Tag Archive for 'Copy Writing'

Funny Headlines

Without Killer Kopywriting, Your Sales May Be Dying A Slow Death Headlines like the ones shown are creative, attention-grabbing introductions to articles. Without them, most articles go unread. How good are you at writing headlines and sales copy that sells? Copywriting is one of the most valuable skills to have as a small business person, […]

Benefits Versus Features

We all know how effective Apple’s commercials and advertising are, but why are they so persuasive? In this instance it’s the singular focus on benefits rather than features. In our Killer Kopywriting System, we explain this in full detail, but for today’s blog post ‘exercise’, just watch this video and see if you can do […]