Tag Archive for 'Clear Communication'

Muddled Messages

Marketing Communications, Copywriting, Writing Copy, Marketing Message

Muddled Marketing Messages

I recently blogged and asked if your clients understand you. Today’s photo of the week is a great reminder of the need to avoid muddled messages.

In marketing and sales, the clarity of the message is a key component of success.

That being said, all too often, messages get muddled by the time they reach their audience.

Want to test it for yourself?

If you have staff, ask a handful of them what your USP (Unique SellingĀ  Proposition), mission/vision statement or key competitive advantage is.

If you don’t have enough staff to make the test statistically significant, ask your existing clients.

See what happens.

Chances are you’ll get a muddled message, maybe even totally different and/or conflicting themes.

Give that some serious thought…

How much more (cost) effective and (time) efficient would your marketing be if you had a CLEAR MESSAGE?

Hmmm…

Contact us and we’ll help you get YOUR MESSAGE ACROSS, clearly and succinctly.

BTW, the photo was sent to us by Successful Endeavours in Melbourne – have a look at their website – you’ll see their message CLEARLY STATED on their home page:

“We make electronics and embedded software work the way they should,
saving you up to 2 out of every 3 dollars you otherwise would have wasted,
so you can manufacture your market leading product in Australia at a profit.”

“NOICE!”

Grow sales with clear communication

If you want to grow your sales, you need to improve and enhance the clarity of your communications. One quick and easy way is to define what you mean when you use terms and definitions. For example, I explain all my exponential syntax, vocabulary and business definitions on a special page on this blog. I am constantly updating and revising it. If anyone needs clarification, I can cut and paste the URL in an email and instantly everything makes sense.

http://www.exponentialprograms.com/business/blog/definitions/

If something is still unclear, I can revise and update that particular definition, quickly and easily. Of course this has substantial SEO value, but that is a topic for my Internet Mastery Blog!

By having this tool, I can choose to use it whenever there is doubt or the need to reinforce a point of distinction.