Tag Archive for 'Corporate Positioning'

Are You A Cost Or A Benefit?

Published on December 19, 2011 in Branding, Business Coaching, Business Growth, Business Mentoring, Copywriting, Exponential Marketing, Exponential Sales, Killer Kopywriting, Lead Generation, Marketing Mistakes To Avoid and Sales. 1 Comment Tags: , , , .

Clients see you in one of two ways, either as a COST or as a BENEFIT. Examples of companies that are perceived as a ‘cost’ Lawyers Dentists Plumbers Gym Search consultants/headhunters Examples of companies that are perceived as a ‘benefit’ Restaurants that you want to eat at (non fast food) Jeweller Concerts and events Zoo […]