Tag Archive for 'Direct Mail'

Print media is alive and well – as it should be

I was just talking with a print publisher explaining to her that I am a firm believer in the immense value of print media – EVEN if we are in a digital age, we are still not about to forego print anytime soon. Print just has to COMPLEMENT digital capabilities. Both print and digital can […]

Transactional Relationship Marketing

Google “transactional marketing” or “relationship marketing” and you’ll get thousands of hits with titles like “relationship marketing vs transaction marketing”. Basically, transactional marketing is thought of as a thing of the past, while relationship marketing is the bright future that businesses should be striving towards. Transactional Relationship Marketing: The Cost Effective and Environmentally Friendly Strategy […]

Save 10 to 20% on your next direct mail marketing campaign

If you are doing a direct mail campaign any time soon, you’ll want to use these two strategies to REDUCE your costs by 10 to 20%. First, when you LABEL the direct mail piece, add a line BELOW the person’s name that says OR: Deliver to the _________ Manager so that if the person no […]