Tag Archive for 'Copywriting'

Funny Headlines

Without Killer Kopywriting, Your Sales May Be Dying A Slow Death Headlines like the ones shown are creative, attention-grabbing introductions to articles. Without them, most articles go unread. How good are you at writing headlines and sales copy that sells? Copywriting is one of the most valuable skills to have as a small business person, […]

Enter To Win

I guess the copywriter who wrote “Enter To Win” was a little too literal in his description!

The power of a story – video

There are many concepts, strategies, techniques and approaches that make Exponential Marketing so effective, efficient and economical. One of the foundational building blocks is what I call Killer Kopywriting. It’s more than just words that sell, it’s a system that teaches you how to establish Killer Konversations that Kreate Killer Kampaigns to Konvert more Klients. […]

Muddled Messages

I recently blogged and asked if your clients understand you. Today’s photo of the week is a great reminder of the need to avoid muddled messages. In marketing and sales, the clarity of the message is a key component of success. That being said, all too often, messages get muddled by the time they reach […]

Benefits Versus Features

We all know how effective Apple’s commercials and advertising are, but why are they so persuasive? In this instance it’s the singular focus on benefits rather than features. In our Killer Kopywriting System, we explain this in full detail, but for today’s blog post ‘exercise’, just watch this video and see if you can do […]

Do your clients really understand you?

Sometimes you might think you’re being understood when the exact opposite is true. In business, the art and science of clear communication is the key to success in sales and marketing. Writing good copy is easier said than done, which is why we developed a system to teach you the most important elements of writing […]

Copywriting: Art And Science

Killer Kopywriting is one of the most potent business skills an entrepreneur or business executive can learn to grow a business. There is no substitute for literary precision and artistry when it comes to selling products and services. That being said, sometimes contrast is needed to fully grasp the power of words to communicate a […]

64 Great Headlines

I recently came across this great list of articles. The reason they stood out is because they had great headlines. Killer Kopywriting™ is a skill I teach my clients. One of the foundational principles of great copywriting is to assemble great examples, I call them Killer Kopywriting Kases™, many copywriters call them swipe files. When […]

Killer Kopywriting – Content Vs Conversation Table

In my Killer Kopywriting System, I explain the interaction of emotional versus logical content needs to be addressed to move people to action. The diagram below illustrates that as the volume of content increases, the time in the conversation also increases and if you are going to move people to take action, you must transform […]

How To Write A Great Ad

Today’s post is an example of how to write a great ad. Using vernacular to great effect, The Lone Drainer and Pronto! David Conroy created this ad that well, says it all. If you’re not an Aussie, you won’t get the play on words, but then again that doesn’t matter since this ad will appear […]

Preeminence begins with a good personal bio

Today’s post is a long one, but well worth reading if you want to get more sales from BETTER prospects who VALUE who and what you are as a PERSON. This example is from Yvonne McIntosh, one of our Diamond Members who has graciously accepted to show the process involved. The strategy of preeminence – […]