Tag Archive for 'Case Study'

Business Coaching Case Study: How To Become An Expert

I was recently working with a client, Bree Robbins of Paddington Pups in Brisbane. As her business coach and mentor, we were discussing how she can differentiate herself within her existing product and service offering.

I’m not advocating this is the primary theme, but rather a secondary or additional Pathway to Profit™.

When a dog attends a doggy day care it’s not just about having someone else bear the burden of keeping it for you. There are many socialisation skills your dog will benefit from.

For Bree to become an expert, she needs to start documenting what she already knows about dog socialisation skills. For example:

  • What are the steps to proper socialisation?
  • How is each one of the steps approached and how do you know it’s been ‘passed’ to move on to the next one?
  • What is necessary for each stage to occur?
  • What are the variables to be played with?
  • What are the most popular conditions to overcome?
  • What are the % of the most common afflictions?
  • What is the diagnosis and prognosis for each?
  • Aggression and unruliness, what are the tell tale signs?
  • Sources of the unwanted behaviour?

By documenting her expertise, Bree is able to demonstrate her level of skill and mastery across multiple media, including her blog, direct mail, classes and of course YouTube.

Exponential Entrepreneur Of The Year Winner Shows How It’s Done: Leveraging Case Studies

Sam Kritsotakis of Eskae Jeweller recently won one of six prestigious Exponential Entrepreneur Of The Year Awards. After-the-fact people often look ‘back’ and realise how obvious it is… Which is why I wanted to share with you one of the many Exponential Marketing Strategies we’ve taught him – leveraging case studies. Click on the hyperlink to read the case study that Sam has created.

You’ll quickly get involved in the situation his clients were faced with, one that is often quite intimidating for people who are focused on getting married or celebrating an anniversary. Making the right decision when it comes to customised jewellery is not easy. Sam, with his private studio makes the process personal, intimate and stress-free.

Leveraging case studies is one of the many exponential strategies I teach my Business Mastery Platinum Program Members to help them grow their businesses leveraging the 1 Percent Improvement Doctrine that wins them awards, but more importantly wins their clients hearts.

My Mindmaps are the Highest Rated!

Check out the link below – two of my MindMaps are the highest rated by users of the NovaMind Software Users… How cool is that?!?!

I have two MindMap Case Studies. A Mindmap Case Study on Marketing and MindMap Case Study on MasterMind Groups.

If you haven’t used NovaMind to do your Mindmapping, you’re really missing out on a great productivity tool…

Go on and download the FREE version now.

Double sales in one day?

I can’t do this one justice – you have to read this e-mail for yourself…

_________________________________________________________________

SUBJECT: I DON’T BLOODY BELIEVE IT “BUT”

Hi Marc,

Thought I had better tell you this because I don’t believe it happened…

On Sunday I was listening to your Tele Conference Call that you sent me and being the Dinosaur that I am I had just woken up & come out of the cave and was trying to get my head around what you were saying, talking about Bundles and it was not until you mentioned the muffin that I understood…

I used to be a Retail Butcher and when ever there was a shop or establishment that was going bad I would offer the owner a deal and tell them I can double their sales and still make profit on the bottom line.

The first thing I would do after cleaning up would be (we used to call them 2 Fors) to start increasing sales by Bundling — I did not know they were called that…

Well yesterday I thought I would give it a go and bugger me dead I nearly doubled my sales in one day… a normal Monday probably would be about $600.00. Yesterday I took in $1,100.00 in one day…

How does it go again? You know something but you don’t know you know it?!?

Something like that…


If you’ve seen my location you would laugh… It is like Fort Knox security grids everywhere.., and the only cost to do that little exercise was 2 bits of butcher’s paper… I don’t know if I am allowed to a say it or not but, Ka-Ching, Ka-Ching.. Ka-BLOODY-CHING!!!

I just thought I would tell you ..  THAT’S AMAZING!

THANK YOU!

Regards,
Peter Wilson,
Oz Cakes.
64 EAST STREET corner of FITZROY STREET in HADFIELD, Victoria
oz.cakes@bigpond.com
Phone: +61393599292
Fax :    +61393599344
Mobile:  0412 103 943

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When you’re in Melbourne, you want to get out to Peter’s shop… I am sure his pastries are as good as his Exponential Marketing Strategies!

Onward and upward!
Marc

P.S.

If you want results like this – for only $97/month, we’re having a one-time-only Christmas sale with a $2,995 SECRET BONUS GIFT that will knock your socks off, but you have to give us a call on 1800 626 204 to find out what it is.

Get Better Business Results THIS year – Gavin did it, so can you!

Gavin Buckett’s Case Study will motivate you to get off your butt and ‘do stuff.

Click here to download Gavin Buckett’s Case Study now.

It’s good something for everyone – if you’re looking to get the BEST RESULTS with the LEAST amount of EFFORT.

Onward and upward!
Marc

P.S.
If you’re still keen to consider coming to the 2008 Exponential Internet & Business Building Bootcamp, our LAST SERIES of bootcamp previews are this week in Sydney, Brisbane and Melbourne.

I’d love to see you there.

To contact Gavin, go to his site at www.AGBSolutions.com.au.

2 Exponential Case Studies

Today’s post is about what it means to THINK and ACT EXPONENTIALLY…

First, Farhad Khurshed of www.safcommunications.com had an exponential THOUGHT.

FarhaD came across two case studies that he THOUGHT were KEY examples of antimimeticisomorphic a.k.a. exponential thinking.

Once he had the THOUGHT, he then took ACTION.

He e-mailed me knowing that as Australia’s #1 Exponential Growth Strategist, I live for this stuff.

As a participant at a previous event, he knows that RESULTS are produced by taking ACTION.

Sometimes ACTION is as simple as sending an e-mail.

I thought these case studies were so good, that I had to share them with you.. which I will, in a second.

The reason I’m telling you this story is that for your RESULTS to change/improve, you need to TAKE ACTION.

Do what Farhad did – send an e-mail, what a phone call… But DO SOMETHING with the THOUGHT.

Turn it into ACTION.

ACTION that starts to work FOR YOU…

Working for you like what I am doing now – leveraging Farhad to THOUSANDS of people like you who appreciate this gift for what it is.

A gift with no strings attached.

A gift that is yours to share with anyone else who is helping you to achieve your goals…

With that in mind, let me share with you the two amazing case studies.

Exponential Mindset™ Case Study #1:

One of the most memorable case studies on Japanese management was the case of the empty soapbox, which happened in one of Japan’s biggest cosmetics companies. The company received a complaint that a consumer had bought a soapbox that was empty. Immediately the authorities isolated the problem to the assembly line, which transported all the packaged boxes of soap to the delivery department. For some reason, one soapbox went through the assembly line empty. Management asked its engineers to solve the problem. Post-haste, the engineers worked hard to devise an X-ray machine with high-resolution monitors manned by two people to watch all the soapboxes that passed through the line to make sure they were not empty. No doubt, they worked hard and they worked fast but they spent a Whoopee amount to do so.

But when a rank-and-file employee in a small company was posed with the same problem, he did not get into complications of X-rays, etc., but instead came out with another solution. He bought a strong industrial electric fan and pointed it at the assembly line. He switched the fan on, and as each soapbox passed the fan, it simply blew the empty boxes out of the line.


Exponential Mindset™ Case Study #2:

When NASA began the launch of astronauts into space, they found out that the pens wouldn’t work at zero gravity (ink won’t flow down to the writing surface). To solve this problem, it took them one decade and $12 million. They developed a pen that worked at zero gravity, upside down, underwater, in practically any surface including crystal and in a temperature range from below freezing to over 300 degrees C.

And what did the Russians do…??
They used a pencil.

There you have it – The Exponential Mindset™ in ACTION.

Onward and upward!
Marc

P.S.
This is another example of LEVERAGE.

I didn’t have to find these case studies. Farhad did all the work for me. Gladly and happily WITHOUT any expectation of a reward.

That’s leverage for me to be able to GIVE YOU THIS GIFT.

I then leveraged Farhad by telling you his name AND providing you the link to his website… www.safcommunications.com go there now to see what he’s all about…

You can then LEVERAGE what I’ve done by sending the link to this blog to friends and colleagues.

It’s win-win-win…

It’s exponential.

It’s free.

It’s fun.

It’s what life is all about.

Happily succeeding rather than succeeding to be happy.

It’s a LOT easier to do this than the alternative.

PLUS the RESULTS become exponential – literally.

100% growth becomes customary…

Fun stuff.