instead of computer-installed software?
• Fewer components or modules of a package?

Give it some thought – I know I will be offering 3 new ‘options’ to target markets within the next 2 weeks as a direct result of this article.

It’s part of what I call recession proofing your business. If you want to learn more about doing this, click on the hyperlink for a $17 video program that is an example of this concept in practice!

Today’s post is courtesy of Yvonne McIntosh, one of our Diamond Members. Her e-mail is self-explanatory, except that this kind of behaviour is one of the best recession-proofing strategies you and your team can engage in. This one was spontaneously responsive, but you could, if you wanted to, create this kind of value for your clients (and even prospects)…

You just have to ask yourself a few question:

• What could we do to ‘wow’ our clients?
• What have we been asked in the past that we didn’t or couldn’t do, but could do now to impress and surprise them?
• What would really help our clients?
• What are they struggling with that we can assist them with?
• What was the last time we said ‘no’ to a client? How could we say ‘yes’ instead?

When you come up with one or two ideas, DO THEM and see what happens!

I guarantee you your competitor isn’t doing it.

_______________________________________________________________________________

Hi Marc,
Just thought I’d let you know that I just got off the phone with Nicole from your team. She SAVED me a massive amount of time and headache today!

I finally got onto importing all my leads into Aweber and had a problem with the way the info was laid out in the source code. I just happened to be rung by your office at that moment (about something else) and Nicole took it upon herself to ring someone she knows to find the answer to my problem. She actually rang back five minutes ago, took me through the solution and it’s all done!!

A massive compliment to her customer service! She really didn’t have to do this at all and she did anyway just to save me time!

I just thought you might like to know…

Cheers!

Yvonne McIntosh
Life Leaders International Pty Ltd
3/9-13 Pearson St
Gladesville NSW 2111
Ph. 0401 910 675
www.lifeleaders.com.au

_______________________________________________________________________________

Onward and upward!

Dr Marc Dussault
Australia’s #1 Exponential Growth Strategist

P.S.
Yvonne’s Unique Selling Proposition is:

Life Leaders International provides coaching for ambitious business owners just like you who want to grow their business and need to overcome fears, frustrations or a sense of overwhelm that are stopping you from taking action by reprogramming yourself and your business for success using powerful psychological tools such as NLP and practical management expertise to guarantee you freedom to move forward with clarity, confidence and motivation within 6 sessions or less!

Just so you know, Yvonne has been working with our most elite Platinum and Diamond Members unlocking the Exponential Potential™ that lies dormant within everyone.

Yvonne is called on when the someone wants to jump up the success ladder a few rungs at a time.

Contact her at www.lifeleaders.com.au whenever you’re ready to step up to the next level of results. She comes with my personal endorsement – I have seen first-hand the effects she has had with our clients. I am not privy to the confidential discussions – I just judge on RESULTS and she produces oustanding results more quickly than you think is possible.