Tag Archive for 'Highway Restaurant'

For this restaurant, it’s NOT about the food

Whenever I ask most people what business they’re in, I usually get an incoherent rambling about what they do (and they wonder why they’re struggling for new clients… but that’s a discussion for another day!) Then I ask then what’s important to their clients and 9 times out of 10 they have no clue. If only they understood it as well as this restaurant does -> it’s not about the food!

Go on and click on the hyperlink (they don’t allow it to be embedded) and then ask yourself, one simple, yet exponential question:

What’s MOST IMPORTANT to my clients?

If you can answer that question, then you know where your focus should be.

I know this sounds too simple , but watch the video again and just listen to what the clients are saying and the RESULTS it’s producing.

Case closed.