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2 Exponential Case Studies

Today’s post is about what it means to THINK and ACT EXPONENTIALLY…

First, Farhad Khurshed of www.safcommunications.com had an exponential THOUGHT.

FarhaD came across two case studies that he THOUGHT were KEY examples of antimimeticisomorphic a.k.a. exponential thinking.

Once he had the THOUGHT, he then took ACTION.

He e-mailed me knowing that as Australia’s #1 Exponential Growth Strategist, I live for this stuff.

As a participant at a previous event, he knows that RESULTS are produced by taking ACTION.

Sometimes ACTION is as simple as sending an e-mail.

I thought these case studies were so good, that I had to share them with you.. which I will, in a second.

The reason I’m telling you this story is that for your RESULTS to change/improve, you need to TAKE ACTION.

Do what Farhad did – send an e-mail, what a phone call… But DO SOMETHING with the THOUGHT.

Turn it into ACTION.

ACTION that starts to work FOR YOU…

Working for you like what I am doing now – leveraging Farhad to THOUSANDS of people like you who appreciate this gift for what it is.

A gift with no strings attached.

A gift that is yours to share with anyone else who is helping you to achieve your goals…

With that in mind, let me share with you the two amazing case studies.

Exponential Mindset™ Case Study #1:

One of the most memorable case studies on Japanese management was the case of the empty soapbox, which happened in one of Japan’s biggest cosmetics companies. The company received a complaint that a consumer had bought a soapbox that was empty. Immediately the authorities isolated the problem to the assembly line, which transported all the packaged boxes of soap to the delivery department. For some reason, one soapbox went through the assembly line empty. Management asked its engineers to solve the problem. Post-haste, the engineers worked hard to devise an X-ray machine with high-resolution monitors manned by two people to watch all the soapboxes that passed through the line to make sure they were not empty. No doubt, they worked hard and they worked fast but they spent a Whoopee amount to do so.

But when a rank-and-file employee in a small company was posed with the same problem, he did not get into complications of X-rays, etc., but instead came out with another solution. He bought a strong industrial electric fan and pointed it at the assembly line. He switched the fan on, and as each soapbox passed the fan, it simply blew the empty boxes out of the line.


Exponential Mindset™ Case Study #2:

When NASA began the launch of astronauts into space, they found out that the pens wouldn’t work at zero gravity (ink won’t flow down to the writing surface). To solve this problem, it took them one decade and $12 million. They developed a pen that worked at zero gravity, upside down, underwater, in practically any surface including crystal and in a temperature range from below freezing to over 300 degrees C.

And what did the Russians do…??
They used a pencil.

There you have it – The Exponential Mindset™ in ACTION.

Onward and upward!
Marc

P.S.
This is another example of LEVERAGE.

I didn’t have to find these case studies. Farhad did all the work for me. Gladly and happily WITHOUT any expectation of a reward.

That’s leverage for me to be able to GIVE YOU THIS GIFT.

I then leveraged Farhad by telling you his name AND providing you the link to his website… www.safcommunications.com go there now to see what he’s all about…

You can then LEVERAGE what I’ve done by sending the link to this blog to friends and colleagues.

It’s win-win-win…

It’s exponential.

It’s free.

It’s fun.

It’s what life is all about.

Happily succeeding rather than succeeding to be happy.

It’s a LOT easier to do this than the alternative.

PLUS the RESULTS become exponential – literally.

100% growth becomes customary…

Fun stuff.

The 2008 Bootcamp is coming up…

Yes ladies and gentlemen, the 3rd Annual Exponential Internet & Business Building Bootcamp is quickly approaching.

That means we’re staging PREVIEWS in Sydney, Melbourne and Brisbane next week.

Since you are a viewer and/or subscriber to this blog, I know you are predisposed to attend so just click here now to register.

Onward and upward!
Marc

P.S.
If you have any doubts about attending, let me put it this way…

If you’ve been hit with the negativity of the RECESSION that everyone KNOWS is upon us but “they” won’t admit we’re in, then you know that it’s going to get ugly pretty soon. Very ugly.

But some people are going to not just survive, but THRIVE.

Why?

BECAUSE an Exponential Mindset™ is about doing the MOST you can with the LEAST available.

LEVERAGE 101.

When is there LESS than in a RECESSION?

Hmm… Interesting isn’t it?

Yeah I know. It’s a unique and different way of seeing things.

It’s antimimeticisomorphic.

It’s exponential.

It’s why you need to come to the Bootcamp to learn to RECESSION-PROOF your business or career.

BEFORE people start to panic.

When would NOW be a good time to BULLET-PROOF your income?

Just click here now to learn to RECESSION-PROOF your business.

Lower Product Pricing Can Increase Sales And Profitability

I just took a week of leave in beautiful and NATURAL Broome in Northern Western Australia…

I highly recommend it if you want to get away from the hustle and bustle of every day MODERN life.

Cable Beach is majestic with tides that rise and fall faster than anywhere else I have seen – truly something to witness – the power of nature to alter the OCEAN within MINUTES…

Anyway, this is a BUSINESS BLOG, not a travel blog…

Monica and I took the infamous camel ride on the beach, at sunset – it was spectacular.

What does this have to do with business and pricing?

GREAT question!

BEFORE we mounted the camels, they told us they would take pictures and that they would be developed BEFORE we got off 60 minutes later. For a price…

The price?

$10

That’s right, $10.

I thought this was brilliant – FINALLY someone who understands that just because you have a CAPTIVE AUDIENCE doesn’t mean you have the right to price gouge them.

They understand – I am sure they tested it – that they will sell 3 times more at $10 than they would at $20.

At $10 it’s a no-brainer decision. It’s a memento that 80% of the riders bought.

80% conversion on the back-end.

Absolutely BRILLIANT!

The tour company we took was called Ships of the Desert.

Every once in a while something like this happens and is WORTHY OF MENTION.

Pricing is all about MAXIMISING value and OPTIMISING revenue.

Many people forget that.

I was left with a positive feeling and BOUGHT the photo that I will scan and send to friends and family…

At $20 I would not have bought it – maybe just to make a point that they can’t abuse the PRIVILEGE they have.

Too often, business people get greedy.

Too often, business people forget to put themselves in the client’s shoes.

Not this time.

I thoroughly enjoyed the experience and now have a memento that is ‘priceless’… All for $10.

What a GREAT deal.

Now I’m telling THOUSANDS of people about it… See what happens when you treat your clients right?

Onward and upward!
Marc

P.S.
As you know, this blog is all about learning the Exponential Mindset and Strategies that can make ALL the difference.

What pricing tests can you do right now?

What prices can you lower to INCREASE sales? Increase goodwill? Decrease cognitive dissonance?

Think about it – an 80% back-end is an awesome result.

Once you’ve thought about, DO SOMETHING ABOUT IT.

Then let me know what happened by posting a comment on this blog.